How to design stickers in Illustrator

August 14, 2019 posted by


Hello, my name is Hayden Aube,
and I’m a graphic designer and illustrator. And today, I’m going
to show you how to create your very own sticker
inside of Adobe Illustrator and get it printed
with Sticker Mule. In the end, you’ll see
what it looks like when it’s printed and shipped. Let’s jump in. So we’re going to be
creating a sticker for an imaginary company
called Journey Pizza. I’m going to start off by
making a series of circles using the Ellipse Tool. So there’s the
first, and then I’m just going to
duplicate a second one and put it behind the first. And then I’m going to make
a third one behind that one. Next, I’m going to grab
the red and yellow circles and use the Divide Tool
in the Pathfinder window. This will split those two
shapes into what you see here. Now I’m going to create
another circle a bit smaller than the last, and this
is going to be the path that I type my text on. So I’m going to use that
Type on a Path Tool. And as I’ve
mentioned, the company is called Journey Pizza. So I’m going to type
that out, and then I’m going to use the Selection
Tool to drag it exactly where I want it on the path. Then I’m going to shrink it down
a little bit and make it white. And now that I have the
text looking how I want it, I’m going to create
outlines from it so it’s easier for printing. Next up, I’m going
to use the Live Shape options with this
Ellipse to drag out these widgets into the
exact kind of pie shape that I would like. Now I want to put a circle
on either side of the larger circles. And I’m going to do that just
by creating one where I like it right here and then using
the Mirror Tool to reflect it to the exact other side. The plan is to have
a flagpole coming out of this inner circle,
and so I’m going to start off by using
the Pen Tool to create the pole of that flag. Once I’ve created
the path that I like, I’m going to apply
a stroke to it and then use the Stroke
options to put it to the width that I’d like. Because I’d like this pole
to look like it’s coming out of the circle, I’m going
to use the Path Width Tool to make the top of the
path larger and the bottom of it smaller. This will give it
a sense of depth. And I’m just going to quickly
change the position of it. And now I’m just going to
duplicate one of these circles to create a little ball
on top of the pole. And now that this pole
is looking how I’d like, I’m going to go to Object,
Path, Outline Stroke. And this is going to turn
it into a shape, which is going to make it easier to
apply gradients to later on. So now what I want
to do is I want to create a flag shape that
looks like a piece of pizza. So I’m going to draw it
out with the Pen Tool, and then I’m going to go to
Effect, Warp, and then Wave. And from here, I’m just going
to play with these options until I get the nice curvy flag
shape that I’m looking for. Now, I’m going to move
it behind the pole, and I’m just going to continue
to move it around and adjust it until it looks
exactly like I’d like. So I’ll nudge it over a bit,
I’ll move the flag itself up, I’m going to change it to white. And now I’m just going to
take these individual points and move them around. Because this is still a
live shape, I can do this and the effect will
adjust accordingly. Once it’s all
looking how I like, I can go to Object,
Expand Appearance. This will convert
that live shape into actual paths, which once
again is really helpful when it comes to printing. Now as I said, I want this flag
to look like a piece of pizza, so I’m going to create a
bunch of little pepperonis. So I’ve created
this symbol here, and I’m going to use the Symbol
Sprayer Tool just to place them in different locations. Now I’m going to use the
Symbol Sizer Tool just to create variation among
these pepperoni slices. So I’ll make some
smaller, some larger, and others I’ll
just keep the same. Next, just to change some of the
position of these pepperonis, I’m going to use the
Symbol Shifter just to nudge them in
different directions. And then lastly, I’m going to
use the Symbol Spinner tool, and that’s just going to let
me to rotate these shapes so that they match the
wave of the flag. The last thing I want
to do with this flag is just crop a little
piece of that pole. And to do it, I’m going to
create another circle shape, and then I’m just going to
change it with the Direct Selection Tool to create
a shape that I can now subtract from that pole. And then I’m going to just
put that ball back on top, and there we have it. Now, with all of
the shapes made, now I wanted to apply some
gradients to really refine this design. So what I’m going
to do is I’m going to create a gradient for this
background red circle that goes from a red to an orange. So I’m going to set up
the two different stops on the gradient
window, and then I’m going to use a Gradient Tool
to put it in the direction that I want– so red on the bottom,
orange on the top. Now for the yellow ring, I
want to go from an orange to a yellow. So once again, in
the Gradient window, I’m going to set up
the gradient just as I’d like so that yellow
to that light orange. And then again, I’m going to
use the Gradient Tool just to put it in the
direction that I’d like. And then I can just
reposition it here so it looks just
how I’d like it. Next up, I’m going to do
these two little balls, and I’m just going to
eyedropper the background color and then apply the gradient in
the direction to both of them at the same time. Now for the pole, I’ll be using
a dark blue and a lighter blue. So I’m going to be creating it
just as I normally have been. Oops, wrong color. There we go. And then again, I’m going
to put it in the direction that I want with
the Gradient Tool. For the ball on top
of the pole, I’m going to eyedropper
the pole’s gradient, but I’m going to turn it
into a radial gradient and then just switch the colors. This way, I can make it really
look like it’s a sphere. And I’m just going to make a
quick adjustment to the pole. And now I’m going to do
this wedge shape here. So I’m going to copy
that radial gradient, and now I’m just going to
reposition it so it lines up exactly with that wedge. From here, I can
continue to adjust the gradient itself to get it
to line up just how I’d like it. To add one final
layer of depth, I’m going to create
some drop shadows. So to do this, I’m
going to create a shape that’s a combination
of both the flag and the pole– so it looks just like this. And now I’m going to position
it a bit lower than the flag and then put it behind. There we go. Now from here, I want
to crop it so it’s only inside of that red circle. And to do that, I’m going
to duplicate that circle, put it on top,
and then I’m going to use Intersect in
the Pathfinder window. Now this new shape
is where we’re going to create our gradient
for the drop shadow. So I’m going to put it
back behind the flag, and now I’m going to
create that gradient that is just this dark red on
either ends of the gradient. But one of them is going
to be a 100% opacity, while the other is zero. And then just as we have done
with the other gradients, I’m going to drag it out
with the Gradient Tool just to get it to look
exactly how I’d like. Now I do think this
is a bit strong, so now I’m actually
going to go and reduce the opacity to about 25%. That looks good. I’m just going to go back
into it quickly and adjust that gradient to make
it come down a bit more. Perfect. Finally, I want to add a drop
shadow inside this red circle so it looks like that yellow
rim is coming forward. So I’m going to subtract
one of those circles from another, just to
get this thin shape here, like you can see. And then I’m just
going to eyedropper that drop shadow
I created before and drag it out how I’d like. Other way. There we go. So now that we’ve
designed our sticker, it’s time to get it printed. And to do that, we’re going to
be using Sticker Mule’s custom samples package. And that means we get 10
stickers for $9.00 and free shipping. Once on the Sticker
Mule website, we’re going to go
to Get Samples. Now on the sample
page, you can choose from all sorts of different
Sticker Mule products, including just a sample
pack of a variety. But we’re going to be
using the custom sticker samples right here. So from this page, we’re just
going to click on Order 10 stickers for $9.00. And then here, we’re going
to upload our artwork. If you have any
specific instructions, you could put those in here. Otherwise, click Continue. Now we just need to check out. And just as with any
check out process, you’ll need to enter your
name, your email, as well as your credit card, and
shipping information. Then press Place Your Order. And now we just need
to wait for our proof. So now that my proof has
arrived, all I need to do is click here. And then at this
point, you can see that they’ve added a nice
white border to the design, and if there is
any changes I want, I can just type those in here. But I think it looks
good, so I’m just going to go and cancel, approve,
and finally start production. And now my stickers
are being made. So let’s see how
they turned out. So I’ll just open
up the package, and let’s see what’s inside. There’s the stickers, there’s
some Sticker Mule stickers as well. As well as a little card
that tells me who printed it, which is kind of neat. But let’s dig into this stack of
10 here and see how they look. And, yeah, I can say that
they’re looking pretty good, looking like the design,
which is really great. I’m particularly happy with how
that white border looks too. And there you have it. There’s the stickers after
they’ve been printed. So I hope that
through this video, you’ve learned not just
how to make a sticker that looks good on screen but
looks just as good when you get it printed. Take care. [MUSIC PLAYING]

13 Comments

13 Replies to “How to design stickers in Illustrator”

  1. BeatsMobile says:

    Cool video

  2. Gaurav Chandrakar says:

    He is one of the best when it comes to teaching <3

  3. Sticker Mule says:

    If you liked this video, check out our tutorial on how to design custom packaging tape: https://www.youtube.com/watch?v=NM_PztxoC7A

  4. SriGanesh.ninja Designer & Blogger says:

    Thank you for the Quick Tutorial, which is useful. We have Partnered with +Stickermule earlier in our blog. They are doing good.

  5. BLITZ says:

    Make more like this but do it like your teaching someone who has a little less knowledge of the tools and stuff, or go a tad bit slower it would maybe be more helpful.

  6. Anthony Martinez says:

    How to design a tide sticker

  7. Abdul Basith Akram says:

    Hey Bro! , i love the very simple tutorial you've made and clearly explains how to make a very simple sticker design without too much hassle but i just have one question, whats your export settings for printing, that is if you're not giving a company the ai file

  8. Ameer Khairee says:

    using RGB for print?

  9. JustinDestro says:

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  10. Alex Ali says:

    Hey can you tell me that is stickermule have international shipment to Pakistan or other country

  11. chris warb says:

    Nice Tutorial, thanks bud

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  13. Ddffghjk Dfggj says:

    Sick account mate big respect!

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