Combining Fonts | Graphic Design Tips from PrintPlace.com
Hey guys, Sharon here again for another graphic design tip from PrintPlace.com. Last week we discussed establishing mood with typefaces. you can see that video by clicking here. This week we’re building on mood, and discussing possibly one of the hardest things to master in typography: combining fonts. font combination is a bit like the wild west in that there’s no hard and fast rules. If it looks good no one is gonna argue. However, you can use a few simple design principles to help guide your decision, contrast and concord. Contrast refers to aspects of multiple fonts that are different yet compliment each other. Use font of different styles to create contrast. Serifs and sanserifs together are a standard combo. Combine fonts with different mood. A classic typeface combined with a more modern way creates a pleasing juxtaposition. Weight of fonts also creates contrast. Place heavy headlines above a lighter body font to draw your reader’s attention. The second principal concord referes to harmonious or similar elements between typefaces. Similar moods tend to play well together. two fun fonts like blackjack and cooper when combined express the same idea. In similar proportions such as x height, ascender and descender lengths or kerning to create concordance, notice how these two fonts with tall x heights work well side by side. There’s one thing you’ll want to avoid at all cost. The third and fatal principle of typography, conflict. Conflict occurs when two typefaces are so different that they simply cannot be placed together. Conflict can make your design unreadable and push your reader away. That’s it for this week’s design tips. Remember to come back every Friday for a new tip on graphic design, right here from printplace.com.