Census Scientific Advisory Committee Fall 2019 Meeting Day 1

September 14, 2019 posted by


>>THANK YOU.
ALTHOUGH I DON’T OFTEN NEED IT, BUT GEORGE BARNETT AND THE
HEALTH AND SAFETY PROGRAM CENSUS WELCOMES YOU ALSO AND JUSTICE
JUST AS SAFETY IS A PRIMARY PRIORITY FOR
US FOR EMPLOYEES WORKING IN THE FIELD IT IS A PRIORITY FOR US AT
HEADQUARTERS. SO I’LL TAKE JUST A SECOND TO
LET YOU KNOW WHAT WOULD HAPPEN IF WE HAD AN EMERGENCY.
AND WE HAVE NON-PLANNED FOR TODAY BUT THERE ARE A COUPLE
POSSIBILITIES. WE HAVE A SYSTEM THAT IF THERE
SHOULD BE A FIRE, YOU WOULD HEAR A FIRE ALARM, YOU WOULD HEAR
WHOOPS AND A VERBAL ANNOUNCEMENT TELLING YOU THERE IS A FIRE IN
THE BUILDING, PLEASE EVACUATE BY THE NEAREST EXIT.
FOR THOSE OF YOU HERE IN THE AUDITORIUM, THE NEAREST EXITS
ARE ALONG THIS WALL, THE DOORS THAT YOU SEE BEHIND AND TO
EITHER SIDE OF ME AND THAT TAKES YOU TO A SIDEWALK WHERE YOU
WOULD GO AND WALK AWAY FROM THE BUILDING BEYOND THE SIDEWALK AND
YOU WOULD WAIT THERE UNTIL YOU WOULD HEAR AN ALL CLEAR PROGRAM.
SIMILARLY IF WE HAD A DIFFERENT TYPE OF EMERGENCY WHERE IT MIGHT
BE REQUIRED TO TAKE REFUGE HERE IN THE BUILDING, YOU WOULD HEAR
AN ANNOUNCEMENT OVER OUR PUBLIC ADDRESS SYSTEM ADVISING YOU OF
THE TYPE OF EMERGENCY AND GIVING YOU INSTRUCTIONS TO EITHER STAY
WHERE YOU ARE OR TO MOVE TO A SPECIFICALLY NAMED PLACE.
ONE THING THAT’S VERY IMPORTANT FOR US IS WE WANT YOU TO KNOW
THAT IF YOU HAVE ANY CONCERNS ABOUT YOUR ABILITY TO RESPOND OR
MOVE OR RELOCATE IN AN EMERGENCY, ALL YOU NEED TO DO IS
TO SPEAK TO THE KIND PROGRAM STAFF HERE, AND THEY WILL MAKE
SURE THAT SOMEBODY IS ASSIGNED TO ASSIST YOU.
SO THAT SAID, WE HOPE YOU HAVE A VERY ENJOYABLE STAY, WE KNOW
YOU’LL HAVE A PRODUCTIVE MEETING, AND THANKS FOR YOUR
ATTENTION.>>THANK YOU VERY MUCH, GEORGE.
[APPLAUSE] AS WE BEGIN, I WANT TO REMIND
MEMBERS AND THOSE JOINING US IN THE ROOM THAT CENSUS
HEADQUARTERS INSIDE CENSUS HEADQUARTERS, YOU ARE PROHIBITED
FROM TAKING PICTURES WITH YOUR SMARTPHONE, CAMERA OR OTHER
RECORDING AT THE VICES. THE PROCEEDINGS ARE BEING
RECORDED AND TRANSMITTED LIVE ON WEBCAST VIA THE CENSUS YOUTUBE
CHANNEL WHICH IS LINKED TO THE CENSUS HOME PAGE.
ALL MEETING MATERIALS ARE POSTED ON THE CENSUS ADVISORY COMMITTEE
WEBSITE. BEFORE PROCEEDING WITH THE VIEW
OF TODAY’S AGENDA, I WOULD LIKE TO INTRODUCE THOSE SITTING AT
THE HEAD TABLE. TO MY LEFT IS THE COMMITTEE
CHAIR, ALLISON PLYER. NEXT TO ALLISON IS AL FONTENOT,
ASSOCIATE DIRECTOR FOR DECENNIAL CENSUS PROGRAMS.
NEXT TO AL IS DALE KELLY, CHIEF OF THE FIELD DIVISION.
NEXT TO DALE IS KEVIN SMITH, THE CHIEF INFORMATION OFFICER.
GOING AROUND THE CORNER THERE NEXT TO KEVIN IS LAURA, CHIEF OF
THE OFFICE OF PROGRAM PERFORMANCE, AND STAKEHOLDER
INTEGRATION. AND RONNIE IS GOING TO JOIN US
LATER. TO MY RIGHT IS STEVE DILLINGHAM,
DIRECTOR OF THE CENSUS BUREAU. TO STEVE’S RIGHT IS RON JARMIN,
DEPUTY DIRECTOR. NEXT TO RON IS ENRIQUE, SENIOR
ADVISOR TO THE DIRECTOR. JOHN, ASSOCIATE RESEARCH FOR
METHODOLOGY AND CHIEF SCIENTIST. NEXT TO JOHN, ASSOCIATE DIRECTOR
FOR DEMOGRAPHIC PROGRAMS. GOING AROUND THAT CORNER IS AL
ALI — ASSOCIATE DIRECTOR FOR COMMUNICATIONS.
NEXT TO AL IS NICK, ASSOCIATE DIRECTOR FOR ECONOMIC PROGRAMS.
ALLISON AND I, BETWEEN THE TWO
OF US, WE WILL DO OUR BEST TO KEEP THE DISCUSSION MOVING AND
ENSURE WE HEAR FROM EVERYONE WHO HAS A COMMENT WHILE STAYING ON
SCHEDULE. I WILL INTRODUCE FOLKS FROM THE
CENSUS BUREAU, PRESENTATIONS WILL BE GIVEN, AND ALLISON WILL
COORDINATE THE DISCUSSIONS. ACKNOWLEDGMENT, WE WOULD WELCOME
ALL MEMBERS OF THE PUBLIC AND STAFF WHO ARE PARTICIPATING BY
WAY OF WEBCAST AND IN PERSON. WE WANT TO RECOGNIZE ANYONE FROM
THE DEPARTMENT OF COMMERCE, CONGRESS NAG
CONGRESSIONAL STAFF AND STAFF WHO ARE ATTENDING.
NOW OUR TELECOMMUNICATIONS OFFICE WILL PROVIDE AN iPAD
NAVIGATION OVERVIEW FOR THOSE SITTING AT THESE TABLES.
>>GOOD MORNING. MY NAME IS O’BRIEN GRANT.
I’LL BE GIVING YOU A BRIEF DEM VAITION OF HOW TO USE YOUR
IPAD FOR TODAY AND TOMORROW. THE iPAD SHOULD BE CURRENTLY
AT THE HOME SCREEN. IF YOU’RE NOT AT THE HOME
SCREEN, PLEASE PRESS THE HOME BUTTON ON THE RIGHT OF THE
IPAD. WHEN YOU HIT THE HOME SCREEN,
YOU WILL SEE THREE APPLICATIONS. THE FIRST APPLICATION IS MOS360.
THIS APPLICATION IS USED TO VIEW ALL PRESENTATION AND DOCUMENTS
FOR THE CONFERENCE. THE PRESENTATIONS WILL BE ON THE
LEFT SIDE. SELECT THE PRESENTATION YOU
WOULD LIKE TO VIEW AND IT WILL OPEN ON THE RIGHT.
IF YOU WOULD LIKE TO EXPAND THE VIEW, THERE IS AN X ON THE
MIDDLE TOP SCREEN. SELECT THAT TO EXPAND IT.
TO EXPAND THE DOCUMENT. IF YOU WANT TO GO BACK TO,
SELECT DOCS TO GO BACK.
IF YOU GO BACK TO THE HOME SCREEN, THE NEXT APPLICATION IS
NOTES. THERE YOU USE TO CREATE AND SEND
EMAILS TO THE CHAIR. ONCE YOU’RE THERE, YOU CAN
CREATE ANY EMAIL YOU’D LIKE TO SEND AND YOU’LL SEE A BOX WITH
AN ARROW POINTING UP. THEN YOU CAN SELECT SORRY ABOUT
THAT. THIS APPLICATION IS NOTES.
THERE YOU WILL BE ABLE TO CREATE ANY DOCUMENTATION YOU’D LIKE TO
SEND TO THE CHAIRPERSON FOR ANY RECOMMENDATIONS YOU’D LIKE TO
SEND FOR THIS CONFERENCE. PRESS THE HOME BUTTON TO GO BACK
TO THE HOME SCREEN. THE NEXT APPLICATION WOULD BE
SAFARI. HERE YOU CAN VIEW ANY WEBSITE
YOU WOULD LIKE TO VISIT .
IN FRONT OF YOU, YOU HAVE TWO HANDOUTS, IF YOU HAVE
INSTRUCTIONS ON EMAILING FROM THE NOTE APPLICATION TO CONNECT
YOUR PERSONAL DEVICE TO THE GUEST WIRELESS, GO TO THE
WIRELESS SETTING AND CONNECT YOUR DEVICE TO SYSTEM 10.
GO TO PREFERRED WEB BROWSER AND TRY TO ACCESS ANY WEBSITE.
YOU WILL THEN BE PROMPTED TO ENTER THE CREDENTIALS THAT ARE
DISPLAYED ON THE TENT CARDS. ONCE YOU ENTER THE CREDENTIALS,
YOU HAVE INTERNET ACCESS. IF YOU HAVE ANY QUESTIONS
THROUGHOUT THE CONFERENCE, MYSELF AND ANY OTHER ANALYST
WILL BE HERE TO HELP YOU. THANK YOU AND HAVE A GREAT
CONFERENCE.>>THANK YOU VERY MUCH.
MEETING AGENDA REFLECTS A BROAD RANGE OF TOPICS.
WE DEVELOPED THE AGENDA IN RESPONSE TO THE CENSUS BUREAU’S
NEED TO SHARE AND INTRODUCE RESEARCH AND PROGRAM
DEVELOPMENTS REQUIRING YOUR ATTENTION.
THE AGENDA ALSO INCLUDES TOPICS THAT THIS COMMITTEE RECOMMENDED
ON CRITICAL PROGRAM AREAS AND RESEARCH.
TOPICS ARE BROKEN INTO THREE PARTS: CENSUS MEMBERS WILL
PRESENT, TYPICALLY FOLLOWED BY DISCUSSION, PRESENTATIONS, AND
THEN THE ENTIRE COMMITTEE DISCUSSION.
FIRST ON TODAY’S AGENDA, OUR COMMITTEE CHAIR, ALLISON PLYER,
WILL SHARE REMARKS AND INTRODUCE COMMITTEE MEMBERS.
FOLLOWING ALLISON, STEVE DILLINGHAM WILL PRESENT REMARKS.
AN UPDATE ON THE 2020 CENSUS FOLLOWED BY DISCUSSION.
WE WILL PAUSE FOR THE GROUP PHOTOAND MORNING BREAK. MARIA WILL DISCUSS THE UPDATE ON
THE INTEGRATED PARTNERSHIP AND COMMUNICATIONS PROGRAM FOLLOWED
BY COMMITTEE DISCUSSION. ALLISON AND ROBINSON WILL
PRESENT AN UPDATE ON PARTNERSHIP PROGRAM AND FOLLOWED BY
DISCUSSION. WE’LL STOP BRIEFLY TO GRAB LUNCH
AND CONTINUE WITH THE WORKING LUNCH AND THE PLANS TO EVALUATE
2020. JENNIFER FOLLOWED BY COMMITTEE
DISCUSSION. THEN ERIC JENSEN WILL PRESENT ON
THE 2020 DEMOGRAPHIC ANALYSIS PROGRAM FOLLOWED BY COMMITTEE
DISCUSSION. AFTER YOUR 2:00 P.M. BREAK,
COMMITTEE DISCUSSION AND FORMULATION OF RECOMMENDATIONS
FROM — I’D LIKE TO REMIND
MEMBERS TO PLEASE TURN YOUR TENT CARD UP WHEN YOU’RE READY TO
SPEAK, ONCE CALLED UPON, TURN ON THE MICROPHONE, CLEARLY STATE
YOUR NAME FOR THE RECORD SO HOPEFULLY I WILL NOT HAVE TO
INTERRUPT PEOPLE TO REMIND PLEASE ALWAYS BEFORE SPEAKING
SPEAK YOUR NAME. THIS IS NEEDED EACH TIME.
DURING THE COURSE OF THE SESSIONS OCCURRING TODAY, ONLY
COMMITTEE MEMBERS ARE PERMITTED TO ASK QUESTIONS OR MAKE
COMMENTS. THE PUBLIC WILL HAVE AN
OPPORTUNITY TO COMMENT TOMORROW, FRIDAY, AT 11:00 A.M.
DURING THE TIME SET ASIDE FOR PUBLIC COMMENT.
IF ANYONE INTENDS TO GIVE PUBLIC COMMENT, PLEASE LEAVE YOUR NAME
AT THE REGISTRATION DESK. IF YOU HAVE COMMENTS THAT EXCEED
TWO MINUTES, PLEASE SUBMIT YOUR COMMENTS IN WRITING AT THE
REGISTRATION DESK FOR THE RECORD.
FINALLY, DUE TO FEDERAL GUIDELINES GOVERNING MEETINGS
AND CONFERENCES OF THIS TYPE, THE REFRESHMENTS PROVIDED ARE
FOR COMMITTEE MEMBERS ONLY. SO PLEASE JOIN ME IN WELCOMING
ALLISON PLYER, COMMITTEE CHAIR. [APPLAUSE]>>THANK YOU.
THIS IS ALLISON PLYER. GOOD MORNING AND WELCOME TO
EVERYONE, TO THE FALL 2019 CSAC MEETING.
YOU MIGHT BE WONDERING ABOUT MY HAND.
AND I HAD A LITTLE BIKE RIDING ACCIDENT AND I FRACTURED MY
WRIST SO I THOUGHT IT WAS FITTING BECAUSE YOU MIGHT
REMEMBER AT MY FIRST MEETING, I’D BEEN PLAYING FRISBEE AND I
FRACTURED MY ANKLE SO WE’RE CONSISTENT APPARENTLY.
SO ON DOCTORS’ ORDERS I’M SUPPOSED TO KEEP IT ELEVATED.
I HOPE YOU ALL LIKE THE — AS A
REMINDER, THE PURPOSE OF THE COMMITTEE IS TO PROVIDE
SCIENTIFIC AND TECHNICAL EXPERTISE TO ADDRESS CENSUS
BUREAU OBJECTIVES AND PROGRAMS. WE’RE EXCITED TO HAVE MEMBERS
JOINING THE CSAC, AND ALL OF YOU FOR YOUR SERVICE TO THE COUNTRY.
TO GET US STARTED, LET’S GO AROUND THE ROOM AND INTRODUCE
OURSELVES. IF YOU COULD PLEASE SAY YOUR
NAME, YOUR ORGANIZATION AND MAYBE ONE SENTENCE ABOUT YOUR
WORK OR YOUR RESEARCH, SO WE CAN START WITH PETER.
>>PETER GLYNN, STANFORD UNIVERSITY.
I DO RESEARCH IN THE AREA OF DATA SCIENCES, ANALYTICS,
MACHINE LEARNING.>>KRISHNA RAO.
I WORK FOR ZILLA GROUP AND WORK ON QUESTIONS AROUND HOUSING
ECONOMICS AND MACHINE LEARNING.>>HI.
ANDREW SAMWICK. I TEACH AT DARTMOUTH, I’M AN
ECONOMIST, I DO WORK IN PUBLIC ECONOMICS AND FINANCE.
>>HELLO. MY NAME IS LLEWELLYN FISHER,
LLEW FISHER, AND I’M AN ATTORNEY IN PRIVATE PRACTICE IN SALEM,
OREGON. I SPENT 27 YEARS BACK HERE IN
VARIOUS FEDERAL POSITIONS, AND THAT’S MY BACKGROUND.
>>GOOD MORNING. I’M JUAN PABLO HOURCADE,
UNIVERSITY OF IOWA. MY FIELD OF RESEARCH IS
HUMAN-COMPUTER INTERACTION.>>GOOD MORNING.
JOHN CHAI KA, ADMINISTRATIVE RECORDS AND SURVEYS.
I’VE HAD GREAT FAMILIARITY WITH MANY OF THE BUREAU’S SURVEYS.
>>HI, GOOD MORNING. MY NAME IS JEFF LOWER.
I WORK FOR A COMPANY CALLED IIC TECHNOLOGIES, AND MY AREA OF
EXPERTISE IS GEOSPATIAL ANALYSIS AND SURVEYING AND MAPPING,
TRADITIONAL SURVEYING, NOT CENSUS SURVEYING.
>>HI, MY NAME IS MARIO MARAZZI, I’M AN ECONOMIST AND DATA
SCIENTIST, FORMALLY DIRECTOR OF THE PUERTO RICO INSTITUTE OF
STATISTICS. MY AREAS OF EXPERTISE ARE PRETTY
MUCH EVERYTHING CENSUS, PARTICULARLY STATE-FEDERAL
COLLABORATION.>>AND I’M ALLISON PLYER, I WORK
FOR THE DATA CENTER. WE’RE A LOCAL DATA INTERMEDIARY.
WE USE DATA TO ADVANCE DISASTER RECOVERY BY HELPING FORM A
COMMON UNDERSTANDING FOR DECISION-MAKING AND WE’VE NOW
SHIFTED OUR GAZE TO LOOKING AT MEASURING AND INFORMING
DECISIONS AROUND RESILIENCE .
>>MY NAME IS KUNAL TALWAR. I WORK AT GOOGLE RESEARCH,
ALGORITHM, MACHINE LEARNING AND PRIVACY.
>>HELLO. MY NAME IS RICHELLE WINKLER.
I’M AT MICHIGAN TECH LOGICAL UNIVERSITY, WHERE I’M A
SOCIOLOGIST AND A DEMOGRAPHER. AND MY AREA OF EXPERTISE IS IN
RURAL DEMOGRAPHY, AS WELL AS POPULATION ENVIRONMENT AND
SPATIAL INEQUALITIES.>>GOOD MORNING.
MY NAME IS JOE WHITLEY, I’M WITH THE LAW FIRM OF BAKER DONALDSON
IN WASHINGTON. IN PREVIOUS LIFE TIMES, I’VE
BEEN IN A NUMBER OF FEDERAL AGENTS, DEPARTMENT OF HOMELAND
SECURITY, WE HAD RESPONSIBILITY FOR IMMIGRATION ISSUES AND
NATURAL DISASTER RESPONSE ISSUES, THEN IN 2000, I WAS ON
WHAT WAS CALLED THE CENSUS MONITORING BOARD, WHICH WAS A
UNIQUE ORGANIZATION THAT OVERSAW THE CENSUS IN THE SENSE OF
COMMENTING ON IT AND ENCOURAGING PEOPLE TO COMPLY WITH THE
CENSUS.>>GOOD MORNING.
MY NAME IS JAY BRIGHT, PROFESSOR OF STATISTICS AT COLORADO
UNIVERSITY. MY INTERESTS ARE IN GENERAL
MATHEMATICAL STATISTICS BUT PARTICULARLY SURVEY STATISTICS.
>>GOOD MORNING. I’M KRIS MOORE, MY AREAS ARE
CHILDREN AND YOUTH, BUT ALSO SURVEY DESIGN.>>HELLO, MY NAME IS CATHY
PETTIT WITH THE URBAN INSTITUTE HERE IN D.C. .
MY OWN RESEARCH THERE IS AROUND HOUSING AND NEIGHBORHOODS BUT I
ALSO CODIRECT THE NATIONAL NEIGHBORHOOD INDICATORS
PARTNERSHIP WHICH ARE GROUPS LIKE ALLISON’S AROUND THE
COUNTRY.>>GOOD MORNING.
MY NAME IS JACK LEVIS, I’M A RECENTLY RETIRED SENIOR DIRECTOR
AT UPS. WHILE I WAS THERE, I WAS
RESPONSIBLE FOR ALL OF THE PLANNING AND METHODS AND TOOLS
FOR OUR FINAL MILE OF THE BROWN DRIVERS YOU SEE, I HAD A COUPLE
OF ADVANCED OPERATIONS RESEARCH GROUPS AS WELL.
AND DELIVERING A LOT OF PACKAGES AT CHRISTMAS AND DOING THE
CENSUS HAVE A LOT OF SIMILARITIES.
>>GREAT. THANK YOU ALL FOR BEING HERE.
I KNOW YOUR TIME IS REALLY VALUABLE AND I VERY MUCH
APPRECIATE YOUR CONTRIBUTING A SUBSTANTIAL CHUNK OF YOUR TIME
TO THE CENSUS BUREAU. I ALSO WANT TO ACKNOWLEDGE A
NEED AND THE TEAM THAT MANAGES THE CENSUS’ VICE RECOMMITTEE
MEETINGS, THEY’VE BEEN SHORT-HANDED SINCE TARA LEFT AND
THEY’VE REALLY KEPT EVERYTHING ROLLING LIKE PROS.
IS SHE OVER THERE? THERE SHE IS.
YOU’VE BEEN GREAT. AND SHE WORKED REALLY HARD ON
MANY THINGS INCLUDING GETTING US MATERIALS IN ADVANCE SO WE COULD
REVIEW THEM. AND GIVEN THAT SEVERAL AGENDA
ITEMS WERE SCHEDULED WITHOUT DISCUSSANTS, WE WERE REALLY HOPE
BE TO GET MATERIALS MORE IN ADVANCE TO REVIEW.
SOME OF THE POWERPOINTS WEREN’T AVAILABLE UNTIL TUESDAY.
AND GIVEN THAT WE TRAVEL ON WEDNESDAY, THAT MADE IT QUITE
DIFFICULT TO DO MUCH REVIEWING IN ADVANCE.
YOU NO HE, REALLYOUR INTENT IS TO HAVE SOME
MEANINGFUL CONVERSATIONS THAT ARE HELPFUL TO THE SEPS.
SO CENSUS. WE THANK HER FOR HER VERY HARD
WORK IN GETTING THE MATERIALS IN ADVANCE AND REALLY ASK THE
SMEs AND THE DIRECTORS TO COOPERATE WITH HER ENTRY TEES ON
OUR BEHALF TO GET THOSE MATERIALS TO US.
AND THANKS TO MEE, WHO TO TOMMY, MAKING SURE
THE CENSUS PRESENTATIONS ARE KEPT TO THEIR ALLOTTED TIME.
I ALWAYS FEEL STRONGLY THAT PRESENTATIONS SHOULD NOT EXCEED
THEIR ALLOTTED TIME SO WE HAVE AS MUCH TIME AS WE CAN FOR
COMMITTEE DISCUSSION BECAUSE THAT’S WHY WE ALL CAME HERE
TODAY. TONIGHT WE’RE GOING TO BE HAVING
A NON-REQUIRED OPTIONAL PAY YOUR OWN WAY DINNER AT MCCORMICK AND
SCHMIDT RIGHT NEAR OUR HOTEL. IT’S A GREAT WAY TO GET TO KNOW
ONE ANOTHER. USUALLY THE DIRECTOR ATTENDS.
I DON’T KNOW IF YOU’LL BE ABLE TO ATTEND TONIGHT?
OH, GOOD, EXCELLENT. MAYBE SOME OF THE OTHER
DIRECTORS? JOHN IS GOING TO BE THERE.
ANYONE ELSE ?
SO PLEASE SIGN UP IF YOU’RE PLANNING TO BE THERE .
WE HAVE FOUR MEMBERS WHO ARE LOCAL AND A COUPLE OF THEM HAVE
SAID THAT GETTING TO THE DINNER IN NATIONAL HARBOR IS VERY — WHAT I WILL DO IS WORK TO ENSURE
THE TOPICS . WE ALWAYS WORK HARD AND I WILL
DO THIS AND ASK EVERYONE ELSE TO DO TO EXPRESS RESPECT FOR
EVERYONE’S EXPERTISE. AS WE’VE ALWAYS DONE.
AND AS YOU NO HE, KNOW, WE’LL HAVE THE
DISCUSSANT FOR EACH ITEM LEAD THE DOCUMENTATION OF THE
RESPONSE AND RECOMMENDATIONS FOR THAT ITEM WHERE WE DON’T HAVE A
DISCUSSANT, I’VE ALREADY ASSIGNED OR ASKED A CONTINUING
MEMBER TO PLAY THAT ROLE TO PROVIDE LEADERSHIP AROUND
DOCUMENTING RESPONSES AND THEN THE DISCUSSANTS OR THOSE LEADERS
WILL EMAIL THE DRAFTS TO ME, TONIGHT I’LL COMPILE THEM AND
TOMORROW WE’LL PUT IT ALL TOGETHER IN OUR FINAL DOCUMENT
THAT WE EDIT AS A GROUP TOMORROW, WHICH IS QUITE THE
PROCESS AND WE’VE GOTTEN GOOD AT IT, HAVEN’T WE, TEAM?
YES, WE HAVE. SO WE CAN DO IT.
ALL THESE THINGS ARE GOING TO CONTINUE AND IF YOU HAVE OTHER
SUGGESTIONS OR QUESTIONS ABOUT HOW TO IMPROVE THE WAY WE WORK,
PLEASE LET ME KNOW. EVERYBODY’S SUGGESTIONS HAVE
ALWAYS BEEN VERY PRODUCTIVE AND HELPFUL AND SO I’M INTERESTED IN
ALL OF THOSE. SO I JUST WANT TO CIRCLE BACK TO
ONE ITEM THAT WAS ON OUR MEETING AGENDA, THE FIRST ONE I CHAIRED,
AND I THINK DR. DILLINGHAM WASN’T HERE YET FOR THAT AND
THAT’S OBVIOUSLY A TOPIC THAT’S DEAR TO MY HEART, WHICH IS
DISASTER RECOVERY. THE RESPONSES FROM THE CENSUS
WERE LARGELY THAT YOU ALL DON’T CURRENTLY HAVE FUNDING TO DO
MUCH MORE IN TERMS OF PROVIDING METRICS OF POPULATION RECOVERY
AFTER A DISASTER. AND I THINK IT GOES WITHOUT
SAYING THAT THIS IS A TOPIC THAT’S GOING TO BECOME MORE AND
MORE PRESSING. I WAS JUST READING AN ARTICLE
FROM THE MERCURY REGISTER, WHICH SEEMS TO BE A LOCAL PAPER AROUND
WHERE THE CAMPFIRE WAS AND THEY WERE TRYING TO GUESS HOW MANY
PEOPLE HAD MOVED INTO CHICO, AND BASED ON SOME DATA I’VE SEEN
FROM INTERNATIONAL AGENCIES, THE POPULATION OF CHICO MAY HAVE
INCREASED BY ABOUT 50% BECAUSE OF THAT FIRE AND THAT
EVACUATION, BUT THEY DON’T KNOW. AND THEY WON’T KNOW FOR A COUPLE
OF YEARS. AND THAT’S A REAL HARDSHIP FOR
COMMUNITIES TRYING TO GRAPPLE WITH THE KIND OF POPULATIONS
SHIFTS WE’RE SEEING. SO WE AT THE DATA CENTER ARE
GOING TO CONTINUE WORKING ON FINDING WAYS TO HELP
ORGANIZATIONS COME UP WITH THOSE METRICS AND WE’LL ALSO CONTINUE
TO TALK TO THE CENSUS ABOUT HOW WE CAN GET SOME FUNDING FOR THAT
WE ALSO SUGGESTED YOU COME UP WITH A TASK FORCE THAT INCLUDES
ON THE GROUND DISASTER EXPERTS AND YOU ALL LET US KNOW YOU’VE
GOT TASK FORCE THAT WORK WITH THE WHITE HOUSE AND WITH FEMA
WORKING GROUPS, BUT FOR THOSE OF US WHO HAVE LIVED THROUGH A
DISASTER, WE KNOW THAT IF YOU HAVEN’T ACTUALLY LIVED THROUGH
ONE, YOU DON’T UNDERSTAND THE DYNAMICS.
AND WE HIGHLY ENCOURAGE YOU TO ADD SOME ON THE GROUND FOLKS TO
THOSE TASK FORCE IN ORDER TO MAKE SURE THAT THE LONG TERM
DYNAMICS ARE UNDERSTOOD. THAT WAS MY LITTLE EXECUTIVE
PRIVILEGE AS THE CHAIR TO TALK ABOUT A TOPIC I’M PASSIONATE
ABOUT. BUT I KNOW WE HAVE A LOT OF
OTHER TOPICS TO COVER, SO WITHOUT FURTHER ADO, I WOULD
LIKE TO TURN OVER TO DIRECTOR DILLINGHAM.>>GOOD PLORNG GOOD MORNING AND
WELCOME TO ALL OF YOU TO THE CENSUS
SCIENTIFIC ADVISORY COMMITTEE, WHICH WE REFER TO AS CSAC.
THANK ALLISON, I WANT TO THANK YOU FOR CHAIRING THE ADVISORY
COMMITTEE, AND DESPITE YOUR RECENT INJURY, I’M SURE YOU’LL
BE RECOUP WRITING AND RECUPERATING.
I’M SORRY IT’S YOUR RIGHT HAND. FOR ALL MEMBERS, FOR YOUR TIME
AND INSIGHTS. I WELCOME EVERYONE THAT’S
WATCHING VIA OUR WEBCAST ON CENSUS LIVE.
THE WORK OF THE CSAC IS IMPORTANT, AND I’M PLEASED THAT
WE CAN USE TECHNOLOGY TO BRING THIS MEETING TO YOU AND MAKE IT
ACCESSIBLE TO OUR STAKEHOLDERS. AT THE BUREAU, WE’RE UNDERTAKING
HUNDREDS OF EXCITING INNOVATIVE PROJECTS, MANY OF WHICH WILL BE
DISCUSSED OVER THE NEXT TWO DAYS.
I’D LIKE TO WELCOME OUR CONTINUING MEMBERS AND NEW
MEMBERS, I HAD A LIST HERE OF THE GREAT EXPERTISE PARTICULARLY
OF THE NEW MEMOERS I WANTED TO MENTION BUT I WILL MENTION THOSE
THAT ARE NOT HERE AND MAYBE PERHAPS ONE WILL BE ARRIVING
BUT — I KNOW AT LEAST ONE IS LISTENING VIRTUALLY.
BUT DR. RICHELLE WINKLER IS AN ASSOCIATE PROFESSOR OF SOCIOLOGY
AND DEMOGRAPHY AT MICHIGAN TECH TECHNOLOGICAL UNIVERSITY.
, I COMMUNITY ENGAGED PARTICIPATORY SCO LEAR SHIP.
DR. DEBORAH BALK IS A PROFESSOR OF PUBLIC AFFAIRS IN THE SCHOOL
OF PUBLIC AN INTERNATIONAL AFFAIRS , DR. LUTHER CARTER WHO’S
NOT ABLE TO JOIN US HAS SERVED AS PRESIDENT OF FRANCIS MARION
UNIVERSITY, PREVIOUSLY WAS EXECUTIVE DIRECTOR OF THE SOUTH
CAROLINA BUDGET AND CONTROL BOARD, AND DR. MING WHO WASN’T
ABLE TO JOIN US IS THE WHIPPLE JONES PROFESSOR OF STATISTICS
AND FOUNDING EDITOR-IN-CHIEF OF HARVARD DATA SCIENCE REVIEW.
SO WE’RE EXCITED TO HAVE EVERYONE ON THE ADVISORY
COMMITTEE AND TO HAVE SUCH DIVERSE INTEREST, TALENTS AND
EXPERIENCE. WE RELY ON YOU FOR ADVICE ON A
WIDE RANGE OF IMPORTANT ISSUES AND THE FEDERAL STATISTICAL
LANDSCAPE AND THE WORK OF THE CENSUS BUREAU ARE CHANGING AS
YOU WILL LEARN. YOU WILL HEAR HOW THE 2020
CENSUS IS CHANGING AND REALIZE THE DECENNIAL CENSUS IN 2030 NOW
BEING STUDIED WILL CHANGE EVEN FURTHER.
WE THANK MEMBERS PAST AND PRESENT FOR MANY CONTRIBUTIONS
TO THE 2020 CENSUS DESIGN, FOR EXAMPLE, HELPING US TO DEVELOP
OUR GEOSPATIAL DATABASE AND INCORPORATING THE USE OF GIS
INTO THE 2020 CENSUS DESIGN. ALSO FOR CONTRIBUTIONS IN
DEVELOPING THE OPERATIONAL CONTROL SYSTEM AND OPTIMIZER
THAT’S NOW BEING USED AN WILL BE USED WITH RESPONSE FOLLOW-UP TO
MAKE IT MUCH MORE EFFICIENT. INNOVATIONS CONTINUE, ESPECIALLY
IN THE DECENNIAL CENSUS. CENSUS BUREAU HAS MANY
INNOVATIVE PROJECTS UNDERWAY, INCLUDING THE EXPANDED USE OF
ADMINISTRATIVE RECORDS. THE INGESTING AND MANAGING OF
DATA THROUGH A CONSOLIDATED DATA LAKE, AND INSTITUTING
DIFFERENTIAL PRIVACY TO PROTECT CONFIDENTIALITY.
WHILE THESE INNOVATIONS FOR THE 2020 DECENNIAL PROGRAM ARE BEING
EVALUATED FOR THE PURPOSE OF INCORPORATING THEM INTO OUR
OPERATIONS AT THE BUREAU THE INVESTMENTS AND OPERATIONS OF
THE 2020 DECENNIAL WILL HELP US TO MODERNIZE THE CENSUS BUREAU
OPERATIONS MOVING FORWARD. AS AL WILL EXPLAIN SHORTLY, WE
ARE READY FOR THE 2020 CENSUS, WE’RE ON MISSION, ON SCHEDULE,
ON BUDGET AND ON COURSE TO COMPLETE THE BIGGEST AND, WE
THINK, THE MOST EFFICIENT AND EFFECTIVE DECENNIAL CENSUS EVER
DESPITE CHALLENGES. SOME OF THOSE CHALLENGES, THE
RESPONSE RATES OF SURVEYS AND CENSUSES ARE DECLINING,
HOUSEHOLDS ARE MORE COMPLEX, OUR NATION CONTINUES TO BE HIGHLY
MOBILE WITH 15% OF THE POPULATION MOVING ANNUALLY.
MANY HOUSEHOLDS SPEAK LANGUAGES OTHER THAN ENGLISH.
THERE’S COMPETING ATTENTION DURING THE 2020 DECENNIAL WITH
ELECTIONS AND OTHER MATTERS, OLYMPICS AND OTHER THINGS OF
INTEREST, AND FINALLY, PEOPLE HAVE CONCERNS ABOUT SHARING
THEIR INFORMATION AND THE PROTECTION OF THEIR INFORMATION.
WE ARE PREPARING OUR WORKFORCE FOR PROGRAM MODERNIZATION, DATA
INNOVATION IS A MISSION CRITICAL GOAL FOR BUREAU.
IT WOULD HELP US TO EQUIP OUR WORKFORCE WITH SKILLS, FOR AN
EVER CHANGING ENVIRONMENT. WE ARE WORKING TO RECRUIT AND
RETAIN EMPLOYEES TO MAKE OUR STATISTICAL PROCESSES MORE
EFFICIENT AND EFFECTIVE. WE MUST STAY RELEVANT WITH
TODAY’S INDUSTRY STANDARDS AND COMPETE WITH PUBLIC, ACADEMIC
AND PRIVATE INDUSTRY. OUR TEAM IS FOCUSED ON TRAINING
AND DEVELOPMENT OF CURRENT BUREAU EMPLOYEES AS WELL AS
HIRING PEOPLE WITH SPECIAL SKILL SETS.
THE INTRODUCTION OF DATA SCIENTISTS AT THE CENSUS BUREAU
CREATES THE OPPORTUNITY FOR NEW SKILLS TO EXPLORE AND ANALYZE
DATA. SO STAY TUNED AS WE CONTINUE TO
ROLL OUT A TALENTED DATA SCIENCE WORKFORCE AND TRANSFORM OUR CORE
BUSINESS PRACTICES. INTEGRATIONS ARE OCCURRING IN
OUR DEMOGRAPHIC DIRECTORATE, WE CONTINUE TO REDESIGN — REDUCE
THE PUBLIC BURDEN. AN EXAMPLE INCLUDES THE
STREAMLINED SURVEY SPONSORED BY THE HEALTH STATISTICS.
WE ARE REDUCING THE BURDEN BY 30 MINUTES, OUR EHEALTH INITIATIVE
HAS MATURED THIS YEAR. WE HAVE PARTNERSHIPS WITH
FEDERAL, STATE AND ACADEMIC RESEARCHERS IN PUBLIC HEALTH TO
EXPLORE HOW CENSUS DEMOGRAPHIC DATA AND HEALTH DATA CAN BE
COMBINED. INOH HE VAITIONS ARE BEING
UNDERTAKEN IN OUR ECONOMIC DIRECTORATE.
WE HAVE A NEW SUPPLEMENTAL QUARTERLY RETAIL E-COMMERCE
TABLE, RECENTLY WORKING WITH INDUSTRY EXPERTS, THE BUREAU
ISSUED A NEW DATA PRODUCT, PROVIDING MORE GRANULAR
E-COMMERCE ESTIMATES. THE ECONOMIC DIRECTORATE
CONTINUES TO EXPLORE THE USE OF THIRD PARTY DATA TO SUPPLEMENT
SURVEY RESPONSES. WE SUCCESSFULLY PILOTED MACHINE
LEARNING TECHNIQUES TO IMPROVE DATA QUALITY AND REDUCE TIME
SPENT EDITING DATA. EXAMPLE BEING THE 2018 ANNUAL
CAPITAL EXPENDITURE SURVEY. FINALLY, WE HAVE DATA ON NEW
TECHNOLOGIES, ROBOTICS, A.I., AND AUTOMATION QUESTIONS THAT
HAVE BEEN INTRODUCED IN SEVERAL ECONOMIC SURVEYS IN ORDER TO
DIRECTLY MEASURE THE ADOPTION OF THESE TECHNOLOGIES AND
INDIRECTLY MEASURE THE IMPACT ON EMPLOYMENT AND PRODUCTIVITY.
WE FOSTER INNOVATION THROUGH THE CENSUS OPPORTUNITY PROJECT.
THE PROJECT PROVIDES A PROCESS FOR FOR ENGAGING GOVERNMENT,
COMMUNITIES, AND TECHNOLOGY INDUSTRY TO CREATE DIGITAL TOOLS
TO ADDRESS NATIONAL CHALLENGES. 2020 CENSUS DEVELOPMENTS
SUBSTANTIATE OUR INCREASED READINESS.
SECURITY FOR CENSUS IS PROGRESSING.
WE HAVE DESIGNED OUR CYBERSECURITY PROGRAM TO PROTECT
THE NETWORKS AND SYSTEMS, ENSURING THEY ARE RESILIENT IN
THE FACE OF CYBER THREATS THAT AIM TO EITHER ACCESS OUR DATA OR
DISRUPT OUR OPERATIONS. WE WORK EVERY DAY TO BALANCE
EMPLOYING ADVANCED SECURITY FEATURES WHILE ENSURING A
POSITIVE AND PRODUCTIVE USER EXPERIENCE.
THE PRESIDENT ISSUED EXECUTIVE ORDER 880 ON COLLECTING
INFORMATION ABOUT CITIZENSHIP STATUS IN CONNECTION WITH THE
DECENNIAL CENSUS. PARTS OF THE CENSUS BUREAU —
THE PART OF THE CENSUS BUREAU, PART OF ITS RESPONSIBILITY WILL
BE TO OBTAIN ADMINISTRATIVE RECORDS FOR DEVELOPING
CITIZENSHIP STATISTICS. COLLECTING ADMINISTRATIVE DATA
REFLECTS OPPORTUNITIES FOR DEVELOPING VALUABLE STATISTICS
ON NEW TOPICS IN NEW WAYS. OUR CANVASSING OPERATION BEGAN
AUGUST 18TH AT LEAST OFFICIALLY ACROSS THE NATION.
FOR THE FIRST TIME, WE USE SATELLITE IMAGERY TO DETECT
AREAS WHERE HOUSING CHANGES OCCUR.
AGAIN AL WILL HAVE MORE DETAILS ON THIS.
WE CONDUCTED 2019 CENSUS TEPS TEST
WITH AND WITHOUT THE CITIZENSHIP QUESTION TO INFORM OPERATIONS
AND GENERATE KNOWLEDGE FOR THE FUTURE.
PRELIMINARY RESULTS WILL BE AVAILABLE NEXT MONTH, IN OCTOBER
OF ’19. ASIDE FROM THE 2020 CENSUS, WE
HAVE A NUMBER OF OTHER NATIONAL COLLECTIONS UPON WHICH
GOVERNMENTS AT ALL LEVELS, BUSINESSES AND NON-PROFIT
ORGANIZATIONS RELY. ACCORDINGLY, WE ARE VERY
OPTIMISTIC ABOUT THE EXCITING PATH AHEAD, KNOWING FULL WELL
THERE ARE NEW AND SIGNIFICANT CHALLENGES THE CENSUS BUREAU
WILL FACE. BUT WITH WIDESPREAD TRADITIONAL
BIPARTISAN SUPPORT, WE FULLY EXPECT TO CONTINUE TO ACHIEVE
RESULTS IN AN EFFECTIVE AND EFFICIENT MANNER.
THE BUREAU WILL CONTINUE ITS WORK AND REMAIN A NATIONAL AND
INTERNATIONAL LEADER IN DATA AND STATISTICAL PRODUCTS THAT
ENHANCE KNOWLEDGE AND PROMOTE EVIDENCE-BASED DECISION-MAKING.
ON BEHALF OF EVERYONE AT THE CENSUS BUREAU, THANK YOU FOR
YOUR ACTIVE PARTICIPATION ON THE CENSUS SCIENTIFIC ADVISORY
COMMITTEE. WE APPRECIATE THE TIME YOU’RE
TAKING FROM YOUR SCHEDULES TO WORK WITH US, WE’RE LOOKING
FORWARD TO THESE DISCUSSIONS, AND YOUR CONTRIBUTIONS TO NEW
AND BETTER IDEAS, STATISTICAL PRACTICES, AND PREPARATIONS FOR
A BRIGHTER FUTURE. THANK YOU.
>>SO I’LL JUST TAKE A COUPLE MINUTES REAL QUICK.
GOOD MORNING, EVERYBODY. TO TALK ABOUT WHERE WE ARE ON
THE BUDGET. I HOPE EVERYBODY GOT IN TO TOWN
LAST NIGHT IN LESS DRAMATIC FASHION THAN I DID, LANDING IN A
THUNDERSTORM AT DULLES AIRPORT. SO ANYWAY, SO OUR FY 19
APPROPRIATION, APPROXIMATELY $3.8 BILLION, FULLY FUNDS OUR
REQUEST FOR THE 2020 CENSUS. WITH THIS, WE’VE LAUNCHED OUR
FIRST MAJOR FIELD OPERATION, ADDRESS CANVASSING, I’LL TALK
MORE ABOUT THAT SHORTLY, AND CONTINUED OPENING THE 248 AREA
CENSUS OFFICES THAT WILL NEED TO SUPPORT MAJOR FIELD OPERATIONS
NEXT YEAR. FUNDING SUPPORTS ARE INTEGRATED
COMMUNICATIONS AND PARTNERSHIP PROGRAM THAT YOU’LL ALSO HEAR
MORE ABOUT, AND WE WERE HIREING OUR PARTNERSHIP SPECIALIST TO
WORK ON BUILDING THESE KEY PARTNERSHIPS, I WAS JUST IN
SEATTLE YESTERDAY, OR TUESDAY, I GUESS, WORKING WITH A BUNCH OF
THOSE FOLKS AND I CAN TELL YOU THAT’S GOING ALONG VERY WELL.
FUNDING ALSO PROVIDES CONTINUED DEVELOPMENT SCALING OF OUR I.T.
INFRASTRUCTURE, PRINTING OF MATERIALS WHICH WE STARTED
EARLIER THIS SUMMER. WE’LL USE TO ENCOURAGE RESPONSE
AND ASSIST THOSE SPEAKING LANGUAGES OTHER THAN ENGLISH.
AT THE SAME TIME, THE FY 19 APPROPRIATION SUPPORTS OUR OTHER
MONTHLY, QUARTERLY AND ANNUAL DENG GRAPHIC AND ANNUAL SURVEYS,
INCLUDING THE PROCESSING OF THE DATA TO BEGIN PUBLISHING
INFORMATION FROM THE 2017 ECONOMIC CENSUS, WHICH WILL BE
COMING OUT LATER THIS MONTH. OR THE FIRST LOOK.
AND ALSO THE CHECK SHUP OF DATA FOR THE ACS AND OUR OTHER
PROGRAMS. SO FOR FY 20, THE BUDGET TOTAL
OF $7.2 BILLION IS AN INCREASE OF $3.3 BILLION OVER FY ’19.
THIS INCLUDES A BILLION DOLLARS THAT WAS APPROPRIATED IN PRIOR
USE FOR USE IN 2020. SO 6.3 BILLION INCLUDING THAT
1 BILLION APPROPRIATED EARLIER WILL SUPPORT THE DECENNIAL
CENSUS, BUT WE ALSO HAVE FUNDING, APPROXIMATELY
3 MILLION, FOR OUR DATA COLLECTION AND PROCESSING
PROGRAM, ABOUT 65 PILL 65 MILLION FOR
DISSEMINATION SYSTEMS, 140 MILLION TO BEGIN
IMPLEMENTATION FOR THE RE-ENGINEERED 2017 ECONOMIC
CENSUS AND $561 MILLION TO CONTINUE OUR OTHER PROGRAMS.
OUR PRIMARY EFFORTS IN FY 20 WILL BE OBVIOUSLY TO CONDUCT A
COMPLETE AND ACCURATE 2020 CENSUS, AND THE BUDGET WILL
SUPPORT THE OPERATIONS INCLUDING SELF RESPONSE, NON-RESPONSE
FOLLOW-UP AND OTHER EFFORTS. AGAIN FULLY SUPPORTING OUR
INTEGRATED COMMUNICATIONS CAMPAIGN WHICH WE’LL BE ROLLING
OUT ADVERTISING STARTING AFTER THE NEW YEAR.
ALSO THE INTEGRATED SYSTEMS TO SUPPORT THE COLLECTION AND THE
PROCESSING OF THE DATA. SO I’LL TRY TO KEEP THIS SHORT.
OUR BUDGET PROVIDES THE MOST COMPLETE — PROVIDES FOR THE
MOST COMPLETE ADDRESS LIST AND MAP SUPPORTS FOR THE 2020 CENSUS
OPERATIONS AND CONTINUES TO RELEASE DATA FROM ALL OF OUR
NORMAL PROGRAMS. IT ALSO SUPPORTS WITH THE 2017
ECONOMIC CENSUS THE DATA THAT’S CRITICAL TO USE FOR THE BUREAU
OF ECONOMIC ANALYSIS TO SET THE BASELINE FOR GDP AND OTHER
PRINCIPAL ECONOMIC INDICATORS AND ALSO THE 2017 CENSUS OF
GOVERNMENTS. SO ALL THAT INFORMATION IS
CRITICAL FOR GDP AND OTHER ECONOMIC INDICATORS AND SUPPORTS
GOVERNMENT WIDE EFFORTS TO MODERNIZE OUR DATA COLLECTION
ANALYSIS AND DISSEMINATION IN PARTNERSHIP WITH THE BEA.
SO WE’LL BE ABLE TO PRESERVE DATA COLLECTION FOR THE CPS AND
THE CIP, AND ALSO OTHER FEDERALLY FUNDED ADMINISTRATIVE
DATA AND ADMINISTRATIVE RECORDS CLEARINGHOUSE ACTIVITIES.
SO WITH THAT, I’LL TURN IT BACK OVER TO ALLISON AND WE CAN DO
Q & A .
>>WE HAVE ONE OF THE NEW CENSUS SCIENTIFIC ADVISORY MEMBERS ON
THE PHONE WHO WOULD LIKE TO INTRODUCE HERSELF AND ACTUALLY
KEN WHO JUST GOT HERE, WE CAN HAVE HIM INTRODUCE HIMSELF TOO.
SO DEBORAH BALK, ARE YOU ON THE PHONE, CAN YOU HEAR ME ?
>>GOOD MORNING, I’M KEN SIMONSON, CHIEF ECONOMIST FOR
THE ASSOCIATED GENERAL CONTRACTORS OF AMERICA.
SEVERAL YEARS MEMBER OF THIS COMMITTEE.
>>THANK YOU, KEN. DEBORAH, CAN YOU HEAR ME?
WE’LL GIVE YOU ANOTHER SHOT. OKAY.
HOPEFULLY WE’LL GET TO HEAR FROM DEBORAH A LITTLE BIT LATER.
SO WE HAVE SOME TIME FOR Q & A ABOUT ANYTHING PERHAPS THAT
YOU’D LIKE TO ASK THE DIRECTOR OR THE DEPUTY DIRECTOR ABOUT
WHAT THEY TALKED ABOUT OR OTHERWISE .>>KEN SIMONSON.
MR. DIRECTOR, I WELCOME ALL THE INITIATIVES THAT YOU MENTIONED.
I DID NOT HEAR ONE REGARDING CONSTRUCTION STATISTICS AND I
KNOW THERE HAS BEEN A LOT OF WORK BEHIND THE SCENES BY STAFF,
HOPING TO HEAR A LITTLE MORE ABOUT TIMETABLE AND TYPES OF
ENHANCEMENTS TO THE CONSTRUCTION SPENDING AND RELATED NUMBERS.>>SO WE HAVE BEEN WORKING TO
REDESIGN MANY OF OUR CONSTRUCTION PROGRAMS AND WE ARE
LOOKING AT ALTERNATIVE DATA SOURCES TO INCORPORATE INTO OUR
CONSTRUCTION PROGRAMS. I THINK WE’LL HAVE A LITTLE BIT
MORE TO PRESENT TO THE COMMITTEE AT THE NEXT MEETING.
WE PLAN ON DEVELOPING SOME PRESENTATIONS ON HOW FAR WE’VE
COME WITH THAT AND WE’LL BE TALKING A LITTLE MORE AND
PROVIDE MORE DETAILS AT THE NEXT CSAC.
>>IF I COULD PRESS A LITTLE MORE, CAN YOU PROVIDE ANY MORE
DETAIL AT THIS TIME ABOUT WHETHER THINGS ARE ON TRACK,
HAVE YOU BEEN HELD UP BY BUDGET CONSTRAINTS, STAFFING
CONSTRAINTS, TECHNOLOGICAL OR, LET’S SAY, DATA LIMITATIONS?
>>YES. ONE OF THE MAJOR CONSTRAINTS
WE’LL HAVE OVER THE NEXT GOING FORWARD, I WOULD SAY, IS
STAFFING. SO WE ARE LOSING ONE OF OUR KEY
PLAYERS IN THE CONSTRUCTION EARL AREA
WHO HAS BEEN A LONG-STANDING AND VERY KNOWLEDGEABLE STAFF MEMBER
AND WE’RE GOING TO BE STRUGGLING TO MAKE THAT UP.
SO THAT WILL POSE A LITTLE BIT OF AN ISSUE FOR US.
YOU PROBABLY KNOW WHO THAT IS.>>WHILE I HAVE UL ON THE HOT
SEAT, CAN YOU SAY ANYTHING ELSE ABOUT OTHER PROGRAMS IN THE
ECONOMIC BUSINESS DATA AREA THAT YOU EITHER HAVE PLANS FOR OR
THINGS HAVE BEEN SIDETRACKED FOR NOW?
>>THERE’S A LOT GOING ON IN THE ECONOMIC DIRECTORATE REGARDING
THE RE-ENGINEERING OF PROGRAMS AND USE OF ALTERNATIVE DATA.
OUR PRIMARY FOCUS RIGHT NOW IS THE ECONOMIC CENSUS AND GETTING
THAT DATA OUT ON SEPTEMBER 19TH FOR THE FIRST LOOK REPORT.
AS YOU KNOW, WE’VE BEEN — OUR BUDGET FOR THE ECONOMIC CENSUS
HAS BEEN, I WOULD SAY, SEVERELY CUT OVER THE 2017 CYCLE, AND IT
MAY BE EVIDENT WHEN WE PRODUCE OUR DATA AND SEE SOME OF THE
QUALITY CONCERNS WE HAVE WITH IT, SO BETWEEN A 15 AND A 20%
CUT IN THE ECONOMIC CENSUS BUDGET OVER THE 2017 CYCLE
COMPARED TO THE 2012 CYCLE, WE’LL HAVE SOME IMPACTS DOWN THE
ROAD, AND WE’VE IMPLEMENTED MANY INNOVATIONS INCLUDING 100%
ELECTRONIC COLLECTION, USING MACHINE LEARNING TECHNIQUES TO
REVIEW DATA AS OPPOSED TO ANALYSTS, CUTTING BACK ON OUR
SAMPLE SIZE FOR THE USE OF ADMINISTRATIVE RECORDS, SO A LOT
OF THINGS WE’VE DONE IN ORDER TO DO THE 2017 ECONOMIC CENSUS.
IN OUR INDICATORS AREA, WE’RE LOOKING TO PRODUCE AN ADVANCE
CONSTRUCTION INDICATOR. I THINK AS YOU’RE AWARE OF,
WE’RE LOOKING TO MOVE UP OUR DURABLE AND NON-DURABLE GOODS
REPORT TO RELEASE THEM SIMULTANEOUSLY AS OPPOSED TO
COMING OUT AT DIFFERENT POINTS IN TIME OVER THE MONTH, SO
THERE’S A LOT OF ACTIVITY GOING ON.
>>ONE LAST SHOT, MR. DIRECTOR, I KNOW THAT THE IMMEDIATE FOCUS,
THE MOST IMPORTANT ON YOUR AGENDA HAS TO BE THE 2020
DEMOGRAPHIC CENSUS, BUT WE’RE ALREADY MOVING UP TOWARD 2022,
WHEN THE ECONOMIC CENSUS WILL TAKE PLACE, AND I THINK IT’S
VERY IMPORTANT FOR NOT SO MUCH CONSTRUCTION BUT THE ENTIRE
BUSINESS SECTOR, AND FOR THAT MATTER, ECONOMIC POLICY MAKERS
IN THE GOVERNMENT TO HAVE TIMELY, COMPLETE AS ACCURATE
STATISTICS AS POSSIBLE ABOUT THE SCOPE OF THE ECONOMY THROUGH THE
ECONOMIC CENSUS AND THROUGH THESE REGULAR ANNUAL AND MONTHLY
PROGRAMS. SO I HOPE THAT YOU WILL BE A
STRONG ADVOCATE FOR ADEQUATE FUNDING, WHICH I DON’T THINK HAS
BEEN THE CASE IN THE LAST FEW YEARS, NOT TO CRITICIZE YOURSELF
OR THE PARTIALLY ACTING THE DIRECTOR, THE PREVIOUS DIRECTOR,
BUT FRANKLY I THINK CENSUS HAS BEEN LOSING OUT IN THOSE BUDGET
REQUESTS AND I HOPE THAT YOU CAN HELP REVERSE THAT OVER THE NEXT
BUDGET CYCLE, WHICH I KNOW YOU’RE WELL INTO NOW.>>JUST LET ME SAY THAT WE’RE
VERY SUPPORTIVE OF OUR ECONOMIC DIRECTORATE, AND THE DEPUTY
DIRECTOR HAS A PARTICULAR STRONG INTEREST AND EXPERIENCE IN THAT
AREA. SO WE CONTINUE TO LOOK AT
OPTIONS AND WE CONTINUE TO ADVOCATE WHENEVER WE CAN.
AS MEMBERS OF THE ADVISORY COMMITTEE AND OTHER GROUPS, WE
HOPE TO SHARE WITH OTHERS YOUR THOUGHTS ABOUT SOME OF THESE
DATA COLLECTIONS AND PRODUCTS AND THE IMPORTANCE OF THEM.>>ANY OTHER QUESTIONS?
JOE.>>MR. SIMONSON HAS BEEN
INFECTIOUS –>>START BY SAYING YOUR NAME.
>>SOME QUESTIONS. SO FROM A HOMELAND SECURITY
BACKGROUND, CONCERNS ARISE ABOUT POPULATION MOVEMENT IN THE EVENT
OF A DISASTER LIKE KATRINA OR SOME SORT OF RADIOLOGICAL EVENT
IN ONE OF OUR MAJOR CITIES. POPULATION PREPAREDNESS IS AN
ISSUE IN HOMELAND, AND I’M GUESSING IN THE 18 YEARS SINCE
2001, WHEN WE HAD THE ATTACK ON AMERICA, WE LEARNED A LOT OF
LESSONS POST THAT EVENT, WE LEARNED A LOT OF LESSONS FROM
KATRINA, BUT THOSE LESSONS SEEM TO EVAPORATE WITH TIME.
PEOPLE FORGET ABOUT THEM. IF YOU WEREN’T IN THAT
EXPERIENCE, AS YOU MENTIONED REGARDING KATRINA, YOU DON’T
REALLY APPRECIATE IT. AND THE SAME GOES FOR NEW YORK
CITY, SHANKSVILLE, PENNSYLVANIA, AND THE PENTAGON.
SO I WAS NOT HERE IN WASHINGTON, D.C. WHEN PEOPLE
WERE TRYING TO LEAVE THE CITY IN 2001 TO GO WHEREVER THEY WERE
TRYING TO GO, BUT WE REALLY NEED TO THINK ABOUT HOW THE CENSUS
MIGHT PLAY A ROLE IN GATHERING DATA ABOUT PREPAREDNESS AND
PLANNING AND IT MAY BE TOO FINE OF A POINT FOR THE CENSUS TO
ASSIST WITH AND I WANTED TO JUST MENTION IT REMAINS A PASSION OF
MINE AND THAT ALSO TIES IN WITH CYBER DEPENDENCY, THE FAILURE OF
CYBER IN THE EVENT OF AN ATTACK IS SOMETHING THAT WE HAVE NOT
REALLY FULLY APPRECIATED THE ABILITY OF DIFFERENT
COMMUNITIES, LAW ENFORCEMENT, FIRST RESPONDERS TO CONNECT WITH
ONE ANOTHER POST A DISASTER, IT’S STILL AN ISSUE IN AMERICA
AND NEEDS TO BE ADDRESSED. AND THEN ALSO LANGUAGE
ASSIMILATION, WHETHER OR NOT ONE BELIEVES IN ENGLISH AS BEING THE
PRIMARY LANGUAGE OF OUR COUNTRY OR NOT, THE ABILITY TO
COMMUNICATE WITH ONE ANOTHER IN THE EVENT OF A DISASTER IS
GEOMETRICALLY CHALLENGING WITH NEW POPULATIONS IN AMERICA THAT
SPEAK OTHER LANGUAGES. AND SO THESE ARE THINGS THAT ALL
SORT OF FIT WITHIN HOMELAND SECURITY RESPONSIVENESS AREA
THAT I WANTED TO JUST REFERENCE AS SOMETHING I WOULD LIKE THE
CENSUS AND MAYBE THE CENSUS IS LOOKING AT THESE ISSUES BUT IT’S
MORE TO REFERENCE IT AS AS SOMETHING THAT’S A BIT OF A
PASSION FOR ME. THANK YOU.
>>JUST ONE QUICK COMMENT AND OTHERS MAY WANT TO COMMENT ON
THIS, BUT AS KEN SAID, WE DO HAVE A LARGE AMOUNT OF OUR FOCUS
RIGHT NOW IS ON DECENNIAL CENSUS, BUT CERTAINLY THE
HURRICANES AND THE LANGUAGE NEEDS AND EVERYTHING COME INTO
PLAY WITH THE DECENNIAL CENSUS, SO THAT I THINK WHEN WE GO OVER
THE DECENNIAL CENSUS PROGRESS, YOU’LL SEE AT LEAST IN THAT
ARENA WHAT WE’RE DOING TO HELP WITH THE DISASTERS THAT WE
ENCOUNTER, PARTICULARLY IN COUNTING THE POPULATION.
I KNOW THERE’S MUCH MORE TO IT, BUT I THINK YOU’LL GET SOME
INSIGHTS AS TO HOW WE’RE FOCUSED, AND WE’RE FOCUSED IN
DOING THINGS MORE THAN EVER BEFORE IN THE LANGUAGE AREA,
PARTICULARLY IN ADMINISTERING THE DECENNIAL CENSUS, BUT I KNOW
THAT WE HAVE A FULLER CONVERSATION WITH ALL OF OUR
DATA AND HOW THAT MIGHT BROUGHT TO BEAR IN SOME OF THESE
SITUATIONS.>>I THINK WE’VE DONE A
RELATIVELY GOOD JOB WORKING WITH FEMA AND HOMELAND SECURITY AND
OTHER ORGANIZATIONS IN TERMS OF PREPAREDNESS, SO WE HAVE DATA
TOOLS THAT ARE USEFUL FOR LOOKING AT WHAT’S ON THE GROUND
PRIOR TO A DISASTER OR WHAT WAS THERE WHEN THE DISASTER
OCCURRED. I THINK ALLISON’S POINT THAT
THERE’S LESS RESOURCES FOCUSED ON MEASURING IN THE SHORT NEAR
TERM WHAT HAPPENS IMMEDIATELY AFTERWARDS.
THAT’S SOMETHING THINK WE’D LIKE TO LOOK INTO, YOU KNOW, IT’S
OBVIOUSLY A BUDGET AND STAFFING PRIORITY, YOU KNOW, MESHING THAT
WITH OTHER THINGS, BUT I THINK THIS IS ONE OF THE AREAS WHERE
BETTER ACCESS TO OTHER ADMINISTRATIVE RECORDS AND STUFF
LIKE THAT CAN HELP US OUT. YOU KNOW, SOMETIMES SITUATIONS
ARE VERY FLUID AFTER A DISASTER, AND YOU NEED SOME ABILITY TO
FOLLOW PEOPLE MORE CONTINUOUSLY OVER A PERIOD OF TIME AND
ADMINISTRATIVE RECORDS ARE PRETTY WELL SUITED TO DO THAT.
SO THAT’S, I THINK, AN AREA THAT WE CAN ACTIVELY LOOK INTO TO TRY
TO DO MORE IN, BUT AGAIN, IT’S GOING TO HAVE TO BALANCE WITH
ALL THESE OTHER THINGS LIKE CONSTRUCTION STATISTICS AND —
WHICH IS OBVIOUSLY CLOSELY RELATED WITH DISASTER RESPONSE.
SO IT ALL KIND OF COMES TOGETHER, AND WE’LL SEE WHAT WE
CAN DO.>>I MIGHT MENTION, ENRIQUE, YOU
MAY WANT TO JUST MENTION THE FUSION CENTER, ONE OF THE THINGS
WE’RE DOING RIGHT NOW IN MONITORING DISASTERS.
>>SO ONE OF THE CHALLENGES OF GOING INTO THE 2020 CENSUS IS
THE WHOLE SOCIAL MEDIA ATMOSPHERE THAT IS OUT THERE AND
LOOKING INTO THE TRENDS. WE HAVE PUT TOGETHER A CENTER
THAT LOOKS AT NOT ONLY WHAT’S GOING ON IN TERMS OF EVENTS AND
DISASTERS BUT ALSO WHAT’S GOING ON IN TERMS OF SOCIAL MEDIA,
WHAT’S GOING ON IN TERMS OF ANY OTHER ASPECTS, AND TRYING TO PUT
TOGETHER KIND OF ALL OF THE THEMES TOGETHER SO THAT WE CAN
BRING OURSELVES TO GET MORE INFORMATION OUT TO THE PUBLIC,
WHETHER IT’S THINGS THAT ARE BEING SAID THAT NEED FURTHER
CLARIFICATION FROM THE CENSUS BUREAU, WE WORK WITH OUR PUBLIC
INFORMATION OFFICE TO PUT MATERIALS TOGETHER FOR THAT, AND
A LARGE PART OF IT IS WHAT’S GOING ON IN TERMS OF EVENTS.
IT’S NOT ONLY HURRICANES THAT ARE GOING TO AFFECT US BUT IT’S
ALSO FIRES OUT WEST, IT CAN BE EARTHQUAKES, IT CAN BE ANY OF A
MYRIAD OF THINGS. SO WE’RE TRYING TO TAKE A MORE
HOLISTIC APPROACH, AND AS RON MENTIONED, WE HAVE VARIOUS TOOLS
THAT WE WORK WITH WITH FEMA. WE HAVE VISITED THE NATIONAL
WEATHER SERVICE IN TERMS OF SEEING HOW THEY TRACK THINGS AND
HOW WE MIGHT LEVERAGE THAT. SO IT’S REALLY A HOLISTIC
APPROACH THAT WE’RE TRYING IN THIS NEW FUSION CENTER .
>>ANYONE ELSE? WELL, THAT’S ALL RIGHT.
THAT GIVES US FIVE EXTRA MINUTES.
WE COULD MAYBE START OUR UPDATE ON THE 2020.
A LITTLE EARLY.>>THANK YOU, ALLISON.
GOOD MORNING. I’D LIKE TO EXTEND A VERY WARM
WELCOME TO ALL OF OUR NEW AND CONTINUING MEMBERS OF THE CENSUS
SCIENTIFIC ADVISORY COMMITTEE. I WANT TO APOLOGIZE RIGHT NOW
THAT I WILL MISS DINNER WITH YOU TONIGHT AND I WILL MISS YOU
TOMORROW. I’M IN A SEASON WHERE I’M VERY
ACTIVE OUT IN THE FIELD SELLING PEOPLE ON THE IMPORTANCE OF THE
2020 CENSUS, GETTING STATES AND COMMITTEES TO BE INVOLVED, TO BE
ENGAGED, TO WORK WITH THE BUREAU TO TROO I TO MAKE SURE ALL THEIR
PEOPLE GET COUNTED. I’LL BE IN MICHIGAN AND OHIO
TOMORROW. SO I’LL BE WORKING ON THOSE
KINDS OF THINGS. AT THIS POINT, I ALSO TEND TO
GET VERY INVOLVED IN SEEING WHAT HAPPENS TO OUR FIELD OPERATIONS
WHILE OUR PEOPLE ARE ON THE GROUND.
WE STARTED THE CENSUS. I’VE BEEN ON THE GROUND WITH
LISTERS IN THE BRONX, DOWN IN THE LOWER NINTH IN NEW ORLEANS,
IN BATON ROUGE, IN ATLANTA, AND GETTING AROUND SEEING WHAT KINDS
OF CHALLENGES THEY’RE ENCOUNTERING.
SOME OF MY COLLEAGUES HAVE BEEN OUT WEST ON NATIVE AMERICAN
LAND, ON INDIAN RESERVATIONS. SOME OF THEM HAVE BEEN IN THE
SOUTH. AND WE TRY TO GET OUT AND BE
FIRSTHAND IN TERMS OF SEEING WHAT’S HAPPENING ON THE GROUND
AND DEVELOPING SLIGHT REVISIONS IN THIS PROGRAM IF NECESSARY,
BUT REALLY THINKING ABOUT WHEN WE GO TO KNOCK ON DOORS DURING
NON-RESPONSE FOLLOW-UP MAKING SURE WE’RE AT MAXIMUM
EFFICIENCY. I WANT TO START OFF THE
DECENNIAL CENSUS PART OF OUR MEETING TODAY WITH OUR — I’M
PUSHING THE BUTTONS AND NOTHING HAPPENS. ALL RIGHT, IT MOVED.
I WANT TO START THIS PORTION OF THE MEETING WITH OUR ROAD MAP
SLIDE, WHICH SHOWS WHERE WE ARE NOW AND LAYS OUT OUR UPCOMING
MILESTONES. AS YOU CAN SEE FROM THE
HIGHLIGHTED ROW ON OUR LIST OF KEY MILESTONES, THE 2020 CENSUS
HAS BEGUN. AND WE ARE IN THE MIDDLE OF IN
FIELD ADDRESS CANVASSING. WE’RE ONLY 220 DAYS TO CENSUS
DAY, APRIL 1ST, 2020. BUT BEFORE WE BEGIN TO DISCUSS
THE STATUS OF OUR ONGOING OPERATIONS AND PREPARATIONS FOR
THE 2020 CENSUS, I WANT TO PROVIDE WITH A BRIEF LOOK AT
SOME OF THE ANALYSIS WE HAVE DONE WITH THE DATA FROM OUR 2018
END TO END TEST. AS YOU MAY RECALL, AT THE SPRING
CSAC MEETING, WE DISCUSSED A PRELIMINARY ANALYSIS OF SELF
RESPONSE RATES BROKEN DOWN BY RACE, HISPANIC ORIGIN AND
TENURE. TODAY I’D LIKE TO DISCUSS SOME
OF OUR PRELIMINARY ANALYSIS ON THE INTERNET SELF RESPONSE TOOL,
BREAKOFF RATES, RATES OF I.D. AND NON-I.D. RESPONSE.
AS WE HAVE INDICATED IN PRIOR MEETINGS AND IN OUR PROGRAM
MANAGEMENT REVIEW, THE 2018 TEST WAS OFTEN A SLIGHTLY HIGHER THAN
EXPECTED SELF RESPONSE RATE. 52.3% VERSUS A PROJECTED RATE OF
49.3%. 33.2% OF HOUSING UNITS WERE
ENUMERATED VIA NON-RESPONSE FOLLOW-UP OPERATION.
THOSE ARE THE PEOPLE WHO CHOSE NOT TO SELF-RESPOND.
AND THE FINAL 14 1/2% WERE WHAT WE CALL OTHER.
OTHER INCLUDES BY ADMINISTRATIVE RECORDS AND BY COUNT IMPUTATION.
SO WE WANTED TO MAKE SURE WE HAD METHODS IN PLACE TO GET 100%
COUNT. LET’S TALK FOR A MINUTE ABOUT
HOW THE SELF RESPONDERS RESPONDED.
61.2% OF SELF RESPONDER RS IN PROVIDENCE USED THE INTERNET.
31.3% RESPONDED VIA PAPER QUESTIONNAIRE, AND 7 1/2 USED
OUR TELEPHONE QUESTIONNAIRE RESPONSE CENTERS.
AS A REMINDER, THE PRIMARY OBJECTIVE OF THE END TO END TEST
WAS TO EVALUATE OUR SYSTEMS AND THE CAPABILITIES OF OUR SYSTEMS
TO PERFORM SUCCESSFULLY AND INTEGRATE EFFECTIVELY WITH EACH
OTHER AND TO EVALUATE THEIR FUNCTIONALITY WHEN BEING
OPERATED BY REAL PEOPLE IN THE REAL FIELD ENVIRONMENT.
ADDITIONALLY, THE TEST SERVED AS AN OPPORTUNITY TO EVALUATE OUR
FIELD MANAGEMENT CAPABILITIES. OUR PROCEDURES, OUR TOOLS.
AND SECONDARILY, THE TEST PROVIDED AN OPPORTUNITY TO
GATHER INFORMATION ON DEMOGRAPHICS AND SELF RESPONSE
RATES. THE TEST WAS VERY SUCCESSFUL.
THE SYSTEMS PROVED THEY COULD SUCCESSFULLY OPERATE TOGETHER
AND WE WERE ABLE TO IDENTIFY SEVERAL AREAS WE COULD REFINE
AND IMPROVE TO OPTIMIZE PERFORMANCE BEFORE WE BEGAN OUR
WORK ON PERFORMANCE AND SCALABILITY.
MICHAEL THIEME WILL BE TALKING ABOUT PERFORMANCE AND
SCALABILITY TESTING A LITTLE LATER THIS MORNING.
THE TEST HAD NO MEDIA OR PARTNERSHIP COULDN’T COMPONENT,
SO IT’S IMPORTANT TO NOTE WHEN WE TALK
ABOUT A 51% RESPONSE RATE, THAT’S WITH NO STIMULUS GOING ON
IN THE COMMUNITY, NO MEDIA, NO PARTNERSHIP IN THE FIELD, SO
THAT LINKS TO OUR PLAN FOR 60.5 SELF-RESPONSE RATE IN THE 2020
CENSUS, WHICH WE ARE CONTINUING TO MAINTAIN AS OUR EXPECTED SELF
RESPONSE RATE. WHEN WE LOOK SPECIFICALLY AT THE
SELF RESPONSE DATA WE RECEIVED OVER THE INTERNET, WE SEE THAT
85% OF RESPONDENTS WHO STARTED THE QUESTIONNAIRE SUBMITTED A
RESPONSE. MEANING 15% DIDN’T SUBMIT A
RESPONSE. THIS DATA IS VERY ENCOURAGING
BECAUSE IT SHOWS US THAT MOST RESPONDENTS WHO’VE STARTED THE
QUESTIONNAIRE WENT TO ALL THE QUESTIONS AND SUBMITTED THEIR
RESPONSE AND DID NOT DROP OFF OR BREAK OFF DURING THE
QUESTIONNAIRE. LET’S GET INTO WHAT HAPPENS TO
THOSE WHO DID. OF THE 15% WHO DID NOT SUBMIT A
QUESTIONNAIRE AFTER THEY STARTED THEIR RESPONSE, MOST BREAKOFFS
OCCURRED AT THE CONFIRM SCREEN. THAT’S THE SECOND SCREEN.
22.6% OF THE FOLKS WHEN ASKED TO CONFIRM THE ADDRESS ASSOCIATED
WITH THEIR CENSUS I.D., THEY THEY
PROVIDED ON LOGIN GENERALLY STOPPED AT THAT POINT.
SO WE’RE EXAMINING THAT AND SAYING WHAT CAN WE DO TO GET
PEOPLE PAST THAT POINT. BUT THAT’S THE FIRST SECURITY
SCREEN. SO 22.6 SAID, OOPS, I’M NOT
GOING ANY FURTHER. THE SECOND MOST COMMON SCREEN
FOR RESPONDENTS TO EXIT THE QUESTIONNAIRE WAS THE OTHER
COMPLETE SCREEN. NOW I DON’T PERSONALLY CONSIDER
THOSE PEOPLE HAVING DROPPED OFF BECAUSE THAT’S A SCREEN THAT
INDICATED THEY WOULD NOT BE LIVING OR STAYING AT THIS
ADDRESS ON CENSUS DAY. THEY STOPPED RIGHT AT THAT
POINT, WHICH WAS NOT REALLY A BREAKOFF, IT’S JUST AN EXIT AT
THAT POINT IN TIME. THE OTHER RESPONDENTS WHO
DROPPED OFF WERE AT THE RESIDENCE SCREEN.
13.9% OF ALL BREAKOFFS OCCURRED AT THE RESIDENCE SCREEN.
THAT SCREEN WAS THE FIRST SCREEN THAT RESPONDENTS SAW AFTER
SELECTING THE NON-I.D. OPTION. AND WE ASKED THEM TO PROVIDE A
COMPLETE STREET ADDRESS FOR THEIR RESIDENCE.
THOSE THREE SCREENS ACCOUNTED FOR HALF OF ALL OF OUR
BREAKOFFS, AND THE OTHER BREAKOFFS FRAGMENTED ALL UP AND
DOWN THE QUESTIONS. BUT LIKE I SAY, 85% HAD NO
BREAKOFF AND COMPLETED THE SURVEY.
FURTHER ANALYSIS SHOWS THAT ALMOST 97% OF SELF RESPONSE DATA
SUBMITTED OVER THE INTERNET CAME FROM RESPONDENTS WHO ACTUALLY
USE THEIR CENSUS-PROVIDED I.D. THIS SLIDE SHOWS THREE DIFFERENT
DEVICE TYPES: PC, TABLET AND MOBILE.
AND THE PERCENT OF PEOPLE USING AN I.D. TO RESPOND VIA THAT
DEVICE TYPE. OF THOSE RESPONDING USING AN
I.D., RESPONDENTS SPENT THE MOST TIME ON THE SCREEN THAT ASKED
THEM TO PROVIDE THE NAME OF EACH PERSON LIVING OR STAYING AT THE
ADDRESS ON APRIL 1ST, 2018. THE MEDIAN TIME ON THAT SCREEN
HOWEVER WAS LESS THAN A MINUTE. SO PEOPLE MOVED TO THAT SCREEN
AT A FAIRLY GOOD PROGRESSION. IT’S IMPORTANT TO NOTE THAT IN A
TEST, WE EXPECT TO RECEIVE NON-I.D. RESPONSES MAINLY FROM
PEOPLE WHO RECEIVE THE INTRODUCTORY LETTER AND THE
REMINDER POSTCARDS BUT CHOSE TO RESPOND AT A TIME WHEN THE I.D.
NUMBER MAY NOT HAVE BEEN AVAILABLE OR CONVENIENT FOR THEM
THEM. IN THE 2020 CENSUS, WE EXPECT TO
RECEIVE SOME NON-I.D. RESPONSES IN THE SAME CIRCUMSTANCES BUT
ALSO FROM A SECOND COHORT OF PEOPLE, THOSE WHO RESPOND
BECAUSE OF THE CENSUS ENVIRONMENT.
PEOPLE WHO HAVE SEEN THE ADVERTISING, SEEN THE MEDIA
AWARENESS, HAD CONVERSATIONS WITH NEIGHBORS, FRIENDS AND
FAMILY, AND GO ON TO RESPOND WITHOUT THEIR I.D.
IN 2020, THIS SECOND COHORT MIGHT BE LARGER THAN IN THE 2018
TEST. IN A TEST, THE CENSUS
ENVIRONMENT TYPICALLY IS VERY MINIMAL AND AS A MENTIONED, WE
ARE NO HEED YA, MEDIA, NO PARTNERSHIP, SO
SOMEONE WHO DOESN’T RECEIVE MAIL FROM US IN THE TEST MAY NOT EVEN
KNOW OR BE AWARE THAT A TEST IS GOING ON AND MAY NOT RESPOND.
SO THIS DATA IS NOT TOTALLY PROJECTABLE TO WHAT WILL HAPPEN
IN THE 2020 ENVIRONMENT, BUT IT DOES INFORM US SOME OF THE
CHARACTERISTICS OF RESPONSE AT BREAKOFF.
WE’RE CONTINUING TO ANALYZE THE DATA FROM THE TEST TO LEARN
ABOUT THE BEHAVIORAL RESPONDENTS USING OUR SELF RESPONSE TOOLS.
LET’S SHIFT TO 2018 NOW. THERE’S BEEN CONVERSATION ABOUT
DISASTER AND DISASTER RECOVERY. HURRICANE DORIAN ENABLED US TO
ACTIVATE THE DECENNIAL RAPID RESPONSE TEAM.
THE GOAL OF THE DECENNIAL RAPID RESPONSE TEAM IS SOMEWHAT
INTERNAL. OUR FIRST GOAL IS TO ENSURE THE
SAFETY OF OUR STAFF, OUR EQUIPMENT, AND OUR FACILITIES.
OUR SEC GOAL IS TO ENSURE OUR ABILITY TO ACHIEVE OUR MISSION
TO COMPLETE THE COUNT AS WELL AS POSSIBLE.
WE ACTIVATED BECAUSE DORIAN APPEARED TO BE COMING VERY
HEAVILY INTO AREAS IN FLORIDA, NORTH CAROLINA, SOUTH CAROLINA,
WHERE WE HAVE MAJOR OPERATIONS AND FACILITIES.
IN FACT, WE CLOSED TWO OF OUR ADDRESS CANVASSING OFFICES.
THOSE OFFICES WERE CLOSED FOR APPROXIMATELY THREE TO FOUR
DAYS. EVEN THOUGH THOSE OPTIONS WERE
CLOSED, THE PEOPLE DOING ADDRESS CANVASSING IN AREAS THAT WERE
NOT EVACUATED BUT HEADQUARTERED OUT OF THOSE OFFICES CONTINUED
TO WORK. WE PRETTY MUCH PUT IT UP TO THE
LOCAL MANAGEMENT ON GROUND TO BE ABLE TO BETTER AND EFFECTIVELY
EVALUATE THE CONDITIONS ON THE GROUND FOR THE SAFETY OF THEIR
STAFF. WE HAD DAILY CALLS BETWEEN —
MULTIPLE CALLS A DAY BETWEEN THE LOCAL OFFICE IN ATLANTA, WHICH
CONTROLS THE SOUTHEAST, AND OUR FIELD AND OUR DECENNIAL TEAMS TO
MAKE SURE THAT WE WERE KEEPING OUR PEOPLE SAFE AND THAT WE WERE
KEEPING THE MISSION FOCUS. WE CLOSED THREE OF OUR WAVE
2 OFFICES. NOW JUST TO EXPLAIN, WAVE
2 OFFICES, NOT SUPPORTING ADDRESS CANVASSING, THOSE WILL
BE OPENED IN NOVEMBER OF THIS YEAR, AND THERE THEY ARE JUST AT
THE STAGE OF BEING OUTFITTED FOR
2020. THEY MAY HAVE IT TWO OR THREE
STAFF THERE, MAY HAVE HAD PEOPLE PUTTING IN FURNITURE, WE CLOSED
THOSE FOR SEVERAL DAYS JUST TO GET PEOPLE OUT OF THERE TO
ENSURE THEIR SAFETY. ALL HAVE BEEN RE-OPENED AT THIS
POINT IN TIME. I’M DELIGHTED TO REPORT NONE OF
OUR FIELD PERSONNEL REPORTED ANY INJURIES OR DID WE HAVE ANY
PROPERTY DAMAGE TO ANY CENSUS FACILITY AS A RESULT OF THE
HURRICANE OR THE FLOODING .
A LITTLE LESS THAN A MONTH AGO, AUGUST 18TH, WE STARTED OUR
FIRST MAJOR FIELD OPERATION OF THE 2020 CENSUS.
THE CENSUS HAS STARTED. IN FIELD ADDRESS CANVASSING IS
THE OPERATION, FOR THOSE OF WHO YOU ARE NEW TO THE CSAC, ADDRESS
CANVASSING IS THE OPERATION THAT ENABLES US TO VALIDATE EVERY
MAILABLE ADDRESS IN THE COUNTRY USING BOTH OUR MASTER ADDRESS
FILE, THE U.S. POST OFFICE DELIVERY SEQUENCE FILE.
OUR PEOPLE ON THE GROUND, IN 2010, WE WALKED EVERY ADDRESS IN
THE COUNTRY AND VALIDATED THE MAILING ADDRESS BY PERSONALLY
HAVING A LISTER CHECK EVERY ADDRESS.
IN 2020, EARLIER IN THE DECADE, IN THIS DECADE, WE BEGAN
VERIFYING THE ADDRESSES ACROSS THE NATION USING AERIAL IMAGERY
TO LOOK FOR PHYSICAL CHANGES IN THE HOUSING CONFIGURATION WHICH
COMBINED WITH THE U.S. POSTAL SERVICE DELIVERY SEQUENCE FILE
AND OUR EXISTING MASTER ADDRESS FILE ALLOWED US TO VALIDATE THE
ADDRESS DID NOT CHANGE DURING THE DECADE.
IF YOU LOOKED AT HOUSING STOCK IN NEIGHBORHOODS THAT ABSOLUTELY
DID NOT CHANGE, THE POSTAL DELIVERY SEQUENCE DID NOT
CHANGE, WE COULD PRETTY MUCH VALIDATE THOSE ADDRESSES DID NOT
CHANGE UNLESS IT WAS AN AREA GOING THROUGH AN E911 CONVERSION
OF ADDRESSES. SO WE HAD THAT INFORMATION ALSO.
SO DURING OUR FIELD OPERATION, APPROXIMATELY 30% OF THE NATION
WAS NOT VERIFIABLE THROUGH OUR IN-OFFICE ADDRESS CANVASSING,
AND WE ARE PUTTING PEOPLE ON THE GROUND TO WALK THE STREETS TO
THE NATION AND VERIFY THOSE ADDRESSES.
WE HAVE OVER 30,000 TEMPORARY CENSUS EMPLOYEES THAT ARE
CURRENTLY WALKING THE STREET TO VALIDATE THE ADDRESSES IN OUR
ADDRESS CANVASSING OPERATION. THEY’RE WORKING FROM OUR EARLY
CENSUS OFFICE. THERE ARE 29 EARLY CENSUS
OFFICES AND THOSE STAFF ARE WORKING THERE.
THEY KNOCK ON DOORS, THEY ASK ABOUT POTENTIAL HIDDEN HOUSING
UNITS ON A BASEMENT APARTMENT, SO THEY’RE CONVERTED LIVING
SPACES IN GARAGES OR OTHER PLACES ON THE PROPERTY WHERE
PEOPLE MAY BE LIVING THAT ARE NOT ON THE ADDRESS LIST.
THEY’RE ALSO LOOKING TO OBSERVE ANY SITUATION SUCH AS MULTIPLE
METERS, THREE METERS ON A ONE FLAT OR A TWO FLAT.
THINGS THAT ARE INDICATORS THAT THERE MAY BE HIDDEN HOUSING
UNITS. AND THIS IS PART OF THE PROCESS
AND OBSERVATION SO WE CAN IDENTIFY EVERY PLACE WHERE
PEOPLE MAY BE LIVING THAT MAY NOT ON OUR CURRENT ADDRESS LIST.
WE’RE A LITTLE PAST THE HALFWAY POINT OF OUR OPERATION, AND I AM
DELIGHTED TO SAY ALL OF OUR SUPPORTING I.T. SYSTEMS ARE
FUNCTIONING EFFECTIVELY, I WOULD SAY BETTER THAN EFFECTIVELY,
THEY’RE FUNCTIONING GREAT. WE’RE AHEAD OF SCHEDULE, AND WE
ARE WITHIN BUDGET FOR THIS OPERATION.
IT’S A GREAT START TO THE ACTUAL 2020 CENSUS FIELD OPERATIONS.
THIS OPERATION WILL BE COMPLETED ON OCTOBER 4TH FOR THE
OPERATIONAL SIDE OCTOBER 11TH FOR OUR QUALITY CONTROL
ACTIVITIES. THE PRODUCTION ACTIVITIES FOR
ADDRESS CANVASSING FOR THE SEVEN EARLY WAVE 1 ACO STARTED ON
AUGUST 4TH. WE DID A STEPPED START.
WE HAD A SOFT LAUNCH WITH SEVEN OFFICES, THEN WE ROLLED OUT 32
ADDITIONAL OFFICES, I THINK I SAID 29, I MEANT 39 EARLIER.
IT WAS JUST A MENTAL SLIP. FOR THE 32 REMAINING OFFICES,
THEY BEGAN PRODUCTION ON AUGUST 18TH.
THE ORANGE LINES ON CHART REPRESENT OUR PLAN AND THE BLUE
LINE REPRESENTS THE ACTUAL. AS I SAID, WE’RE AHEAD OF ACTUAL
AND WITHIN BUDGET FOR THIS OPERATION.
AS OF SEPTEMBER 9TH, WE COMPLETED ALMOST 50% OF THE
INFIELD ADDRESS CANVASSING BASIC COLLECTION UNITS, BCUs, AND
OVER 55% OF ALL ADDRESSES THAT WILL BE LISTED DURING THIS
OPERATION. FIELD LISTING ACTIVITIES WRAP UP
ON OCTOBER 4TH. THE ONE THING THAT I WOULD LIKE
TO ADDRESS IS THE GAP IN THE BUDGET BETWEEN PLAN AND ACTUAL.
THERE ARE TWO REASONS FOR THAT. ONE OF THE PRIMARY REASONS IS
WE’RE SEEING HIGHER PRODUCTIVITY, MEANING NUMBER OF
ADDRESSES PER HOUR IN THE FIELD THAT OUR PLAN INDICATED.
WE ARE SEEING SIGNIFICANTLY HIGHER PRODUCTIVITY AS A RESULT
OF SOME OF THE EFFICIENCIES DESIGNED IN THE PROGRAM, WHICH
MEANS NO DAILY MEETINGS TO TURN OVER PAPER PAYROLLS TO CREW
LEADERS, NO DAILY MEETINGS TO TURN THE WORK IN TO CREW
LEADERS. ALL OF THIS IS AUTOMATED, AND
ALL OF IT IS HAPPENING ON AN — IN THIS CASE ON A LAPTOP
COMPUTER USING ONE OF OUR PROGRAMS, AND SO WE’RE SEEING
GOOD PRODUCTIVITY. AND WE’RE SEEING BETTER
PRODUCTIVITY THAN WE DID IN THE 18 ADDRESS CANVASSING TEST
BECAUSE WE’VE SMOOTHED OUT SOME ISSUES THAT WE LEARNED IN OUR
LESSONS LEARNED FROM THE ’18 TEST.
THE OTHER REASON IS THAT WE RECRUITED AND HIRED THE NUMBER
OF PEOPLE WE NEEDED BUT WE HAD A HIGHER DROPOUT RATE THAN
EXPECTED BETWEEN THE DATE OF HIRE AND THE DATE OF START OF
TRAINING. SO WE STARTED WITH LOWER NUMBERS
GOING TO THE FIELD THAN WE HAD ACTUALLY ANTICIPATED, AND IN
SPITE OF THAT, WE’RE AHEAD OF PLAN.
SO WE’RE FEELING VERY GOOD ABOUT THE OPERATION.
BUT IT HAS CAUSED US TO ADJUST OUR FUNNEL.
THE FUNLT FUNNEL IS, WE LOOK AT HOW
MANY PEOPLE WE NEED TO RECRUIT, HOW MANY PEOPLE WE NEED TO HIRE,
HOW MANY PEOPLE WE THINK WILL COMPLETE TRAINING AND HOW MANY
PEOPLE WILL DEPLOY TO THE FIELD. WE’RE ADJUSTING THE FUNNEL TO
WIDEN THE TOP SO WE CAN PUT MORE PEOPLE IN, SO IF WE GET THE SAME
LEVEL OF DROPOUTS THAT WE’RE GETTING IN ADDRESS CANVASSING IN
FURTHER OPERATIONS, WE’LL HAVE MORE PEOPLE COMING TO THE FUNNEL
AT THAT POINT. LET’S TALK ABOUT CONTROL
ACTIVITIES FOR A MOMENT. QUALITY CONTROL CANVASSING
STARTED FOR THE EARLY WAVE 1ACOs ON AUGUST 11TH.
THE REMAINING 32 WAVE 1ACOs STARTED ON AUGUST 25TH.
AS WITH LISTING, WE’RE ON BUDGET FOR THIS OPERATION.
THERE’S NOT A PLAN, A PRODUCTION PLAN FOR QOC BECAUSE THOSE ROLL
OUT AS A RESULT OF OFFICES ACTUALLY BEING FINISHED IN
PRODUCTION. BUT AS YOU CAN SEE FROM THE
SLIDE, 32.7% OF OUR BASIC COLLECTION UNITS DID NOT PASS
QUALITY CONTROL. THERE ARE THREE MAIN REASONS
THAT WE’RE SEEING THIS HIGHER ERROR RATE WHEN COMPARED TO
2010. FIRST, FOR 2020, WE’RE ONLY
LISTING BCUs THAT ARE LIKELY TO HAVE CHANGES.
REMEMBER I TOLD YOU WE HAD IN-OFFICE ADDRESS CANVASSING, IT
REMOVES 70% OF THE BCUs THAT HAD NO CHANGES AND PULLED THEM
RIGHT OFF THE TOP. SO NOW WE’RE WORKING AT THE 30%
THAT WERE MORE CONTROVERSIAL THAT HAD MORE CHANGES.
SECOND, WE’RE SAMPLING MORE HEAVILY FOR BCUs THAT ARE MORE
LIKELY TO HAVE ERRORS. BECAUSE WE DO THAT, WE HAVE A
HEAVIER SAMPLING MODEL. SO FOR EXAMPLE, BCUs THAT
LISTERS MADE SEVERAL ADDS AND DELETES WILL BE MORE LIKELY TO
BE SELECTED FOR QUALITY CONTROL. AND THIRD, THE STANDARDS FOR
PASSING A BCU IN QC ARE MORE STRINGENT THAN THEY WERE IN
2020. FOR EXAMPLE, IF A BCU HAS 50
HOUSING UNITS, IN 2010, WE WOULD CHECK THREE HOUSING UNITS FROM
THE BCU AND IF ANY ONE OF THOSE THREE FAIL, THE BCU FAIL.
IN 20 TWEP, THE 2020, THE SAME SIZE BCU,
WE’RE CHECKING 20 UNITS. IF ANY ONE OF THE UNITS IS
WRONG, THE WHOLE BCU FAILS. BUT BY BEING MORE CONSERVATIVE,
WE’RE GETTING PEOPLE OUT TO REVALIDATE AND VERIFY A HIGHER
PERCEPT OF THE PERCENT OF THE ADDRESS SO WE’LL
HAVE A MUCH MORE COMPLETE ADDRESS LIST WHEN WE’RE
COMPLETED. I JUST WANT TO STRESS ONE OTHER
FACT, WHILE THE OVERALL PROPORTIONS OF BCU HAVE FAILED
QC, 32%, OVER 87% OF OUR LISTERS HAVE HAD A BCU CHECKED ALREADY
AND THEY FAILED TWO OR FEWER BCUs.
SO WHEN WE LOOK AT ALL THE INTERNAL PERFORMANCE METRICS,
WE’RE SEEING PEOPLE ARE BASICALLY DOING THE RIGHT THING
WHEN THEY’RE CHECKING THEIR ADDRESSES .
YOU A YOU KNOW, OUR AUTOMATED RECRUITING ASSESSMENT HAS
MODERNIZED OUR HIRING APPLICATION AND TESTING PROCESS.
DESPITE THE CHALLENGES OF HIRING OUR WOK FORCE IN A STRONG
ECONOMY WITH LOW UNEMPLOYMENT OUR RECRUITING EFFORTS HAVE BEEN
SUCCESSFUL WITH APPLICANTS HAVING CREATED A PROFILE IN OUR
SYSTEM USING OUR ONLINE TOOL. OF THOSE, OVER 675,000 HAVE
COMPLETED THEIR ASSESSMENT, SURPASSING OUR GOAL FOR THIS
POINT IN TIME. BUT DESPITE THIS, WE’RE GOING TO
BE WORKING CLOSELY WITH OUR ADVERTISING AGENCY CAMPAIGN AND
WITH OUR COMMUNITY PARTNERS TO CONTINUE TO AGGRESSIVELY RECRUIT
POTENTIAL APPLICANTS FROM VARIOUS CATEGORIES, NOT JUST THE
UNEMPLOYED, BUT CATEGORIES SUCH AS STUDENTS, TEACHERS, HOMEMAKER
HOMEMAKERS, PEOPLE PARTICIPATING IN THE GIG ECONOMY.
SUCH AS UBER AND LYFT DRIVERS, RETIRED PERSONS, AND PEOPLE
SEEKING PART-TIME WORK, THAT HELPS US NOT BE TOTALLY
DEPENDENT ON THIS DIMINISHING POOL OF UNEMPLOYED WORKERS.
SELECTION IN HIRING FOR PEAK OPERATIONS IS STARTING.
WE WILL HAVE OVER 1700 RECRUITING ASSISTANTS OVER
320,000 OFFICE OPERATIONS SUPERVISORS AND OVER 1300 CLERKS
HAVING ALREADY BEEN HIRED. SO WE’RE AGGRESSIVELY LOOKING TO
CONTINUE TO HIRE TO BE PREPARED FOR THE CENSUS.
SELECTION FOR OUR NUMERATORS WILL BE USED FOR NON-RESPONSE
FOLLOW-UP, OUR LARGEST OPERATION ACTUALLY BEGINS IN MARCH 2020
FOR THE MAIN OPERATION AND FEBRUARY FOR EARLY NON-RESPONSE
FOLLOW-UP. FOR THOSE OF YOU WHO HAVE BEEN
WITH CENSUS A WHILE, YOU KNOW THAT WE DO AN EARLY NON-RESPONSE
FOLLOW-UP IN AREAS WITH COLLEGES AND UNIVERSITIES WHERE WE
ANTICIPATE STUDENTS NOT BEING THERE WHEN THE ACTUAL OPERATION
STARTS. THAT STARTS SEVERAL MONTHS EARLY
EARLY. WE CONTINUE TO MAKE PROGRESS
OPENING OUR AREA CENSUS OFFICES. ALL WAVE ONE AREA CENSUS OFFICES
ARE FULLY OPERATIONAL IN SUPPORT OF ADDRESS CANVASSING.
WAVE 2 WHICH WILL SUPPORT THE REST OF PEAK OPERATIONS CONTINUE
TO OPEN. AS OF SEPTEMBER 9TH, 150 WAVE 2
ACOs ARE READY FOR BUSINESS. THE REMAINING WILL BE READY BY
NOVEMBER 29TH, 2019. THE CENSUS BUREAU AND GSA
CONTINUE TO WORK CLOSELY TOGETHER TO ENSURE THAT ALL
TASKS RELATED TO OPENING THE REMAINING ACOs STAY ON TARGET.
COMPLETE COUNT COMMITTEES ARE VITAL PARTNERING ORGANIZATIONS.
THEY GET GROUPS OF DIFFERENT CONSTITUENTS TOGETHER IN EITHER
A COMMUNITY, A STATE, OR AN ORGANIZATION TO DEVELOP PROGRAMS
TO COMMUNICATE THE IMPORTANCE OF PARTICIPATING IN THE CENSUS TO
LOCAL RESIDENTS. I WAS APPEARING AT THE NATIONAL
CONFERENCE OF MAYORS MEETING A COUPLE YEARS AGO AND WANTED TO
TALK ABOUT HOW IMPORTANT COMPLETE COUNT COMMITTEES ARE TO
SMALL CITIES, AND BEFORE I PRESENTED ONE OF THE MAYORS
RAISED HIS HAND AND SAID, MAY I MAKE A COMMENT?
YOU ALWAYS GET A LITTLE NERVOUS WHEN THAT HAPPENS AND YOU’RE
GETTING READY TO DO A PRESENTATION, I SAID SURE, COME
ON UP. HE STOOD UP, AND HE WAS FROM A
SMALL TOWN IN MINNESOTA, AND HE SAID, IN 2000, HIS CITY WAS IN
THE BOTTOM QUARTER OF ALL CITIES IN THE STATE IN TERMS THEIR
RESPONSE TO THE CENSUS. THEY DID A 2010 COMPLETE COUNT
COMMITTEE. HE SAID HE TOOK $10,000 OF HIS
CITY BUDGET OVER THE OBJECTION OF MANY MEMBERS OF HIS CITY
COUNCIL AND DEDICATED TO PUTTING SIGNS ON HIS GARBAGE TRUCKS,
PUTTING SIGNS IN HIS COMMUNITIES TO HAVING INFORMATIONAL
MEETINGS, AND ONE OF THE THINGS THEY FOUND OUT WHY PEOPLE DIDN’T
PARTICIPATE IN 2000 WAS THEY DIDN’T KNOW IT MATTERED TO THEM.
THEY THOUGHT OF THE CENSUS AS A GOVERNMENT PROGRAM, NOT A
PROGRAM THAT AFFECTED FUNDING FOR THEIR COMMUNITY CENTERS,
THEIR RHODES, ROADS, THEIR HOSPITALS,
THINGS IN THEIR LOCAL COMMUNITY. BY COMMUNICATING THAT KNOWLEDGE,
BY MAKING PEOPLE MORE AWARE, HE SAID HE WAS NOW IN THE TOP 25%
OF ALL COMMUNITIES IN THE STATE AS A RESULT OF THE WORK DONE BY
HIS COMPLETE COUNT COMMITTEE. HE SAID IT MADE A DIFFERENCE OF
A MILLION DOLLARS A YEAR IN FEDERAL FUNDING THAT FLOWED INTO
HIS CITY, AND IT COST HIM $10,000 AND OVER 10 YEARS, HE
PICKED UP 10 MILLION. HE TURNED TO THE MAYORS AND SAID
WHO WOULD NOT WANT THIS TYPE OF RETURN ON INVESTMENT?
AT THAT POINT, I CAN SIT DOWN. HE MADE MI PITCH.
MY PITCH. BUT THESE ARE GREAT
ORGANIZATIONS. SO IN 2020, WE HAVE FOCUSED ON
STARTING IT AT THE STATE LEVEL, WE STARTED THIS EARLIER IN THE
DECADE, EXPERIMENTING WITH CERTAIN STATES AND TRYING.
SO STATE COMPLETE COUNT COMMITTEES OR COMMISSIONS GET
TOGETHER AT THE STATE LEVEL, DEVELOP A PLAN, THEY ROLL DOWN
TO THE COUNTIES, TO THE CITIES, AND SOME OF THEM ROLL FUNDING
WITH IT. CALIFORNIA, FOR EXAMPLE, HAS
$182 MILLION DEDICATED TO SUPPORTING THE CENSUS THAT THEY
FUNDED THEIR COMPLETE COUNT COMMITTEE FROM THEIR BUDGETS.
OTHER STATES, ALL OTHER STATES HAVE SMALLER AMOUNTS THAN
CALIFORNIA, BUT DIFFERENT STATES HAVE NO FUNDING TO VARIOUS
AMOUNTS OF FUNDING, BUT THEY PUT A PROGRAM TOGETHER THAT ENABLES
THE OTHER STATES TO PARTICIPATE. STATE COMPLETE COUNT COMMITTEES
ARE VITAL. WE HAVE 45 STATES THAT HAVE
COMPLETE COUNT COMMITTEES THAT RUNDWAY THAT ARE
ARE UNDER WAY THAT FUNCTIONING RIGHT NOW INCLUDING
WASHINGTON, D.C. AND PUERTO RICO.
JUST THE FOUR STATES ARE IN THE PROCESS OF FORMS THOSE RIGHT NOW
AND ONE STATE IS STILL CONSIDERING FORMING A COMPLETE
COUNT COMMITTEE. IN ADDITION TO THE STATE
COMPLETE COUNT COMMITTEE, SIGNIFICANT WORK IS OCCURRING TO
ESTABLISH COMPLETE COUNT COMMITTEES THAT THE TRIBAL
COUNTY CITY COMMUNITY LEVELS. TO DATE, WE HAVE OVER 4500 LOCAL
COMPLETE COUNT COMMITTEES ESTABLISHED NATIONWIDE,
INCLUDING 100 TRIBAL COMMUNITIES.
ADDITIONALLY, AS YOU CAN SEE, THERE ARE OVER 750 LOCAL
COMPLETE COUNT COMMITTEES IN THE SEVEN STATES THAT DON’T HAVE A
STATE COMPLETE COUNT COMMITTEE. SO WE’RE MAKING SURE WE GET
COVERAGE FROM THE LOCAL COMMUNITIES TO CUSTOMIZE THEIR
APPEAL TO WHAT THEIR COMMUNITY NEEDS TO WHY THEY SHOULD
PARTICIPATE IN THE CENSUS. FINALLY I WANT TO TAKE A MOMENT
LET YOU KNOW ABOUT OUR EFFORTS TO INCREASE AWARENESS FOR THE
2020 CENSUS. LATER ON TODAY, YOU’LL HAVE A
MORE IN DEPTH PRESENTATION ON OUR INTEGRATED COMMUNICATIONS
CAMPAIGN AND OUR PARTNERSHIP PROGRAM.
BUT I WANT TO LET YOU KNOW THAT FOR THE 2020 CENSUS, WE ARE
USING PROVEN TECHNIQUES FROM PRIOR CENSUSES, PAID
ADVERTISING, STATISTICS AND SKILLS, COMMUNITY AND NATIONAL
PARTNERSHIPS, BUT ADDITIONALLY, WE’RE INFUSING IT WITH MODERN
APPROACHES LIKE SOCIAL MEDIA, DIGITAL ADVERTISING, AND
ADVERTISING THAT’S TARGETED TO PARTICULAR AUDIENCES TO PROMOTE
2020 CENSUS AND ENCOURAGE SELF RESPONSE.
THIS NEW DIGITAL ENVIRONMENT PRESENTS OPPORTUNITIES FOR
ADVERTISING THAT WE HAVE NOT BEEN ABLE TO USE IN PAST
CENSUSES. SPECIFICALLY FOR THE FIRST TIME,
WE HAVE THE ABILITY TO DRIVE RESPONSE TO DIGITAL ALZHEIMER’S
DISEASES THAT ALZHEIMER’S ADS THAT
CONNECT THEM TO THE TOOLS DIRECTLY.
HELPING US REACH THE GOAL OF CONDUCTING COMPLETE AND ACCURATE
COUNT BY HELPING EXPLAIN TO EVERY COMMUNITY WHY
PARTICIPATING IN THE CENSUS IS SO IMPORTANT.
SPREADING THE MESSAGE AND MOBILIZING STAKEHOLDERS TO
RESPOND TO THE CENSUS WILL PROVIDE ACCURATE DATA FOR EVERY
COMMUNITY IN EVERY STATE. THIS CONCLUDES MY UPDATE AND I’M
GOING TO HOLD QUESTIONS UNTIL MICHAEL FINISHES BECAUSE HIS
PRESENTATION IS A CRITICAL PART OF THE 2020 PRESENTATION.
SO I’M GOING TO TURN IT OVER TO MICHAEL THIEME, MY ASSISTANT
DIRECTOR FOR DECENNIAL CENSUS PROGRAMS FOR SYSTEMS AND
CONTRACTS, PROVIDE AN UPDATE ON OUR 2020 SYSTEM READINESS.
MICHAEL?>>THANK YOU, AL.
I ACTUALLY DON’T HAVE THE CLICKER SO I’M WONDERING IF I
COULD — THANK YOU SO MUCH. I’LL JUST START OUT, THIS MAY OR
MAY NOT BE A FAMILIAR SLIDE, THE SLIDE SHOULD BE FAMILIAR FOR THE
EXISTING MEMBERS. THIS IS THE WAY THAT WE ORGANIZE
OUR SOFTWARE DEVELOPMENT AND DELIVERY TO THE 2020 CENSUS.
WE’VE BROKEN IT UP INTO 16 OPERATIONAL DELIVERIES AND WE
HAVE TRIED OUR BEST TO ALAINE OUR ALIGN OUR
DELIVERIES WHEN SYSTEMS WILL BE NEEDED IN PRODUCTION.
ESSENTIALLY THE WAY THIS WORKS IS WE HAVE THE TEST READINESS
REVIEW, THAT IS THE DATE WHEN THINGS ARE READY FOR TESTING, WE
CAN BEGIN TESTING. WE HAVE OUR PRODUCTION READINESS
REVIEW, WHICH INCLUDE DRY RUNS AND SOFT LAUNCHES, WHICH INCLUDE
FIELD PROCEDURES, AND THEN WE HAVE OUR CONDUCT OPERATIONS
DATE. SO THE DATES IN GREEN UP THERE
ARE THE DATES THAT WE HAVE SUCCESSFULLY PASSED SO FAR AND
THE DATES IN BLACK ARE THE ONES COMING UP.
AS YOU CAN SEE, OUR LATEST GREEN DATE IS SEPTEMBER 3RD, WHICH WE
ESSENTIALLY PUT INTO PRODUCTION ALL OF OUR PEAK RECRUITING AND
HIRING SYSTEMS SO THAT MEANS WE ARE ABLE TO — ALL THE SYSTEMS
NEEDED TO HIRE PEOPLE ARE IN PLACE AND RUNNING.
OUR NEXT OPERATION COMING UP IS THE INTEGRATED PARTNERSHIP AND
COMMUNICATION BUT THAT’S NOT REALLY A DATA COLLECTION
OPERATION. OUR NEXT DATA COLLECTION
OPERATION IS REALLY WHAT WE CONSIDER THE LAUNCH OF DATA
COLLECTION FOR THE 2020 CENSUS WHICH IS REMOTE ALASKA, AND
THAT’S GOING TO BE JANUARY 21ST OF 2020, AND WE HOPE TO HAVE
SOMEBODY IN OUR LEADERSHIP WRITING A SLED UP WRITE
RIDING A SLED UP IN ALASKA. SO I QUICKLY WANT TO — AL HAS
GIVEN YOU A LOT OF INFORMATION ABOUT ADDRESS CANVASSING AND THE
SUCCESS SO FAR BUT I JUST WANT TO REITERATE MOBILE SOLUTIONS
ARE SUCCESSFULLY SUPPORTING THE OPERATIONS.
OUR REPORTING AND DASHBOARD SYSTEMS ARE FUNCTIONING AS
DESIGNED, OUR OPERATION SUPPORT PROCESSES AND PERSONNEL ARE 100%
FUNCTIONAL, AND THAT INCLUDES OUR NETWORK OPERATIONS CENTER,
OUR SECURITY OPERATIONS CENTER AND OUR DECENNIAL SERVICE CENTER
WHICH IS REALLY THE HELP DESK FOR ALL OF OUR OPERATIONS.
THE BIG PART OF THIS PRESENTATION IS THE PART THAT I
AM MOST INTERESTED IN FOR THE 2020 CENSUS AND I HOPE I CAN
INTEREST YOU AS WELL. WE REALLY DO TAKE A SCIENTIFIC
APPROACH TO MAKING SURE THAT OUR SYSTEMS CAN SCALE FOR THE
CENSUS. EVERYTHING ELSE THE BUREAU DOES
ISN’T SUBJECT TO THE RIGORS OF — AND I DON’T MEAN TO
DENIGRATE ANY OF THE OTHER THINGS THE CENSUS BUREAU DOES
BUT WE ARE BIG. THE CENSUS IS BIG AND WE HAVE TO
MAKE SURE THAT WE CAN GO FROM ZERO TO 60, 70, 80 MILES AN OUR
IN A VERY SHORT AMOUNT OF TIME, SLOW IT BACK DOWN AND BRING TO A
STOP. SO WE ESSENTIALLY HAVE A
FOUR-PHASE APPROACH IN MAKING SURE THAT HAPPENS.
IN RECENT PRESENTATIONS I’VE ACTUALLY CHANGED THIS TO A FIVE
PHASE APPROACH, THIS SHOULD PROBABLY BE ESSENTIAL, —
ESPECIALLY INTERESTING TO THE PANEL.
WE HAVE A PHASE ZERO IN HERE, WHICH IS REALLY THE RESEARCH AND
MODELING FOR OUR LOADS, THAT WE ANTICIPATE WE’RE GOING TO HAVE
IN THE CENSUS. WE SPENT THE LAST FIVE YEARS AND
MORE IN TERMS OF EXPERIENCE, BUT ABOUT THE LAST FIVE YEARS DOING
STATISTICAL MODELS OF WHAT WE THINK IS GOING TO HAPPEN IN THE
2020 CENSUS. THAT INCLUDES INFORMATION FROM
THE AMERICAN COMMUNITY SURVEY, HOW PEOPLE RESPOND ONLINE TO THE
AMERICAN COMMUNITY SURVEY, WHAT SORTS OF FIELD OPERATIONS WE CAN
ACTUALLY TRY TO EXTRAPOLATE FROM FOR THE 2020 CENSUS.
THAT WAS ACTUALLY THE BIGGEST PART, THE LONGEST DURATION PART
OF THIS FOUR-PHASE APPROACH. I LIKE TO CALL IT A FIVE-PHASE
APPROACH NOW WITH A ZERO PHASE WHICH IS RESEARCH AND MODELING.
IN PHASE 1, WE ESSENTIALLY DO A PAPER EXERCISE WITH COMPUTER
ARCHITECTS WHO LOOK AT UR OH LOADS OUR LOADS
AND DECIDE WHAT THEY BELIEVE IS A GOOD SYSTEM AHRQ AK TECH TEURL
DESIGN TO HANDLE THE LOADS WE’RE GOING TO NEED TO DO IN THE
CENSUS. IN PHASE TWO, WE ACTUALLY TEST
WHAT I LIKE TO CALL A SINGLE SCALABLE UNIT OF OUR SYSTEM, SO
IF WE HAVE A SYSTEM THAT WE ANTICIPATE TO BE A 12 SERVER
CLUSTER SYSTEM FOR THE CENSUS, WE TEST A SINGLE CLUSTER AND
THEN USE THAT TO ACTUALLY CONFIRM OUR MATH AND SEE IF WE
HAVE A GOOD STARTING POINT. PHASE III, WE PUT SYSTEMS END TO
END AND MAKE SURE THAT THE BOTTLENECKS ARE IDENTIFIED AND
THAT WE’RE ABLE TO LOAD THE SYSTEMS UP FROM END TO END IN A
BUSINESS PROCESS PROGRESSION. THEN PHASE FOUR IS WHAT I LIKE
TO CALL OUR SOAK TEST, AND OUR FAILOVER TEST, MEANING THAT WE
MAKE AN ATTEMPT TO BREAK THE SYSTEM.
WE TRY TO FIND THE BREAKING POINT AND WE LOAD IT UP AND THEN
WE SEE IF WE CAN RECOVER AFTER IT BREAKS VERY QUICKLY.
SO THOSE ARE OUR — THAT’S SORT OF THE BASIC WAY WE LOOK AT
THIS. SO WHAT I WANTED TO DO TODAY IS
GIVE YOU SOME RESULTS OF OUR TESTING SO FAR FOR ADDRESS
CANVASSING. AND THEN NOT ONLY SHOW YOU THE
RESULTS IN THIS SORT OF TABULAR FORMAT BUT SHOW YOU SOME ACTUAL
PERFORMANCE FROM PRODUCTION TO SEE HOW THAT COMPARED TO WHAT
OUR MODELING GAVE US. SO THIS MAY BE DIFFICULT — I
THINK YOU CAN SEE IT ON YOUR IPAD SCREENS BETTER THAN UP ON
THE BIG SCREEN BUT THIS IS ESSENTIALLY A TABULAR REVIEW OF
OUR RESULTS FOR PERFORMANCE AND SCALABILITY TESTING FOR ADDRESS
CANVASSING. YOU CAN SEE WE TEST BUSINESS
THREADS SO FOR EXAMPLE, WE TEST MULTIFACTOR AUTHENTICATION,
PEOPLE’S ABILITY TO LOG ON TO THE DEVICES WE GIVE THEM IN THE
FIELD. OUR TARGETS WERE THAT WE WANTED
TO HAVE 624 PEAK CONCURRENT USERS ON THAT.
AND 154,000 CASES WE ACTUALLY ACHIEVED IN THE TESTING AFTER
DOING OUR PLANNED 3 TESTS. 200% OF THE TARGETS WITH 1200
PEAK CONCURRENT USERS AND 320,000 CASES.
AND ALL OF THE SYSTEMS WERE WELL BELOKI
BELOW KEY PER FONS PERFORMANCE
INDICATION — WHERE OUR GOAL WAS 1.2 MILLION BASIC COLLECTION
UNITS, WE KEEP SAYING BCUs, THAT’S JUST OUR GROUP OF
ADDRESSES WE CONSIDER TO BE IN AN ASSIGNMENT AREA FOR A LISTER.
AGAIN THOSE PERFORMED WITHIN TARGETS.
AND THAT DARK — WHERE WE HAVE GREEN IS MEANING WE PASSED, YOU
HAVE GREYS IN THE LIGHT GREY MEANS THERE WASN’T A REASON TO
TEST, AND THEN THE I.F. MEANS WE TESTED INTERFACES AND THEY
PERFORMED AS EXPECTED. ASSIGNING CASES.
WE WANTED TO ASSIGN 90,000 BCUs AND WE ACHIEVED ACTUALLY
158,000 IN OUR TESTING. LISTER OPERATIONS, WE WANTED TO
ACTUALLY BE ABLE TO SHOW UPLOADING OF CASES, ABOUT 11,000
CASES UPLOADED WAS THE TARGET, WE ACHIEVED AGAIN 200% OF THAT
TARGET. QC OPERATIONS, TRANSFER OF 10%
OF THE WORKLOAD AND ALL THOSE PERFORMED WITHIN TARGETS.
AGAIN THAT WAS PHASE III ACTUALLY.
THAT WAS YOUR INTEGRATION BETWEEN ALL THOSE BUSINESS
THREADS AND ALL THE SYSTEMS ACROSS THE TOP AT THE BEGINNING
OF THE TABLE SHOWS ALL THE SYSTEMS THAT HAD TO INTEGRATE
WITH EACH OTHER, OR INTERFACE WITH EACH OTHER.
PHASE FOUR, AGAIN THIS IS OUR SOAK AND BREAK TEST.
WE HAD THE STRESS TEST AND REALLY THE GOAL FOR THAT IS
TRYING TO SEE IF WE CAN GET TO THE POINT WHERE THE CPU GIVES
OUT. WE ACHIEVED A SIX TIMES
CONCURRENT USER TARGET WITH SMALL PERFORMANCE ISSUES, EVEN
AT 70%, WHEN WE WERE PEGGING THE CPU AT 70%.
OUR SOAK TEST, WE WENT FOR 12 HOURS AND WE DID AN EIGHT HOUR
AND A 12 HOUR TEST ACTUALLY. THE SYSTEMS DID NOT HAVE TO
RESTART BETWEEN TESTS SO THEY WERE CONSTANTLY IN OPERATION FOR
12 HOURS WITH NO ISSUES. AND THEN OUR FAILOVER ATTEMPT.
SO WHEN WE WERE ABLE TO BREAK THE SYSTEM WITH LOAD, WE WERE
THEN ABLE TO REDISTRIBUTE THE LOAD AMONG THE REMAINING CLUTION
TERES AND ACTUALLY CLUSTERS, ACTUALLY RECOVER AND
HAVE LOW DISTRIBUTION GO BACK TO NORMAL AFTER CRISIS.
SO ALL OF THOSE THINGS WERE SUCCESSFUL FOR ADDRESS
CANVASSING. WHAT I WANT TO SHOW YOU NOW,
THIS IS AN EXAMPLE OF SOME OF THAT PHASE ZERO WORK WHERE WE
MODELED WHAT WE THOUGHT THE PEAK ADCAN DAY ALONG WITH OUR BUFFER
FOR HOW WE BUILT SYSTEMS. WE GENERALLY HAVE A 5X RULE.
THIS IS THE BROOKLYN BRIDGE RULE WHERE WE BUILD IT FIVE TIMES
STRONGER THAN WE THINK WE NEED IT.
SO OUR GOAL FOR ADDRESS CANVASSING WAS TO HAVE 50,000
UPLOADS PER HOUR FROM LISTERS IN THE FIELD.
THAT’S THAT BIG GREEN PEAK IN THE GRAPH.
WE ALSO HAD DOWNLOADS — I’M SORRY, THAT’S DOWNLOADS PER
HOUR. WE ALSO HAD UP LOADS PER HOUR
AND ACTIVE LISTERS AND ACTIVE LISTER DOWNLOADING PER HOUR.
WHAT WE HAVE HERE IS, RIGHT NOW OUR PEAK DAY IT TURPS OUT TURNS
OUT WAS AUGUST 19TH, WHICH WAS THE
OFFICIAL FIRST DAY, SO WE MAY YET HIT OUR PEAK DAY, BUT OUR
ACTUAL WORKLOAD TRANSFERS WERE ABOUT 8,000, UP TO 8,000 AT
11:00 A.M., AND IF YOU GO BACK TO THE GRAPH, OUR PREDICTION WAS
THAT WE WOULD HAVE PEAK AT 11:00 A.M., ROUGHLY AROUND 11:00 A.M.,
BETWEEN 9:00 AND 12:00 BUT YOU CAN SEE THAT PEAK
HITS RIGHT ABOUT 11:00. THAT’S ALSO WHEN — JUST TO ADD
TO IT, WE WANTED TO DO SOME NETWORK ANALYTICS.
THIS IS ACTUALLY THE THREE MAJOR SYSTEMS IN ADDRESS CANVASSING
AND HOW MUCH THEY AFFECT OUR NETWORK.
AND IT’S HARD TO TELL FROM THIS GRAPH, BUT WE ACTUALLY ARE ONLY
USING — WELL, PEAK TRAFFIC WAS 70 MEGABITS PER SECOND.
THIS SL DOWNLOADING TO CLIENT DEVICES.
OUR CURRENT CAPACITY IS 10 GIGABITS PER SECOND, SO WE’RE
ACTUALLY ONLY USING ABOUT 1% OF OUR AVAILABLE BANDWIDTH TO DO
THE WORK THAT WE’RE DOING FOR ADDRESS CANVASSING.
SO ALL OF THIS IS GOOD NEWS. IT MAKES ME FEEL CONFIDENT THAT
WHEN WE GET TO REAL PEAK OPERATIONS, NON-RESPONSE
OPERATIONS, THAT WE’RE GOING TO HAVE THE CAPACITY AND
PERFORMANCE THAT WE NEED. AND THAT’S — I JUST WANTED TO
GIVE YOU THAT QUICKLY AND TRY TO STAY ON SCHEDULE.
I’LL TAKE QUESTIONS OR MAYBE AL FOR QUESTIONS, BUT THANK YOU
VERY MUCH.>>THANK YOU, AL.
JUST HAD A QUESTION, HAS THERE BEEN ANY EVALUATION OF THE COST
SAVEINGS AS A RESULT OF ADDRESS CANVASSING AS COMPARED TO WHAT
WAS EXPECTED TO BE SAVED FOR THAT EFFORT?
>>YES, THERE HAS. RIGHT NOW WE WANT TO COMPLETE
THIS OPERATION TILL WE DO A FINAL RESULT OF OVERALL ADDRESS
CANVASSING, TAKING IN OFFICE AND THE COMPLETE RESULTS OF THE IN
FIELD AND WE’LL HAVE A COMPLETE ASSESSMENT AT THAT TIME.
>>YOU MENTIONED THE FAILURE RATE OF THE IN FIELD BEING
ROUGHLY 32%.>>RIGHT.
>>WAS THERE AN ASSESSMENT OF THE FAILURE RATE OF THE INOFFICE
ADDRESS CANVASSING?>>TORI, CAN I ASK YOU TO STEP
IN ON THAT ONE FOR A MINUTE? WHEN WE’RE DOING IN-ADDRESS
OFFICE CANVASSING — I’M SORRY, I TURNED TO THE WRONG PERSON
JUST NOW. I’M SORRY .
>>GOOD MORNING. I’M DEIRDRE, CHIEF OF THE
GEOGRAPHY DEPARTMENT HERE AT THE CENSUS BUREAU, AND WE CON
DUNGTED CONDUCTED OUR INOFFICE CANVASSING
OPERATION BETWEEN SEPTEMBER OF 2015 AND MARCH OF 2019.
WE HAD ABOUT 150 CLERICAL STAFF AT OUR NATIONAL PROCESSING
CENTER, USING TWO VERSIONS OF SATELLITE IMAGERY IN COMBINATION
WITH HOUSING UNIT COUNTS FROM THE MATH.
AS THEY WERE CONDUCTING THE WORK, THERE WAS A RIGOROUS Q.C.
PROCESS. WE HAD THE PRODUCTION STAFF, THE
SUPERVISORY STAFF AND THEN THE MANAGERS AT OUR NATIONAL
PROCESSING CENTER. THAT OCCURRED ON A DAILY BASIS.
I DON’T KNOW THE NUMBERS OFFHAND, BUT HAPPY TO PROVIDE
THEM IN TERMS OF FAILURE RATES. BUT WE CORRECTED THROUGHOUT THE
PROCESS AS NEEDED.>>JEFF LOWER.
AND THEN THE FAILURE RATE, IS THERE ANY — OF THE 70% THAT
WERE CAPTURED IN THE OFFICE, IS THERE ANY VALIDATION OF THOSE
BCUs IN THE FIELD WITH THE CURRENT EFFORT TO ASSESS THE
ACCURACY OF THOSE?>>THERE IS.
WE HAVE A SAMPLE BUILT INTO THE CURRENT IN FIELD ADDRESS
CANVASSING UNIVERSE TO LOOK AT THE RESULTS OF IN OFFICE ADCAN.>>ANDREW?
>>ANDREW SAN WICK. SAMWICK.
I WAS INTERESTED IN WHAT YOU DO WITH THE INFORMATION YOU GET
FROM AN INCOMPLETE RESPONSE, DOES THAT HELP YOU FORMULATE A
STRATEGY FOR NON-RESPONSE FOLLOW-UP OR, YOU KNOW, SORT OF
TARGETED ADVERTISING IF YOU CAN SORT OF SEE WHERE THE INCOMPLETE
QUESTIONNAIRES ARE GOING?>>IF WE CAN SEE WHERE OUR
INCOMPLETE QUESTIONNAIRES ARE GOING, IT HELPS US MOVE SOME OF
OUR FOCUS MEDIA, SOME OF OUR MEDIA THAT WE’RE ABLE TO USE AND
DIGITAL ADVERTISING FOCUSED AGAINST SPECIFIC COMMUNITIES, IF
THERE ARE DEMOGRAPHICS CONNECTED WITH IT IN COMPLETE RESPONSE.
FOR THE ACTUAL CENSUS, AND WE GET INTO — WHEN WE GET INTO THE
ACTUAL CENSUS, WE WILL ACCEPT CENSUS DATA AS PEOPLE SUBMIT IT,
AND IN SOME CASES THEY WILL NOT COMPLETE THE CENSUS.
I MEAN, PEOPLE ARE GOING TO LEAVE QUESTIONS OFF AS THEY DO
ON EVERY ONE OF OUR SURVEYS, THAT DOES NOT INVALIDATE THEIR
RESPONSE. WE MAY THEN HAVE TO LOOK AT
THEIR COMMUNITY, LOOK AT THE AREAS IN WHICH THEY ARE AND THEN
MAKE ESTIMATES BASED ON THE ITEMS THAT THEY DID NOT ANSWER
IF THERE WERE CERTAIN DEMOGRAPHIC QUESTIONS THAT WERE
LEFT OFF. WE MAY IMPUTE THOSE DEMOGRAPHICS
FOR THAT HOUSING UNIT BASED ON THE INFORMATION THAT WE HAVE.>>KRISHNA?
>>KRISHNA. I WANT TO RETURN QUICKLY TO THE
QUALITY CONTROL DISCUSSION FOR THE FIELD ADDRESS CANVASSING.
PART OF WHAT YOU SAID IS IT’S HARD TO COMPARE TO PRIOR EFFORTS
BECAUSE WE’VE CHANGED KIND OF WHAT WE’RE SELECTING FOR QUALITY
CONTROL AND WHAT WE’RE DOING IN FIELD.
THE NUMBERS SEEM HIGH THAT IT’S HARD TO KNOW, WHAT WAS YOUR
EXPECTATION, THAT 30% NUMBER? IS IT HIGHER THAN YOU EXPECTED,
LOWER? IS THERE A WAY TO DO MORE OF AN
APPLES TO APPLES COMPARISON TO WHAT IT WAS IN 2010?
>>I’M GOING TO ASK OUR DHEEF CHIEF OF
OUR DECENNIAL STATISTICS DIVISION TO COME UP AND TALK
ABOUT THAT FOR A FEW MINUTES.>>HI, PAT CAMEL FROM THE
CENSUS. FOR 2010, WE HAD DIFFERENT RATES
FOR WHICH PEOPLE FAILED IN THEIR
LOAD. THREURTHROUGH OUR STUDY, WE
CHANGED SOME OF THE NUMBERS OF THOSE.
SO FOR EXAMPLE, A CERTAIN THRESHOLD OF NUMBER OF CASES IN
A BLOCK, WE WILL ALLOW ZERO FAILURES IN THE ADDRESSES IN
THAT BLOCK. AS THE NUMBER GETS LARGER, WE
ADJUST THE THRESHOLD TO ONE ERROR OR TWO, LIKE THIS.
SO RIGHT NOW THEY’RE NOT COMPARABLE DIRECTLY FOR VARIOUS
REASONS. PART OF WHAT AL MENTIONED WAS
THAT THESE ARE THE BLOCKS THAT ARE MORE DIFFICULT BECAUSE THE
BLOCKS ARE EASIER TO HANDLE HAVE BEEN REMOVED FROM THE WORKLOAD.>>IS THERE A WAY TO ARRIVE AT
WHAT A NUMBER WOULD HAVE BEEN FOR 2010?
>>THERE MAY BE WAYS TO MODEL IT.
WE COULD TAKE A LOOK AT THAT. CURRENTLY WE HAVE DONE NOTHING
TO COMPARE IT DIRECTLY. AS WE WOULD EXPECT IF WE DID THE
ADDRESS CANVASSING IN THE ENTIRE WORKLOAD, THEN WE WOULD EXPECT A
MUCH LOWER — BIT OF A LOWER RATE ALL THE WAY THROUGH FOR THE
OTHER 65% OF THE ADDRESSES THAT DON’T GO INTO THE WORKLOAD.
>>OUR MATT MATH STATS THROW ROCKS AT
ME WHEN I DO THINGS LIKE THIS BUT I TEND TO LOOK AT THE FACT
THAT I’M ONLY WORKING 30% OF THE FULL WORKLOAD AND I’M AT ABOUT
30%, WHICH THEN I’M SAYING IF IT’S THE FULL WORKLOAD, THAT’S
KIND OF A 9% WHICH IS ABOVE THE RATE IN 2010, BUT OUR MATH STATS
REALLY DON’T LIKE WHEN I START DOING THAT THUMBNAIL LIKE THAT
BECAUSE THERE’S A LOT OF ERRORS IN DOING IT THAT WAY, BUT THAT
WAS MY FIRST GLANCE.>>I’D ALSO LIKE TO ADD ONE MORE
THING. I ALSO AM OVER IN THE GEOGRAPHY
DIVISION HERE. I THINK IT’S IMPORTANT FOR
EVERYBODY TO UNDERSTAND, DEIRDRE WOULD COME UP AND SAY THIS TOO,
THAT WE’RE STARTING WITH THE BEST ADDRESS LIST WE’VE EVER
HAD. WE’VE HAD OPERATIONS THROUGH THE
DECADE WORKING WITH PARTNERS, WORKING WITH NEW TECHNOLOGY,
WORKING WITH IMAGERY AND TIMELY IMAGERY THAT WE’VE NEVER HAD
BEFORE, SO WE’RE STARTING AT A BASE THAT IS MUCH BETTER THAN
IT’S EVER BEEN IN ANY OTHER CENSUS.
SO THE CHANGES AND THE QUALITY DISCUSSIONS
DISCUSSION HAVE TO START WITH THAT UNDERSTANDING, I THINK.
IT’S IMPORTANT.>>SAY YOUR NAME REAL QUICK FOR
THE TRANSCRIBING?>>THAT WAS MICHAEL THIEME.
>>PAT AGAIN. I DID DO SOME QUICK CALCULATIONS
ON WHAT AL HAD TALKED ABOUT SIMPLIFYING IT AND ACTUALLY I
AL WAS FAIRLY CLOSE AT LEAST FOR
THE SMALLER SIZE OF THE BLOCKS THAT JUST TAKING ABOUT A THIRD
OF IT BECAUSE OF OUR PERCENT OF THE CASES IS NOT A BAD WAY TO
GO, MAKING SOME SIMPLIFYING ASSUMPTIONS.
BUT AS THE BLOCKS GET LARGER, YOU HAVE TO BE A LITTLE MORE
CAREFUL WITH SOME OF THE PROCEDURES IN THE WAY IT AFFECTS
HOW MANY CASES THAT WE CHECK AND WHAT’S — THE THRESHOLDS FOR
FAILURE.>>THE OTHER POINT THAT IS
REALLY IMPORTANT TO UNDERSTAND IS, IF WE FIND A FAILED BLOCK IN
THE FIELD, WE DON’T JUST SAY IT FAILED, WE SEND SOMEONE BACK OUT
TO RECANVAS THAT BLOCK. SO THAT’S ONE OF THE REASONS
WE’RE PUTTING MORE STRIDENT STANDARDS IN PLACE, TO ENABLE US
TO GO BACK AND CHECK THOSE BLOCKS.
AND WE HAD A CONVERSATION BEFORE THE MEETING, A QC LISTER
INTERPRETS AN ADDRESS ONE WAY, AND A PRODUCTION LISTER
INTERPRETS THE ADDRESS ANOTHER WAY.
THE ONE THING THAT YOU CAN TRULY SAY WAS THEY WERE DIFFERENT.
ONE MAY NOT HAVE BEEN WRONG AND ONE MAY NOT HAVE BEEN RIGHT, BUT
THEY JUST SAW THE BLOCK DIFFERENTLY.
SO A THIRD PERSON COMING BACK IN GIVES US A BETTER VALIDATION.
SO IF A BLOCK FAILS, WE SEND A DIFFERENT PERSON BACK OUT TO DO
THAT BLOCK.>>I’VE GOT OTHER FOLKS HERE BUT
DEBORAH IS ON THE PHONE AND APPARENTLY HAS A QUESTION.
I WANT TO SEE IF WE CAN HEAR HER.
DEBORAH, ARE YOU THERE?>>HI, ALLISON, HI, EVERYONE.
CAN YOU HEAR ME?>>YES, STATE YOUR NAME.
>>HI, THIS DEBORAH BALK. SORRY I CAN’T BE THERE IN
PERSON. I AM WATCHING ON MY COMPUTER
WITH A LITTLE BIT OF A DELAY. BUT I DB PART OF THE QUESTION I
HAVE HAS BEEN ANSWERED IN THE PRECEDING FEW COMMENTS, BUT IF
YOU COULD JUST COMMENT A TINY BIT MORE FULLY ON THE FEEDBACK
BETWEEN THE ADDRESS LIST FINDING AND HOW CORRECTIONS AND
IMPROVEMENTS ARE MADE TO THE TIGER LINE FILE AND THEIR
DERIVED PRODUCT IN REALTOR. ESPECIALLY WITH THE INCREASED
NUMBER OF BLOCKS THAT’S OCCURRED BETWEEN THE LAST TWO CENSUSES
AND I ASSUME THAT WILL CONTINUE. THOSE VERY FINE BLOCKS ARE
SOMETIMES, YOU KNOW, HAVE PEOPLE IN THEM WHEN PEOPLE DON’T REALLY
LIVE THERE. SO IT’S A REALLY — IT’S A
FANTASTIC PRODUCT, BUT KNOWING A LITTLE BIT MORE IN REALTIME HOW
THOSE CORRECTIONS GET MADE AND HOW THEY TRICKLE DOWN THROUGH
THE TIGER LINE FILES WOULD BE HELPFUL TO KNOW A LITTLE BIT
ABOUT. THANKS.
>>DEIRDRE, CHIEF OF GEOGRAPHY, IS GOING TO RESPOND.
>>HI, GOOD MORNING. I’LL KEEP THIS AT A VERY HIGH
LEVEL FOR THE COMMITTEE AND THEN THOSE THAT HAVE A GREATER
INTEREST, WE CAN TALK MORE IN DETAIL OFFLINE.
BUT IN PAST DECADES, QUESTION WE WORKED
TO UPDATE OUR GEOSPATIAL DATABASE, BOTH OUR ADDRESS LIST
AND MAPS, TOWARD THE END OF THE DECADE IN THE YEARS ENDING IN 7,
8 AND 9. THIS DECADE, WE’RE VERY PLEASED
BECAUSE WE’VE HAD THE OPPORTUNITY TO DO THAT WORK
THROUGHOUT THE DECADE. BEGINNING IN 2013, WE STARTED
REACHING OUT TO OUR TRIBAL, STATE AND LOCAL GOVERNMENT
PARTNERS TO ASK IF THEY HAD ADDRESS OR SPATIAL DATA THAT
THEY WOULD LIKE TO SHARE WITH US.
I’M REALLY PLEASED THAT THROUGHOUT THOSE YEARS, WE WERE
ABLE TO INGEST ALMOST
107 MILLION NEW ADDRESS — 107 MILLION ADDRESSES FROM OUR
PARTNERS. WHEN WE MATCHED THAT INFORMATION
TO OUR MASTER ADDRESS FILE, 99.5% OF THOSE MATCHED.
THIS WAS THE FIRST TIME THAT WE WERE ABLE TO DO A VALIDATION OF
THE MATH IN THAT WAY. IF PREVIOUS DECADES, WE WERE
ALWAYS JUST USING THEIR INFORMATION TO UPDATE.
THAT CYCLE ALLOWED US TO ADD OVER 520,000 NEW ADDRESSES TO
THE MATH AS WELL. AT THE SAME TIME, WE WERE
WORKING TO UPDATE OUR TIGER DATABASE, OUR GEOSPATIAL
DATABASE, AND HAVE ADDED THOUSANDS OF MILES OF NEW RHODES
THROUGHOUT THE PAST DECADE, AS WELL AS CORRECTED THE LOCATIONS
OF THE ADMINISTRATIVE AND LEGAL BOUNDARIES THROUGH OUR BOUNDARY
AND ANNEXATION SURVEY. ALL OF THIS INFORMATION IS BEING
TAKEN INTO ACCOUNT AS WE GO OUT INTO THE FIELD FOR ADDRESS
CANVASSING, AND THEN AS WE CREATE OUR NEW STATISTICAL
BOUNDARIES THAT WILL BE USED TO TABULATE THE CENSUS DATA.
SO HAPPY TO TALK MORE IN DETAIL. THE QUESTION ABOUT THE BLOCKS,
WE’RE DOING OUR BEST TO ELIMINATE BLOCKS THAT HAVE —
THAT ARE SOLELY WATER OR ZERO POP BLOCKS.
>>KATHY.
>>HI, THIS IS KATHY PETTIT. I HAVE TWO DIFFERENT KINDS OF
QUESTIONS SO I’LL PUT THEM BOTH OUT THERE TO ANSWER.
ONE, THE FEEDBACK LOOPS, WHAT KINDS OF BLOCKS ARE FAILING AND
HOW THAT FEEDS BACK INTO TRAINING SO THAT IF THERE’S ANY
PATTERNS WOULD BE HELPFUL. AND THEN SECOND, ON THE SORT OF
FLEXIBILITY OR THE RESPONSIVENESS OF THE
PARTNERSHIP PROGRAM, I WAS SAD FOR SOUTH DAKOTA AND NEBRASKA,
VERMONT, THOSE OTHERS THAT MIGHT NOT HAVE A STATE COMPLETE COUNT
COMMITTEE, BUT IT SEEMS SHIFTING SOME, YOU KNOW, ATTENTION OR
HAVING THE PARTNERSHIP PROGRAM AND HAVING — HAVE SPECIFIC
FOCUS IN THOSE STATES THAT DON’T HAVE THE BACKBONE THAT THE OTHER
STATES ARE VALIDATING WOULD BE HELPFUL.
SO BOTH THOSE THINGS.>>I’LL START WITH THE
PARTNERSHIP ANSWER. DEIRDRE, WERE YOU GOING TO TALK
A LITTLE BIT MORE ABOUT THE
BLOCKS AND THE QC EFFORTS? AND LET ME START WITH THE
PARTNERSHIP EFFORT WHILE WE’RE GETTING IT TOGETHER ON THAT END.
YES, WHAT YOU SAY IS VERY TRUE, WE WILL HAVE FLEXIBILITY TO
SHIFT THE PARTNERSHIP STAFF INTO AREAS THAT DO NOT HAVE SUPPORT,
BUT THE IMPORTANT THING THAT WE WANT TO TALK ABOUT IS THERE
WERE — LIKE LET’S TAKE FLORIDA, FOR EXAMPLE.
FLORIDA HAS 192 COMPLETE COUNT COMMITTEES.
NEBRASKA ONLY HAS 24 BUT IT’S SOMEWHAT RELATED TO THE
POPULATION OF NEBRASKA MORE THAN ANYTHING ELSE, MORE THAN THE
LACK OF INTEREST IN THE CENSUS. IF YOU LOOK AT SOUTH DAKOTA WITH
11, YOU START TO SEE, YOU KNOW, THE STATES WITH SMALLER
POPULATIONS TEND TO HAVE FEWER GROUPS, AND THOSE GROUPS ARE
GOVERNMENT GROUPS. SO THEY’RE COVERING COUNTIES,
THEY’RE COVERING LARGER GOVERNMENTAL UNITS SHORT OF THE
STATE TO BE ABLE TO HELP SELL THE CENSUS MESSAGE.
BUT YES, OUR PARTNERSHIP STAFF WAS ALSO FOCUSED ON KNOWING
WHERE THOSE NEEDS ARE, AND THERE’S A GREAT TOOL THEY HAVE
IN THEIR CAPABILITIES TO BE ABLE TO GO IN AND SEE WHERE THERE ARE
NO RESPONSES, WHERE RESPONSES HAVE CHANGED, WHERE THERE ARE NO
PARTNERSHIP GROUPS, AND THAT GIVES THEM ASSIGNMENTS AT THE
LOCAL LEVEL. TIM, DO YOU WANT TO COMMENT ON
THAT JUST A LITTLE BIT?>>GOOD MORNING, EVERYONE.
TIM OLSON. I’M THE ASSOCIATE DIRECTOR FOR
FIELD, AND PARTNERSHIP IS ONE OF THOSE COMPONENTS THAT DALE AND
MYSELF AND OTHERS ARE RESPONSIBLE FOR.
SO JUST TO KIND OF LAY THE GROUNDWORK IN 2010, WE HAD ABOUT
800 PARTNERSHIP STAFF OR SO. THIS TIME WE’RE ALMOST AT 1300
AND OVER THE NEXT FEW WEEKS, WE’LL BE GOING UP TO AROUND
1500, AND WE’LL ACTUALLY — AFTER A FEW WEEKS, WE’LL BE A
LITTLE BIT MORE THAN 1500. SO WHEN YOU BOIL THAT DOWN,
WE’VE GOT MORE THAN DOUBLE THE STAFF THAT ARE GOING TO BE
WORKING IN PARTNERSHIP. RIGHT NOW I THINK LATEST REPORT
AS OF THIS MORNING, THERE’S ABOUT 54,000 ORGANIZATIONS THAT
ARE ACTIVELY PARTNERING WITH US, AND IN THAT CHANGES BY SEVERAL
THOUSAND EVERY WEEK. SO IN TERMS OF STATES IN 2010,
WE DID NOT MAKE AN EMPHASIS FOR STATES TO FORM A STATEWIDE
COMPLETE COUNT COMMITTEE. SOME DID.
BUT WE REALLY DIDN’T MAKE THAT AN EMPHASIS AND WE DON’T EVEN
HAVE GOOD METRICS FROM 2010 ON HOW MANY DID, I KNOW PUERTO RICO
HAD SOME EFFORTS, I KNOW CALIFORNIA HAD SOME EFFORTS,
D.C. HAD EFFORTS, BUT IT’S DIFFICULT TO DO A COMPARISON.
2020, WE MADE THAT INTENTIONAL EFFORT AND ALMOST ALL STATES ARE
ACTIVELY DOING A STATEWIDE COMPLETE COUNT COMMITTEE.
SO IT’S REALLY ON TOP OF WHAT WE’VE ALWAYS DONE.
FOR THOSE STATES THAT HAVEN’T OR ARE IN THE PROCESS, WE HAVE
PARTNERSHIP STAFF ON THE GROUND. MY VIEW OR MY EXPERIENCE, I
SHOULD SAY, IS THE REAL PARTNERSHIP DOESN’T HAPPEN AT
THE NATIONAL LEVEL OR EVEN IN A LOT OF WAYS AT THE STATE LEVEL.
IT HAPPENS AT THAT LOCAL COMMUNITY LEVEL.
THAT’S WHERE THE MOST EFFECTIVE PARTNERSHIP IS GOING TO OCCUR,
WHERE COMMUNITY LEADERS, LOCAL PEOPLE THAT ARE KNOWN TEND TO BE
MORE TRUSTED, ARE GOING TO COLLABORATE AND GET THE WORD OUT
TO THE NEIGHBORHOODS. THE RESIDENTS IN THE
NEIGHBORHOOD SAYING YOU NEED TO BE COUNTED.
DON’T WORRY ABOUT WASHINGTON. DON’T WORRY ABOUT THIS POLITICAL
STEP, YOU NEED TO BE COUNTED BECAUSE THIS IS OUR FUTURE.
SO WE’VE GOT AN INCREDIBLE, AMAZING WORK GOING ON RIGHT NOW
AT THAT LOCAL LEVEL. SO I’M LESS CONCERNED ABOUT THE
STATE LEVEL. IT’S COOL TO SEE A MAP WHERE YOU
SEE 47 STATES THAT ARE ACTIVE. THAT MAKES YOU FEEL GOOD.
BUT THE LOCAL STUFF IS WHAT’S REALLY CRITICAL.
AND SO WE’RE ON TRACK AND I THINK WE’RE IN A GOOD PLACE ON
THAT.>>DO YOU WANT ME TO TALK A
LITTLE BIT ABOUT THE TRAINING LOOP?
>>CAN YOU SAY YOUR NAME?>>HI.
GOOD MORNING. I’M DEB STIMPOWSKI, CHIEF OF THE
DECENNIAL CENSUS MANAGEMENT DIVISION.
SO LET’S LOOK AT A COUPLE OF THINGS, WE’VE BEEN TALKING A LOT
ABOUT THAT QUALITY CONTROL SLIDE RIGHT THERE, SO WE HAVE THAT.
PAT HAS A STAFF THAT ACTUALLY DAILY WE’RE LOOKING AT WHAT’S
FAILING, WHERE IT’S FAILING, YOU KNOW, AND IF A PARTICULAR AREA
HAS A HIGHER RATE THAN THE REST OF THE COUNTRY.
SO WE TAKE THAT INFORMATION, AND WE FEED THAT BACK TO OUR
PARTNERS IN FIELD SO THEY CAN SEE WHO’S FAILING AND LOOK AT IT
FROM THAT PERSPECTIVE. I WOULD SAY, YOU KNOW, IN TERMS
OF IMPROVING TRAINING LONG RUN, WE WILL USE VERY SIMILAR
PROCEDURES WHEN WE GO INTO UPDATE LEAVE IN THE SPRING, SO
YES, I’LL CALL IT MORE OF A GLOBAL CHANGE, YES, WE CAN DO
THAT NOW. FOR WHAT WE’RE DOING, THOUGH,
WITHIN THE FIELD ON A DAY-TO-DAY BASIS, IT’S INTERESTING WE HAVE
THE STATISTICS RIGHT DOWN TO LISTERS FAILING AND HOW MANY
BLOCK COLLECTION UNITS THEY’RE FAILING, SO IT CAN BE MORE ONE
ON ONE TO COURSE CORRECT SOMEBODY, MAYBE WHO’S
MISINTERPRETING OR NOT FOLLOWING THE PROCEDURES AS DESIGNED IN
THERE. ANOTHER THING THAT I THINK IS
VERY IMPORTANT AND IS IN PLACE FOR ADDRESS CANVASSING AND
RELATIVELY NULL IS A STAFF WITHIN TIM’S AREA THAT’S ALSO
LOOKING, THE DFQM, AND I’M GOING TO NOT REMEMBER WHAT THAT
ACRONYM MEANS, BUT THERE’S A SEPARATE STAFF LOOKING AT
SIMILAR TO HOW PAT’S STAFF IS LOOKING FROM A QUALITY CONTROL
PERSPECTIVE OF WHAT’S HAPPENING IN THAT QUALITY CONTROL
OPERATION, THEY’RE ALSO LOOKING FOR ARE THERE THEMES, IF WE SEE
AN OFFICE AND I DON’T WANT TO CALL OUT AN OFFICE BECAUSE THAT
WOULD BE A BAD IDEA TO DO SO, SO SAY OFFICE A SEEMS TO HAVE A
HIGHER FAIL RATE. WE HAVE A DIFFERENT SET OF EYES
LOOKING KIND OF FROM A DIFFERENT LENS OF IS THERE A SYSTEMATIC
ISSUE GOING ON THERE, AND I’M REALLY HAPPY TO SAY TO DATE,
WHERE WE ARE IN THE OPERATION, THERE HAS NOT BEEN SYSTEMATIC
THINGS. IT’S REALLY, I THINK, GONE TO
THAT MORE INDIVIDUAL FEEDBACK. SO I THINK THAT COVERS THE BASIS
ON THAT.>>THIS IS TIM OL SON.
IF I COULD JUST ADD IN, IN 2010, WHEN WE — WELL, 2009, WHEN WE
DID THE ADDRESS CANVASSING IN THE FIELD, WE USED A DEVICE, IT
WASN’T AN IPHONE BUT IT WAS KIND OF A CUSTOM DEVISED DEVICE, AND
THE SCREEN THAT THE LISTER HAD WAS ABOUT 3 BY 3 INCHES.
AND THAT WAS OUR FIRST TIME DOING AN ELECTRONIC DATA
COLLECTION NATIONWIDE ADDRESS CANVASSING.
SO 3 BY 3 INCHES, I MEAN, JUST PUT THAT IN YOUR HEAD, NOW WE’RE
USING A LAPTOP. AND I DON’T KNOW EXACTLY THE
SCREEN SIZE, IF IT’S AN 11 OR A 13-INCH, BUT I’VE SEEN A LOT OF
THESE IN USE. IT’S A LOT BETTER.
IT’S AN AMAZINGLY A LOT BETTER FOR THE END USER WHO’S OUT THERE
IN THE FIELD. YOU CAN REALLY ACTUALLY DO A
BETTER JOB. AND ALSO THE NUMBER OF PEOPLE
THAT ARE FAILING, IT’S A VERY SMALL SUBSET OF THE LISTERS.
MY EXPERIENCE HAVING LIKE AL AND MANY OTHERS BEING OUT THERE TO
OBSERVE, BEING ABLE TO CONCEPTUALLY UNDERSTAND
GEOGRAPHIC CONCEPTS IS NOT SOMETHING 100% OF THE POPULATION
GETS. I TRY TO BE LEGITIMATE HERE.
SOME PEOPLE LOOK AT A MAP AND THEY DON’T KNOW WHAT THEY’RE
LOOKING AT, RIGHT? I WON’T ASK HERE AMONG YOU IF
ANY OF YOU HAVE GOT THAT ISSUE, BUT IT’S AN ART MORE THAN A
SCIENCE, AND SO WE EXPECT PEOPLE
TO FAIL. WE DO THE RETRAIN, AND SOME OF
THEM, THE RETRAINING DOESN’T GIVE THEM THE ART, SO THEY DON’T
ADOCTOR’S ADDRESS CANVAS FOR US ANYMORE.
THAT’S JUST HOW IT WORKS AND WE’RE PRETTY PLEASED WHERE WE’RE
AT SO FAR.>>JACK?
>>THANK YOU. JACK LEVIS.
REALLY NOT A LOT OF — REALLY I DIDN’T SEE ANY BAD NEWS IN HERE,
JUST GOOD INFO, BUT I DO HAVE A COUPLE OF ITEMS THAT MAYBE YOU
WANT TO LOOK AT FROM MY OWN EXPERIENCE.
ON THE PRODUCTION VERSUS COST, I NOTICE — GENERALLY IN MY
EXPERIENCE, THOSE TWO WILL BE VERY PARALLEL LINES.
IF YOU’RE PERFORMING FASTER OR BETTER, GENERALLY YOUR COST WILL
LOOK VERY PARALLEL TO THAT. IN THIS CASE, YOUR COST IS DOWN
MUCH MORE THAN YOUR PERFORMANCE IS UP.
SO CHANCES ARE THEY WERE JUST PLANNED DIFFERENTLY, CHANCES ARE
THERE’S SOMETHING ELSE IN THERE, BUT USUALLY WHEN I SEE SOMETHING
LIKE THAT, I WANT TO DOUBLE-CHECK THAT THERE’S NOT
WORK THAT’S NOT DONE THAT THE COST IS GOING TO END UP CATCHING
ME LATER. SO JUST SOMETHING FOR YOU TO
LOOK AT BECAUSE I WOULD HAVE EXPECTED THOSE LINES TO BE MUCH
MORE PARALLEL THAN THEY ARE. FROM THE SYSTEM SIDE AGAIN, I
DIDN’T SEE ANYTHING NEGATIVE. IT LOOKED TO ME LIKE THE ITEM IS
NOT READY TO TEST YET. THEY DON’T LOOK LIKE CRITICAL
PATH TO ME. SO I JUST WANTED TO VALIDATE
THAT. AND THEN I NOTICE THERE’S A
NUMBER OF ITEMS WAITING FOR PRODUCTION.
>>I JUST WANT TO UNDERSTAND, ITEMS NOT READY TO TEST?
>>YOU HAVE A TEST READINESS REVIEW.
I’M LOOKING AT THE THINGS THAT ARE NOT READY TO TEST YET, THEY
DON’T LOOK LIKE CRITICAL PATH ITEMS TO ME SO I’M JUST ASSUMING
THAT TO BE CORRECT.>>THEY ARE CRITICAL PATH FOR
CENSUS. WE JUST HAVE SET THIS UP IN A
WAY THAT THAT’S WHEN WE WANT THEM TO BE READY TO TEST IN OUR
PLAN.>>MY POINT IS, I DIDN’T READ IN
THERE THAT YOU COULDN’T START THE TEST, THAT THOSE ITEMS
AREN’T GOING TO STOP YOU FROM BEGINNING THE CENSUS.
>>CORRECT.>> THEY LOOK NORMAL TO ME.
SO I’M ALSO ASSUMING THAT TESTING IS GOING WELL SO THAT
ITEMS THAT HAVEN’T FINISHED FEST
TESTING, I DIDN’T SEE ANYTHING THAT LOOKED WRONG THERE.
MY ONLY QUESTION THAT BRING UP ALL THE TIME IS, ONE, DO YOU
KNOW YOUR CRITICAL PATH, DO YOU REALLY KNOW THE CRITICAL PATH
LEFT AND ARE FOCUSING ON THAT, AND MAYBE YOU COULD JUST — A
MINUTE ON WHAT ARE THE BIG RISKS LEFT IF FRONT OF YOU.
NO YOU THAT YOU’VE GOT THIS. AT THIS POINT IN THE PROJECT,
WHERE YOU DON’T WANT TO BE IS FIXING HISTORY.
YOU DON’T WANT TO BE SITTING HERE SAYING WHAT DO I NEED TO DO
TO FIX YESTERDAY, WE WANT TO BE LOOKING AHEAD.
AND IT FEELS TO ME LIKE THAT’S WHERE YOU ARE, SO WHAT ARE THE
BIG RISKS IN FRONT OF YOU THAT YOU’RE TRYING TO, YOU KNOW,
CLEAR THE WAY FOR TO MAKE SURE THINGS ARE CLEAN?
THE BIG — THE GAME OF THE CENSUS, THE BIG PLAY IS THE
NON-RESPONSE FOLLOW-UP. COMBINE THAT WITH — AND THAT’S
ALWAYS THE GAME WITH THE CENSUS, BUT COMBINE WITH THAT THE
INTERNET SELF RESPONSE AND THOSE ARE THE TWO POINTS THAT I FOCUS
THE MOST ON. EVERYTHING ELSE — FIRST OF ALL
WE’RE VERY LUCKY THAT WE HAVE THE STAFF WE HAVE AND A THE
PREPARATION THAT WE HAVE THROUGH THE DECADE, BUT THOSE ARE THE
THINGS WE’RE FOCUSING ON, WE’RE GETTING A LOT OF GREAT
EXPERIENCE AS WE ALWAYS DO, THE ADDRESS CANVASSING OPERATION IS
REALLY THE LAUNCH OF THE CENSUS. SO THERE ARE A LOT OF THINGS
THAT HAVE TO WORK IN AN ALMOST IDENTICAL WAY IN ADDRESS
CANVASSING AS THEY DO IN NON-RESPONSE FOLLOW-UP.
SO ANY OF THE HICCUPS WE HIT, ANY OF THE UNEXPECTED THINGS,
FOR EXAMPLE, IF SOMEBODY PREDICTED THAT THEIR LOG FILE
WAS GOING TO ONLY NEED A HALF A GIG TO RUN AND WE FOUND OUT IT
NEEDS THREE TERABYTES, WE’RE FINDING THAT OUT NOW.
AND WHEN WE SEE THINGS COME UP, WE’RE FIGURING OUT WAYS TO
ANTICIPATE THE BIG OPERATIONS. THERE’S NOTHING THAT COMPARES TO
PRODUCTION, THOUGH. SO WE ALWAYS ANTICIPATE THE
FIRST FEW WEEKS OF PRODUCTION TO BE AT LEAST ROCKY, SOMETIMES
VERY ROUGH. BUT LIKE I SAY, WE HAVE A GOOD
STAFF, I THINK WE HAVE GOOD TOOLS IN PLACE, GOOD PROCESSES
AND WAYS TO HANDLE THE THINGS THAT ARE GOING ON.
BUT IF THERE ARE SPECIFICS THAT YOU WANT ME TO ADDRESS, THAT’S
REALLY WHERE WE ARE, IS NON-RESPONSE FOLLOW-UP AND ISR.
DEB WANTS TO SAY SOMETHING.>>SO AS — DEB STIMPOUWSKI.
TO MY FELLOW OPERATIONS COMRAD HERE, THE OTHER THING THAT
ADDRESS CANVASSING HAS BOUGHT US IS A GREAT OPPORTUNITY FOR US TO
RUN OUR OPERATIONS MANAGEMENT STRUCTURE.
WHAT HAPPENS DAILY — PEOPLE THAT ARE IN THE BUREAU KNOW 8, 1
AND 4. WE HAVE BEEN ABLE TO EXERCISE
THAT REGIMEN SINCE WE STARTED IT ACTUALLY IN THE MIDDLE OF JULY
WITH THE TRAINING FOR ADDCAN FIGURING, THAT WAS KIND OF
TRAINING FOR US AND WE’VE RUN THAT ROUTINE EVERY DAY SINCE
THEN, AND THEN IT WAS NOT GOOD LUCK BUT IT WAS AN OPPORTUNITY
WITH DORIAN TO ENGAGE ANOTHER PART OF THAT SPECIAL SITUATION
WITH RAPID RESPONSE. SO I AGREE WITH MICHAEL, WE
TESTED SO MUCH OF THIS, BUT THIS IS THE BIGGEST VOLUME OF PEOPLE
AND YOU CAN NEVER HAVE THAT MANY PEOPLE IN A TEST.
SO IN TERMS OF MITIGATING RISK ON, WE’VE GOT A LOT OF PEOPLE
HERE, WE HAVE TO WORK IN A BIG TEAM TO MOVE THESE THINGS
FORWARD. WE’VE ACTUALLY GOT — I FEEL
VERY GOOD, WE’VE GOT A LOT OF EXPERIENCE NOW UNDER OUR BELT
WITH WHAT HAS BECOME VERY ROOTENIZED WITH HOW WE HANDLE
SMALLER PROBLEMS, HOW WE GET STATUS, ET CETERA, ET CETERA.
I THINK THAT’S ALL I WAS GOING TO SAY ON THAT.
I DON’T KNOW IF AL WANTS TO ADD ANYTHING.
>>JAY?>>SO THIS A QUESTION OF
CLARIFICATION. SO THE IN-OFFICE REVIEW CUTS
SOME AREAS OFF THE TOP, THESE ARE CLEAN, BUT IS THERE THEN
SOME OPPORTUNITY FOR THOSE TO BE SAMPLED AND CHECKED DOWN THE
ROAD?>>YEAH, DEIRDRE HAD THE
QUESTION ABOUT THAT BEFORE. WE ARE ACTUALLY PUTTING SOME OF
THOSE BACK INTO THE WORKLOAD IN FIELD ADDRESS CANVASSING TO
VALIDATE THE OFFICE DID WHAT IT WAS SPOATIONED TO DO.
>>THAT’S WHAT I HEARD BUT I WANTED TO CLARIFY.
THANK YOU.>>GREAT.
JOE?>>THIS IS MORE OF A
GENERATIONAL QUESTION.>>STATE YOUR NAME.
>>FORGIVE ME. SORRY, ALLISON WENT MY NAME IS
JOE WHITLEY. THANK YOU.
THIS IS MORE OF A GENERATIONAL QUESTION FOR ME BECAUSE I’M NOT
A MILLENNIAL, BUT AS WE LOOK AT MILLENNIALS AND HOW THEY DEAL
WITH THE RESPONSES IS SOMETHING THAT I WANTED TO ASK ABOUT.
ATLANTA, WHERE I LIVE, THOSE ARE STREET PHENOMENON GOING ON WHICH
IS JUST A MASSIVE AMOUNT OF CONSTRUCTION CRANES, THEY ARE
APARTMENT COMPLEXES, CONDOMINIUMS, WHERE PEOPLE LIVE
IS CHANGING IN ATLANTA WHERE I LIVE.
AND AS I DRIVE PAST THESE CONDOMINIUMS, APARTMENT
BUILDINGS, I WONDER WHO IN THE HECK IS LIVING IN THOSE PLACES,
YOU KNOW, AND WHO ARE THEY. AND I’M EXCEEDINGLY LARGE
NUMBERS MILLENNIALS ARE CHOOSING NOT TO LIVE IN A COMMUNITY
BLOCK, PER SE, THEY’RE LIVING IN THESE NEW CONSTRUCTION, REALLY,
SOME OF IT’S GOING UP AS I SPEAK, AND PEOPLE MOVING IN VAST
NUMBERS, RELOCATING IN THE ATLANTA AREA TO THESE PREFERRED
LOCATIONS IN THE CITY OF ATLANTA, AND I WAS JUST REALLY
CURIOUS ABOUT THOSE PEOPLE IN THOSE UNITS, WHO THEY ARE, THEIR
RESPONSIVENESS, WHICH IS THE ISSUE YOU’RE DEALING WITH WHICH
IS NONRESPONSIVENESS, PEOPLE CHOOSING NOT TO RESPOND.
PEOPLE WHO MAY HAVE TUNED OUT BECAUSE OF SOCIAL MEDIA TO
RESPONDING TO THE CENSUS SEE GOVERNMENT AS A PHENOMENON THAT
THEY’LL REALLY WANT TO SPEND MUCH TIME THINKING ABOUT, NOT
NECESSARILY NOT PROUD AMERICA, CITIZENS OF AMERICA, BUT THEY’RE
NOT ENGAGED. THIS IS A GENERALIZATION ON MY
PART. BUT I WAS JUST CURIOUS ABOUT HOW
DO YOU REACH THAT GROUP OF PEOPLE IN THOSE NEW PLACES THAT
ARE A DIFFERENT TYPE OF INDIVIDUAL WHO DOESN’T
NECESSARILY CARE ABOUT ANY COUNTY?
>>TWO THINGS. I’LL ASK ALLEY TO TALK ABOUT HOW
WE REACH OUT TO THEM FROM A MEDIA PERSPECTIVE.
BUT WE REALIZE THAT IN SPITE OF OUR BEST EFFORTS TO GO IN AND
GET PEOPLE TO SELF RESPOND APPROXIMATELY 39% OF THE NATION
WILL NOT SELF RESPOND. AND SO THE 500,000 PEOPLE THAT
WE’RE SENDING KNOCKING ON DOORS TO GET THE RESPONSE DURING A
NON-RESPONSE FOLLOW-UP PERIOD WILL BE FOCUSED ON THOSE PEOPLE
WHO CHOOSE NOT TO RESPOND NO MATTER WHAT INCENTIVE, NO MATTER
WHAT MOTIVATION, NO MATTER WHAT ADVERTISEING GOES OUT TO THEM,
WE’RE GOING TO VISIT THEM IN AN ATTEMPT TO GET THEM TO RESPOND
THAT WAY. WE HAVE FOUND THAT THAT PERCENT
CAN BE MANAGED, SO WE WILL GET A GOOD COUNT WITH PEOPLE GOING
DOOR TO DOOR WHO ARE NEIGHBORS, WHO LIVE IN THEIR NEIGHBORHOOD,
RECRUITING THEM INTO OUR WORKFORCE, AND A LOT OF THOSE
FOLKS, I HAVE FOUND ARE INTERESTED IN A PART-TIME JOB
WITH CENSUS. IT’S A $13 TO $30 AN HOUR JOB TO
GO BE SOCIAL AND KNOCK ON DOORS, MEET YOUR NEIGHBORS, JUST LIKE
MCDONALD’S SOMETIMES RUNS THEIR ADS, IT TALKS ABOUT WORKING WITH
YOUR FRIENDS AND DOING THOSE KIND OF THINGS, THAT’S ANOTHER
MOTIVATOR TO PEOPLE IN THE MILLENNIAL GROUP TO PARTICIPATE
IN THE COMMUNITY, THE CENSUS FOR THEIR OWN COMMUNITY, WHICH ARE
THEIR FELLOW BROTHERS AND SISTERS, BUT YEAH, WE WILL BE
AGGRESSIVELY VISITING THEM DURING NON-RESPONSE FOLLOW-UP.
AND THAT’S OUR PRIMARY EFFORT, AND THEN ALI, FROM A MEDIA
PERSPECTIVE.>>I THINK IN THE INTEREST OF
KEEPING US ON TIME AND GETTING US TOWARD THE BREAK, WE’RE GOING
TO GO THROUGH A DEEP DIVE OF OUR ENGAGEMENTS CAMPAIGN AND AN EVEN
DEEPER DIVE INTO PARTNERSHIP OVER AT THE LOCAL AND NATIONAL
LEVEL AFTER THE BREAK. BUT THAT KEY QUESTION OF HOW TO
INCREASE SELF RESPONSE AMONG PEOPLE, WHETHER THEY’RE
MILLENNIALS OR EVEN THE YOUNGER GENERATION, THE FOLLOWING
GENERATION THAT MAY BE MOVING OUT OF THE GRADUATING FROM HIGH
SCHOOL NOW, MOVING OUT ON THEIR OWN, HOW TO GET THOSE FOLKS WHO
ABSOLUTELY HAVE NOT PARTICIPATED IN A DECENNIAL CENSUS BEFORE,
AND HOW TO REACH OTHER POPULATIONS, PARTICULARLY THOSE
THAT MIGHT BE RENTING, AND OTHER HARD TO COUNT POPULATIONS, IT’S
WOVEN THROUGHOUT THE ENTIRETY OF OUR COMMUNICATIONS CAMPAIGN, AND
WE’LL PROBABLY DISCUSS AS PART OF OUR UPCOMING MEETING A LITTLE
BIT OF THE DEEP SORT RESEARCH THAT WENT IN TO FIGURING OUT
WHAT ARE THE MINDSETS, WHAT ARE THE MOTIVATORS TO MOVE THOSE
FOLKS AND WE CAN ADDRESS SORT OF THAT YOUNG AND MOBILE POPULATION
SPECIFICALLY.>>KEN?
>>KEN SIMONSON. VERY ENCOURAGING TO SEE THE COST
SAVINGS AND THE PRODUCTION RESULTS AND I JUST WONDERED, IS
THERE EX-FLEXIBILITY IS
THERE FLEXIBILITY TO REPROGRAM FUNDS THAT YOU DON’T NEED TO
SPEND ON THIS ACTIVITY. I REALIZE IT WOULD STAY WITHIN
THE 2020 CENSUS, THAT’S FINE, BUT I ASSUME THERE ARE HEARS
THAT YOU WOULD LIKE TO BE ABLE TO PUT MORE MONEY IN.
>>YES, MY BUDGET TEAM MEETS WITH ME WEEKLY, AND WE LOOK AT
REPROGRAMMING FUNDS THAT WE HAVE GAINED EFFICIENCIES AND SAVED TO
PLACES THAT WE HAVE GREATER NEEDS IN THE CENSUS.
NOW WE’RE NOT GOING TO BE TOUCHING THE ADDRESS CANVASSING
DIFFERENTIAL UNTIL THE OPERATION IS COMPLETED.
AS JACK SAYS, WE MAY RUN INTO SOMETHING TOWARD THE END OF THE
OPERATION THAT CAUSES US TO DEPLOY THOSE FUNDS, BUT WHEN THE
OPERATION IS COMPLETED, YES, WE’RE LOOKING AT HOW DO WE
REDEPLOY FUNDING WITHIN OTHER AREAS OF THE DECENNIAL CENSUS TO
MEET OTHER NEEDS THAT WE HAVE. IN SOME CASES, IT’S I.T. NEEDS,
IN SOME CASES, IT’S PARTNERSHIP, IN SOME CASE, IT’S OUTREACH TO
HARD TO COUNT COMMUNITIES BUT YES, WE DO MAINTAIN THAT
FLEXIBILITY.>>IF I MIGHT ADD, AL, ENRIQUE
LAMAS, CENSUS. WE DO HAVE SOME PARAMETERS THAT
ARE BASED ON APPROPRIATIONS LAW THAT WE MUST FOLLOW.
SO WE CAN’T MOVE IT FROM 2020 CENSUS TO CONSTRUCTION PROGRAMS
WHICH WERE YOUR TWO AREAS THAT YOU TALKED ABOUT.
SO I JUST WANT TO MAKE THAT CLEAR.
AL IS TALKING WITHIN THE 2020 PROGRAM.
AND WE DO FOLLOW APPROPRIATIONS.
>>OF COURSE. ALLISON PLYER, I’M GOING TO CALL
ON MYSELF. SO YOU KNOW, AS I’VE BEEN
TALKING MORE AND MORE WITH FOLKS WHO ARE VERY INTERESTED IN
ENSURING THE COMPLETE COUNT IN OUR AREA,, IT’S BECOME REALLY
CLEAR THAT THERE ARE LOTS OF QUESTIONS ABOUT HOW IT’S GOING
TO WORK WITH THE ONLINE RESPONSES THAT I HAVEN’T BEEN
ABLE TO GET ANSWERS TO. MAYBE PEOPLE HAVE ANSWERS AND I
HAVEN’T ASKED THE RIGHT PEOPLE, SO I WANT TO ASK Y’ALL.
SO WE HAVEN’T SEEN THE INTERNET SELF RESPONSE, YOU KNOW,
FUNCTIONALITY YET, BUT BARRING THAT, I’M WONDERING WHAT THAT
USER EXPERIENCE WILL BE LIKE. WILL IT POPULATE ADDRESSES THE
WAY WE TEND TO SEE IN, YOU KNOW, GOOGLE MAPS OR ARE PEOPLE,
ASSUMING THEY DON’T HAVE AN I.D., OR WILL PEOPLE BE ACTUALLY
TYPING IN THEIR ADDRESSES BECAUSE THERE COULD BE SOME USER
ERROR IF IT’S FILLING IN ADDRESSES FROM THE MASTER
ADDRESS FILE. SO I’M GOING TO GIVE YOU LIKE
THREE QUESTIONS.>>CAN I ASK THEM ONE AT A TIME?
>>YES.>>IT WILL NOT POPULATE.
PEOPLE WILL HAVE TO — ONE OF THE REASONS FOR THAT IS THEY MAY
NOT BE AT THEIR RESIDENCE AT THE TIME THEY OPT TO DO CENSUS.
WE’VE OPTIMIZED IT FOR MULTIPLE DEVICES AND ONE OF THE THINGS
WE’VE SAID TO PARTNERS IS YOU MAY HAVE AN EVENT WHERE YOU HAVE
200 OR 300 PEOPLE AND YOU SAY EVERYONE TAKE OUT YOUR
SMARTPHONES, LET’S DO YOUR CENSUS NOW.
WE DON’T WANT EVERYBODY AT THAT COMMUNITY SENATOR OR CHURCH
BECAUSE IT POPULATES BASED ON THEIR GPS LOCATION, SO THEY
REALLY HAVE TO PUT IN THEIR OWN ADDRESS.
>>BUT IF THEY HAVE AN I.K., THEY WILL SEE THEIR ADDRESS.
>>I’M SAYING NON-I.D.>>GREAT.
THAT’S A GREAT SEGUE TO MY NEXT QUESTION WHICH IS, CAN PARTNERS
SUPPLY DEVICES? SO COULD A PARTNER HAVE, YOU
KNOW, AN iPAD –>>YES, VERY DEFINITELY.
WE’RE WORKING, FOR EXAMPLE, WITH THE LIBRARIES, AND THE LIBRARIES
HAVE COMPUTERS WITHIN THEIR ACTUAL LIBRARY FOR PEOPLE WHO
COME. SOME OF THEM ARE GOING TO
DEDICATE CERTAIN BANKS OF COMPUTERS FOR PEOPLE WHO WANT TO
FILL OUT THEIR CENSUS ON THOSE COMPUTERS.
PARTNERS CAN BRING IN iPADS AND LET’S COME INTO OUR PLOAX.
THE IT CAN BE ANYBODY DEVICE AS LONG
AS YOU PUT IN YOUR RIGHT INFORMATION.
>>EXCELLENT. IF PARTNERS ARE WONDERING IF
THERE’S ANY REQUIREMENTS OR CONSIDERATIONS OR LEGAL ISSUES
OR ANYTHING THEY HAVE TO CONSIDER WHEN THEY’RE USING
THEIR DEVICE TO HELP SOMEBODY FILL OUT THE CENSUS.
>>THEY CAN’T FILL IT OUT FOR THE PERSON.
NUMBER ONE, PERSON MUST FILL IT OUT FOR THEMSELVES, OKAY?
>>OKAY.>>OUTSIDE OF THAT, THEY’RE
USING THEIR DEVICE, ONE CAN JUST GO TO THE INTERNET AND FILL OUT
THE CENSUS ON THE INTERNET. THERE ARE NO OTHER STIPULATIONS
THAT I CAN THINK.>>WHAT IF SOMEBODY WAS, LIKE,
VISUALLY IMPAIRED, COULD I HELP THEM BY FILLING IT OUT?
>>IF THEY’RE VISUALLY IMPAIRED, YOU CAN HELP THEM BY FILLING IT
OUT. JUST LIKE WHEN WE HAD A MAIP
FORM, SOMEONE WHO’S PHYSICALLY IMPAIRED, THEY CAN HELP THEM
FILL OUT THEIR PAPER FORM.>>IS THERE SOME WRITTEN
GUIDANCE ON THAT THAT WOULD BE HELPFUL TO PARTNERS?
>>SO THERE HAS BEEN SOME WRITTEN GUIDANCE SHARED WITH
PARTNERS ALREADY. I’D SAY MORE LIKE A TWO-PAGER
WITH THE BROAD OUTLINE THAT AL HAS JUST GONE OVER, AND I
UNDERSTAND WE ARE WORKING RIGHT NOW AND PROBABLY CLEARING
THROUGH DECENNIAL COMMUNICATIONS RIGHT NOW MORE IN DEPTH GUIDANCE
TO ANSWER ADDITIONAL QUESTIONS LIKE MANY OF THE ONES YOU JUST
BROUGHT UP.>>GREAT.
THAT’S SO FANTASTIC. AND THEN IF THERE ARE A LOT OF
PEOPLE ANSWERING ALL AT ONCE IN ONE LOCATION, WILL THERE BE ANY
PROBLEMS WITH THAT SORT OF –>>WE’RE WORKING ON MAKING SURE
THAT DOESN’T HAPPEN. I’M GIVING YOU THAT ANSWER
BECAUSE WE HAVE CERTAIN SECURITY PROTOCOLS IN PLACE TO PROTECT US
FROM BOTS AND AUTOMATED ANSWERS, WE WANT TO MAKE SURE THAT
DOESN’T ALSO IMPINGE ON BEING ABLE TO HAVE GROUP SESSIONS.
WE MAY END UP SAYING TO OUR PARTNERS, THIS IS HOW WE PREFER
YOU DO IF YOU HAVE GROUPS OF PEOPLE DO IT SO IT PASSES
THROUGH OUR SECURITY SYSTEM PROPERLY.
BUT WE’RE WORKING ON THAT RIGHT NOW, WE’RE ACTUALLY RUNNING
TESTS ON VARIOUS LEVELS OF PARAMETERS TO DETERMINE WHEN
EXACTLY WE RUN INTO A BLOCK AND WHEN WE DON’T.
>>YOU GUYS ARE SO COOL. SO THIS IS WHAT PEOPLE WANT TO
KNOW. AND SO THEN WILL THERE BE LIKE A
PHONE NUMBER THEY CAN CALL IF THEY’RE HAVING AN EVENT AND THEY
HAVE A PROBLEM?>>YES, ABSOLUTELY.
>>YOU PUT THAT IN YOUR INFORMATION STUFF?
>>YES. WE’RE TALKING ABOUT THE CENSUS
QUESTIONNAIRE ASSISTANCE CENTER, RIGHT?
Q.YES.>>SO THAT WILL BE WIDELY SHARED
SET OF NUMBERS.>>PART OF THAT TOO, IN ADDITION
TO OUR QUESTIONNAIRE ASSISTANCE CENTER, OFTEN THEY WILL HAVE
WORKED WITH ONE OF OUR PARTNERSHIP SPECIALISTS TO SET
UP THIS EVENT AND WORK WITH THEM.
THEY’RE THERE TO ALSO TO HELP THEM THROUGH THE EVENT AND WORK
THROUGH THE EVENT WITH THEM.>>PEOPLE ARE SO EE TBER FOR
THIS INFORMATION. GLL — PROVIDE INCREDIBLE
SUPPORT TO LOCAL GROUPS LOOKING TO DO THEIR OWN — TIM COULD
PROBABLY SORT OF EXPAND ON THIS. THEY’RE GOING TO BE THERE
HELPING WITH THE EXECUTION AND MOTIVATION.
>>WE’RE LOOKING FORWARD TO WHEN YOU PUT THIS OUT.
MY LAST QUESTION IS, IF FOLKS COME TO A LIBRARY, WILL
LIBRARIES ALSO HAVE THE ABILITY TO JUST GIVE THEM FORMS IF THEY
WANT TO FILL IT OUT –>>NO, THEY WON’T.
>>SO THE ONLY WAY TO GET A FORM IS TO GET IT MAILED TO YOU?
>>THAT’S CORRECT.>>YOU CAN’T PICK ONE UP AT THE
POST OFFICE?>>WE MAIL YOU THE FORM.
THERE ARE THREE WAYS TO RESPOND TO SELF RESPOND.
I WANT TO EMPHASIZE THAT THE WAY THAT WE’RE SEEING IN ALL OF OUR
TEST, A MAJORITY OF PEOPLE SELF RESPOND ONLINE.
BUT IF THEY DON’T WANT TO RESPOND ONLINE, WE HAVE TWO
OPPORTUNITIES. THOSE PEOPLE THAT LIVE IN AREAS
WITH LOW INTERNET CONNECTIVITY OR HAVE A PROPENSITY NOT TO WANT
TO RESPOND, ON THEIR FIRST INVITATION TO PARTICIPATE IN THE
CENSUS WILL RECEIVE A PAPER FORM.
EVERYONE WHO HAS NOT RESPONDED BY THE FOURTH INVITATION, WHICH
WILL OCCUR SOMETIME AROUND APRIL 16TH, OR THE 20TH, 24TH,
WILL THEN ALSO GET A PAPER FORM TO FILL OUT FOR THE CENSUS.
BUT PICK UP THE TELEPHONE, THEY GO TO OUR CENSUS QUESTIONNAIRE
ASSISTANCE CENTERS AND THEY WILL TAKE IT RIGHT OVER THE PHONE
WITH A SWORN AGENT ON THE PHONE TO TAKE IT.
IF THIS DOESN’T WORK, PALE GET TO MEET ONE OF MY 500,000 BEST
FRIENDS THAT’S GOING TO COME TO THEIR HOUSE AND COLLECT IT ON A
SMARTPHONE.>>OKAY.
AND I HAVE ONE LAST THING. SO IN THOSE AREAS WHERE THEY
DON’T HAVE GOOD INTERNET CONNECTION AND I KNOW THE
PNEUMONIA RYE TORES WILL BE GOING TO FOLLOW UP, HOW MUCH
PERSONAL INFORMATION CAN THEY STORE AN THEIR DEVICE?
>>FIRST OFF, NO INFORMATION IS BEING STORED ON THEIR DEVICE.
AS THEY PUT INFORMATION IN WHEN THEY GO IN TO A PERSON, THAT
INFORMATION IS TRANSMITTED DIRECTLY IN AN ENCRYPTED FORM
BACK TO CENSUS BUREAU.>>AL, NOT WHEN THEY DON’T HAVE
CONNECTIVITY.>>YEAH, IF THEY DON’T HAVE
ACTIVITY.>>IT STORES THAT FORMIN MALL
AMOUNT OF TIME UNTIL THEY GET CONNECTIVITY.
>>HOW MUCH CAN THEY STORE? MORE THAN A DAY’S WORTH.
>>MORE THAN A DAY’S WORTH.>>FOR A LITIONER.
>>AND IT WILL BE SECURE.>>YES.
>>[INAUDIBLE]>>THIS IS MICHAEL THIEME.
DATA ARE ENCRYPTED ON THE MACHINE AND IN TRANSIT.
SO THERE’S NO POINT AT WHICH DATA — WELL, KEVIN CAN CORRECT
ME, IN WHICH DATA ARE NOT ENCRYPTED .
>>HI. THIS IS RICHELLE WINKLER.
SO I THINK THAT IT’S REALLY ENCOURAGING, ALL OF THE
IN-OFFICE ADDRESS CANVASSING THAT’S GOING ON.
WE’VE HAD A COUPLE OF QUESTIONS WHETHER THERE’S QUALITY CONTROL
GOING ON IN THE FIELD TESTING THE OUTCOMES OF THAT, WHICH IS
GREAT THAT THERE IS, BUT I THINK ONE OF THE POTENTIAL CONCERNS
ASSOCIATED WITH DOING IT IN-HOUSE, USING SATELLITE
IMAGERY SO HEAVILY, IS THE PONLT FOR HIDDEN APARTMENTS AND THINGS
LIKE THAT, RIGHT, AND SO I’M WONDERING IF YOU COULD SAY
ANYTHING MORE ABOUT WHRR THESE QUALITY CONTROL TESTS ARE
ALREADY HAPPENING AND IF SO, WHAT YOU’RE YOU’RE FINDING SO
FAR OR IF YOU HAVE ANY RESULTS FROM THAT.
YOU KNOW, ARE THERE ERROR RATES ASSOCIATED WITH THIS, FOR
INSTANCE, THAT WE COULD COMPARE TO THE FIELD OPERATIONS?
>>DEIRDRE?>>I’LL TALK A LITTLE BIT MORE
ABOUT THE PROCESS, A LITTLE LESS ABOUT THE ERROR RATES.
BUT THERE ARE SO MANY INPUTS THAT ARE GOING INTO BUILDING OUR
ADDRESS LIST RIGHT NOW. I’VE WORKED AT THE CENSUS BUREAU
FOR ALMOST 24 YEARS. MY ENTIRE CAREER HAS BEEN AROUND
MANAGING GEOGRAPHIC PROGRAMS, AND I’VE NEVER FELT SO CONFIDENT
ABOUT THE STATE OF OUR GEOSPATIAL DATABASE.
I MENTIONED THAT WE’VE BEEN WORKING WITH PARTNERS THROUGHOUT
THE DECADE. WE’VE ALSO BEEN WORKING WITH THE
UNITED STATES POSTAL SERVICE. WE’VE ADDED OVER 5 1/2 MILLION
NEW ADDRESS OVER THE COURSE OF THIS DECADE USING INFORMATION
FROM THEIR DELIVERY SEQUENCE FILE.
SO WE HAVE THE DSF, WE HAVE THE GEOGRAPHIC SUPPORT PROGRAM WHERE
WE’VE VALIDATED 99.95% OF OUR RECORDS.
WE OFFERED GOVERNMENTS THE OPPORTUNITY TO PARTICIPATE IN
THE LOCAL UPDATE OF CENSUS ADDRESSES, WHICH IS A LEGAL
LEHMAN LEGAL LEHMAN DATEDLY
MANDATED PROGRAM. IT’S THE ONLY — THEY HAVE TO
SIGN THE SAME CONFIDENTIALITY AGREEMENTS THAT WE DO IN ORDER
TO SEE OUR INFORMATION. WE HAD 11,550 GOVERNMENTS
REGISTER TO PARTICIPATE IN THIS PROGRAM, AND THAT REPRESENTED
OVER 98% OF THE HOUSING UNITS IN THE NATION.
I’M REALLY PLEASED THAT THROUGH THEIR PARTICIPATION IN THE
PROGRAM, WE RECEIVED ABOUT 20 MILLION ADDRESS RECORDS.
THE PROGRAM AS DESIGNED WAS REALLY MEANT TO HAVE NEM SUBMIT
NEW ADDRESS RECORDS TO US OR CHANGES WHEN THEY SAW THOSE IN
COMPARISON WITH THE TWO DATABASES.
IN FACT, MANY GOVERNMENTS JUST SENT US THEIR WHOLE LIST.
BUT WHEN WE ACCEPTED THOSE 20 MILLION, 81% MATCHED TO THE
MASTER ADDRESS FILE, AND OVER 3 MILLION WERE ACTUALLY NEW ADDS
TO THE DATABASE. THAT PROGRAM ENDED IN MARCH OF
2018, AND IN ORDER TO GIVE GOVERNMENT AP AN OPPORTUNITY TO
CAPTURE THE NEW HOUSING UNITS, SO ALL THE CRANES THAT WE SEE AS
WE’RE DRIVING THROUGH OUR NEIGHBORHOODS, GOVERNMENTS ARE
NOW PARTICIPATING IN THE NEW CONSTRUCTION PROGRAM.
ANY HOUSING UNITS THAT THEY KNOW HAVE BEEN BUILT BETWEEN MARCH OF
2018 AND CENSUS DAY, THEY’RE GOING TO SEND TO US. SO COMBINED, WE HAVE ALL THESE
PROGRAMS WORKING TO UPDATE THE MASTER ADDRESS FILE AND WE’RE
MAINTAINING A HISTORY OF EVERY INPUT WE RECEIVE FOR EACH
ADDRESS RECORD SO THAT WE CAN CON DULT VALIDATION THROUGHOUT
THE PROCESS. THIS WILL ALL COME INTO PLAY
WITH THE QC WE’RE DOING IN IN-OFFICE ADDRESS CANVASSING AND
IN-FIELD ADDRESS CANVASSING.>>SO JUAN PABLO AND THEN WE’LL
CUT TO THE PHOTO.>>THIS IS JUAN PABLO.
SO I HAVE MANY QUESTIONS ON THE 2018 END TO END AND I KNOW THE
DATA YOU HAVE RIGHT NOW IS PRELIMINARY SO I DON’T EXPECT
YOU TO HAVE ANSWERS TO MY QUESTIONS BUT SOME ARE OBVIOUS
AND PORES MAYBE IT’S QUESTIONS THAT SHOULD BE EASY TO ANSWER
BUT MAYBE HAVEN’T BEEN CONSIDERED.
SO I THINK THE FIRST ONE THAT CAME TO MIND WAS ESTIMATES ON
OVERACCOUNTS — BY DEMOGRAPHIC GROUP.
HOPEFULLY THAT INFORMATION WILL COME THROUGH AT SOME POINT BUT
THAT MIGHT TAKE A LITTLE MORE TIME TO OBTAIN.
HOW DID THE MODE OF RESPONSE VARY BY DEMOGRAPHIC GROUP.
THAT SHOULD BE RELATIVELY EASY TO GET.
WHAT PERCENT OF INTERNET USERS USED THE EMAIL TO HOUSEHOLDS. AND WE CAN COPY AND PASTE THEM
LATER. WHAT PERCENT OF INTERNET
RESPONDERS USE THE I.D. THAT’S MAILED TO HOUSEHOLDS VERSUS HOW
MANY HAD TO ENTER THE ADDRESS .
THE OTHER INTERESTING THING IS IN TERMS OF DROPOFFS, IT WILL BE
INTERESTING TO SEE MAYBE — I DON’T KNOW IF THE SYSTEM USES
COOKIES OR MAYBE I.P. ADDRESS TO GET A SENSE OF HOW MANY PEOPLE
WENT BACK AND TRIED AGAIN. SO MAYBE THEY DROPPED OFF BUT
WHEN THEN THEY WENT BACK AND THEY HAD
TO GO OUT AGAIN. WHAT WAS THE BREAKDOWN OF PC
VERSUS TABLET VERSUS MOBILE RESPONSES AND HOW DID THEY VARY
BY DEMOGRAPHIC. THIS WILL BE INTERESTING IN MANY
WAYS FOR YOU BUT ALSO –>>I THINK SOME OF THAT WAS IN
AL’S PRESENTATION TODAY. I MEAN —
>>A LITTLE BIT.>>WE TALKED ABOUT PERCENT OF
PCs, PEB SENT PERCENT OF MOBILE.
JUST TO GIVE YOU A BLANKET ANSWER ON SOME OF THESE, THEY’RE
STILL IN THE PHASE OF DATA MINING THE ’18 TEST TO DEVELOP A
LOT OF THIS INFORMATION, AND SOME OF IT IS NOT DEVELOPED YET.
SOME OF IT IS BUT WE CHOSE TO ABBREVIATE IT FOR THE PURPOSE OF
THIS PRESENTATION AND WE WOULD BE GLAD ON SOME OF THIS
INFORMATION TO PROVIDE TO THE GROUP AT A LATER DATE.
AND IN ADDITION, WE WILL BE POSTING, YOU KNOW, EVENTUALLY
WE’LL BE POSTING COMPLETE ANALYSIS OF THE ’18 TEST, WHICH
WILL HAVE ALL THAT INFORMATION. BUT RIGHT NOW, WE CAN WORK WITH
YOU ON SOME OF THESE QUESTIONS. AND CERTAIN THINGS, LIKE IF YOU
THINK ABOUT THE WAY WE DEVELOP OUR OVERCOUNT AND UNDERCOUNT
ESTIMATES FOR THE CENSUS, IT HAS SOMEWHAT TO DO WITH OUR POST
SURVEY DURING THE ’18 TEST.
SO SOME OF THE THINGS WE DO DURING THE SEBS, WE DIDN’T DO
DURING THE TEST BECAUSE THE TEST WAS REALLY LOOKING FOR OTHER
CERTAIN SPECIFICS. HOW DO THE SYSTEMS WORK, DO THEY
WORK, CAN PEOPLE WORK WITH THE DEVICES MORE THAN SOME OF THE
DEMOGRAPHIC DATA FOR PROVIDENCE, RHODE ISLAND, TO BE PROJECTABLE
TO THE NATION.>>I HAD A COUPLE MORE.
>>GO AHEAD. I’M WRITING.
>>LET’S SEE. WHAT WERE THE DIFFERENCES IN
DROPOFFS BASED ON TECHNOLOGY TO RESPOND?
FOR EXAMPLE, WHETHER THE INSTRUMENT NEEDS A LITTLE MORE
WORK FOR ONE OF THE TYPES OF TECHNOLOGIES.
AND THE SAME THING BY OPERATING SYSTEM.
AND ONE THING THAT WILL BE INTERESTING IS LOOKING FOR
EXAMPLE AT THE AGE OF THE OPERATING SYSTEM, THAT MIGHT
GIVE YOU A SENSE OF TECHNICAL SOPHISTICATION OF THE
RESPONDENTS. AND WHERE YOU MIGHT HAVE
DIFFERENT KINDS OF ISSUES. A LOT OF THESE, YOU HAVE THE
DATA, IT’S JUST A MATTER OF PULLING IT OUT.
AND I GUESS I’LL REITERATE WHAT ALLISON AND THE REST OF THE
COMMITTEE HAS BEEN SAYING FOR SOME TIME, BUT WOULD WE WOULD
LOVE TO SEE THE SCREEN SHOTS AT LEAST OR
SOME OF THE INSTRUMENT FOR THE INTERNET SELF RESPONSE.
>>WE ARE GOING TO BE TALKING WITH THE COMMITTEE ABOUT A
MEETING A LITTLE LATER THIS YEAR WHERE YOU CAN TOUCH, HANDLE,
WORK WITH THE SELF RESPONSE INSTRUMENT ON A DEVICE AND HAVE
FULL DEMONSTRATIONS FOR THE COMMITTEE ON THAT.
SO THAT’S IN DISCUSSION RIGHT NOW IN TERMS OF PLANNING AND
TIMING. SCREEN SHOTS ARE EASY.
WE CAN PROVIDE THAT. BUT THIS WAS BETTER THAN SCREEN
SHOTS. WE’RE GOING TO PUT DEVICES IN
YOUR HANDS AND LET YOU PLAY WITH THEM.>>THIS IS ALLISON.
THANKS, JUAN PABLO. I THINK ALL THOSE ARE GREAT
THINGS WE CAN MAKE SURE WE WRITE IN THE RECOMMENDATIONS TOO ABOUT
METRICS FOR THEM TO CONSIDER. THEY’RE REALLY HELPFUL.
GREAT. OKAY.
I THINK IT’S TIME FOR A PHOTO. AND A BREAK.
AND WHAT TIME, TOMMY, SHOULD WE PLAN TO COME BACK?
10 AFTER 11:00, WE’LL BE BACK IN OUR SEATS.
SO WE’LL HAVE A PHOTO, COMMITTEE MEMBERS.
PLEASE DON’T LEAVE, WE’RE HAVING OUR PICTURE TAKEN, AND THEN
WE’LL HAVE A BREAK AND WE’LL COME BACK IN OUR SEATS AT 10
AFTER. THANK YOU SO MUCH.
>>TOMMY WRIGHT. I THINK THE PHOTOGRAPHER WANTS
YOU TO ASSEMBLE WHERE? RIGHT HERE.
NEAR THE STAGE. UP FRONT. [ RECESS ] THE PROGRAM WILL RESUME AT 11:10. …
… …>>ALL RIGHT. WE’RE GOING TO START. I UNDERSTAND MARIA WILL NOT BE
WITH US THIS MORNING, INSTEAD KATHLEEN STILES IS GOING TO
PRESENT AND UPDATE INTEGRATED COMMUNICATIONS PROGRAM AND
MAYBE SOME OTHER FOLKS SHE WILL INTRODUCE.
I DON’T KNOW, WHO IS THE LEAD-OFF?
KATHLEEN, OKAY. >>AS TOMMY INDICATED, I’M NOT
MARIA MALAGON, I’M KATHLEEN STILES, CHIEF OF DECENNIAL
COMMUNICATIONS AND STAKEHOLDER RELATIONS.
I’M MARIA’S BOSS. MARIA IS UNAVOIDABLE ABSENT FOR
MEDICAL REASONS TODAY. SHE REGRETS THAT DEEPLY, MARIA
IS AN ADVISORY COMMITTEE JUNKY, SHE LOVES SPEAKING TO ADVISORY
COMMITTEES. THOSE WOULD BE WHO HAVE BEEN
HERE BEFORE HAVE HEARD HER PRESENT.
SHE HOPES TO BE HERE TOMORROW AND COME BY AND SAY HELLO TO
YOU ALL INDIVIDUALLY AND MEET THOSE NEW TODAY.
ACCEPTING ME AS A SECOND BEST REPLACEMENT, I WILL PROCEED
WITH SOME INFORMATION ABOUT OUR INTEGRATED COMMUNICATIONS
PROGRAM. ALSO HERE WITH ME TODAY ARE
JACK BENSON AND ALEC HUGHES, AND THEY ARE WITH TEAM Y&R, AND
THEY WILL BE DOING ACTUALLY THE BULK OF THE PRESENTATION TODAY,
RATHER THAN ME. SINCE WE HAVE A LIMITED PERIOD
OF TIME TODAY, AND SINCE YOU HAVE RECEIVED PRESENTATIONS ON
THIS IN THE PAST, WE WANTED TO FOCUS ON ANSWERING YOUR
QUESTIONS, AND HAVING COMMITTEE DISCUSSION, RATHER THAN GOING
THROUGH SLIDES. WE GAVE YOU A COMPLETE SLIDE
DECK. THERE’S AN UPDATE ON ALL
ASPECTS OF THE PROGRAM. WE HOPE YOU LOOKED AT THAT AND
ARE READY TO ASK US PROBING AND INSIGHTFUL QUESTIONS.
BEFORE WE START WITH GOING THROUGH THE QUESTIONS I DID
WANT TO OFFER YOU A COUPLE OF HIGHLIGHTS.
I WILL BE SUPER QUICK ON THIS. FIRST IS I WANTED TO REMIND YOU
OF THE RESEARCH-BASED NATURE OF OUR COMMUNICATIONS CAMPAIGN.
THE ENTIRETY OF THE COMMUNICATIONS CAMPAIGN HAS
BEEN BUILT AROUND RESEARCH. SINCE WE LAST MET, WE HAVE
CONDUCTED OVER 180 FOCUS GROUPS TOTAL, SOME MAY HAVE BEEN
BEFORE THE LAST MEETING, BUT OVER 180 FOCUS GROUPS.
WE HAVE FINALIZED OUR RESEARCH AND SEGMENTATION MODEL, AND I’M
PLEASED TO ANNOUNCE ON SEPTEMBER 9th WE STARTED OUR
MONTHLY, WHAT IS NOW A MONTHLY 2020 TRACKING SURVEY.
THIS RESEARCH HAS BEEN USED TO CREATE TAILORED MESSAGES, TO
CRAFT CREATIVE MATERIALS, AND TO IDENTIFY EFFICIENCIES AND
DETERMINING WHERE AND HOW TO ALLOCATE OUR ADVERTISING.
YOU’LL BE HEARING MORE ABOUT ALL OF THESE SUBJECTS FROM
JACKIE AND ALEX, WELL, ABOUT SOME, IN A LITTLE BIT.
ALSO I LIKE TO HIGHLIGHT WE HAVE AN UPDATED VERSION OF OUR
WEBSITE ON AUGUST 30th WE UPDATEED THE WEBSITE, ADDED
FEATURES, RESOURCES AND MATERIAL TO HEFF — HELP INFORM THE PUBLIC,
INCORPORATING CAMPAIGN BRANDING, OPTIMIZED FOR MOBILE
DISPLAY, I INVITE YOU TO BROWSE ON 2020CENSUS.GOV.
AL HIGHLIGHTED PROGRESS AND SUCCESS IN OUR ADDRESS
CANVASSING OPERATION, OUR LITTLE PART IN THAT IS WORKING
ON THE RECRUITMENT ADVERTISING WHICH HELPED US BRING ON STAFF
SO WE CAN PROCEED WITH THE FIELD OPERATIONS IN THAT.
AND JUST TO POINT OUT TO YOU THAT IN A VERY, VERY SHORT
PERIOD OF TIME, ROUGHLY 90 DAYS FROM NOW OUR FIRST ADVERTISING,
IF YOU LIVED IN REMOTE ALASKA YOU WOULD BE VIEWING AND
HEARING SOME OF OUR FIRST OF OUR CREATIVE CAMPAIGN.
SO, WITH THAT, LET ME TURN TO THE QUESTIONS THAT YOU ALL HAD
ASKED IN ADVANCE AND THE FIRST IS HAVE WE ACCEPTED THE
RECOMMENDATION TO BEGIN THIS FALL USING SOCIAL MEDIA
TARGETING FOR OUR HARD-TO-COUNT POPULATIONS?
THE ANSWER IS — SHORT ANSWER IS YES.
WE HAVE DONE A LOT ON THIS, AND WE DO ANTICIPATE DOING MORE ON
THIS FRONT. SO, FIRST LET ME POINT OUT THAT
WE HAVE STARTED WITHIN THE LAST MONTH BEING MUCH MORE ACTIVE ON
SOCIAL MEDIA. YOU SHOULD HAVE BEEN NOTICING
THIS IN YOUR FACEBOOK, TWITTER AND INSTAGRAM ACCOUNTS.
WE ARE DOING SPECIFIC POSTS RELATED TO 2020 CENSUS.
THESE ARE EDUCATIONAL POSTS. MY FAVORITE ONE I’VE SEEN
RECENTLY CAME ON THE OCCASION OF GRANDPARENTS DAY.
IT’S A LOVELY PICTURE. IT IS AN EDUCATIONAL POST.
IT IS ABOUT MAKING SURE THAT YOU COUNT EVERYONE WHO LIVES IN
YOUR HOME, EVEN IF IT IS YOUR GRANDPARENTS RATHER THAN A
MEMBER OF YOUR NUCLEAR FAMILY. REMEMBER THAT HAVE BEEN OUR
EARLY EDUCATION EFFORTS ARE ALL ABOUT — EARLY AWARENESS
EFFORTS ARE ABOUT EDUCATION, NOT ABOUT MOTIVATING RESPONSE.
WE’RE NOT TALKING ABOUT SPECIFIC ACTIONS AND CALL TO
ACTIONS UNTIL WE’RE IN A PERIOD WHERE WE HAVE SOMETHING PEOPLE
CAN DO, ONLINE, WHICH WILL NOT HAPPEN UNTIL MARCH OF NEXT YEAR.
WE THINK WE’RE GOING TO BE ABLE TO DO MORE THAN THAT, WE’RE
CLOSE, BUT THE SPECIFICS OF WHAT MORE WE WILL BE DOING
INVOLVING SOCIAL MEDIA AND PAID SOCIAL MEDIA ARE STILL UNDER
SOME CONTRACTUAL NEGOTIATION AND WE CANNOT BE SPECIFIC ABOUT
THEM RIGHT NOW. I ANTICIPATE IN THE NEAR FUTURE
WE’LL BE ABLE TO BE MORE SPECIFIC ABOUT WHAT MORE WE’RE
DOING ON THAT FRONT. OOPS, MORE QUESTIONS.
SO THE SECOND QUESTION WAS, WILL ADVERTISING DURING THE
EARLY HALF OF THE MOTIVATION PHASE BE EVALUATED AND AD
SELECTION ADJUSTED SO MOST EFFECTIVE ADS ARE USED, THE
SHORT ANSWER IS YES. THIS IS A MAJOR FOCUS FOR US,
ITS OWN TASK ORDER UNDER OUR CONTRACT.
WE CALL IT CAMPAIGN MOBILIZATION, AND IT’S
SOMETHING THAT WE’RE VERY MUCH PLANNING TO DO.
AND THE NEXT IS WHAT IS THE CURRENT STATUS ON EFFORTS TO
ADDRESS THE UNDERCOUNT OF YOUNG CHILDREN.
I’LL GIVE BRIEF INFORMATION AND SOME INFORMATION ON WHAT WE’RE
DOING IN TERMS OF THE 2020 OPERATIONS ON THIS FRONT. AND JACK AND ALEX WILL TALK
ABOUT THE COMMUNICATIONS SIDE AND, AND PARTNERSHIP, REAL LET
ROB TALK. BACKGROUND INFORMATION, IN 2020
OUR ESTIMATED NET UNDERCOUNT FOR CHILDREN AGE 0 TO 4 WAS 4.
6%, THAT IS NEARLY 1 MILLION YOUNG CHILDREN.
THE UNDERCOUNT OF YOUNG CHILDREN HAS BEEN A PERSISTENT
ISSUE IN THE CENSUS AND THE NET UNDERCOUNT OF YOUNG CHILDREN
HAS INCREASED IN RECENT DECADES, WHEREAS THE UNDERCOUNT
FOR OTHER GROUPS HAS DECREASED. WE FORMED OUR FIRST TASK FORCE
ON THIS ISSUE IN 2014, AND IN VARIOUS PERMUTATIONS WITH FOCUS
AND NAMES, THE TASK FORCE HAS BEEN WORKING EVER SINCE THEN.
INITIALLY WE WERE FOCUSED ON RESEARCH, THEN ON
IMPLEMENTATION, AND NOW ON THE 2020 PROGRAM.
AND A COUPLE THINGS ON THE OPERATIONS FRONT.
UNDERCOUNT OF YOUNG CHILDREN IS PART AND PARCEL OF UNDERCOUNT
ISSUES GENERALLY, AND THERE ARE A WHOLE HOST OF ACTIVITIES AND
OPERATIONS AND IMPROVEMENTS THAT WE HAVE MADE IN ORDER TO
IMPROVE THE CENSUS GENERALLY. WE SPENT A LOT OF TIME THIS
MORNING TALKING ABOUT OUR ADDRESS CANVASSING OPERATION
AND GETTING A GOOD MAP IN PLACE.
DEIDRE TOLD ME ON MANY OCCASIONS ONE OF THE SINGLE
GREATEST INDICATORS OF A HIGH QUALITY ACCURATE CENSUS IS HIGH
QUALITY FRAME, BEFORE YOU START OPERATIONS.
AND I THINK WE’RE MAKING GREAT PROGRESS ON THIS.
I HAVE A LAUNDRY LIST HERE OF OPERATIONS THAT WE’RE DOING
GENERALLY TO IMPROVE THE CENSUS, AND THOSE SHOULD ALSO
HAVE THE SIDE EFFECT OF HELPING AMELIORATE UNDERCOUNT OF YOUNG
CHILDREN. I WANT TO POINT OUT A COUPLE
THINGS WE’RE DOING SPECIFICALLY IN OPERATIONS THAT DEAL WITH YOUNG CHILDREN.
WE’VE ADDED PRIMARY LANGUAGE ABOUT YOUNG CHILDREN
SPECIFICALLY, OUR QUESTION THAT ASKS ABOUT EVERYONE LIVING OR
STAYING AT THIS ADDRESS, WE’RE NOW MORE SPECIFIC.
WE ASKED FOR INFORMATION ON ALL ADULTS, CHILDREN AND BABIES
LIVING OUR STAYING AT THIS ADDRESS.
WE HAVE UPDATED THE WORDING OF THE UNDERCOUNT PROBE ON THE
QUESTIONNAIRE SO IT NOW SPECIFICALLY MENTIONS
GRANDCHILDREN AND UNRELATED CHILDREN.
SO IT IS MORE SPECIFIC AS WELL INSTEAD OF SIMPLY WERE THERE
MORE ADDITIONAL PEOPLE. THE UNDERCOUNT — I’M SORRY,
COVERAGE IMPROVEMENT INSTRUMENT HAS TWO UNDERCOUNT PROBES, ONE
OF THOSE SPECIFICALLY DEALS WITH CHILDREN IN TERMS OF
PROBING FOR INDIVIDUALS WHO MAY HAVE BEEN LEFT OFF THE
HOUSEHOLD. THE NRFU CQU INSTRUMENTS HELPED
TEXT AND FAQs TO PROVIDE INFORMATION TO RESPONDENTS TO
HELP THEM AND TO THE FIELD ENUMERATORS TO HELP THEM
INCLUDE THEIR CHILDREN. WE HAVE IMPROVED OUR TRAINING
FOR ENUMERATOR — NRFU ENUMERATORS ON THE ISSUE OF
COUNTING CHILDREN IN THE HOUSEHOLD.
I REVIEWED THE CHANGE. IT SPECIFICALLY INCLUDES A CASE
STUDY THAT IS ABOUT A RESPONDENT WHO CONFUSED WHETHER
THEY SHOULD INCLUDE A GRANDCHILD WHO LOVES IN THEIR
HOME — LIVES IN THEIR HOME, AN EFFECTIVE TOOL TO TRAINEE
NUMERATORS. THESE ARE THE OPERATIONAL
CHANGES. WE’VE GOT CHANGES IN HOW WE’RE
COMMUNICATING ON UNDERCOUNT OF YOUNG CHILDREN AND IN
PARTNERSHIP. WITH THAT LET ME TURN IT OVER
TO JACK AND ALEX. >>THANK YOU, KATHLEEN.
THANKS FOR THE OPPORTUNITY TO TALK TO YOU. I’LL ALEX HUGHES, A 32 YEAR
VETERAN OF YOUNG & RUBICAM. WITH ME IS JACK BENSON FROM A
SMALL BUSINESS, A SUBCONTRACTOR, WE PURPOSELY
MADE A SUBCONTRACTOR ONE OF THE DEPUTIES ON THIS ORDER, IN
ORDER TO GET THE FULL EXTENT ON RANGE OF OUR PARTICIPATION FROM
OUR SMALL BUSINESSES ON THE CONTRACT.
SO WITH THAT, I’M GOING TO WALK YOU THROUGH SOME HIGHLIGHTS,
QUICKLY. YOU’VE ALREADY READ SOME OF
THIS OBVIOUSLY, IF YOU READ THE DEC, THEY MAY NOT BE A SURPRISE
BUT WE’LL GO QUICKLY THROUGH IT AND JACK WILL TALK A LITTLE BIT
ABOUT SOME THINGS WE’RE DOING ON THE COUNT OF YOUNG CHILDREN,
AND WE’LL TURN IT OVER TO YOU ALL FOR QUESTIONS AS YOU SEE
FIT. SO, I WANTED TO START HERE ON
PAGE 4 AT THE TOP, UNDER THE CREATIVE AREA, WE HAVE JUST
COMPLETED OUR TESTING OF ALL OF THE CREATIVE WORK THAT WENT IN
TO TEST. THAT REPORT IS GOING TO BE DUE
AT THE END OF DECEMBER, THE CAMPAIGN IS NOW APPROVED, AND
WE ARE IN THE PROCESS OF MOVING INTO WHAT WE CALL THE
PRODUCTION PHASE. THIS IS WHERE WE SEND OUT CREWS
TO ACTUALLY FILM THE TV SPOT, DO THE PHOTO SHOOT, VOICEOVERS
FOR RADIO SPOTS, THAT KIND OF STUFF.
THERE’S QUITE A LARGE NUMBER OF ASSETS BEING PRODUCED, THIS
PROCESS WILL LAST ALL THE WAY UNTIL THE END OF DECEMBER, WHEN
AS WE SAY IN THE INDUSTRY, EVERYTHING HAS TO BE IN THE
CAN, A REFERENCE TO THE OLD FILM CANS THAT YOU MAY
REMEMBER, WE STILL ACTUALLY USE THE TERM, EVEN THOUGH WE’RE IN
A DIGITAL AGE. IN TERMS OF PAID MEDIA, IT’S
BEEN A VERY EXCITING SUMMER. IN APRIL WE STARTED WITH
ANNOUNCING THE MEDIA BUDGET WOULD BE BETWEEN $200 AND $250
MILLION. THAT ANNOUNCEMENT WAS MADE AT OUR MEDIA DAY, VENDOR DAY IN
NEW YORK WHERE WE PUT AN RFP OUT TO MEDIA ACROSS THE
COUNTRY. THERE WAS A SESSION IN NEW
YORK, ONE IN PUERTO RICO.
THE PROCESS SAIDED 2,292 PROPOSALS FROM DIFFERENT MEDIA
OUTLETS, SOME MIGHT HAVE COVERED DIGITAL AND
TRADITIONAL, SOME DIGITAL ONLY, SOME TV ONLY, THERE WAS QUITE A
FEW THAT WE RECEIVED AND WE’VE BEEN IN THE PROCESS BASICALLY
ALL SUMMER OF EVALUATING THOSE PROPOSALS, AND THEN PUTTING
THAT TOGETHER WITH WHAT’S KNOWN AS THE UPFRONT.
>>CAN YOU ADVANCE THE SLIDE PLEASE?
>>SURE. THAT’S POINT NUMBER TWO.
THE NATIONAL UPFRONT NEGOTIATIONS IS AN INDUSTRY OPPORTUNITY FOR
BOTH MEDIA AND ADVERTISERS TO TALK, AND TO ESSENTIALLY BUY
MEDIA IN ADVANCE, PROVIDE GUARANTEES ON PRICE AND ON
INVENTORY. IT’S A VERY IMPORTANT PART OF
THE PROCESS FOR US BECAUSE IT DOES GUARANTEE THAT IN A VERY
COMPLICATED MEDIA ENVIRONMENT, PRETTY MUCH FROM JANUARY TILL
JUNE NEXT YEAR, GIVEN BOTH THE ELECTION AND THE OLYMPICS, THAT
WE WILL HAVE GUARANTEED ADVERTISING POSITIONS, AND
BECAUSE WE’VE DONE THE NEGOTIATION IN ADVANCE AND WITH
THE FULL WEIGHT OF OUR MEDIA PARTNER AT THE TABLE, WE’VE
ALSO GOTTEN TREMENDOUSLY GOOD RATES FOR THE GOVERNMENT.
I CAN’T GET INTO A LOT MORE DETAIL ON MEDIA PACE TODAY
BECAUSE NEGOTIATIONS ARE STILL IN EFFECT.
AND UNTIL THEY ARE CONCLUDED, WE WOULDN’T WANT TO
DISADVANTAGE THE GOVERNMENT IN ANY WAY.
SO I’LL LEAVE MY COMMENTS ON THAT.
THE ONLY THING I’LL SAY, THE FINAL MEDIA PLAN, WHICH IS
VERSION 2.0, IS TO BE APPROVED IN THE MONTH OF NOVEMBER BY THE
CENSUS BUREAU, SO WE CAN ESSENTIALLY GO OUT AND COMPLETE
THE REST OF THE BUYING THAT HAS NOT BEEN DONE YET, EXCEPT FOR
THE UPFRONT. 2020 CENSUS.GOV, KATHLEEN
TALKED ABOUT THE LAUNCH OF 2.0 ON AUGUST 30, THERE WILL BE A
2.1 RELEASE IN OCTOBER, AND FINAL RELEASE 3.0 WITH ROBUST
INTERACTIVE FUNCTIONALITY, AND A LOT MORE CONTENT.
THAT WILL GO LIVE IN JANUARY, JUST PRIOR TO THE START OF THE
AD CAMPAIGN. CONSISTENT WITH THAT WE ALSO
LAUNCHED FOR SIS A WEBSITE ON AUGUST 30 AS WELL.
VERY EXCITING, IT COMES WITH 67 NEW ACTIVITIES, VIDEOS, PRE-K
SONG. I ENCOURAGE YOU TO GO TO THE
WEBSITE AND LISTEN TO IT. IT’S REALLY TERRIFIC.
YOU CAN SEE HOW IN KINDERGARTEN OR EVEN FIRST GRADE IT WOULD BE
A LOT OF FUN FOR KIDS TO SING ALONG.
WE’VE PRODUCED A STORY BOOK, MAPS, FACTSHEETS, FREQUENTLY
ASKED QUESTIONS, AND TOOLKITS. AND THERE WILL BE A LAUNCH
EVENT IN MEMPHIS IN THE MONTH OF OCTOBER, AND WE WILL ALSO
HAVE A WEEK IN MARCH OF 2020 WHICH WE WILL CALL SIS WEEK,
THAT’S IN PLANNING RIGHT NOW SO I DON’T HAVE A LOT MORE DETAIL
TO GIVE YOU. SORRY, STATISTICS AND SCHOOLS.
SORRY. APOLOGIES ABOUT THAT.
AND THEN ADMINISTRATOR KITS OF 2019, THE PROGRAM IS WELL UNDERWAY, AS THE
PARTNERSHIP PROGRAM YOU’LL HERE FROM ROB AND WILLETTE LATER ON. OWNED, SHARED, OWNED, THAT IS
SHARED COULD BE SOCIAL MEDIA, ALSO P.R., MEDIA OUTREACH, AS
WELL AS CRISIS COMMUNICATION. WE HAD OUR FIRST CRISIS DRILL
COMPLETED IN JULY OF 2019, IT CONCERNED WHAT HAPPENS IF
THERE’S A FIRE AT THE NATIONAL PROCESSING CENTER, AND SO THE
TEAM GAMED OUT ALL COMMUNICATIONS AND WORK THAT
WOULD NEED TO BE DONE IN A CRISIS SITUATION OF THAT.
DRILLS, NUMBER TWO AND NUMBER THREE, ARE PLANNED FOR THIS
MONTH. AND NEXT MONTH.
THE DETAILS ON THOSE ARE NOT YET AVAILABLE.
BUT I’M SURE WHEN WE TALK TO YOU NEXT TIME WE CAN TALK A
LITTLE BIT MORE DETAIL ABOUT THOSE.
THERE’S ALSO AT THE SAME TIME UNDER THIS ORDER ONGOING
ONGOING MEDIA BRIEFS, PUBLIC RELATIONS OUTREACH, MEDIA
OUTREACH. WE HAVE A LARGE TEAM OUT IN LOS
ANGELES TODAY DOING A LOT OF MEDIA OUTREACH, AND EXCITING —
VERY EXCITING FOR US ON SEPTEMBER 17th IN PHILADELPHIA,
WE’RE PLANNING CONSTITUTION DAY, WHICH IS WELL INTO
PLANNING. AS YOU CAN IMAGINE.
A LOT OF THESE ACTIVITIES NEED TO BE WELL UNDERSTOOD, NOT JUST
BY THE CONTRACTOR, BUT INTEGRATED WITH EVERYTHING ELSE
THAT CENSUS IS DOING. SO WE ARE ALREADY IN THE
PROCESS OF DOING SOCIAL MEDIA MONITORING.
WE’RE IN THE PROCESS OF LOOKING AT A PILOT MEDIA PROGRAM, A
SOCIAL MEDIA PROGRAM FOR THE MIDDLE OF OCTOBER.
AND AS KATHLEEN MENTIONED, THE TRACKING STUDY IS ALREADY
UNDERWAY SO WE WILL HAVE SOME UPDATED INFORMATION,
PARTICULARLY ON HOW PEOPLE ARE THINKING ABOUT MOTIVATORS AND
BARRIERS COME THE END OF SEPTEMBER, EARLY OCTOBER.
SOCIAL MEDIA PLAN HAS BEEN APPROVED, WHICH IS TERRIFIC,
BECAUSE WE ARE ON OUR WAY TO CONTENT PRODUCTION.
THAT’S IN PROCESS, AS WE PRODUCE A LOT OF THE
TRADITIONAL ADVERTISING, ONE OF THE THINGS WE DO IS WE WORK THE
CONTENT PIECE FOR SOCIAL MEDIA IN CONJUNCTION WITH IT BECAUSE
WE’RE TRYING TO ACHIEVE EFFICIENCIES, RIGHT?
IF WE SHOT A 30-SECOND TV SPOT, WE MIGHT SHOOT FIVE MINUTES OF
FILM BECAUSE THEN WE HAVE THE OPPORTUNITY TO DO A LOT OF
OTHER THINGS WHICH CAN BE PUT INTO BANNER ADS AND INTO SOCIAL
MEDIA POSTS AND WHAT HAVE YOU. SO, A LOT OF THAT WORK IS
ONGOING RIGHT NOW. AGAIN, THAT WILL ALL MOSTLY BE
COMPLETED BY DECEMBER, THE DIGITAL WORK, BECAUSE WE CAN DO
THINGS QUICKLY AND IN REAL TIME, SOME OF THAT STUFF MAY
NOT ACTUALLY HAPPEN UNTIL WE’RE ACTUALLY IN THE COUNT.
YOU ASKED THE QUESTION ABOUT WILL THINGS BE CHANGED DURING
THE COUNT? THE ANSWER IS YES.
IN THE DIGITAL MEDIA SPACE, THERE WILL BE DAILY
OPTIMIZATION THAT HAPPENS, JUST THROUGH THE REGULAR BUYING —
PROGRAMMATIC BUYING OF DIGITAL MEDIA.
WE WILL ALSO BE MAKING CHANGES, BASED ON OUR READ OF WHERE
RESPONSE RATES ARE BY TRACT. WE WILL BE LOOKING TO SHIFT
RESOURCES, IF NEEDED, EITHER TAKE RESOURCES AWAY FROM TRACTS
THAT ARE RESPONDING BETTER THAN WE PREDICTED AND MOVING TO
TRACTS THAT AREN’T RESPONDING AS WELL, AND/OR OBVIOUSLY
ADDRESSING CRISIS SITUATIONS OR OTHER SORT OF RUMOR SITUATIONS
THAT MIGHT REQUIRE SOME KIND TARGETED EFFORT TO OVERCOME
WHATEVER THE ISSUE IS. SO CAMPAIGN OPTIMIZATION, WE’RE
IN THE PLANNING PROCESS ON THAT AT THE MOMENT.
WE’RE DOING TABLE-TOP EXERCISES, WE’RE INTEGRATING
WITH ALL OF THE OTHER ORDERS BECAUSE IF WE’RE GOING TO MAKE
A CHANGE, LET’S SAY AT THE END OF MARCH, WE DECIDE THIS AD IS
NOT WORKING AND WANT TO PUT ANOTHER AD ON, AND WE NEED TO
DO A QUICK RECORD, WE CAN DO THAT.
SO, ALL OF THE ORDERS MEET ON A WEEKLY AND MONTHLY BASIS TO
MAKE SURE WE’RE GETTING THAT KIND OF INTEGRATION THAT’S
GOING TO BE REQUIRED TO MOVE QUICKLY WHEN WE’RE IN THE
MIDDLE OF THE COUNT AND WE’RE MEASURING THINGS AND SEEING HOW
THEY ARE GOING ON A DAY-TO-DAY BASIS.
SO WITH THAT, I’M GOING TO ASK JACK TO WALK YOU THROUGH SOME
OF THE THINGS WE’RE DOING TO IMPROVE THE COUNT OF YOUNG
CHILDREN AND WE’LL PASS TO YOU GUYS FOR QUESTIONS. >>GREAT.
THANK YOU, ALEX. AS ALEX MENTIONED, OUR EFFORTS
TO SUPPORT IMPROVING COUNT OF YOUNG CHILDREN SPAN ALL OF OUR
WORK AREAS. IT’S NOT A SPECIFIC CAMPAIGN.
IT’S INTEGRATED THROUGH OUR PARTNER WORK, THROUGH OUR
EARNED OUTREACH, OUR PUBLIC RELATIONS WORK, OUR WORK WITHIN
STATISTICS AND SCHOOLS, WORK ON THE WEBSITE, AND IN ALL AREAS.
THE DEVELOPMENT AND TESTING OF OUR CREATIVE.
A FEW OF THE AREAS — A FEW MILESTONES, OR A FEW
SIGNIFICANT AREAS OF EFFORT TO HIGHLIGHT HERE, ONE WAS WITH
THAT LAUNCH OF THE WEBSITE AT THE END OF AUGUST.
THERE WERE A NUMBER OF ACTIVITIES FOCUSED ON
PRESCHOOL, THE STORY BOOK, SONG THAT ALEX MENTIONED, YOU’LL SEE
A SHOT HERE OF THAT ACTIVITY BOOK, THAT IS NOW AVAILABLE.
THERE’S FACT SHEET AND FAQ DOCUMENTS.
THERE ARE — THERE’S A SUITE OF PARTNER MATERIALS THAT HAVE
BEEN DEVELOPED, FOCUSED ON ENSURING YOUNG CHILDREN IN THE
HOUSEHOLD ARE COUNTED. AND THESE MATERIALS ARE
AVAILABLE BOTH IN ENGLISH AND SPANISH.
YOU’LL HEAR MORE ABOUT OUR PARTNER OUTREACH AND MATERIAL
DEVELOPMENT FROM WILLETTE AND ROBIN, BUT THERE IS A PORTFOLIO
FOCUSED SPECIFICALLY AROUND YOUNG CHILDREN AND ENGAGING
PARTNERS ACROSS THE SPECTRUM TO HELP SUPPORT THAT MESSAGE AND
AMPLIFY THAT MESSAGE IN THEIR COMMUNITIES AND AMONG THEIR
CONSTITUENTS. THERE WILL BE A KICKOFF EVENT
AS ALEX MENTIONED, IN FEBRUARY OF 2020.
DETAILS OF THAT ARE TBD. BUT IT WILL BE IN CLEVELAND,
OHIO. AGAIN FOCUSED ON IMPROVING THE
COUNT OF YOUNG CHILDREN. WE ALSO HAVE A BANK OF STORIES
AND TALKING POINTS AROUND THIS TO BE WOVEN INTO OUR OUTREACH
TO MEDIA AND TO COMMUNITY PARTNERS, TO ALSO ARM THEM WITH
MESSAGES AND EXAMPLES. FINALLY WE HAVE THE ABILITY
PARTICULARLY IN THE AREA OF DIGITAL TO SPECIFICALLY TARGET
MESSAGES TO AREAS, TO GEOGRAPHIES THAT HAVE HIGHER
CONCENTRATIONS OF HOUSEHOLDS WITH YOUNG CHILDREN.
WE TYPICALLY ARE TARGETING AT ABOUT ZIP CODE LEVEL, SO WE CAN
USE CENSUS DATA TO HELP US IDENTIFY THOSE GEOGRAPHIES
WHERE THAT MESSAGE IS MOST LIKELY TO HAVE A POSITIVE
IMPACT. SO WITH THAT AS A BACK DROP,
WHAT WE WANTED TO DO AS ALEX MENTIONED WAS TURN TO Q&A AND
TAKE FURTHER QUESTIONS HERE FROM THE GROUP.
>>IF I COULD JUST ADD ONE THING ABOUT THE COUNT OF YOUNG
— UNDERCOUNT OF YOUNG CHILDREN, THE WAY WE’VE
APPROACHED IT NOT AS DISCREET BUT IN EVERYTHING WE DO, NOT
JUST STATISTICS AND SCHOOLS PROGRAM WE TRY TO ADDRESS THE
PROGRAM. PROBLEM. WE’RE TRYING TO ADDRESS THE
ISSUE ACROSS EVERYTHING WE DO, IN PARTNERSHIP, STATISTICS AND
SCHOOL, IN THE ADVERTISING, DIGITAL AND SOCIAL.
I FEEL CONFIDENT WE’VE PUT A GREAT DEAL OF EMPHASIS ON THIS
ACROSS ALL THE COMMUNICATIONS THAT WILL BE OUT THERE.
THE OTHER THING I WANTED TO SUGGEST MAYBE IS THAT WE JUST
— SOMEBODY ASKED EARLIER ABOUT THE MILLENNIAL POPULATION, AND
I WAS THINKING IF WE JUMPED QUICKLY TO SLIDE HERE,
SLIDE 46 IN YOUR BOOKS, I WANTED TO JUST POINT OUT THAT
ONE OF THE THINGS THAT WE DO KNOW BECAUSE OF THE
SEGMENTATION WORK THAT WE’VE DEVELOPED, IF YOU SEE IN THE
UPPER RIGHT-HAND CORNER THERE IS A GROUP CALLED DOWNTOWN
DYNAMICS, THAT IS VERY MUCH A MILLENNIAL SEGMENT.
THEY HAVE A SLIGHTLY LOWER THAN AVERAGE RESPONSE RATE AT 59%,
AS OPPOSED TO 62.5 THAT WE WERE TALKING ABOUT EARLIER.
SO THERE’S A LITTLE BIT OF WORK TO DO THERE.
INTERESTINGLY, A LOT OF THEM WILL BE FAMILIES WITH YOUNG
CHILDREN. SO, AGAIN, THIS IS AN IMPORTANT
FAMILY FOR US TO TALK TO, AND THROUGH OUR SEGMENTATION AND
MINDSETS WE’VE BEEN ABLE TO DEVELOP WHAT WE FEEL IS STRONG
MESSAGING TO THIS AUDIENCE, IN TERMS OF WHAT ARE THE BENEFITS
FOR PARTICIPATING, AND ESSENTIALLY TRYING TO OVERCOME
THE BARRIERS THAT THAT AUDIENCE FELT STRONGLY ABOUT WHEN WE
CONDUCTED CBAMS BACK IN 2018. I WANTED TO — THE OTHER THING
ABOUT THIS SEGMENTATION IS IT CONNECTED DIRECTLY TO THE MEDIA
PLAN. SO, WE KNOW WHERE THESE PEOPLE
ARE. MEDIA IS PLANNED AND DELIVERED
ON A GEOGRAPHIC BASIS. WE KNOW WHERE THEY ARE LOCATED
AND AS A RESULT CAN TARGET THEM WITH DIFFERENT MESSAGES THAN
FOR EXAMPLE WE MIGHT DO FOR MAIN STREET MIDDLE OR
RESPONSIVE SUBURBIA. >>EXCELLENT.
THAT WAS FANTASTIC. THANK YOU GUYS SO MUCH FOR
REALLY FOCUSING ON THE QUESTIONS THAT WE’VE HAD,
THAT’S SO HELPFUL. AND I LOVE THAT YOU’VE GOT LOTS
OF EXTRA SLIDES THAT WILL PROBABLY HELP US WITH QUESTIONS
PEOPLE ARE LIKELY TO ASK.
SO LET’S START WITH JUAN PABLO. >>ALL RIGHT.
JUAN PABLO HOURCADE, IT’S GOOD TO GO FIRST THIS TIME.
MY QUESTION IS ABOUT — YOU ALREADY TALKED A LITTLE BIT BUT
MORE — I WOULD LIKE MORE INFORMATION ON THE INPUTS THAT
WILL MAKE YOU DECIDE WHERE TO FOCUS MORE WITH WE SOURCES, AND
YOU’VE GIVEN SOME CLUES, RIGHT? YOU’RE GOING TO BE LOOKING AT
NONRESPONSE RATES AS THINGS HAPPEN, YOU OBVIOUSLY ARE
LOOKING AT POPULATIONS THAT WERE UNDERCOUNTED IN 2010.
BUT I WANT TO GET A LITTLE BIT MORE OF A SENSE OF HOW FINE
GRAIN THAT IS. FOR EXAMPLE, WITH YOUNG
CHILDREN IT WAS MORE FOCUSED ON YOUNG CHILDREN AND LOWER INCOME
FAMILIES, RIGHT? THAT’S WHERE THE BIG PROBLEM
WAS. THERE WERE ALSO SIGNIFICANT
UNDERCOUNTS, FOR EXAMPLE, FOR PEOPLE IN RESERVATIONS.
SO I DON’T KNOW, THERE WAS ALSO I GUESS SURVEY WE HEARD OF LAST
MEETING ON ATTITUDES TOWARDS CENSUS WHICH IT’S ONE OF YOUR
OTHERS, GETTING A SENSE OF INPUTS.
>>FIRST THING I WOULD SAY IS PART OF THE SEGMENTATION STUDY
WAS FIRST CONDUCTING A LOW RESPONSE SCORING OF ALL TRACTS
IN THE COUNTRY BASED ON A NUMBER OF DIFFERENT DATA SETS,
INCLUDING 2010, THE 2018 TEST, ACS 2017, BECAUSE WE NEEDLES
NOT JUST TO KNOW WHETHER THEY WILL RESPOND AND AT WHAT POINT,
BUT WE WANTED TO ALSO UNDERSTAND WHAT MODE WOULD BE VERY IMPORTANT.
IF THEY ARE GOING TO RESPOND ONLINE, SOMEONE SAID EARLIER,
WE HAVE AN OPPORTUNITY TO TAKE PEOPLE FROM A PIECE OF
ADVERTISING IN THE DIGITAL SPACE TO THE RESPONSE
MECHANISM. THAT, WE’RE VERY EXCITED ABOUT
BECAUSE IT’S OBVIOUSLY A REAL OPPORTUNITY TO GENERATE
EFFICIENCY AND HOPEFULLY MOVE THE COUNT UP.
SO THAT WAS THE FIRST PART OF IT.
WE KNOW WHICH TRACTS ARE GOING TO BE PROBLEMATIC AND WE HAVE A
CURVE OF PREDICTION. IN FACT, IF WE CAN FLIP TO THE
CAMPAIGN OPTIMIZATION SLIDE, WHICH I BELIEVE ON MINE WOULD
BE — LET’S SEE. THANK YOU.
IN MINE IT’S 16. ONCE THEY FEED IT IN, IT’S SOMEWHERE ABOVE 45.
>>I’LL FIND IT WHILE YOU TALK. >>YEAH, THE SLIDE IS — OKAY,
IF WE GO TO THAT ONE. RIGHT, PERFECT.
THIS IS GREAT. IF YOU LOOK AT THE GRAPHIC,
SIMPLE GRAPHIC, OUR BLUE LINE IS OUR ACTUAL, ORANGE LINE IS
WHAT WE PREDICT, AND YOU CAN SEE THERE’S A DIFFERENCE
BETWEEN THE BLUE AND THE ORANGE LINE.
AND THAT SITUATION, EVERY DAY, WE’RE LOOKING AT WHAT THAT
MEANS. ARE THERE AREAS IN THE COUNTRY
WHERE THE RESPONSE RATE IS LOWER THAN WE PREDICTED.
WE THEN CAN GO IN AND INVESTIGATE.
WE CAN TALK TO THE PARTNERSHIP GROUP TO SEE WHAT THEY HAVE
HAPPENING. WE CAN TALK TO THE NATIVE
PLATFORMS IN SOCIAL MEDIA AND SEE WHAT THEY ARE SEEING OUT IN
THE — ON THE GROUND. AND WE CAN DETERMINE WHETHER A
RESPONSE IS REQUIRED. WE PROBABLY WILL NOT HAVE A
DAILY RESPONSE, BECAUSE THINGS DON’T CHANGE THAT RAPIDLY, AND
YOU NEED TO SEE A TREND. SO– BUT WE COULD EVENTUALLY
SAY, HEY, YOU KNOW WHAT? RESPONSIVE SUBURBIA IS GOING SO
WELL, WE CAN TAKE SOME DIGITAL AWAY AND PLUG IT INTO ONE OF
THE OTHER HARD-TO-COUNT AUDIENCES, PARTICULARLY AS WE
SEE HERE WITH THE BLUE LINE THAT WE’RE FALLING BELOW WHAT
OUR PREDICTION WAS. THE SECOND THING IS THE
LEARNING COMING FROM THIS CAN BE VERY HELPFUL TO CENSUS
OPERATIONALLY BECAUSE WE CAN THEN SAY TO THE PARTNERSHIP
GROUP, HERE IS WHAT WE’RE SEEING IN THE DATA COMING IN,
VERSUS WHAT WE PREDICTED. HERE IS WHAT WE’RE GOING TO BE
DOING ON THE MEDIA SIDE OF THINGS.
THEY CAN THEN DETERMINE WHETHER SOME HEAVY-UP IN PARTNERSHIP IS
REQUIRED. I WOULD ALSO SAY THE SAME
METHOD WAS USED TO DETERMINE WHICH SCHOOLS FOR STATISTICS
AND SCHOOLS SHOULD BE OUR PRIMARY FOCUS, NOT THAT WE
AREN’T GOING TO GO TO ALL SCHOOLS, BUT THERE ARE GOING TO
BE SCHOOLS THAT IF WE FOCUS MORE ON ARE GOING TO HELP US
PARTICULARLY WITH THE HARD-TO-COUNT AUDIENCES.
WE’VE DONE AND ANALYSIS TO DETERMINE WHERE THE SCHOOLS ARE
AND HEAVY-UP IF WE NEED TO FURTHER DOWN THE LINE, NUMBER TWO. >>ANDREW?
>>HI. THIS IS ANDREW SAMWICK.
I CONFESS, I HADN’T APPRECIATED THE PARTICULAR CONCERNS WITH
THE UNDERCOUNT OF YOUNG CHILDREN, AND I THINK I COULD
BENEFIT, MAYBE OTHERS COULD, FROM A CLEAR ARTICULATION OF
WHAT YOU THINK THE PRINCIPAL CAUSES ARE OF WHY THAT’S A
PARTICULARLY CHALLENGING UNDERCOUNT AND JUST BEFORE YOU
DO THAT EITHER THERE ARE LOTS OF PLACES WHERE THOSE
HOUSEHOLDS ARE SYSTEMATICALLY REACHED OR PEOPLE TO TRYING TO
REACH THEM. SOME OF THEM PRIVATE, YOU KNOW,
COMPANIES THAT SELL FORMULA, DIAPERS, PARTICULARLY FOR THE
YOUNGEST OF THAT GROUP, ALSO OTHER GOVERNMENT PROGRAMS, WIC,
TEMPORARY ASSISTANCE TO NEEDY FAMILIES.
FOOD STAMPS ARE PROBABLY THE BEST MECHANISM BECAUSE OF THE
MONTHLY FREQUENCY OF THAT. I ENCOURAGE YOU TO EXPLORE
THOSE PARTICULAR PARTNERSHIPS. THANKS.
>>SO WE’RE GOING TO HEAR FROM PARTNERSHIP IN A LITTLE BIT,
AND THEY CAN ADDRESS THAT ON THEIR END.
TO PROVIDE A MORE PRECISE ANSWER ABOUT UNDERCOUNT, MRS.
UNDERCOUNT OF YOUNG CHILDREN, THESE ARE YOUR SLIDES FROM
PRIOR. >>I’M KAREN DEEVER, MY ROLE IS
PROGRAM MANAGER OF UNDERCOUNT OF YOUNG CHILDREN FOR THE 2020
CENSUS. THERE’S LOTS GOING ON WITH
PARTNERSHIPS AND COMMUNICATION STRATEGY.
TO GIVE A BRIEF BACKGROUND OF
WHERE THE PROBLEMS ARE AND WHAT DEFINES THE PROBLEMS AS WELL AS
WHAT WE KNOW ABOUT WHY THOSE PROBLEMS EXIST, I’LL JUST GIVE
YOU A VERY BRIEF, AND I THINK WE’VE VOLUNTEERED THAT AT
ANOTHER TIME IF WE NEED A MORE DEEPER DIVE INTO THE PARTICULAR
TOPIC, WE CAN DO THAT OVER THE NEXT MONTH OR SO I BELIEVE.
SO, IN VERY BRIEF WHAT WE KNOW ABOUT THE PROBLEM IS THERE’S
LOTS OF THINGS THAT INFLUENCE, NOT JUST A LOW INCOME PROBLEM.
IT’S NOT A PARTICULAR RACE. IT’S NOT A PARTICULAR ETHNIC
GROUP. THINK OF THE CONCEPT OF A
COMPLEX HOUSEHOLD. SO REALLY ANY CHILD THAT’S
LIVING IN A SITUATION THAT IS NOT EITHER A SINGLE-PARENT HOME
OR NUCLEAR FAMILY IS AT RISK. AND SO THAT COVERS EVERYTHING
THAT YOU CAN IMAGINE. SOMEONE’S IN KINSHIP CARE WITH
A GRANDPARENT. PEOPLE– MY SISTER IS LIVING
WITH ME FOR A LITTLE WHILE BECAUSE THEY ARE ABOUT TO MOVE
INTO MY OWN APARTMENT. OR MY HOUSE BURNED DOWN AND MY
BROTHER’S FRIENDS ARE HERE JUST FOR A LITTLE WHILE.
AND IT CAN BE VERY CONFUSING. ALL THOSE TYPES OF THINGS,
PEOPLE THAT MOVE, YOUNG HOUSEHOLDERS, PEOPLE THAT HAVE
LIMITED ENGLISH-SPEAKING ABILITY, ALL THOSE KINDS OF
THINGS FACTOR INTO WHO IS AT RISK FOR BEING UNDERCOUNTED.
WE KNOW LESS ABOUT WHY THEY ARE UNDERCOUNTED.
WE’VE GOT A PRETTY GOOD UNDERSTANDING OF THE
CHARACTERISTICS BUT NOT SO MUCH AS WHY.
SOMETIMES WE KNOW PEOPLE JUST ARE CONFUSED.
OH, I DIDN’T KNOW I WAS SUPPOSED TO COUNT THE FOSTER
KID. I DON’T COUNT THEM FOR TAXES, I
COUNT THEM FOR THIS, SO THERE’S CONFUSION.
SOMETIMES PEOPLE CAN FEEL BECAUSE MAYBE THEY ARE
UNDOCUMENTED, ISSUES THERE, A LOT OF REASONS PEOPLE MAY BUT
WE DON’T HAVE AS GOOD A HANDLE BUT WE KNOW CERTAIN THINGS THAT
MOTIVATE PEOPLE WITH CHILDREN AND THAT’S WHAT WE’RE SEEING
WITH OUR COMMUNICATIONS CAMPAIGN THAT WE CAN HIT, HEY,
THIS BENEFITS YOUR COMMUNITY. THEIR SCHOOLS, PLAYGROUNDS,
THOSE TIMES — TYPES OF THINGS. DOES THAT ANSWER YOUR QUESTION? >>THE ONE ITEM OF FOLLOW-UP
WOULD BE SO FOR THE PURPOSES OF CLASSIFYING THIS WE SAY ZERO TO
4, IS THE LIKELIHOOD OF UNDERCOUNT A STATISTICS THAT IS
SORT OF DECLINING WITH AGE, SYSTEMATICALLY AND 0 TO 4
IS HIGHEST RISK, OR IS THERE SOMETHING THAT HAPPENS WHEN
KIDS ENTER SCHOOL THAT SYSTEMATICALLY CHANGES
UNDERCOUNT POSSIBILITIES? >>I AM NOT BY TRAINING A
DEMOGRAPHER, I’M SURE THERE’S MORE EXPERTS IN THE ROOM, BUT I
THINK IT’S WELL UNDERSTOOD THAT ONCE PARENTS ARE GETTING OLDER,
A CHILD IS IN SCHOOL, BY NATURE
YOU’RE BECOMING MORE STABLE SO THE RISK IS LESS BECAUSE THEY
ARE NOT MOVING AROUND AS MUCH AND PARENTS ARE MORE INVOLVED.
YOU ALSO HAVE THE IDEA THAT KIDS, SOME PEOPLE, KIDS COUNT
MORE WHEN, OH, THEY ARE IN SCHOOL NOW.
THAT’S LIKE AN OFFICIAL GOVERNMENT THING, RIGHT?
A PUBLIC SCHOOL, YEAH, THEY MUST NEED TO KNOW ABOUT THEM
NOW THAT THEY ARE IN SCHOOL. AND WE FIND OLDER PEOPLE, OH,
THEY VOTE, THOSE KIND OF THINGS, FOR OLDER ONES.
I THINK THERE’S SOME PHENOMENA THAT THEY BECOME, I DON’T WANT
TO CALL THEM MORE REAL, BUT THE IDEA THAT PEOPLE DON’T ALWAYS
NECESSARILY KNOW SO I THINK THE RISK IS BIGGER WHEN THEY ARE
YOUNGER, ALL THESE OTHER FACTORS ARE COMBINING,
MOBILITY, YOUNGER PARENTS. JUST HAVING SO MUCH ON YOUR
PLATE, YOU CAN’T EVEN THINK ABOUT A CENSUS MUCH LESS ABOUT
THESE KIDS THAT YOU’RE JUST TRYING TO GET FED AND OUT THE
DOOR, THOSE KINDS OF THINGS. >>THAT’S PROBABLY A GOOD SEGUE
TO CHRIS. >>SO, TWO QUESTIONS.
ONE IS — GIVEN THE NUMBER OF FOCUS GROUPS THAT WERE DONE,
I’M WONDERING DID THEY ELUCIDATE REASONS WHY PEOPLE
AREN’T FILLING AND IF YOU’RE PLANNING TO DO MORE THAT SEEMS
LIKE AN IMPORTANT QUESTION TO EXPLORE.
WHY ARE PARENTS NOT — OF YOUNG CHILDREN NOT RESPONDING MORE
HIGHLY? THE OTHER QUESTION I WANTED TO
ASK IS ABOUT THE ACTIVITIES AND STORIES THAT ARE PLANNED.
WHAT ARE THEY LIKE? CAN YOU GIVE US SOME EXAMPLES?
AND I ASSUME THE GOAL IS, YOU KNOW, MAYBE EDUCATE
PRESCHOOLERS FOR 2040 BUT REALLY THE GOAL IS TO EDUCATE,
TO USE CHILDREN AS CHANGE AGENTS THAT THEY WILL GO HOME
AND TALK ABOUT THE CENSUS, BRING HOME HOMEWORK AND THERE
BY IMPROVE THIS CENSUS. COULD YOU SAY MORE ABOUT THAT
PROCESS? >>THE FIRST THING IS THE FACT
IT’S BECOME AN EVERGREEN PROGRAM IS A TESTAMENT TO THE
FACT THAT IT DOES — IT IS SOMEWHAT SUCCESSFUL IN WHAT IT
DOES, RIGHT? IT’S BEEN VERY IMPORTANT.
I’LL ASK JACK HERE FROM RYAN GOLD, CLOSE — RHINEGOLD, GIVEN THE WORK
BEING PUT IN WE’LL ANTICIPATE IT WILL THE EFFECT YOU’RE
TALKING ABOUT. >>SO THE LIBRARY OF ACTIVITIES
RANGE FROM PRESCHOOL THROUGH TWELFTH,
DEVELOPED IN CONJUNCTION WITH TEACHERS THAT ARE IN THE FIELD
BASED ON THEIR NEEDS AND WHAT’S APPROPRIATE AS WELL AS OTHER
PARTNER ASSOCIATIONS OF EDUCATORS.
AND SO THEY ARE ALL DESIGNED TO BE GRADE APPROPRIATE OR LEVEL
APPROPRIATE SO BASICS OF COUNTING, SOME PRESCHOOL
ACTIVITIES, ACTIVITIES WITHIN THE CLASSROOM, AND THEN ANOTHER
KEY COMPONENT IS TAKEHOME MATERIALS.
OBVIOUSLY, AS YOU GO UP THE GRADES, IT’S MORE STUDENT
DRIVEN, THE ACTIVITIES. BUT THERE ARE TAKEHOME
MATERIALS AS WELL TO ENGAGE THE PARENTS.
THE ACTIVITY BOOK, FOR EXAMPLE, IS A COLORING BOOK AND IT’S
CIRCLE ALL THE PEOPLE THAT YOU SEE IN THIS PICTURE AND COUNT
HOW MANY THERE ARE, DRAW A PICTURE OF YOUR FUTURE, WHAT
WILL YOUR FUTURE LOOK LIKE? OR DRAW A PICTURE OF EACH
PERSON IN YOUR HOUSEHOLD, SO THEY ARE COUNTING EVERYONE THAT
LIVES IN THEIR HOUSE, BRING IT BACK TO CLASS, WHEN YOU’RE DONE
WITH A CHECK BOX IF YOU’VE TALKED TO YOUR PARENTS,
ENGAGING THE STUDENT IN THE CLASSROOM AND PARTICULAR AS IT
PARTICULARLY RELATES TO 2020, TAKEHOME MATERIALS TO ENGAGE
PARTICIPATION IN THE CENSUS. >>AND ON YOUR FIRST QUESTION,
WE DID IN FACT TALK TO FAMILIES WITH YOUNG CHILDREN AND LEARNED
QUITE A BIT DURING OUR CREATIVE TESTING, AS A RESULT WE MADE
MODIFICATIONS TO THINGS LIKE COPY AND STUFF LIKE THAT.
THERE ARE A NUMBER OF REALLY INTERESTING DIFFERENT PIECES
THAT TALK ABOUT, YOU KNOW, WHETHER YOU’RE ONE DAY OLD OR
80 YEARS OLD, YOU’RE COUNTED. SO IT’S SORT OF DOING IT IN A
FUN AND ENGAGING WAY. AND WE ALSO, BY THE WAY, WHEN
WE CONDUCTED CBAMS, INCLUDED FAMILIES WITH YOUNG CHILDREN IN
CBAMS. SO YOU’RE GETTING THIS SORT OF
THREAD OF UNDERSTANDING, AND I WOULD SAY SOME THINGS THAT
KAREN JUST SHARED WITH YOU IN TERMS OF THE REASONS WHY PEOPLE
MIGHT NOT CONSIDER RESPONDING WITH COUNTING THE YOUNG CHILD
ARE EXACTLY SOME OF THE THINGS WE HEARD ACROSS THOSE FOCUS
GROUPS OVER THE LAST TWO YEARS.
>>KATHY? >>THIS IS KATHY PETTITTE.
I ATTENDED A MEETING AT FACEBOOK EARLIER THIS YEAR,
WITH A BUNCH OF STAKEHOLDERS AROUND CONCERNS ABOUT
MISINFORMATION AND PHISHING AND HOW IN COMMUNICATIONS TO
AUTHENTICATE THE CENSUS AS OPPOSED TO EVERYONE ELSE WHO
WANTS PEOPLE TO FILL OUT THEIR SOCIAL SECURITY NUMBER AND
WHATEVER. SO, I’M NOT A COMMUNICATIONS
EXPERT SO TO TELL YOU’RE THINKING ABOUT THIS AND HOW IS
THE CONNECTION, DIRECT CONNECTION WITH MAJOR SOCIAL MEDIA COMPANIES GOING?
>>I THINK, JACK, IF YOU CAN TALK ABOUT HOW MISINFORMATION,
DISINFORMATION IS WEAVING INTO THE CAMPAIGN.
STEPHEN, DO YOU HAVE A SECOND TO TALK ABOUT GENERALLY, MAYBE
IN GENERAL TERM, ENGAGEMENT WITH SOCIAL MEDIA COMPANIES?
>> >>REMEMBER TO SAY YOUR NAME.
>>HELLO, MY NAME. GOOD TO SEE EVERYBODY.
STEPHEN BUCKNER, COMMUNICATIONS DIRECTOR.
SO GREAT QUESTION. SO SEVERAL YEARS WE’VE BEEN
WORKING WITH A LOT OF TECH COMPANIES AND PLATFORMS TO
ENGAGE THEM, GIVEN THIS IS THE FIRST DIGITAL CENSUS, TO BE
ABLE TO UNDERSTAND SOME NEW TRENDS ON HOW WE MIGHT BE ABLE
TO USE TECH PLATFORMS TO GET INFORMATION OUT ABOUT THE
CENSUS. OUR DATA, AND TO MAKE SURE THAT
THE AMERICAN PUBLIC HAD FACTUAL INFORMATION ABOUT WHAT THE
CENSUS IS AND IS NOT. SO, THROUGH VARIOUS
RELATIONSHIPS WE’VE ESTABLISHED WITH THE MAJOR TECH PLATFORMS
SUCH AS GOOGLE, AMAZON, MICROSOFT, FACEBOOK, TWITTER
AND MORE, WE’RE IN THE PROCESS OF GETTING A LOT OF TRACTION ON
THIS, SO THERE’S BEEN SOME MEDIA COVERAGE RECENTLY IN
TERMS OF SOME STEPS BUT FOR THE MOST PART MISINFORMATION CAN
REALLY BE JUST INNOCENT ENOUGH TO WHERE PEOPLE DON’T HAVE
FACTUAL INFORMATION. THEY SEE SOMETHING ON SOCIAL
MEDIA, IN THE MEDIA, SHARE SOMETHING ABOUT THE CENSUS THEY
ARE NOT QUITE SURE ABOUT. WE’VE LEARNED THIS IN OUR
RESEARCH ABOUT PEOPLE NOT UNDERSTANDING WHAT THE CENSUS
IS BECAUSE IT HAPPENS ONCE A DECADE.
SO OUR CAMPAIGN IS REALLY GEARED ABOUT GETTING THE FACTS
OUT TO THE AMERICAN PUBLIC ABOUT WHAT THE CENSUS IS AND
ISN’T, HOW IT BENEFITS THEM. HOW THEY CAN TRUST THAT THEIR
INFORMATION IS SAFE. ONCE WE DO THAT MOST PEOPLE ARE
COMFORTABLE WITH RESPONDING TO THE CENSUS.
BUT IN THE SENSE OF SOME OF THE THINGS WE SAW DURING THE
ELECTIONS AND HOW THE TECH COMPANIES HAD TO RESPOND TO
THAT, HOW CYBER SECURITY OFFICIALS ACROSS THE GOVERNMENT
HAVE HAD TO RESPOND TO THAT, WE WANTED TO MAKE SURE THAT WE
WERE GETTING THE CENSUS ON THEIR RADAR EARLY ENOUGH TO
WHERE THEY COULD HELP US. EACH ONE OF THOSE ENTITIES HAS
REALLY STEPPED UP TO BE ABLE TO PROVIDE TEAMS THAT ARE FOCUSED
ON PROTECTING CENSUS FROM MISINFORMATION, DISINFORMATION
CAMPAIGNS AS MUCH AS THEY ARE AROUND PROTECTING OUR
ELECTIONS. SPECIFICALLY WITH FACEBOOK AND
TWITTER WHERE COVERAGE IS FOCUSED, YOU’LL THEY ARE
UPDATING TERMS OF SERVICE TO SPECIFICALLY MENTION CENSUS AND
SOME OF THE THINGS THAT YOU CAN AND CAN’T DO ON AN ACCOUNT.
SO BOTH THOSE PLATFORMS HAVE A LOT OF A.I. AND OTHER WAYS OF
DETECTING FAKE ACCOUNTS, THAT’S A LOT OF THINGS THEY ARE TRYING
TO SHUT DOWN THAT SURFACED IN ELECTIONS AND MAKE SURE THEY
ARE GETTING RID OF BOTS AND THINGS PERPETRATING FALSE
INFORMATION ACROSS PLATFORMS AND THEY ARE DOING A GOOD JOB
AS WELL. WHEN IT COMES TO CENSUS, THEY
WANT TO MAKE SURE THE INFORMATION IS OUT THERE, IS
FACTUAL. NOW, SPECIFICALLY WITH SOME OF
THE SOCIAL MEDIA COMPANIES, THERE ARE OFFICIAL THIRD PARTY
FACT CHECKING ORGANIZATIONS, THAT ACTUALLY RANK WHAT THE
CONTENT IS AND IS NOT. AND IF THEY GIVE IT A BAD
RANKING, THE PLATFORMS WILL PUSH THAT DOWN IN THE FEEDS,
BUT THEY WILL FLAG IT AS NOT TRUSTWORTHY AND WILL PUT OUT
STORIES ABOUT THAT INFORMATION BEING NOT ACCURATE SO THAT IT
SYMPTOMS WITHIN THAT NEW CYCLE OR ACROSS SOCIAL MEDIA.
SOME OF THE THINGS WE’RE DOING WITH LET’S SAY AMAZON AND APPLE
ARE ALSO VERY INTERESTING. SO HOW MANY OF YOU USE YOUR
VOICE ASSISTANTS TO ASK FOR DIRECTIONS OR ANY OTHER
QUESTION THAT YOU MIGHT HAVE? SO THIS IS SIRI OR ALEXA OR HEY
GOOGLE, WE’RE WORKING WITH THEM TO HARD CODE INTO PLATFORMS
FAQs, FREQUENTLY ASKED QUESTIONS AROUND THE CENSUS SO
IF SOMEBODY HAS A BASIC QUESTION, HEY SIRI, WHAT IS THE
2020 CENSUS, YOU’LL GET AN ANSWER.
PEOPLE DO VOICE SEARCHES, THAT INFORMATION WILL COME FORWARD
QUICKLY AND EASILY. MOST OF OUR CAMPAIGN IS NOT
ABOUT TRYING TO IDENTIFY WHERE MISINFORMATION OR PEOPLE THAT
ARE JUST SHARING INFORMATION UNKNOWINGLY, IF IT WAS FALSE,
IS TO BE ABLE TO PUT RIGHT INFORMATION OUT THERE.
AND SO WE’VE SET UP SPECIFICALLY A FIGHTING 2020
CENSUS RUMORS WEBSITE, WHERE PEOPLE CAN GO AND SEE CURRENT
RUMORS THAT WE’RE SEEING SURFACING ACROSS SOCIAL
LISTENING AND OTHER PLATFORMS TO BE ABLE TO PUT FACTUAL INFORMATION OUT THERE.
YOU CAN REPORT AT [email protected] CENSUS.GOV ANYTHING YOU’RE
SEEING. IT GOES INTO A SYSTEM WE’RE
RESEARCHING, VALIDATING, AND TRYING TO GET FACTUAL
INFORMATION OUT TO OUR VAST ARRAY OF PARTNERS, EXPECTING 300,000
AND FEEL COMFORTABLE WE HAVE A GOOD SYSTEM ON THE GROUND IN
HYPER LOCAL COMMUNITIES TO FLAG CONTENT AND RESPOND FACTUAL INFORMATION.
>>TOMMY WRIGHT. I’M GOING TO RECOMMEND ONE
QUESTION AND GET THE OTHER SESSION IN BEFORE WE BREAK FOR
LUNCH. >>SO I GUESS KUNAL?
>>SO THIS IS I GUESS MORE OF A COMMENT, BASED ON AN ANECDOTE,
SO THERE WAS A DISCUSSION RECENTLY IN MY NEIGHBORHOOD,
NEXT DOOR GROUP, ABOUT THE CENSUS WHERE ONE RESIDENT
BASICALLY SAID THAT THEY WOULD NOT TAKE PART IN THE CENSUS
BECAUSE BY BEING COUNTED THEY WILL INCREASE REPRESENTATION
FOR THE STATE, AND THAT WAS NOT ALIGNED WITH THEIR POLITICAL
PREFERENCES. I GUESS THIS CAN IN A STATE
THAT’S FAR FROM BEING A SWING STATE.
THIS WAS UNEXPECTED TO ME THAT POLITICAL POLARIZATION COULD
AFFECT PEOPLE’S WILLINGNESS TO TAKE PART IN THE CENSUS.
I DON’T KNOW IF THIS IS JUST AN OUTLIER OR IF THIS IS A REAL
CONCERN, AND I GUESS IT PROBABLY SUGGESTS THAT
COMMUNICATION SHOULD BE GEARED TOWARDS HIGHLIGHTING THE LOCAL
BENEFITS ONE GETS FROM BEING COUNTED.
SO YEAH. >>YEAH, THAT’S EXACTLY WHAT WE
LEARNED IN CBAMS, THAT IMPACTS TO MY LOCAL COMMUNITY ARE GOES
TO BE THE MOST MOTIVATING THING THAT WOULD GET ME TO RESPOND.
THE ONE THING I CAN TELL YOU IS THAT WE HEARD VERY LITTLE OF
THAT IN THE 180-PLUS FOCUS GROUPS KATHLEEN WAS TALKING
ABOUT WHICH IS GOOD NEWS. AND WHEN PEOPLE WERE EXPOSED TO
THE COMMUNICATIONS THEY GENERALLY WALKED AWAY GOING,
OH, I DIDN’T KNOW THAT. I GET IT.
YOU KNOW, THOSE OF YOU WHO HAVE LOOKED AT THE WEBSITE AND SEEN
THE TAG LINE, SHAPE YOUR FUTURE, TESTED EXTREMELY WELL.
THERE ARE OTHER PEOPLE DOING RESEARCH RIGHT NOW, OTHER
GROUPS, OUT IN THE COUNTRY THAT ARE ALSO LOOKING AT THAT LINE.
AND PEOPLE ARE SORT OF SEEING IT AS BEING A POSITIVE CALL, NO
MATTER WHERE YOU FIT ON THAT SPECTRUM.
>>IF I MIGHT JUST ADD IN TERMS OF CLOSED COMMUNITIES LIKE NEXT
DOOR, SO WE’VE HAD A LOT OF CONVERSATIONS WITH NEXT DOOR,
WITH WHAT’S APP AND OTHERS, IN TERMS OF FORMING PARTNERSHIPS
WITH THOSE ORGANIZATIONS, BUT THAT’S REALLY WHERE OUR LOCAL
PARTNERS DOWN AT VERY GRASSROOT LEVELS WITH HELP US, THEY
PARTICIPATE IN CLOSED GROUPS THAT THE GOVERNMENT DOESN’T
NECESSARILY HAVE ACCESS TO BUT CAN CERTAINLY RESPOND.
SO WHETHER IT’S THROUGH REDDIT OR NEXT DOOR OR
OTHER COMMUNITIES WE NEED THE GENERAL PUBLIC TO HELP US WHEN
THEY SEE THINGS THEY CAN REPORT IT TO US AND WE CAN GO DIRECTLY
TO THE PLATFORM OR JUST PUT YOUR BROADLY OUT A
COMMUNICATIONS CHANNEL SO WE’RE NOT ONLY DOING SORT OF
LISTENING ACROSS THE BIG SOCIAL MEDIA PLATFORMS BUT WE’RE
UTILIZING NETWORK OF PARTNERS TO HELP US WITH THIS PROCESS TO
GET FACTUAL INFORMATION OUT. ALI?
>>AND WE’LL BE LAUNCHING IN ONE OF THE UPDATES TO THE
WEBSITE THAT WAS MENTIONED EARLIER, JACK AND ALEX’S
PRESENTATION, LAUNCH A SPECIFIC HUB WHICH MAKES IT EASY FOR YOU
OR ANYBODY ELSE WHO IS PART OF THESE CLOSED NETWORKS TO GET
THE INFORMATION ON HOW TO BE THAT CENSUS CHAMPION IN YOUR
OWN COMMUNITY. THAT’S ONE OF THE BIGGEST
THINGS. BUT, IT’S PARTNERING
ORGANIZATIONS BUT IT’S REALLY EVERYBODY’S RESPONSIBILITY TO
HELP PUSH OUT THE IMPORTANT FACTUAL GOOD NEWS ABOUT THE
2020 CENSUS. >>DID YOU HAVE A QUESTION,
JEFF? >>JEFF LAUER, I WANT TO ADD ON
TO WHAT KUNAL, JUST TO REITERATE OR EMPHASIZE, AS
RELATES TO UNDERCOUNT OF THE CHILDREN, AND WHY IT MATTERS,
AND A LOT OF GROUPS WE HEARD FROM ARE CHILD ADVOCACY
ORGANIZATIONS THAT RECEIVE FEDERAL FUNDS, RIGHT?
SO IS THERE A WAY IN MESSAGING TO QUANTIFY WHAT IT MEANS TO A
COMMUNITY, THOSE ORGANIZATIONS, CHILD ADVOCACY CENTERS IN TERMS
OF DOLLARS? EACH KID COUNTED REPRESENTS SO
MANY DOLLARS OF FEDERAL FUNDS TO LOCAL COMMUNITY CHILD
ADVOCACY ORGANIZATIONS. >>ONE QUICK POINT ON THAT, ONE
OF THE THINGS TO ANDREW’S COMMENT BEFORE, WHAT WE DO
WHENEVER WE HAVE THE OPPORTUNITY IN MESSAGING IS TRY
TO LOCALIZE ACT, LOOKING AT THE SPECIFIC PROGRAMS THAT MAY HAVE
AN IMPACT IN THAT COMMUNITY, WHETHER SNAP, WHETHER IT’S FREE
AND REDUCED LUNCH, RURAL MENTAL HEALTH PROGRAMS, SO LOOKING AT
THAT TO MOVE FROM VERY BROAD THEMES OF HEALTH CARE OR
SCHOOLS OR ROADS AND INTO SPECIFIC AREAS OF IMPACT, IN
THE RIGHT FORUM, WITH THE RIGHT OPPORTUNITY.
>>TOMMY WRIGHT. THANK YOU, IN PARTICULAR
KATHLEEN, ALEX AND JACK, AND WE’LL TRY TO TRANSITION INTO
THE NEXT SESSION AND MAYBE CONCLUDE AT ABOUT — BY THAT
CLOCK, MAYBE NO LET THAN 12:25, YOU CAN PROBABLY STILL GRAB
LUNCH. DOES THAT MAKE SENSE?
OKAY. WE WILL NOW HEAR FROM WILLETTE
ALLEN AND ROBIN BACHMAN, AN UPDATE ON PARTNERSHIP PROGRAMS
FOLLOWED BY COMMITTEE DISCUSSION. PARTICULARLY THE NEW FOLKS, SO
THIS IS NOW WHEN YOU WANT TO BE WRITING DOWN YOUR
RECOMMENDATIONS, YOUR FOLLOW-UP QUESTIONS, AND THEN TOWARD THE
END OF THE DAY WE HAVE INDIVIDUALS ASSIGNED TO COMPILE
YOUR QUESTIONS OR RECOMMENDATIONS, SO THEN YOU’LL
WANT TO GET THEIR E-MAIL ADDRESSES AT THE END OF THE DAY
AND E-MAIL THEM. WHILE THEY ARE FRESH IN YOUR
MIND GO AHEAD AND BE WRITING THEM DOWN. PART OF THE NATIONAL
PARTNERSHIP PROGRAM. I’M JOINED BY MY COLLEAGUE
WILLETTE ALLEN. I’M GOING TO START US OFF AND
HAND OFF TO WILLETTE, QUICKLY TO GET TO THE QUESTIONS THAT
WERE SUBMITTED BY THE COMMITTEE.
I WANTED TO FIRST START OFF WITH A BIG THANK YOU THOUGH.
THE WORK YOU’LL HEAR ABOUT IS DONE THROUGH A FABULOUS TEAM.
IT’S NOT JUST ROBIN AND WILLETTE.
IT’S A GROUP OF FOLKS ACROSS THE COUNTRY WHO ARE DOING GREAT
PARTNERSHIP WORK. I’M GOING TO MOVE THROUGH THE
DECK QUICKLY BUT PAUSE ON A FEW SLIDES.
THE NATIONAL PARTNERSHIP PROGRAM, WE ENGAGE NATIONAL
LEVEL ORGANIZATIONS WHO ARE GOING TO BE TRUST THE VOICES
ACROSS THE COUNTRY TO SUPPORT THE 2020 CENSUS, AND ENCOURAGE
THEIR AUDIENCES TO RESPOND. WE’RE PART OF THE INTEGRATIVE
PARTNERSHIP COMMUNICATIONS PROGRAM, YOU HEARD THE
WONDERFUL OVERVIEW ABOUT THE INTEGRATED PROGRAM.
AND IT’S A ONE PARTNERSHIP TEAM.
I’M COMMUNICATION, WILLETTE IS
FIELD, COLLEAGUES ACROSS THE BUREAU ARE DOING THE WORK BUT
IT’S ONE PROGRAM. WE DO A TREMENDOUS AMOUNT OF
WORK WITH THE C PATH, AND CENSUS OPEN INNOVATION LAB.
IF YOU HEARD ABOUT CREATE-A-THONS, THAT’S COMING
OUT OF COIL. AND WE DO A LOT OF ENGAGEMENT
AS WELL INTERNALLY WITH OUR COLLEAGUES SUBJECT MATTER
EXPERTS, EVERY SINGLE ONE OF THE FOLKS AT THE AVAILABLE
HAVE HELPED WITH A PARTNERSHIP EVENT OR EXHIBIT, GREAT
RESOURCES OF INFORMATION ABOUT THE WORK WE DO, INCLUDING CONGRESSIONAL FAIRS AND
STATISTICS IN SCHOOLS. SO WHAT ARE SOME ACTIVITIES THE
NATIONAL PARTNERSHIP PROGRAM HAS BEEN UP TO?
WE WORK WITH CORPORATIONS, NONPROFITS, LAWMAKERS, MANY
OTHERS, TO ENGAGE TO GET THE WORD OUT ABOUT 2020 CENSUS.
WE’RE AT ABOUT 370 NATIONAL PARTICIPATING ORGANIZATIONS,
AND I WILL SAY THAT NUMBER GROWS EVERY DAY SO WHEN I PUT
THE NUMBER IN THE SLIDE AND WILLETTE AND I WERE GOING OVER
THE PREP, I’M LIKE, OKAY, WE’LL PUT THAT NUMBER IF BUT IT’S
GOING TO GET BIGGER, SO THAT’S A VERY GOOD THING.
WHEN WE TALK ABOUT PARTICIPATING ORGANIZATIONS,
THOSE ARE ENGAGEMENTS WE’RE DOING AT THE NATIONAL LEVEL.
SOME OF THE ORGANIZATIONS HAVE SAID WE’RE NOT QUITE A FORMAL
PARTNER YET BUT WE’RE DEFINITELY GOING TO DO SOME
COMMITMENTS TO HELP ENGAGE AROUND 2020 SO THAT’S THAT
PHRASE YOU’RE SEEING THERE, PARTICIPATING ORGANIZATIONS.
AND THEN I LISTED A NUMBER OF OUR PARTNERS WHO HAVE ANNOUNCED
PUBLICLY AND YOU KNOW YOU’RE FORGETTING OTHERS, WE WANTED TO
GIVE YOU A TASTE OF SOME PARTNERS WHO HAVE ANNOUNCED
THEIR HELP TO GET OUT THE WORD AROUND 2020.
THE TEAM FOR NATIONAL PARTNERSHIP WE’VE BEEN DOING
QUITE A BIT OF WORK TO GET OURSELVES IN A PLACE THAT WE
CAN GO FROM WALKING REALLY FAST TO RUNNING, SO WE ARE DOING
WORK, ANNA OWENS IS THE DEPUTY, PARTNERSHIP AS WELL, WE’VE
BUILT PORTFOLIOS. WE’RE IN — THERE’S 22 AUDIENCE SEGMENTS OR
PORTFOLIO, MINI TEAMS DOING ENGAGEMENT FOR DIFFERENT
AUDIENCES. PORTFOLIOS ARE BUILT OFF THE
GOOD WORK YOU’VE HEARD ABOUT TODAY AND IN THE PAST.
IT’S AROUND STRATEGIC FRAMEWORK, WORK THAT HAS BEEN
DONE, CBAMS DATA HAD A LOT TO DO WITH BUILDING OUR PORTFOLIOS
AND CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM, THERE’S A
TAXONOMY THAT HELPED INFORM OUR PORTFOLIOS.
THIS SLIDE SHOWS SOME PIECES THAT HAVE COME OUT ALREADY, FOR
PARTNERS. IF YOU GO TO 2020CENSUS.GOV/
PARTNERS, YOU CAN SEE ALL THE UPDATES THAT WE HAVE DONE AND
WE’RE POSTING MATERIALS IN WAVES SO DO CHECK IT OUT
REGULARLY. AND IF YOU HAVEN’T YET, I WOULD
ENCOURAGE YOU TO GO TO THE ” JOIN US” BUTTON ON THE PAGE TO
START GETTING THE MATERIALS TOO. WE’RE DOING A LOT OF
ACTIVITIES, OBVIOUSLY TO GET THE WORD OUT ABOUT THE 2020
CENSUS INCLUDING E-MAIL MARKETS, AND USING ALL THE
OTHER COMPONENTS THAT ARE AVAILABLE.
NATIONAL PARTNERSHIP IS PART OF THE COMMUNICATIONS DIRECTORATE
TOO SO YOU’LL GET THAT SENSE ABOUT A LOT OF HOW WE TALK
ABOUT OUR WORK. AND THEN WE’RE OUT AND ABOUT
DOING A LOT OF SPEAKING ENGAGEMENTS, THIS IS JUST A
NICE LIST OF A FEW OF THEM, WE’RE AT NEWSPAPER PUBLISHERS
ASSOCIATION TONIGHT SO WE’RE TRYING TO GET OUT THERE TO GET
THE WORD OUT. LET ME DO A LITTLE BIT ON
IMPROVING THE COUNT OF YOUNG CHILDREN BECAUSE I KNOW IT WAS
A QUESTION THAT’S COME FROM THE COMMITTEE.
WE’VE HEARD SOME GREAT UPDATES FROM OUR COLLEAGUES JUST A BIT
AGO. SO IT IS A FOCUSED EFFORT AND
PARTNERSHIP PLAYS A ROLE IN IT. IT INCLUDES OPERATIONS SIDE
WITH KATHLEEN GIVING A GOOD OVERVIEW OF COMMUNICATIONS AND
PARTNERSHIP WHICH IS MORE OF OUR WORLD, AND THEN THERE’S AN EVALUATION COMPONENT AS WELL.
BY HELPING TO ENSURE THAT EVERY YOUNG CHILD IS COUNTED IN THE
2020 CENSUS, PARTNERS ARE SHAPING A BRIGHTER FUTURE FOR
THE CHILDREN AND COMMUNITIES IN WHICH THEY SERVE.
I WANTED TO MAKE SURE EVERYONE WAS AWARE THERE IS A NEW
WEBSITE UP FOR YOUNG CHILDREN, IF YOU GO TO 2020CENSUS.GOV,
WHO TO COUNT,/YOUNG CHILDREN, OR AN EASIER WAY IS 2020CENSUS.
GOV AND SEARCH YOUNG CHILDREN, THE PAGE WILL POPULATE.
PARTNERS ARE PEDIATRICIANS, DENTISTS, CHILD CARE CENTERS,
LIBRARIES, COMMUNITY CENTERS, THAT’S WHO WE’RE ENGAGING.
WE’RE BUILDING THOSE RELATIONSHIPS EVERY DAY.
I’LL RATTLE OFF A FEW. WE ARE PARTNERING WITH THE USDA
INCLUDING FOOD AND NUTRITION SERVICE, I HAD A SNAP QUESTION
EARLIER SO WE’RE WORKING WITH FOOD AND NUTRITION SERVICE.
WE’RE PARTNERING WITH SESAME STREET, WHICH IS ONE OF MY
FAVORITES. ALL MY PARTNERS ARE FAVORITES.
ANNIE CASEY FOUNDATION, COALITION ON HUMAN NEEDS,
FAMILY PROMISE, FEDERATION OF PEDIATRIC ORGANIZATIONS, FIRST
FOCUS, NATIONAL ASSOCIATION OF CERTIFIED PROFESSIONAL
MIDWIVES, NATIONAL ASSOCIATION FOR EDUCATION OF YOUNG CHILDREN, NATIONAL DIAPER
NETWORK AND PARTNERSHIP FOR AMERICA’S CHILDREN ARE A REALLY
GOOD EXAMPLE OF PARTNERS THAT WE’VE ENGAGED NATIONALLY.
AND I THINK JACK OR ALEX ALLUDED TO SOME PROMOTIONAL
MATERIALS THAT WE’RE DOING, SPECIFICALLY FOR IMPROVING
COUNT OF YOUNG CHILDREN. WE DO HAVE PIECES THAT ARE LIKE
THE BIBS, SIPPY CUPS, LITTLE CAPS, AND SO THOSE ARE GETTING
PRODUCED SPECIFICALLY FOR THIS EFFORT.
AND THEY WILL BE DISTRIBUTED AT EVENTS AND CONFERENCES.
THIS IS JUST A NICE VISUAL OF SOME INFO GRAPHICS THAT ARE
AVAILABLE. LET ME STEP IT UP SO WILLETTE
HAS TIME. WHAT’S COMING UP?
I THINK SOME OF MY COLLEAGUES REFERENCES CENSUS
SOLUTION, WE COLLABORATE WITH CPEP.
WE’VE DONE ABOUT 40 OVER THE PAST COUPLE YEARS AND HAVE MORE
COMING UP. WE ARE A GOOD COLLABORATORS
WITH COIL ON CREATE-A-THONS, WE’VE DONE FIVE, THOSE ARE
IDEATION MOMENTS. SO WE GET TOGETHER WITH
COMPLETE COUNT COMMITTEES OR PARTNERS AND DO SOME WORKSHOPS
TO GET IDEAS GOING. I ALSO LISTED UPCOMING EVENT
WE’RE DOING WITH USDA WITH THE NATIONAL AGRICULTURAL
STATISTICS SERVICE, THAT’S COMING UP END OF OCTOBER, AND
THAT’S A FUN ONE FOR MANY REASONS, IN PART THAT IT’S 2020
CENSUS, WORKING WITH ECON DIRECTORATE, TO GET THE WORD
OUT ABOUT 2020 CENSUS AND ALSO HELP IN THE LONGER PULL TO DO
ENTERPRISE-BASED WORK WITH NAS AROUND OUR WORK SO INTO THE
FUTURE PARTNERSHIPS ISN’T JUST A ONE AND DONE, THAT WE CAN DO
THE WORK THROUGHOUT THE DECADE. THAT’S SOME EXAMPLES OF HOW WE
ACTIVATE LOCALLY. AND THEN I’M GOING TO TURN IT
OVER TO WILLETTE. >>THANK YOU SO MUCH, ROBIN.
I’M WILLETTE ALLEN, I’M THE PROGRAM MANAGER FOR THE
COMMUNITY PARTNERSHIP AND ENGAGEMENT PROGRAM.
AGAIN, AS ROBIN INDICATED, THANK YOU FOR THE OPPORTUNITY
TO GIVE AN UPDATE ON THE PARTNERSHIP PROGRAM.
SO I’M GOING TO GO OVER — I’M GOING TO BE BRIEF, TRY TO GET
US OUT OF HERE IN THE DESIGNATED TIME SLOT.
A QUICK UPDATE ON PARTNERSHIP HIRING AND GO INTO THE PROGRESS
THAT WE’VE MADE TOWARDS SECURING PARTNERS AND THEN
DEDICATE MAJORITY OF MY TIME TO THE FOUR QUESTIONS THAT YOU
POSED PREVIOUSLY. SO LET ME GO IN AND START
TALKING ABOUT PARTNERSHIP SPECIALISTS.
WE’VE ESTABLISHED A GOAL OF 1501 PARTNERSHIP SPECIALISTS,
THIS SLIDE IS OUTDATED, DEVELOPED FRIDAY.
SINCE THEN WE’RE CLOSE TO 1300 PARTNERSHIP SPECIALISTS COMING
ON BOARD AND WORKING AS OF TODAY.
TO DATE WE’VE SELECTED MORE THAN THE — TIM MENTIONED THIS
AS WELL, MORE THAN THE ACTUAL 1500 1500 — 1501.
LET ME GIVE YOU A QUICK UPDATE. 27% ARE BILINGUAL, A
PARTICULARLY GOOD ASPECT OF THE PARTNERSHIP PROGRAM.
OF THOSE FOLKS BILINGUAL, 69 LANGUAGES SPOKEN OTHER THAN
ENGLISH, 100% OF THEM, 100% OF THEM COME FROM THE COMMUNITY
THAT THEY SERVE, THAT WAS PART OF OUR EFFORTS IN TERMS OF
RECRUITING THOSE FOLKS. 100% HAVE COMMUNITY OUTREACH
EXPERIENCE. AND 40% OF THEM HAVE ALREADY
COMPLETED ONE CENSUS SO REALLY A TREMENDOUS, TREMENDOUS GROUP OF
INDIVIDUALS. SO THIS GIVES A QUICK OVERVIEW
OF SOME OF THE LANGUAGES THEY SPEAK, FROM PORTUGUESE TO FARSI TO
SPANISH, A QUICK GLIMPSE AT PRIMARY INITIATIVES, WE HAVE
GOVERNMENT, HISPANIC, MEDIA, CONGRESSIONAL, ASIAN, HEALTH
CARE, HIGHER ED, LGBTQ, UNDERCOUNT OF YOUNG CHILDREN,
FAITH BASED, ET CETERA, ET CETERA.
WHAT WE’RE GOING TO DO IN THE NEXT MONTH OR SO REALLY IS
TRAINING THESE PARTNERSHIP SPECIALISTS.
THIS GIVES A QUICK OVERVIEW OF SOME TRAINING THESE INDIVIDUALS
WILL BE UNDERGOING. AS YOU’LL NOTE THERE’S FIS,
MEDIA, CRM, ROAM, THERE’S HGC INITIATIVES, BUILDING
RELATIONSHIPS AND CONFLICT MANAGEMENT, ET CETERA.
TO PARTNERS, TIM MENTIONED THIS, I WON’T SPEND MUCH TIME
HERE. THIS SAYS 52,000.
AS OF THIS MORNING WE’RE AT 56, 000 LOCAL PARTNERS.
THIS GIVES A QUICK OVERVIEW OF SOME OF THE ORGANIZATIONS
SEGMENTATION FOR THOSE PARTNERS, SHOWS YOU THAT MOST
OF OUR PARTNERS REALLY ARE IN HEALTH CARE AND NONPROFITS AND
BUSINESS AND FAITH BASED. SO ALTHOUGH WE’RE A LITTLE BIT
BEHIND IN TERMS OF BRINGING ON OUR FOLKS, WE’RE ACTUALLY ON
TARGET IN TERMS OF ACTIVATING OUR PARTNERS, GETTING PARTNERS
ON BOARD RATHER. ONE OTHER THING I WANT TO
MENTION IS CONGRESSIONAL INITIATIVE THAT WE HAD UNDERWAY
IN JUNE AND JULY. AS A RESULT OF THAT INITIATIVE
WE WERE ABLE TO REACH OUT TO EVERY SINGLE CONGRESSIONAL
OFFICE, AND AS A RESULT OF THAT WE SECURED 560
COMMITMENTS FROM THESE CONGRESSIONAL OFFICES.
I’M NOT GOING TO SPEND A LOT OF TIME ON THIS, IN THE INTEREST
OF TIME. I’M JUST GOING TO FLIP THROUGH
HERE AND GIVE YOU A KEY MILESTONE UPDATE.
I MENTIONED, AGAIN, THE NUMBER OF PARTNERS.
WE LAUNCHED THE CCC MAP IN JULY.
SEPTEMBER WE’RE HAVE MOST PARTNERSHIP SPECIALISTS ALREADY
ON BOARD. WE’RE GOING TO LAUNCH A
NATIONAL EVENT STRATEGY IN SEPTEMBER, I THINK ALEX OR ONE
OF THE GENTLEMEN FROM TEAM Y&R MENTIONED THIS EARLY AND
WE’RE IDENTIFIED QACs IN ANTICIPATE WE’LL RECEIVE
FUNDING FOR THAT EVENT. I AM GOING TO GO TURN IT BACK
OVER TO ROBIN TO DO THE QUESTIONS THAT YOU PROVIDED TO US PREVIOUSLY. >>THESE QUESTIONS CAME IN
BEFORE WE WERE TO COME SO WE’VE BEEN WORKING ON THEM.
SO WE’LL GO OVER THEM. HOW WILL THE USE OF SYSTEMS
SUCH AS CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND CUSTOMER
ENGAGEMENT MANAGEMENT SYSTEM IMPROVE THE EFFECTIVENESS OF
PARTNERSHIP OUTREACH TO THE HARD-TO-COUNT GROUPS?
I’LL START OFF WITH THE ANSWER AND TURN OVER TO WILLETTE.
THE CRM AND SE AMERICAS AS WE ABBREVIATE THEM IS SOMETHING
BOTH THE NATIONAL AND LOCAL PARTNERS ARE USING.
IT’S ONE SYSTEM, WHICH IS REALLY AN ADVANTAGE FOR THE
SYSTEM AND FOR US TO USE THE SYSTEM.
WE CAN SEGMENT OUR PARTNERS BY COMMUNITIES AND GEOGRAPHIES.
AND WE ARE ABLE TO TARGET MESSAGES BASED ON THAT
SEGMENTATION AND OTHER CHARACTERISTICS.
OH, I HAVE TO GIVE A LOT OF CREDIT TO THE TEAM THAT ARE
BUILDING THIS, BECAUSE ROBIN IS NOT BUILDING THIS, BUT I AM A
USER OF IT. THERE’S GREAT FUNCTIONALITY
THAT IS GETTING BUILT INTO THE SYSTEM.
WE ARE TRYING TO MAKE SURE WE’RE A STATISTICAL AGENCY,
MAKING SURE DATA QUALITY IS HIGH,
DOING DUPLICATION CHECKS, ADDRESS VERIFICATION OF
PARTNERS AND HAVE A MOBILE APP. THAT’S SUPER HELPFUL.
IN I’M AT AN EVENT I CAN PULL UP MY APP AND INPUT DATA RIGHT
ON THE PARTNER I JUST ENGAGED. SO THANK YOU TO THE TEAM WHO IS
BUILDING THAT. AND THEN SEM IS BEING USED AS
WELL, AND IT IS AN ON-DEMAND SYSTEM THAT CAN DO REPORTS.
AND SO YOU’LL SEE PROBABLY SEM REFERENCED
MORE AND MORE AS WE GO FORWARD, OPERATION CENTER AND EXECUTIVE
TEAM WITH GETTING REPORTS OUT OF SEM AS WELL.
THAT’S MY COMPONENT OF THAT PART OF THE QUESTION.
I’M GOING TO TURN IT TO WILLETTE.
>>IN ADDITION TO ROBIN INDICATED THAT NOT ONLY DOES
NPP UTILIZE CRM BUT ALSO LOCAL PARTNERSHIP TEAM AS WELL.
THAT’S WHAT MAKES THIS EFFECTIVE IN TERMS OF ONE
PARTNERSHIP PROGRAM. IN ADDITION TO CRM AND SEM
PARTNERSHIP SPECIALISTS USE RESPONSE OUTREACH AREA ROAD
MAP, KNOWN AS ROAM TOOL TO ACCOMPLISH THEIR OUTREACH
EFFORTS, THE PARTNERSHIP SPECIALISTS UTILIZE ROAM TO
ACQUIRE DATA WHICH INFORMS OUTREACH PLANS, WHERE THEY ARE
GOING TO GO, WHAT IS CRITICAL FOR US IT HE LOCAL LEVEL IS
THAT WE GET THE RIGHT PARTNERS AND WE GET THEM IN THE RIGHT
PLACE. AND WE DO THIS UTILIZING ROAM,
AND OF COURSE THE PRIMARY DATA CRITICAL ELEMENT IS THE LOW
RESPONSE CORE. WE WANT TO MAKE SURE WE’RE
GETTING PARTNERS IN PLACES WHERE THEY HAD LOW RESPONSE SCORES.
>>I MEANT TO GIVE A GOOD EXAMPLE HOW IT IS USED.
BOYS AND GIRLS CLUB, A NATIONAL PARTNER, THANK YOU VERY MUCH,
BOYS AND GIRLS CLUBS, DOING SOME GREAT WORK AND JUST DID A
BLOG THIS WEEK, HELPING WITH HIRING, SO THAT’S THE TYPE OF
WORK OUR PARTNER IS DOING. THAT’S AT THE NATIONAL LEFT.
THERE ARE BOYS AND GIRLS CLUBS ACROSS THE COUNTRY, SO HOW DOES
WILLETTE’S SIDE OF THE WORK ENGAGE IN THAT?
AND SO CRM IS A PLACE WE DO THAT WORK.
MY TEAM HAS INPUT BOYS AND GIRLS CLUB COMMITMENTS THAT
HAVE COME FROM THE NATIONAL LEVEL, INCLUDING THE MOU IN
THIS INSTANCE, AND THE LOCAL FOLKS CAN GO INTO CRM AND SAY,
OH, BOYS AND GIRLS CLUB SUGGESTED THEY CAN DO THESE
COMMITMENTS SO THEY WALK IN AND DO ENGAGEMENT BASED ON THAT, A
WONDERFUL HANDOFF FOR CRM AND FLOWS THE OTHER WAY AS WELL.
SO WE HAVE ONE OF OUR EXECUTIVES DO A BIG MEETING
WITH THE FAITH LEADER OUT WEST, EARLIER THIS SPRING AND
LEVERAGE TO TALK TO DENOMINATION LEADERSHIP HERE
AND PULLED THAT INFORMATION UP AND USED THAT RELATIONSHIP THAT
WAS DONE LOCALLY TO THEN TRANSLATE INTO A NATIONAL
ENGAGEMENT. CRM WORKS QUITE WELL AND THOSE
ARE SOME GOOD EXAMPLES. LET’S MOVE TO THE SECOND
QUESTION, THIS IS YOURS, WILLETTE.
>>SO THE SECOND QUESTION IS, WILL PARTNERSHIP SPECIALISTS BE
EMPOWERED TO MONITOR LOCAL SOCIAL MEDIA?
AND BE ABLE TO RESPOND TO LOCAL COMMUNICATION CRISES?
SO SOCIAL MEDIAS MANAGED AT THE HEADQUARTER LEVEL LIKE MEDIA
ISSUES IN TERMS OF PIO, INPUT AND INSIGHT FROM THE REGION.
THEY WILL NOT HAVE THE ABILITY, CAPABILITY, TO ACTUALLY
RESPOND. THEY WILL NOT HAVE SOCIAL MEDIA
ACCOUNTS EITHER. THIS INTEGRATED EFFORT WOULD
ALLOW US TO QUICKLY IDENTIFY, RESPOND AND MITIGATE ANY
DIGITAL POST SIGNIFYING A POTENTIAL PROBLEM.
WE TALKED ABOUT THAT EARLIER WITH TEAM Y&R.
ANOTHER MONITORING AND CUSTOMER CARE — SOCIAL MEDIA
MONITORING, SOCIAL CUSTOMER CARE IS CENTRALIZEED AT , THERE WILL
BE ACCESS TO DAILY REPORTS. SPRINKLER IS THE PLATFORM TO
HEAR SOCIAL MEDIA CONVERSATIONS HAPPENING.
PARTNERSHIP SPECIALISTS AGAIN WILL NOT HAVE SOCIAL MEDIA
ACCOUNTS AND ACCESS TO THE TOOLS, THEY WILL HAVE ACCESS TO
THE REPORTS WHICH THE TOOLS WILL GENERATE.
SO IN ADDITION, OUR MEDIA AND PARTNERSHIP SPECIALISTS ALSO
ARE ABLE TO VIEW THE LOCAL PARTNER SOCIAL MEDIA POST AND
INTERACTION WITH NATIONAL CENSUS BUREAU SOCIAL MEDIA
ACCOUNT AND FLAG ANY POTENTIAL ISSUES TO OUR NATIONAL
COMMUNICATION TEAM. AND I THINK THAT’S IT FOR
QUESTIONS ON SOCIAL MEDIA. >>OUR THIRD QUESTION THAT CAME
IN FOR BOTH COMMUNICATIONS AND PARTNERSHIP PROGRAMS, WHAT
LEADING INDICATORS THROUGH 2019 AND EARLY 2020 WOULD SIGNAL
NEED TO ALLOCATE RESOURCES INCLUDING STAFF TEAM WHERE EVIDENCE SHOWS
LAGGING RESPONSE? >>I CAN START WITH THAT.
PRIOR TO HAVING DETAILED RESPONSE DATA, BEING AVAILABLE,
OUR PARTNERS CONTINUE TO BE THE TRUSTED LOCAL RESOURCES TO
REACH HARD-TO-COUNT POPULATIONS.
WE’RE GOING TO LISTEN, TALKING TO PARTERS IN ON REGULAR BASIS,
SO THAT THEY WILL INFORM US IN TERMS OF WHAT’S GOING ON IN THE
COMMUNITY. 2020 CENSUS PARTNERSHIP
SPECIALISTS ARE WORKING NOW WITH LOCAL ARE WORKING NOW, GEARED TO
HARD-TO-COUNT SUMP AS HOMELESS AND YOUNG CHILDREN,
PARTNERSHIPS ARE ABLE TO HEAR, ADDRESS CHALLENGES PERTAINING
TO LOWER RESPONSE THROUGH THE USE OF ROAM, OUR PARTNERSHIP
SPECIALISTS ARE TARGETING PARTNERSHIPS AND IDENTIFYING
HARD TO SURVEY AREAS TO HELP IMPROVE RESPONSE RATES AND
SERVE AS INITIAL INDICATOR FOR AREAS THAT COULD HAVE LAGGING
RESPONSE RATE. >>I JUST ADD, SO YOU’VE HEARD
AN AWFUL LOT ABOUT THE INTEGRATED COMMUNICATIONS
CAMPAIGN, SO THAT’S THE INTENT. SO NATIONAL PARTNERSHIP IS PART
OF COMMUNICATIONS, AND SO WE ARE EMBEDDED INTO THE WORK AND
SO WE WILL BE PART OF THAT EFFORT.
SO IF ALI AND STEPHEN AND BURTON SAY WE NEED TO DO THIS
WITH PARTNERS, WE DO HAVE THOSE TOOLS TO BE ABLE TO DO SOME
FOCUSED WORK AND SO THAT’S THE GREAT INTENT OF THE INTEGRATED
COMMUNICATION CAMPAIGN WE HEARD ABOUT EARLIER, AND THE
WONDERFUL WORK THAT MARIA AND TEAM HAVE BEEN DOING.
AND WE WERE GOING TO CLOSE WITH THE LAST QUESTION WHICH WE’VE
DONE SOME DECENT CONTENT ON BUT WILLETTE WAS GOING TO ADD A FEW
THINGS. >>I WILL START BY SAYING AS
ONE OF THE FASTEST GROWING HARD-TO-COUNT COMMUNITIES,
UNDERCOUNT OF YOUNG CHILDREN IS OF PARTICULAR CONCERN DURING
THIS DECENNIAL. CONSEQUENTLY WE’VE TAKEN
SPECIFIC MEASURES TO ENSURE ALL PARTNERSHIP SPECIALISTS RECEIVE
TRAINING IN THIS INITIATIVE. WE’VE ENGAGED PARTNERS IN
COMPLETE COUNT COMMITTEES AND SUBCOMMITTEES AND THEY HAVE
MADE THIS A CENTRAL FOCUS AS WELL OF THEIRS.
WE ALSO HAVE HELD PARTNER SUMMITS IN MANY OF OUR REGIONS,
THIS IS BRINGING NOT ONLY PARTNERS TOGETHER BUT PARTNERS
THAT THEN BECOME AMBASSADORS AND THEY UTILIZE THEIR NETWORKS
TO ACTUALLY BRING IN OTHER PARTNERS AS WELL.
SO THEY GO AND CARRY THAT MESSAGE FORWARD.
SO THROUGH OUR PARTNER SUMMITS AND CREATE-A-THONS WHICH ROBIN
MENTIONED BRIEFLY WITH FOCUS ON THIS COMMUNITY, AS PART OF OUR
NATIONAL EVENT STRATEGY WE’LL HAVE A 2020 EVENT SPECIFIC TO
THE UNDERCOUNT OF YOUNG CHILDREN.
>>SO A COUPLE THINGS I DID WANT TO MENTION TOO IS WE
ALREADY TALKED ABOUT THE GREAT PARTNERSHIP WITH KIDS COUNT AND
WE’RE GOING TO HAVE A KICKOFF EVENT PLANNED FOR FEBRUARY
2020, FOR THE UNDERCOUNT OF YOUNG CHILDREN INITIATIVE,
WORKING AT THE LOCAL LEVEL, A GREAT PARTNERSHIP WITH THE
CLEVELAND CLINIC, AND WHAT WE’RE GOING TO DO IS LEVERAGE
SOME INITIATIVES THEY ALREADY HAVE IN PLACE AND JUST LIST
SOME OF THESE, BECAUSE THEY ARE SPECIFIC TO THIS PARTICULAR
COMMUNITY. THEY HAVE A BOOT CAMP FOR NEW
DADS, INFANT AND TODDLER CPR, GRANDPARENTING, A CAN HE POP
— A KEY POPULATION. GRANDPARENTING FOR THE NEW
MILLENIUM, BABY BASICS HANDS ON, CARING FOR A CAREGIVER,
THIS IS YOGA AND PAINTING FOR GUARDIANS, THEY HAVE MAJOR
INITIATIVES IN PLACE, CLEVELAND CLINIC, WE WANT TO COME ON
BOARD AND LOCAL LEVEL AND PARTICIPATE IN THOSE EVENTS.
ADDITIONALLY DALLAS IS WORKING WITH FREE CLINICS IN TEXAS TO
PARTICIPATE IN EVENT DESIGN FOR YOUNG CHILDREN TO OBTAIN
VACCINATIONS, IN GEORGIA WE’RE WORKING WITH VOICES FOR
GEORGIA’S CHILDREN, TO HOST A CHILDREN’S DAY AT THE GEORGIA
CAPITAL TO HIGHLIGHT THE IMPORTANCE OF COUNTING YOUNG
CHILDREN. WE’VE ALSO PARTNERED WITH
PASTOR JOHN GRAY, LEADER OF A 15,000 HAD BEEN MEN CHURCH IN
GREENVILLE, SOUTH CAROLINA, TO HOST A FAMILY DAY FESTIVAL IN
JUNE. WE’VE ALSO WORKED, WE’VE GOT A
TREMENDOUS AMOUNT OF RESPONSE AND FEEDBACK FROM THE
FAITH-BASED COMMUNITY, TAKELY AS RELATES TO THIS
HARD-TO-COUNT POPULATION, SO WITH BISHOP REGINALD JACKSON,
LEADER IN THE AFRICAN METHODIST EPISCOPAL CHURCH, LAID OUT A
ROADMAP INVOLVING FAITH-BASED AND CENSUS OUTREACH, BISHOP
JACKSON ASKED MORE THAN 500 A. M.E. CHURCHES TO CREATE CCCs
WITH A SPECIFIC FOCUS THAT HAS A SPECIFIC FOCUS ON UNDERCOUNT
OF YOUNG CHILDREN. I COULD GO ON BUT IN THE
INTEREST OF TIME I WILL CLOSE THERE AND I THINK THAT’S IT.
I’LL TURN IT BACK OVER TO MR. WRIGHT.
>>DID WE HAVE SOME QUESTIONS?
YEAH, MARIO? >>THANKS, ALLISON.
THANKS, GUYS. A WONDERFUL PRESENTATION.
A COUPLE QUESTIONS. THIS IS PERHAPS FOR THE
PREVIOUS GROUP BUT IN TERMS OF THE STATISTICS AND SCHOOL
PROGRAM, I UNDERSTAND MATERIALS WILL BE DISTRIBUTED TO SCHOOLS,
SPECIFICALLY TO PUBLIC SCHOOLS, WILL THEY ALSO BE DISTRIBUTED TO PRIVATE SCHOOLS?>>IS ANOTHER TASK ORDER BUT I
SIT ON A LOT OF WORK GROUPS AND THEY ARE MAILING TO ALL
SCHOOLS. SO BOTH PUBLIC AND PAROCHIAL
AND PRIVATE SCHOOLS. >>AND HOW ARE THEY GATHERING A
LIST OF PRIVATE SCHOOLS? >>I DON’T KNOW IF VICKIE IS
HERE OR JACK OR ALEX, OR WE CAN TAKE THE QUESTION BACK?
OKAY, WE’LL TAKE THE QUESTION BACK.
>>YEAH, YEAH. GREAT.
THAT WAS MY FIRST QUESTION. SECOND OF ALL, LOOKING AT YOUR
SLIDES, SLIDE 79, ON SPECIALIST INITIATIVES, I WAS CONFUSED
MAYBE YOU COULD HELP ME FIGURE IT OUT.
THE LAST ONE DEDICATED TO LGBTQ COMMUNITIES, YOU PASSED IT.
THE CHART. THAT ONE, YES.
THE LOWEST BAR THERE, RED BAR FOR THE LGBTQ INITIATIVES, DOES
THAT MEAN THAT THERE WILL ONLY BE INITIATIVES IN DALLAS?
OKAY. >>MY APOLOGIES.
WILLETTE ALLEN. ABSOLUTELY NOT.
THIS IS A GRAPHICAL REPRESENTATION OF REALLY TO SAY
IN CENSUS TERMS, THE WORK LOAD, IF YOU WILL.
SO AS I MENTIONED, THESE FOLKS COME FROM VARIOUS DIFFERENT
COMMUNITIES. ONE THING I SAID IN MY
PRESENTATION IS THAT THE BEAUTY OF THIS TREMENDOUSLY SKILLED
STAFF IS THAT THEY HAD MULTIPLE AREAS OF EXPERTISE, SO YOU LOOK
AT THE VERY TOP, YOU’LL SEE 117, AND I CAN’T TELL EXACTLY
THE COLOR BUT I BELIEVE THAT’S REFLECTIVE OF ATLANTA.
CLEARLY ATLANTA DOES NOT HAVE 117 PARTNERSHIP SPECIALISTS
DEDICATED TO GENERAL. WHAT THAT’S MEANT TO DEPICT IS
THAT IN THAT 117, MOST OF THEM HAVE TWO OR MORE, IN MANY
INSTANCES THEY ARE COVERING LGBTQ AND ALSO THE BLACK
COMMUNITY AND ALSO FAITH BASED, ET CETERA, ET CETERA.
>>THESE ARE INITIATIVES, THESE AREN’T PEOPLE, COMPLETELY
AGREED. BUT THE LOWEST BAR, THIS IS AN
EXAMPLE, WOULD SUGGEST TO ME IT’S ONLY TAKING PLACE IN THE
DENVER, DALLAS OFFICE. THIS NEEDS TO BE UPDATED ONCE
INITIATIVES GET GOING? >>YES, CORRECT STATEMENT.
>>THANK YOU. WONDERFUL.
AND THEN ON SLIDE 71, THE ISSUE OF UNDERCOUNT OF YOUNG
CHILDREN, THIS IS SORT OF A DEEP QUESTION FROM BOTH
OPERATIONAL COMMUNICATIONS PARTNERSHIP SIDE, BUT YOU KNOW,
THE CENSUS BUREAU MAY WANT TO ASK ITSELF THE QUESTION, WHEN
IT HAS ONE OF THESE CHILDREN THAT LIVES BETWEEN THESE TWO
HOUSEHOLDS AND DOESN’T REALLY KNOW WHERE HE OR SHE LIVES AND
THE PARENTS DON’T THINK THE OTHER ONE IS GOING TO RESPOND,
AND THEN NOBODY RESPONDS, AND THEN THERE’S AN UNDERCOUNT, IN
THIS SORT OF SCENARIO DOES THE CENSUS BUREAU PREFER AN
OVERCOUNT, DOUBLE QUESTIONNAIRE WITH THE SAME CHILD, OVER A
SITUATION WHERE NOBODY RESPONDS?
RIGHT? I WOULD THINK THAT WE WOULD,
BECAUSE IF WE HAVE AN OVERCOUNT WE CAN JUST, YOU KNOW,
ELIMINATE ONE OF THE TWO. AND IT SEEMS TO ME THAT OUR
MESSAGING AND OUR GUIDANCE SHOULD PERHAPS REFLECT THAT
PREFERENCE AND THAT IT MAY — CHANGING THAT MESSAGE MAY BE
REALLY IMPORTANT FOR GETTING THE UNDERCOUNT OF YOUNG
CHILDREN TO DISAPPEAR. >>WE’RE WORKING ON A MORE
OFFICIAL ANSWER ON THIS, BUT IN ANY INSTANCE, WHERE WE THINK
SOMEONE IN THE HOUSEHOLD HAS NOT RESPONDED WE ASK THAT THE
PERSON RESPOND FOR THE ENTIRE HOUSEHOLD.
AND THAT MAY MEAN WE GET MULTIPLE RESPONSES FOR THE SAME
HOUSEHOLD BUT WE WOULD RATHER HAVE THAT THAN MISS A HOUSEHOLD
AND WE BELIEVE WE’VE GOT THE SPOFRPBS RESPONSE PROCESSING. MARC MACRO
RESPONSIBLE FOR CRAFTING BUT TRUSTED VOICES ARE IMPORTANT TO
MISINFORMATION.>>HI, THIS IS ROE — ROCHELLE WINKLER IN COUNTING
CHILDREN IN MULTIPLE HOUSEHOLDS THE SOUNDS LIKE THE IDEA WOULD
BE TO GO AHEAD AND COUNT THEM TWICE AND IT MADE ME THINK ABOUT
THE ONLINE SYSTEM AND ENTERING THE ADDRESS AND I’M WONDERING IF
WHEN SOMEBODY RESPONDS ONLINE AND ENTERS THEIR ADDRESS, CAN
THE SAME ADDRESS BE ENTERED TWICE OR MULTIPLE TIMES?
WILL THE SYSTEM ALLOW FOR THAT AND IF SO HOW WILL THE RECORDS
BE HANDLED I IMAGINE THERE’S POSSIBILITY FOR DUPLICATES AND
IF THERE’S A BASEMENT APARTMENT OR SOMETHING LIKE THAT.
>>THE SYSTEM WILL ALLOW A SAME ADDRESS TO BE ENTERED MORE THAN
ONE TIME. WE HAVE REALLY THOROUGH BACK END
SYSTEMS THOUGH TO LOOK AT THE CONTENT OF THAT ENTRY ON THE
ADDRESS AND THE PEOPLE ENTERED ON THE ADDRESS COMPARED TO OTHER
CENSUS REPORT AND BE ABLE TO UNDUPLICATE TRUE DUPLICATES BUT
WHEN IT’S MULTIPLE FAMILIES FROM THE SAME ADDRESS WE WANTED TO
MAKE SURE WE GAVE PEOPLE THE OPPORTUNITY TO ENTER IT IN THOSE
CIRCUMSTANCES. SO YES, THEY CAN DO THAT.
>> GREAT, THANK YOU.
>>KEN SIMONSON. THIS RELATES TO THE COMMITTEE’S
QUESTION THREE BUT IT’S REALLY FOR AL FONTENOT AND DIRECTOR AND
IF YOU ENCOUNTER A SITUATION WHERE YOU’RE SEEING INADEQUATE
RESPONSE FROM A SPECIFIC DEMOGRAPHIC AREA OR GEOGRAPHIC
AREA DO YOU FEEL HAVE YOU A PROCESS IN PLACE FOR IDENTIFYING
THE BEST WAY TO UP THAT RESPONSE?
IS IT TO GO THROUGH THE PARTNERSHIPS THROUGH TEAM Y & R
OR OTHER COMMUNICATIONS VEHICLES OR PUT INNING MORE PEOPLE TO GO
OUT INTO THE FIELD?>>ONE OF THE THINGS THAT
SOMEONE MENTIONED EARLIER IS WE HAVE A FUSION CENTER.
WE MEET AS A SENIOR MANAGEMENT TEAM ON A DAILY BASIS AT THE END
OF THE DAY AT THE FUSION CENTER. WE LOOK AT THE DYNAMICS OF
WHAT’S GOING ON IN THE OPERATION ACROSS THE BOARD.
IF WE SEE SOMETHING LIKE THAT AT THAT TIME WE CAN COLLABORATE ON
WHAT WE FEEL IS THE BEST OPTION. EVERY ONE OF THE MAJOR
DIRECTORATES IS INVOLVED IN THE MEETING AND DAILY STAND UP TO
TRY TO DETERMINE WHAT ACTS KNEELED TO BE TAKEN.
WE CAN SAY LET’S PUT MORE PARTNERSHIP FOCUS THERE OR SEE
IF WE CAN DO MORE OF THE DIRECTED DIGITAL ADVERTISING IN
THAT AREA OR WE KNOW WHAT OUR STAFFING IS COLLECTING DATA.
WE CAN WORK WITH PHIL AND SAY WE NEED TO FOCUS MORE PEOPLE TO
KNOCK ON DOORS THANE AREA AND WE’RE LOOKING AT THAT KIND OF
DYNAMIC ON A DAILY BASIS. THE FUSION CENTER HAS SUBJECT
MATTER EXPERTS FROM I.T., FROM FIELD FROM DECENNIAL AND FROM
OUR TECHNICAL INTEGRATOR ALL WORK TOGETHER TO LOOK AT
SECURITY ISSUES, TO LOOK AT TRENDS AND TO COMBINE THAT TO
REPORT UP TO MANAGEMENT WHEN WE COME DOWN ON A DAILY BASIS OF
AREAS WE NEED AND THEY ACT AS A FOCUS POINT TO LOOK AT THE
INPUTS COMING FROM ALL THOSE DIFFERENT DIRECTIONS.
AND THEN WE AS MANAGEMENT CAN ACT ON THEM AT OUR DAILY
MEETING. WHEN WE GET IN THE OPERATION
LIKE THIS, IT’S A CONSTANT DAILY COLLABORATION ACROSS THE
MANAGEMENT.>>GREAT.
JUST WHAT I WAS HOPING TO HEAR.
>>JOE WHITLEY. ONE FINAL OBSERVATION AND MORE GENERIC IN
FOREIGN ACTORS AND CENSUS SIMILAR TO ELECTIONS.
I’M GUESSING THERE’S PLENTY OF COLLABORATION WITH LAW
ENFORCEMENT AND INTELLIGENCE COMMUNITY TO MAKE SURE THAT’S
BEING THOUGHT ABOUT, CORRECT?>>YES.
PART OF OUR CYBER SECURITY EFFORTS WORK WITH
THE TOP CYBER AGENCIES IN THE GOVERNMENT TO COLLABORATE ON
STRATEGY TO ENSURE WE PROTECT THE CENSUS FROM INTRUSION OR
DISRUPTION FROM FOREIGN ACTORS. WE’VE HAD TOP SECRET MEETINGS
WHERE WE AS A GROUP HAD TO GO SIT IN THEIR FACILITY AND
DISCUSS WHERE THEY SEE THREATS COMING FROM AND HOW THEY’RE
LOOKING TOLOOKING TO COUNTER THOSE THREATS AND ADAPT THAT IN
OUR PROGRAM AND WORK WITH PRIVATE SECTOR COMPANIES IN
TERMS OF WHAT THEY CAN DO TO COUNTER THREATS TO THE
OPERATION. I WAS LOOKING BUT DIDN’T SEE OUR
CIO BECAUSE HE IS INTIMATELY INVOLVED WITH A DAY TO DAY BASIS
ON DEVELOPING THE PLAN TO PROTECT THE CENSUS FROM
INTRUSION AND DISRUPTION.>>I WOULD JUST ADD TO THAT THAT
IT’S IMPORTANT TO REMEMBER THAT ALL THESE ORGANIZATIONS THAT ARE
HELPING US HAVE NO ACCESS TO ANY CONFIDENTIAL CENSUS INFORMATION.>>EVERYONE?
SO WHAT SHOULD WE TO ABOUT LAUNCH, TOMMY?
>>– LUNCH, TOMMY.>>THANK YOU, WILLETTE AND
ROBIN. WE SHOULD EAT DURING LUNCH.
I SEE JENNIFER HERE AND LET’S COME BACK AT 1:05.
THAT’S ABOUT 25 MINUTES TO GRAB A LUNCH.
JENNIFER WILL START TALKING AT 1:05.
IS THAT OKAY? SHE SAYS YES.
UP IN I THINK WITHIN A SECOND OR TWO
OF STARTING. I DETECT ONE MEMBER OF THE
COMMITTEE NOT YET HERE.
WELL, TWO. SO NOW ONLY ONE BUT OKAY.
LET’S PROCEED. AM I GOING TO BE IN REAL TROUBLE
IF WE PROCEED? JACK SAYS NO. THANK YOU VERY MUCH FOR COMING
BACK. WE’LL NOW HEAR FROM JENNIFER
REICHERT ON THE 2020 CENSUS PROGRAMS FOR EVALUATION.
>>GOOD AFTERNOON. I APPRECIATE THE OPPORTUNITY TO
COME AND TALK ABOUT SOME OF THE RESEARCH WE’RE PLANNING TO DO
DURING THE 2020 CENSUS. I WANT IT START OFF BY SAYING
I’LL GIVE A BRIEF OVERVIEW OF THE DIFFERENT STUDIES INCLUDED
WITHIN THE CPEX PROGRAM. THERE’S LOTS OF DETAILS
AVAILABLE IN THE FULL STUDY PLAN SHOULD YOU BE INTERESTED WE CAN
PROVIDE THOSE. I’M PERSONALLY NOT A SUBJECT
MATTER EXPERT ON EVERY STUDY BUT THERE’S VARIOUS IN THE AUDIENCE
SO WE MAY BE ABLE TO ANSWER SOME DETAILED QUESTION BUT WE’LL LOOK
TO THE STUDY PLAN TO PROVIDE MOST THE DETAILS.
OKAY, SO JUST A LITTLE BIT OF HISTORY.
I THINK MOST PEOPLE ARE AWARE WE HAVE A LONG HISTORY OF DOING
PROGRAMS LEAD BACK TO 1950. THE OBJECTIVE OF THE PROGRAM IS
GENERALLY VERY CONSISTENT ACROSS THE DECADES.
WE WANT TO EVALUATE HOW WELL WE DID IN THE CURRENT CENSUS AND
TEST METHODS AND IDEAS LEADING TOWARDS THE NEXT RESEARCH PHASE
IN THE NEXT DECADE AND CENSUS. WE ARE LOOKING AT HOW WE’RE
DOING IN 2020 AND TESTING THINGS HOW WE INFORM HOW WE DO THE
CENSUS IN 2030. THAT’S THE CPEX PROGRAM.
WE HAVE GENERALLY FOUR STUDIES. THE EXPERIMENTS WHICH TEND TO BE
STUDIES OF NEW METHODS OR NEW TOOLS OR WAYS OF DOING
PARTICULAR CENSUS OPERATIONS. THEY TEND TO BE DESIGNED TO USE
RANDOM TREATMENT GROUPS AND WE COMPARE WHATEVER THE METRIC OF
INTEREST IS BETWEEN TREATMENTS AND CONTROLS AND THEN WE HAVE
EVALUATIONS WHICH TEND TO BE MOSTLY EVALUATIONS OF HOW WE DID
SOMETHING IN 2020. SOMETIMES WE’LL DO SOME EXTRA
DATA COLLECTION TO LEARN SOMETHING MORE ABOUT WHAT
HAPPENED IN THE OPERATION OR IN A PARTICULAR PROGRAM BUT IN A
SENSE THEY’RE LOOKING AT WHAT WE DID IN 2020 OPPOSED TO LOOKING
FORWARD WHERE WE ARE IN THE EXPERIMENT.
IN ADDITION WE HAVE A BROAD SET OF WHAT WE CALL OPERATIONAL
ASSESSMENT. NOR OF MORE INTERNAL PRODUCTS IN
THE BUREAU AND VALUABLE AND CONTAIN INFORMATION.
WE DO THEM FOR ALL OPERATIONS AND WE’LL TALK ABOUT THEM TOWARD
THE END OF THE PRESENTATION BUT THEY’RE THE SOURCE OF
DOCUMENTATION FOR WORKLOADS AND COST AND PRODUCTION RATES AND
STUFF THAT TELLS US HOW A PARTICULAR OPERATION WENT ACROSS
THE COURSE OF THE CENSUS. AND THE FOURTH CATEGORY ARE
QUALITY CONTROL PROFILES.
THESE DOCUMENT WHAT WAS IN PLACE FOR THE MAJOR CENSUS OPERATIONS
AND TALK ABOUT THINGS THAT PASSED AND FAILED AND WHAT
ACTIONS WERE TAKEN. FOR 2020 FOR ALL THE FOUR
CATEGORIES YOU’LL SEE SOME NUMBERS AS TO WHAT OUR PROGRAM
HAS IN SCOPE. THREE EXPERIMENTS AND SEVEN
EVALUATIONS. 51 OPERATIONAL ASSESSMENTS
COVERING NEARLY ALL THE 35 OFFICIAL OPERATION FOR THE 2020
CENSUS. SINCE 51 IS GREATER THEN 35 SOME
HAVE MULTIPLE ASSESSMENTS AN FIVE QUALITY CONTROL PROFILES
WE’LL BE CONDUCTING. WE HAVE A HANDFUL OF EVALUATIONS
CURRENTLY BEING VETTED AND APPROVED FOR THE CPEX PROGRAM
RELATED TO THE COMMUNICATIONS PROGRAM.
I DON’T HAVE THE DETAILS ABOUT THOSE TODAY BECAUSE THEY’RE
STILL BEING REVIEWED AND APPROVED BUT THEY’LL ALL BE
FOCUSSED ON TRYING TO EVALUATE THE COMMUNICATIONS PROGRAM AND
WILL BE ADDED TO THE CPEX SCOPE. HERE’S OUR THREE EXPERIMENTS.
I WON’T READ THROUGH THE TITLES. WE’LL WALK THROUGH EACH
INDIVIDUALLY. THE FIRST ONE IS EXTENDING THE
CENSUS ENVIRONMENT TO THE MAILING MATERIALS.
WE’RE TRYING TO SEE IF WE CAN IMPROVE SELF-RESPONSE AND
PARTICIPATION IN THE CENSUS BY TAKING ADVANTAGE AND EMBEDDING
THAT UNIQUE DECENNIAL ENVIRONMENT INTO OUR MAIL
STRATEGY. SO THE ADVERTISEMENTS AND
AWARENESS AROUND THE CENSUS. SO WE HAVE THREE TREATMENTS IN
THIS EXPERIMENT WHICH ARE LISTED HERE.
THE FIRST IS A PANEL OF HOUSEHOLDS AND GEOGRAPHIC AREAS
THAT ARE GOING TO RECEIVE WHAT WE CALL A WEARABLE, NON MONETARY INSERT.
A STICKER. THEY SAY I COUNT.
THEY’RE IN THE POPULAR CENSUS BLUE COLOR IN ENGLISH AND
SPANISH. THESE RESPONDENTS WILL RECEIVE A
SHEET OF THESE STICKERS IN THE INITIAL MAILING AND THE IDEA IS
MAYBE THE CHILDREN WILL WEAR THE STICKERS TO SCHOOL AND SPREAD
AWARENESS OR WEAR THEM AROUND THE COMMUNITY GROCERY STORE,
WHATEVER THEY MIGHT DO. LIKE WHEN YOU VOTE AND GET YOUR
I VOTED STICKER AND EVERYBODY WEARS THEM TO MAKE EVERYBODY
FEEL BAD THAT DIDN’T VOTE. WE WANT TO SEE IF WE CAN BUILD
THAT PARTICIPATION IN THE CENSUS.
WE HAVE A PANEL THAT WILL RECEIVE MAIL MATERIALS
REFLECTIVE OF THE COMMUNICATIONS CAMPAIGN.
WE’LL EMBED IMAGES AND MESSAGES PEOPLE MIGHT BE SEEING ON THEIR
TELEVISIONS OR FACEBOOK PAGE AND BILLBOARDS TO HELP THEM MAKE
THAT CONNECTION WITH THE MESSAGING AND IMAGEING THEY’RE
SEEING IN THE COMMUNICATIONS CAMPAIGN WITH THE MATERIALS THEY
RECEIVE IN THE MAIL AND SEE IF IT HELPS MAKE THAT CONNECTION
AND GARNER MORE PARTICIPATION. AND THEN THE FINAL PANEL IS OUR
EVERY DOOR DIRECT MAILER. IT WILL BE MAILED OUT TO ENTIRE
CARRIER ROUTES WHERE A POSTAL CARRIER MAY WALK THROUGH AND A
GEOGRAPHIC BASED SAMPLE AND EVERY HOUSEHOLD IN THOSE AREAS
WILL RECEIVE A POST CARD ON CENSUS DAY.
THAT LAST KICK TO REMIND THEM IT’S CENSUS DAY, GO ONLINE AND
RESPOND. IT’S NOT ADDRESSED TO ANY
PARTICULAR HOUSEHOLD BUT EVERY HOUSEHOLD IN A PARTICULAR
CARRIER ROUTE AND THE LAST MINUTE REMINDER TO GET EVERYBODY
TO RESPOND ON CENSUS DAY. ALL THOSE ARE IN AN EFFORT TO
BOOST THE SELF-RESPONSE.
THE NEXT EXPERIMENT IS CALLED OPTIMIZATION OF SELF-RESPONSE.
SO WE HAD ONE MAJOR INNOVATIONS IN
OUR RESEARCH AREAS LEADING UP TO 2020.
ONE WAS OPTIMIZATION OF SELF-RESPONSE.
THIS EXPERIMENT IS DESIGNED TO SEE HOW WELL DID WE DO WITH THAT
PARTICULAR INNOVATION AREA. OBVIOUSLY THE BIGGEST INNOVATION
FOR SELF-RESPONSE WAS THE INTRODUCTION OF THE INTERNET
SELF-RESPONSE OPTION WE HAVE FOR THE FIRST TIME BUT THERE WERE
SMALLER COMPONENTS WE HAVE TO LOOK AT AND HAVE TO UNDERSTAND
THE NET IMPACTS OF ALL THE INNOVATIONS WE IMPLEMENTED FOR
2020 TO BOOST SELF-RESPONSE. THE FIRST TWO BULLETS HERE UNDER
OUR TREATMENTS ARE RELATED AND THEY’RE MEANT TO KIND OF CAPTURE
THE EFFECT OF WHAT CHANGES WE MADE FOR 2020 AND IN PARTICULAR
THE INTERNET RESPONSE OPTION. SO THE FIRST PANEL WE’RE GOING
TO LOOK AT A PANEL OF HOUSEHOLDS THAT’S GOING TO RECEIVE THE 2010
MAIL STRATEGY. WHAT’S THAT MEAN?
I DON’T KNOW IF PEOPLE REMEMBER IN 2010 PEOPLE HAD A SET OF MAIL
AND EVERYBODY GOT SOMETHING SAYING WE’LL SEND YOU SOMETHING
ABOUT THE CENSUS SOON SO STAY TUNED AND THERE WAS NO MENTION
OF ANY KIND OF INTERNET RESPONSE OPTION.
SO THIS PANEL IS GOING TRY TO REPEAT THAT STRATEGY.
WE’LL HAVE ALL THE SAME MAIL PIECES AS 2010 AND WILL CHANGE
ALL THE REQUIRED THINGS. WE’RE NOT GOING TO CALL IT THE
2010 CENSUS BUT IT WILL BE ON THE SAME SCHEDULE AND 2020
QUESTIONNAIRE. THE CONTENT WILL BE THE SAME AND
ALL THE MATERIALS WILL HAVE NO MENTION OF THE INTERNET RESPONSE
OPTION. WE’LL MAKE IT LOOK LIKE 2010
WITH THE 2020 CONSENT AND NOT GOING TO TELL ANYBODY ABOUT THE
INTERNET RESPONSE OPTION. SHOULD THEY FIND OUT THEIR I.D.
WILL STILL BE ON THEIR MAILING AND CAN STILL GO TO THE INTERNET
AND RESPOND WE’RE JUST NOT GOING TO GIVE THEM THE INSTRUCTIONS.
THE SECOND PANEL IS SIMILAR BUT HERE WE’RE TRYING TO TEASE OUT
THE INTERNET OPTION. THEY’LL GET THE FULL 2020 MAIL
STRATEGY. ALL THE 2020 MATERIALS ON THE
2020 SCHEDULE BUT NOTHING WILL MENTION THE INTERNET RESPONSE
OPTION. BETWEEN THOSE TWO TREATMENTS
WE’RE HOPING TO TEASE OUT THE EFFECT OF JUST THAT INTERNET
RESPONSE OPTION TREATMENT. THE THIRD PANEL IS TO LOOK AT
OUR STRATEGY RELATED TO INTERNET FIRST AND INTERNET CHOICE.
I THINK THERE WAS SOME TALK ABOUT THAT THIS MORNING.
I CAME IN AT THE TAIL END WHERE SOME HOUSEHOLDS, IF NOT ALL THE
HOUSEHOLDS IN THEIR FIRST MAILING WILL NOT RECEIVE A
QUESTIONNAIRE. THEY’RE THE INTERNET FIRST
HOUSEHOLDS. THEY’LL GET A PACKAGE THAT
INSTRUCTS THEM HOW TO GO ONLINE AND RESPOND.
THE SMALLER PORTION OF THE COUNTRY WILL GET THE INTERNET
CHOICE STRATEGY WHICH THEY WILL GET THAT PAPER QUESTIONNAIRE IN
THE FIRST MAILING. THIS THIRD PANEL IN THIS
EXPERIMENT WILL SWITCH THAT FOR SOME PEOPLE TO SEE HOW EFFECTIVE
THAT STRATEGY WAS. SO IF THE HOUSEHOLD IS NATURALLY
IN THE PANEL TO GET THE INTERNET FIRST, WE’LL GIVE THEM INTERNET
CHOICE AND SEND THEM A PAPER QUESTIONNAIRE AND IF THEY WERE
NATURALLY IN THE INTERNET CHOICE PANEL WE WON’T GIVE THE
QUESTIONNAIRE AND THEY’LL HAVE TO WAIT UNTIL THE FOURTH
MAILING. THEN THE FOURTH AND FINAL PANEL
IS NEW AND EXCITING FAN RECENTLY ADDED AND A PANEL OF HOUSEHOLDS
THAT WILL RECEIVE NO MAILINGS AT ALL.
WE WON’T MAIL ANYTHING TO THEM OR GIVE THEM INDICATION ABOUT
THE INTERNET AND SEE HOW MANY SELF-RESPOND AND OUR ASSUMPTION
IS IF THEY MANAGE TO SELF-RESPOND THEY MUST HAVE
HEARD ABOUT IT THROUGH AN ADVERTISEMENT OR PARTNERSHIP
ACTIVITY OR WORD OF MOUTH OR SOME AWARENESS ABOUT THE CENSUS
AND IT WILL GIVE US AN INDICATION HOW EFFECTIVE HOW THE
OUTREACH AND COMMUNICATIONS AND PARTNERSHIP PROGRAMS ARE.
OF COURSE, IF THEY DON’T SELF-RESPOND THEY’LL GO RIGHT TO
THE OPERATION AND WILL GET COUNTED IN THE CENSUS.
OUR THIRD AND FINAL EXPERIMENT IS THE REAL-TIME 2020
ADMINISTRATIVE RECORD CENSUS SIMULATION.
SO THIS IS AN EXPERIMENT TO TRY AND CONDUCT AN
ALL-ADMINISTRATIVE RECORD CENSUS DURING THE TIME FRAME OF THE
CENSUS. IN PREVIOUS CENSUSES WE’VE DONE
STUDIED WHERE WE LOOKED AT ADMINISTRATIVE RECORDS COMPARED
TO WHAT WE ACHIEVED IN THE CENSUS BUT AFTER THE FACT IN
2010 WE DID THE MATCH STUDY AFTER THE CENSUS.
THIS WILL COMPILE AND WORK WITH ADMINISTRATIVE RECORDS DATA
AVAILABLE AT THE TIME OF THE CENSUS IN THAT SAME TIME FRAME
AND SEE HOW WELL THEY’RE ABLE TO GENERATE CENSUS RESULTS USING
JUST ADMINISTRATIVE RECORDS ON THE SAME TIME LINE WE’RE FORCED
TO LIVE BY AND COMPARE THE RESULTS OF THE EFFORTS.
THERE’S NO SPECIAL DATA COLLECTION HERE OTHER THAN
GATHERING THE ADMINISTRATIVE RECORDS AND DOING THE
COMPILATION AND ANALYSIS AND HOW HOW CAN WE CAPTURE IT BUT WHAT
ARE THE MOST COMPLICATED PARTS? THE VINTAGE OR AVAILABILITY OF
THE DATA AND WILL GIVE US INDICATIONS WHAT THE CHALLENGES MIGHT BE.
THE NEXT GROUP ARE OUR EVALUATIONS.
THERE’S SEVEN OF THEM AND WE’LL WALK THROUGH THEM.
AGAIN, I WANT TO REMIND YOU EVENTUALLY THERE’LL BE 12 OR 13
IN THE FINAL SCOPE BECAUSE WE HAVE A HANDFUL OF STUDIES
UNDERGOING REVIEW ABOUT THE COMMUNICATIONS PROGRAM BUT
THEY’RE NOT LISTED HERE YET.
SO ONE OF THE OTHER INNOVATION AREAS WE HAD LEADING UP TO 2020
IS THE RE-ENGINEERED ADDRESS CANVASSING.
I THINK THERE WAS DISCUSSION THIS MORNING AS WELL WHERE IT
WAS SPLIT BETWEEN IN-OFFICE AND IN-FIELD SO WE’RE NOT DOING 100%
CANVASSING THIS YEAR SO THIS EVALUATION WILL LOOK AT HOW WELL
DID THAT DESIGN WORK. IT’S GOING LOOK AT THE IN-OFFICE
CANVASSING AND COMPARED TO THE RESULTS FROM THE POST-PNEUM
RATION SURVEY AND AN INDEPENDENT CANVASSING TO SEE
HOW WELL IT WORKED FOR US. IN ADDITION, WITHIN THE
EVALUATION WE HAVE AN EMBEDDED EXPERIMENTAL TREATMENT WHERE
WE’RE TRYING TO GET AT THE LEVEL OF ERROR ASSOCIATE WITH THE
FIELD COMPONENT OF ADDRESS CANVASSING.
WE DID SOMETHING SIMILAR IN 1990 AND REPEATING IT HERE WHERE
WE’LL DO SUPPRESSION, WHERE WE WERE GOING TO SALT THE ADDRESS
CANVASSING WORK LOAD WITH KNOWN FAKE ADDRESSES AND ASSESS HOW
WELL THE ASSESSORS DELETE THEM BECAUSE THEY’RE FAKE AND GIVE US
A LEVEL OF THAT UNDERSTANDING OF THAT ERROR AND SUPPRESS KNOWN
GOOD ADDRESSES IN THE WORK LOAD AND ASSESS HOW OFTEN DO THE
ENLISTERS APPROPRIATELY FIND THEM BACK IN BECAUSE THEY FIND
THEM ON THE GROUND. IT WILL GIVE AN IDEA OF WHAT
LEVEL OF ERRORS OF DOING CANVASSING OPPOSED TO IN-OFFICE WORK.
ANOTHER EVALUATION IS OUR DUAL-SYSTEM EVALUATION.
WE’RE GOING TO STUD CREE HOW WELL WE CAN — STUDY HOW WELL WE
CAN USE ADMINISTRATIVE RECORDS INSTEAD OF A POST-ENUMERATION
SURVEY. WE’LL STILL USE THE CENSUS DATA
AS ONE SET OF DATA BUT THEN GENERATE THE SECOND SOURCE USING
RECORDS VERSUS THE SURVEY. THE IDEA IS HOW WELL IT WILL
WORK SO THAT’S A SEIZABILITY STUDY AND WE DO THE COMPARISONS.
— FEASIBILITY STUDY AND DO THE COMPARISONS.
PRIVACY AND CONFIDENTIALITY.
EVERYBODY KNOWS IT’S ABOUT REDUCED PARTICIPATION RATES AND
RESPONSE RATES AND A LOT OF THAT IN RECENT YEARS IS DUE TO
CONCERNS ABOUT PRIVACY AND CONFIDENTIALITY OF DATA, DATA
BREACHES. SO WE’LL DO THIS EVALUATION AND
DO VOL FOLLOW-UP WITH RESPONDENTS AND DO A TELEPHONE
FOLLOW-UP AND DO A FOLLOW-UP WITH NON-RESPONSE AND THE
FOLLOW-UP WILL INCLUDE WITH THE TELEPHONE FOLLOW-UP
NON-RESPONDENTS AND WILL ASK PROBING QUESTIONS TO WHAT THEIR
CONCERNS WERE WITH PRIVACY AND CONFIDENTIALITY AND ARE
INTERESTED WHAT THEIR CONCERNS ARE LIKE DEPENDING ON THE MODE
AND IF THEY CUT OFF IN THE MIDDLE DID IT HAVE TO DO WITH
PRIVACY OR CONFIDENTIALITY OR A PARTICULAR QUESTION ON THE
QUESTIONNAIRE. TRYING TO DO PROBING TO
UNDERSTAND HOW IS THE RESPOND RESPONDENT’S CONCERNS
TRANSLATING INTO THE RESPONSES. AND LOOK AT THE USE OF
ADMINISTRATIVE RECORDS. WE’RE DOING THAT MORE IN THIS
CENSUS THAN IN THE PREVIOUS CENSUSES AND WANT TO SEE IF IT’S
CAUSING A RETURN AND JUST ABOUT DANGERS IN THE DATA BREACHES AND
ARE WE SUCCESSFUL WITH EFFORTS. UNDER COUNT OF YOUNG CHILDREN.
PERENNIAL PROBLEM IN THE CENSUS OF YOUNG CHILDREN BEING MISSED.
WE WANT TO LEARN MORE. IT’S A QUALITATIVE EVALUATION
LOOKING AT CENSUS MATERIALS AND OPERATIONS TO TRY TO ASSESS
WHETHER OR NOT ANYTHING ABOUT HOW OUR MATERIALS ARE DESIGNED
OR DOING OPERATIONS HAVE IMPACT ON PEOPLE’S TENDENCY TO NEGLECT
TO INCLUDE THEIR YOUNG CHILDREN. RESEARCHERS WILL DO QUALITATIVE
FOLLOW-UPS AND FOCUS GROUPS TARGETING HOUSEHOLDS WHO MAY
ENCOUNTER THIS TYPE OF PROBLEM AND TALK TO THEM ABOUT QUESTION
WORDING. LIKE DOES IT CAUSE CONFUSION AS
TO WHO YOU SHOULD OR SHUNT BE — SHOULDN’T BE COUNTED AND DOES
THIS MAKE YOU UNCLEAR HAS TO WHO YOU SHOULD BE INCLUDING?
THEY’LL FOCUS ON THE QUALITATIVE DATA TO SEE IF THEY CAN
RECOMMEND ANY IMPROVEMENTS MOVING FORWARD AND HOW WE ASK
QUESTIONS OR APPROACH COMMUNITIES IN OUR OPERATIONS.
THIS IS LOOKING AT HARD-TO-COUNT POPULATIONS AND
NON-ENGLISH AND COMPLEX HOUSEHOLDS AND THEY’LL GO OUT
AND DO OBSERVATIONS OF OUR FIELD OPERATIONS AND WORK AROUND WITH
OUR ENUMERATORS AND TRY TO IDENTIFIED HOUSEHOLDS THAT MAY
BE IN ONE OF THESE CATEGORIES, NON-ENGLISH SPEAKING OR COMPLEX HOUSEHOLDS
AND THEY’LL DO FIVE-MINUTE DEBRIEFINGS ON THE DOOR STEPS TO
PROBE THE RESPONDENTS IN TERMS OF A LANGUAGE-RELATED ISSUE OR
HOW THEY REPORT THEIR PEOPLE IN THEIR HOUSEHOLD BECAUSE IT’S
COMPLEX OR IF THEY THINK THERE’S YOUNG CHILDREN THAT WEREN’T
COVERED. THE DEBRIEFINGS WILL DETERMINE
WHAT THEY ENCOUNTER IN THE OBSERVATION.
THEY’LL LOOK AT THINGS LIKE DID THE RESPONDENTS DID RESPONDENTS
WHO SPEAK A PARTICULAR LANGUAGE HAVE ISSUES WITH HOW THE ISSUES
WERE ASKED OR HOW ENUMERATORS ASKED QUESTIONS.
COVERAGE ISSUES. PROBING WITH THE HOUSEHOLDS WHO
THEY MIGHT HAVE MISSED IN DOING THE INTERVIEW AND TALKING ABOUT
ANY ISSUES RELATED TO CONFIDENTIALITY.
WHERE THERE CERTAIN QUESTIONS THAT MAY MAKE CERTAIN HOUSEHOLDS
UNCOMFORTABLE AND PROVIDE NECESSARY DATA.
THE OTHER PART OF THIS EVALUATION IS AN EMBEDDED
EXPERIMENT FROM THE LANGUAGE PERSPECTIVE, THEY’LL WORK WITH
OUR FIELD DIVISION AND DEVELOP AN ADDITION TRAINING MODULE FOR BILINGUAL ENUMERATORS AND
DEMONSTRATE A SAMPLE AND FOLLOW-UP TO SEE IF IT HELP THEM
GARNER MORE PARTICIPATION WITH THE TARGET HOUSEHOLDS AND
THEREBY INCREASING THE QUALITY OF DATA WE COLLECT.
FOCUSSED ON THE INTERNET SELF-RESPONSE AND LOOK AT
PARADATA. AS EVERYONE KNOWS WE HAVE AN
ENORMOUS AMOUNT OF DATA ON THE BACK END TO UNLESS — ANALYZE
AND LOOK AND AT FOCUSSED ON LANGUAGE AND PEOPLE WHO SPEAK
HOW NON-ENGLISH LANGUAGES HOW THEY INTERACT WITH THE
SELF-RESPONSE AND THE USE OF THE INSTRUMENT BY LANGUAGE AND DO
THEY END UP HAVING TO CALL CQA A LOT AND THE CENSUS ASSISTANCE IF
THEY DO THE INTERVIEW OVER THE TELEPHONE THE INTERVIEWER USES
THE SAME INSTRUMENT. THERE’S DIFFERENCES WHETHER
THEY’RE TRYING TO DO IT THEMSELVES VERSUS A TELEPHONE
INTERVIEWER AND ARE THERE BARRIERS WITH LANGUAGES AND ARE
MORE LANGUAGES MORE DIFFICULT TO NAVIGATE THROUGH THE INSTRUMENT AND WILL PARE THROUGH THE
PARADATA AND DO PEOPLE HIT BACK UP MORE OR CALL CQA MORE OR
LEAVE ITEMS BLANK MORE. ALL THOSE TYPES OF PARADATA ITEMS AND SO THIS
PARTICULAR EVALUATION IS GOING TO FOCUS ON ONE SPECIFIC PART OF
OUR GROUP QUARTERS UNIVERSE, IF YOU WILL.
IT’S FOCUSSED ON STUDENT HOUSING.
ANYONE WHO HAS KIDS IN COLLEGE OR HAD KIDS IN COLLEGE THAT
DROPPED OUT, THERE’S A NEW PHENOMENON IN STUDENT HOUSING
WHERE BACK IN THE DAY WHEN YOU WENT TO SCHOOL AND LIVED IN
STUDENT HOUSING YOU WERE IN A DORM AND EVERYBODY LIVED THERE
AND THEY WERE EASY TO IDENTIFY AND GROUP QUARTERS.
NOW STUDENTS ARE LIVING IN NICE APARTMENTS AND THEY LOOK LIKE
NORMAL APARTMENT BUILDINGS BUT THEY’RE STUDENT HOUSING BUT THEY
MAY BE OFF-CAMPUS OR OWNED BY A PRIVATE COMPANY.
THEY’RE USUALLY A LOT MORE EXPENSIVE.
OUR FIELD STAFF HAVE A REAL HARD TIME WHEN THEY’RE OUT DOING
LISTING AND INTERVIEWING AND TRYING TO CLASSIFY THESE SO IT’S
BECOME A REAL GRAY AREA AND WE’VE SWITCHED BACK AND
FORTH DEPENDING ON WHO WAS THERE THAT DAY AND THEY TALKED TWO.
WE HAVE A GROUP QUARTERS WORKING GROUP WHO HAS COME UP WITH THE
IDEA OF DEVELOP NEW GQ TYPE CODE.
A 501 AND 502 WHICH ARE UNIVERSITY OPENED COLLEGE OWNED
HOUSING TRADITIONAL DORMS AND PRIVATELY OWNED STUDENT HOUSING
AND BY HAVING THE TWO CODES IT WILL HELP THE STAFF AND FACILITY
MANAGERS TO SPLIT UNITS INTO THE CATEGORIES.
THEY’LL TEST THE USE OF THE TWO CATEGORIES WITHIN THE ADVANCE
CONTACT OPERATION AND THE EVALUATION WILL LOOK AT HOW WELL
IT WORKED. THEY’LL COMPARE IT TO A TRUTH
DECK THEY CREATED OVER THE YEARS TO WHAT ARE KNOWN PRIVATE VERSUS
PUBLIC OR COLLEGE OWNED STUDENT HOUSING AND SEE HOW MUCH
MISMATCHES THERE COMPARED TO ADMINISTRATIVE RECORDS AND SEE
WHETHER THE NEW CODE HELPS ALLEVIATE SOME OF THE CONFUSION.
WE HAVE OPERATIONAL ASSESSMENTS. THERE’S 51 COVERING ALL THE 35.
AN EXAMPLE I THINK I MENTIONED OF AN OPERATION THAT MIGHT HAVE
TWO IS ADDRESS CANVASSING. THERE’S AN ASSESSMENT FOR
IN-FIELD AND IN-OFFICE ADDRESS CANVASSING AND WE END UP WITH 51
INSTEAD OF 35. THE ASSESSMENTS ARE MEANT TO
DOCUMENT KEY METRICS AND DOCUMENT THE WORKLOAD AND WHAT
WAS THE PRODUCTION RATE FOR THE ENUMERATORS OR ENLISTER AND THE
COST OF THE OPERATION AND LOOKING AT PLANNED VERSUS
ACTUAL. THE BUDGET WAS X AND THE ACTUAL
WAS Y AND HOW DO WE EXPLAIN ME DIFFERENCE.
THESE ARE VALUABLE MOVING THROUGH THE DECADE AND THE NEXT
CENSUS AND HAVE TO DEVELOP BUDGETS AND EXPECTATIONS.
THESE ASSESSMENTS TEND TO BE INVALUABLE FOR THAT EXERCISE.
FINALLY, THE QUALITY CONTROL PROFILES.
THESE WILL DOCUMENT THE QUALITY CONTROL THAT WE HAVE IN PLACE
FOR OUR MAJOR OPERATIONS FOR THE 2020 CENSUS OPERATIONS AND WE’LL
HAVE PROFILE FOR ADDRESS CANVASSING AND NON-RESPONSE AND
UPDATE LEAVE AND FOR THE MOST-EPNEUMMOST-EPNEUMMOST-E —
POST-ENUMERATION UPDATE WE’LL HAVE OPERATIONS.
THAT IS IT IN A NUTSHELL. I’M HAPPY TO TAKE QUESTIONS.POST-ENUMERATION
UPDATE WE’LL HAVE OPERATIONS. THAT IS IT IN A NUTSHELL.
I’M HAPPY TO TAKE QUESTIONS.OST-ENUMERATION UPDATE
WE’LL HAVE OPERATIONS. THAT IS IT IN A NUTSHELL.
I’M HAPPY TO TAKE QUESTIONS.POST-ENUMERATION
UPDATE WE’LL HAVE OPERATIONS.
THAT IS IT IN A NUTSHELL. I’M HAPPY TO TAKE QUESTIONS.
>>JAY BRIGHT. THANK YOU FOR AN INTERESTING
PRESENTATION. IT SEEMS LIKE THE 2020CPEX
PARALLEL THE 2010CPEX AND WE HAD ASKED FROM THE SPRING MEETING
FOR AN OVERVIEW OF WHAT’S GOING ON IN CPEX THIS TIME AROUND.
IT SEEMED FROM THE… THINGS WERE STILL INFLUX. I HAD A HARD TIME FINDING
DETAILS IN A QUICK INTERNET CERTAIN AND ABSTRACT DESCRIPTION
BUT NOT DETAILED PLANS FOR ANYTHING LIKE THAT.
ANY ONE OF OUR SLIDES COULD HAVE BEEN A 15 MINUTE PRESENTATION
AND LOTS OF QUESTIONS AND I’M SURE MY COLLEAGUES WILL HAVE
LOTS OF QUESTIONS BUT I HAVE AN OVER ARCHING QUESTIONS BEFORE ANY SPECIFIC ONES.
AND IS IT STILL INFLUX AND ONE IS WE’RE HAPPY GIVE YOU A
FINALIZED LIST AND I’M NOT SURE IT HAS YET.
WE HAD FIVE EXPERIMENTS DESCRIBED IN THAT RESPONSE AND HERE HAVE YOU THREE.
MY FIRST IS ABOUT TIMING. HOW IS THIS 2020 CPEX OPERATION
GOING RELATIVE TO WHAT IT LOOKED LIKE IN SEPTEMBER OF 2009 FOR
THE 2010 CPEX? ARE YOU AT THE SAME LEVEL OR
HAVE BEEN DELAYED IN SOME WAY? AND I HAVE THREE RELATED
QUESTIONS ON OVER ARCHING TOPICS.
THE NEXT ONE, SO THAT WAS A TIMING QUESTION.
THE NEXT ONE IS OVERALL SCOPE.
AND THERE’S EVALUATIONS CPEX IS DOING FOR 2020 ISN’T COMPARABLE
IN SCOPE TO WHAT IT WAS IN 2010 OR DID YOU FEEL YOU HAD TO SCALE
BACK IN SOME WAY?
AND WITHIN ONE OF THOSE STUDIES, DO YOU FEEL LIKE YOU HAVE
COMPARABLE SCOPE WITHIN A STUDY FOR THE REAL RESEARCH QUESTIONS
OF INTEREST TO YOU WITHIN THAT STUDY AND DO YOU HAVE THE
RESOURCES THE TIME AND MONEY AND ERN HE WILL TO REALLY —
PERSONNEL TO REALLY DO IT AT FULL SCALE OR HAVE YOU HAD TO
SCALE BACK IN SOME WAY. IT SEEMS IN THE PAST THERE’S
BEEN CONSIDERABLE RESOURCES FOR FULL SCALE, NATIONAL REPRESENTATIVE ARE OVERALL
QUESTIONS. I HAVE A FEW SPECIFIC QUESTIONS
BUT I’LL ASK JUST ONE NOW AND GIVE YOU A CHANCE TO RESPOND.
ONE OF THOSE SPECIFIC QUESTIONS RELATES TO THAT IS WITHIN THE
SCOPE OF THE STUDY. IF YOU LOOK AT THE OPTIMIZATION
IN PAST RESPONSE IN PAST CPEX YOU’VE USED A PANEL TO GET A
NATIONALLY REPRESENTATIVE LOOK AT ALL THE METHODOLOGICAL CHANGES AND SEEMS
LIKE ONE OF THE SELF-RESPONSE IS THAT STUDY AND IS IT SCALED THE
WAY YOU WANT IT TO BE SCALED. IS THAT THE BIG STUDY TO ANSWER
THAT QUESTION OR JUST A COMPONENT OF THIS LARGER STUDY
YOU GET SOME INFORMATION BUT WOULD HAVE RATHER DONE IT AT I FEEL WE’RE COMPARABLE TO A
LARGER SCALE.>>IN TIMING WERE.
RESEARCH IS ALWAYS WHERE WE THE AFTERTHOUGHT YOU TRY TO GET THE
CENSUS DONE AND I DON’T THINK IT’S UNCOMMON OR UNEXPECTED.
ONE CONSTRAINT WE HAD THIS DECADE AND THIS WILL ADDRESS A
COUPLE OF YOUR DIFFERENT QUESTIONS.
ONE CONSTRAINT WE HAD TO DEAL WITH NOT AN ISSUE IN THE
PREVIOUS DECADE WAS THE LEVEL OF AUTOMATION.
BECAUSE EVERYTHING IS SO AUTOMATED FOR 2020, EVERYTHING
REQUIRED MORE LEAD TIME BECAUSE YOU HAVE TO BUILD SYSTEMS AND
BUILD REQUIREMENTS AND THERE’S TESTING PHASES WE HAD TO GO
THROUGH. BY THE TIME WE HAD OUR INITIAL
SET OF PROPOSALS AND SCOPE FOR THE CPEX WE WERE ALREADY BEHIND
THE EIGHT BALL BECAUSE THEY ALREADY STARTED SO MUCH SYSTEM
DEVELOPMENT NECESSARILY SO TO PLAN FOR AUTOMATION.
SO WE WERE CONSTRAINED ABOUT WHAT IMPACTS WE COULD HAVE.
IT WASN’T LIKE WE CAN DEVELOP ANOTHER VERSION OF THAT PAPER
QUESTIONNAIRE AND SEND IT TO 10,000 HOUSEHOLD.
NOW IT’S DEVELOP ANOTHER IN THE INSTRUMENT AND ANOTHER PATH IN
ANOTHER INSTRUMENT AND THEY WERE UNTOUCHABLE AT THAT POINT.
IN THAT RESPECT, IT’S THE SAME PLACE 10 YEARS AGO BECAUSE WE
WERE CONSTRAINED BY WHAT WE COULD DO.
FROM A TIMING PERSPECTIVE, WE WERE TRYING TO
CATCH UP LIKE EVERY DECADE BUT FROM A SCOPE PERSPECTIVE WE
DIDN’T HAVE THE ENTRANCE AVENUE YEARS AGO BECAUSE EVERYTHING WAS
PAPER BECAUSE YOU COULD PRINT NEW PAPER SO FROM A SCOPE
PERSPECTIVE WE WERE A LITTLE MORE CONSTRAINED BUT WE KNEW
WE’D BE LIMITED IN SOME STUFF WE COULD STUDY.
WITHIN THE RESEARCH QUESTIONS AND RESOURCES, I FEEL CONFIDENT
OUR GOVERNANCE PROCESS AROUND THE CPEX PROGRAM WE HAVE A VERY ENGAGED DECENNIAL WORKING
GROUP. IT’S MANNED BY EXPERTS FROM
ACROSS THE CENSUS AND METHODOLOGICAL EXPERTS AND
SUBJECT MATTER EXPERTS AND EXPERTS WHO REVIEWED EVERY STUDY
PLAN AND WENT THROUGH EVERY RESEARCH QUESTION WITH A FINE
TOOTH COMB TO SAY IS THAT RESEARCH QUESTION WORTH
ANSWERING AND CAN WE ANSWER IT? WILL THE DATA BE AVAILABLE TO
ANSWER THAT QUESTION. SO WE DID THAT RIGOROUS REVIEW
AND THE PROPOSERS AND STUDY AUTHOR HAD TO DEFEND WHAT THEY
WANTED TO STUDY AND HAD TO DEFEND I CAN STUDY THIS AND CAN
GET MEANINGFUL RESULTS. I THINK FROM THE STUDY
PERSPECTIVE WE’RE IN GOOD SHAPE. RESOURCE WISE, YES.
THAT WAS ANOTHER CONSIDERATION AS THE STUDIES WERE APPROVED
WITH ARE THE RESOURCES AVAILABLE TO DO THE WORK.
ARE YOU GOING HAVE TO HIRE A CONTRACTOR TO DO SPECIAL DATA
COLLECTION ACTIVITIES AND IF SO CAN YOU GET TE CONTRACTOR ON —
THE CONTRACTOR ON BOARD, ON TIME AND THEY HAD TO BE ANSWERED
BEFORE THE STUDY COULD BE FINALIZED.
I THINK THAT’S COVERED AS WELL.
YOUR SPECIFIC QUESTION ABOUT THE O.S.R. EVALUATION, I THINK THE
EXPERIMENTS IN 2010 WEREN’T AVAILABLE THIS DECADE.
WE DIDN’T HAVE PROPOSALS FOR MAJOR CONTENT TESTING.
THE EXPERIMENTAL STUFF IN 2010 WAS CONTENT RELATED AND WE HAD
38 DIFFERENT PANELS OR SOMETHING RIDICULOUS LIKE THAT, SORRY, NOT RIDICULOUS.
WE JUST DIDN’T HAVE THE OPTIONS AVAILABLE TO US GIVEN THE
AUTOMATION AND IT’S SCALED RIGHT.
FOR THE THINGS WE’RE STUDYING I THINK WE HAVE THE SAMPLE SIZES
WE NEED AND THE TO TRY TO GET AT THE DIFFERENT — TREATMENT TO
TRY TO GET AT THE IMPROVEMENTS IN THE LAST DECADE.
AND THE OVERALL QUESTION, NO, I DON’T THINK WE’RE INFLUX.
I THINK THE DOOR’S NOT CLOSED. WE HAVE FIVE OR SIX EVALUATIONS
COMING THROUGH THE APPROVAL PROCESS RIGHT NOW.
I THINK WE’RE OPEN TO ENTERTAINING ADDITIONAL IDEAS
FOR RESEARCH. I THINK THE DOOR THAT HAS CLOSED
IS ANY PROPOSAL THAT WILL IMPACT ANY PRODUCTION SYSTEM FOR 2020
IS PROBABLY DEAD ON ARRIVAL. IF SOMEONE SAYS I WANT TO LOOK
AT THE REGULARLY PRODUCED QUESTION AND ANSWER THE RESEARCH
QUESTION IT’S SOMETHING THAT COULD HAPPEN BUT I WOULDN’T CALL
THE PROGRAM INFLUX BECAUSE OF THAT BUT THINK IT’S FLEXIBLE
ENOUGH WE MAY BE ABLE TO ENTERTAIN ADDITIONAL IDEAS.
>>GREAT, THANK YOU VERY MUCH. CAN I ASK TWO OTHER QUESTIONS.
SO TWO MORE SPECIFIC QUESTIONS. ONE ABOUT THE REAL-TIME 2020
ADMINISTRATIVE RECORD CENSUS STIMULATION.
IS THAT FULL SCALE JUST DONE WIN ADMINISTRATIVE RECORDS?
[OFF MIC]>>PLEASE STATE YOUR NAME.
>>DAVID BROWN. SO YES, IT’S FULL SCALE ALL
ACROSS THE COUNTRY.>>THANK YOU.
AND A RELATED QUESTION TO THAT IS GIVEN IT’S AT FULL SCALE, IS
THIS PARALLEL TO THE TARGETING OR DID IT FEED INTO THOSE
SYSTEMS?>>TOTALLY SEPARATE FROM THE
NON-RESPONSE FOLLOW-UP. THAT GROUP DOES THEIR
ADMINISTRATIVE RECORDS. WE’LL DO A SEPARATE ONE WHICH
MAY INCLUDE SOME DIFFERENT SOURCES.
SO WE CAN ACTUALLY COMPARE OUR RESULT TO WHAT THEY HAVE
IMPLEMENTED IN THE ACTUAL PRODUCTION.
THEY HAD A DEADLINE THAT THEY HAD TO SET TO SAY WE’RE GOING TO
USE THESE SOURCES AND WE CAN’T TAKE ANY ADDITIONAL SOURCES
BECAUSE WE HAVE TO LOCK DOWN OUR SYSTEM WHEREAS OUR EXPERIMENT WE
HAVE MORE FREEDOM TO ADD NEW SOURCES AS WE’RE GETTING ACCESS
TO THEM WHICH IS HAPPENING NOW AS A RESULT OF THE EXECUTIVE
ORDER.>>THANK YOU.
AND LAST QUESTION ALSO, ADMINISTRATIVE RECORDS.
SO THE DUAL SYSTEM ESTIMATION FROM THE ADMINISTRATIVE RECORDS,
HOW DO YOU EVALUATE THAT AND A RELATED QUESTION TO THAT, IF
YOU’RE DOING CLASSIC MARK RECAPTURE AND CATCH THE FISH AND
CLIP ITS FIN BUT HERE YOU HAVE TO MATCH A PERSON TO AN
ADMINISTRATIVE RECORD SO THERE’S A MATCHING ISSUE.
I’M WORRIED THE WAY IT WILL BE EVALUATED.
>>WE’LL COMPARE WHAT RESULTS OF COVERAGE.
THIS IS TOM FROM THE CENSUS BUREAU AND WE’LL AND CAN COMPARE
THEM TO THE 2010 DEMOGRAPHIC ANALYSIS ESTIMATE YOU’LL HEAR
ABOUT AND COMPARE TO THE 2010 MOST ENOW — ENUMERATION
ESTIMATES IN COMPARISON TO THE CENSUS AND SEE OURS COMPARED TO
THOSE. AS PART OF THE MATCHING YOU’RE
BRINGING UP, WE’LL TAKE ADVANTAGE OF THE PROTECTED
IDENTIFICATION KEYS WE’LL BE ABLE TO ASSIGN TO SOURCES WE’RE
USING. THEY HAVE SOCIAL MEDIA OR TAX
IDENTIFICATION NUMBERS AND CAN ASSIGN OUR KEYS TO THOSE AND
ASSIGN THE SIMILAR KEYS TO THE CENSUS BUREAU AND USE THEM AS
OUR INITIAL MATCHING.>>GREAT, THANK YOU VERY MUCH.
>>I WANTED TO SECOND WHAT JENNIFER JUST TOLD YOU ABOUT THE EXPERIMENTS AND EVALUATIONS AND POINT OUT THIS
IS AN ENTERPRISE ACTIVITY AND THE RESEARCH AND METHODOLOGY
DIRECTOR WAS INVOLVED IN ALL THE DESIGNS, EVALUATIONS AND REVIEWS
AND TECHNICAL PAPERS THAT DOCUMENT WHAT TO DO AND THE
TECHNICAL REPORTS NOW COMING THROUGH FOR EARLIER IN THE
DECADE EXPERIMENTS AND EVALUATIONS ASSOCIATED WITH THE
TESTS THAT WERE DONE LEADING UP TO THE CENSUS.
ONE ASPECT THAT IS MOSTLY IN DIRECT RESPONSE TO JAY’S
QUESTION, WHEN EVALUATING THE EXPERIMENTS FOR THE 2020 CENSUS,
WE ACTUALLY TOOK OFF THE TABLE ALL THE ONES THAT WERE ABOUT
QUESTIONNAIRE FORM AND DESIGN AND ASKED THOSE GROUPS TO
RETHINK THEIR TESTING STRATEGY AND DO THAT IN THE CONTEXT OF
THE METHODS PANEL AS PART OF THE VARE.
— SURVEY AND WE GOT A CONFIRMATION THAT WAS THE RIGHT
WAY TO THINK ABOUT IT IN THE RCT DONE BY USING THE AMERICAN
COMMUNITY FRAMEWORK AND BY USING ASPECTS OF THE CLEARANCE AS A
METHOD TO DO STUDIES. I THINK IT’S IMPORTANT TO
REMEMBER THAT THESE ARE ENTERPRISE EVALUATION
ACTIVITIES. AND HAD MULTIPLE SENIOR
TECHNICAL RESEARCHERS DEVOTE SUBSTANTIAL PORTIONS OF THEIR
TIME TO THIS RELATION. ONE IS ONCE RETIRED REMINDED ME
HE HAD 140 SUCH REVIEWS IN A SINGLE YEAR.
THAT GIVES YOU AN IDEA OF THE MAGNITUDE OF THE OPERATION
JENNIFER WAS CONDUCTING TO ENSURE WE GOT PERFORMANCE FOR
THE TAXPAYERS’ MONEY.
>>PETER.>>GIVEN THERE’S SUCH A BIG
TECHNOLOGY TURNOVER IN THIS PARTICULAR CENSUS RELATIVE TO
PREVIOUS CENSUSES, CAN YOU SAY ABOUT THE OPERATIONAL ASSESSMENT
COMPONENT. I ASSUME THERE’LL BE INTEREST IN
WHAT THINGS THE CENSUS GOT RIGHT OR NOT PREDICT CORRECTLY IN
TERMS OF OPERATIONAL CAPABILITY.
>>I THINK THE ASSESSMENTS WILL PAY ATTENTION TO THANE THE SENSE OF DOWN TIME.
THERE WERE BUGS OR TECHNICAL ISSUES AND WHAT WILL BE MEASURED
AND WHAT TYPES OF ERRORS. THE ONLY EXAMPLE IS LIKE IN 2010
WHEN WE DID ADDRESS CANVASSING WHICH WAS THE ONLY AUTOMATED
OPERATION ONE OF THE BIG ASPECTS OF THAT OPERATIONAL ASSESSMENT
IS EARLY ON WE HAD THE BEACH BALL PROBLEM.
THE ENUMERATORS WERE OUT THERE AND ENLISTERS AND THE HAND HELD
WAS SPINNING AND NOBODY COULD DO WORK.
THAT WAS A MAJOR THING UNRELATED TO THE OPERATION ONLY TO THE
TECHNOLOGY BUT THE ASSESSMENT HAD THE JOB OF DOCUMENTING THAT
ISSUE AND HOW MANY ENUMERATORS WERE IMPACTED AND DID WE
DETERMINE THE ROOT CAUSE. ANY OF THOSE TECHNICAL ISSUES
THAT WILL IMPACT OUR ABILITY TO GET THE OPERATION DONE WILL BE REPRESENTED IN THE ASSESSMENT.
WHETHER OR NOT THERE’S A QUANTITATIVE MEASURE MAY BE YES
OR NO BUT THE ASSESSMENTS WILL DOCUMENT THOSE THINGS HAPPENED.
I HOPE IT DOESN’T HAPPEN BUT SHOULD IT WHERE WE HAVE TO
EXTEND THE OPERATION MAYBE THE INSTRUMENTS ARE SLOW AND IT
TAKES EIGHT WEEKS INSTEAD OF SIX WEEKS TO COMPLETE AN OPERATION.
THAT WILL GET CAPTURED IN THE METRICS WE WERE TWO WEEKS LATE
FINISHING BECAUSE OF THIS TECHNICAL ISSUE.
A BIG PART OF THE ASSESSMENT THERE’S TWO QUESTIONS REQUIRED
OF ALL ASSESSMENTS. ONE IS IF YOU DO THIS AGAIN IN
10 YEARS WHAT WOULD YOU DO DIFFERENTLY AND WHAT WAS YOUR
BIGGEST LESSON LEARNED FROM THIS PARTICULAR INSTANCE OF THIS
OPERATION AND THAT’S THE OTHER OPPORTUNITY FOR THE OPERATIONAL
EXPERTS TO CAPTURE THOSE THINGS THEY THOUGHT WENT REALLY WELL OR
DIDN’T GO WELL OR WHAT CHANGES I’D MAKE IF I WERE TO DO THE
OPERATION AGAIN IN 10 YEARS BECAUSE THAT INSTITUTIONAL
KNOWLEDGE HAS TO BE MAINTAINED BECAUSE PEOPLE WORKING IN THIS
DECADE MAY NOT BE HERE NEXT DECADE.
HAVE TO LOOK THROUGH THE DOCUMENT TO FIND WHAT WENT WELL
AND DIDN’T. THE ASSESSMENTS WILL CAPTURE THOSE TYPES OF THINGS.>>IN HEARING HOW THINGS WILL GO
WITH THE TECHNOLOGY IN THE SPRING AND YOU’LL PROBABLY WANT
TO DO COMPARISONS HOW THINGS HOW THINGS DEVELOPED IN THE
SPRING.>>IN THE DEVELOPMENT PHASES?
>>SOME SCALEABILITY ISSUES WE DISCUSSED AND HEARD ABOUT AND
WE’RE MAKING ASSUMPTIONS ABOUT HOW THE ACTUAL CENSUS WILL
UNFOLD BASED ON THE SCALEABILITY PREDICTIONS.
>>THERE WILL BE A LITTLE BIT OF SEPARATION.
THEY TEND TO FOCUS ON THE OPERATIONS THEMSELVES.
THERE’S OTHER OPERATIONS WITHIN THE CENSUS AND ONE THAT COMES TO
MIND IS THE I.T. RELATED OPERATION.
THEY DON’T HAVE NECESSARILY AN OPERATIONAL ASSESSMENT BECAUSE
IT’S KIND OF A WEIRD WAY TO ASSESS THEM BUT THEY’LL HAVE
SOME TYPE OF DOCUMENTATION OF ISSUES THEY ENCOUNTERED AND A
LOT OF THOSE ARE CONTRACTOR BASED OPERATIONS SO WITHIN THE
CONTRACT REQUIREMENTS TO DOCUMENT ISSUES AND THAT KIND OF
THING. A LOT OF THAT DOCUMENTATION MAY
EXIST IN THAT AREA BUT IN AS MUCH AS THEY IMPACT THE
OPERATION WHAT IS THE ISSUE ON OUR ABILITY TO DO THE OPERATION.
THERE MAY BE MULTIPLE PLACES WHERE WE CAN FIND SOME OF THAT.
>>THAT’S GOING TO HAPPEN THROUGH THE OPERATION AND WE’LL
MAKE SURE TO DOCUMENT THAT.>>THAT WAS MICHAEL.>>JOHN.>>JOHN CHICCA.
IN ADDITION IN THE PAST I’VE HAD TROUBLE FINDING RESULTS OF THE
EXPERIMENTS YEARS AFTER THEY’RE DONE.
ARE THEY GOING TO BE PLACED IN A VERY FINDABLE LOCATION ON THE BUREAU WEBSITE?
>>AS FAR AS I KNOW, YES, WE PUBLISH THEM ONCE THE REPORTS
ARE FINAL. IF PEOPLE ARE HAVING TROUBLE
FINDING THEM WE HAVE TO RETHINK HOW WE PUBLISH THEM BUT YES,
THEY’LL BE PUBLICLY AVAILABLE ON THE WEBSITE.
>>THEY WERE SCATTERED.>>THEY MAY HAVE BEEN LABELLED
AS A RESEARCH TAB. WE CAN KEEP IN MIND TO MAKE THEM
EASILY FINDABLE.>>FIRST QUESTION FOR DON.
WHAT ARE THE THINGS THAT ARE MAKINGMAKING THE NERFU USE OF
RECORDS IS THE AVAILABILITY OF CURRENT RECORDS THAT’S BEEN AN
ISSUE WITH ADMINISTRATIVE CENSUSES THE DATA IS A YEAR OLD
BY THE TIME YOU COULD DO IT IN REAL TIME.
WILL YOU HAVE ACCESS TO THOSE CURRENT RECORDS WHEN YOU DO YOUR
REAL TIME EXPERIMENT?
>>WE’LL HAVE ACCESS TO WHAT IS IN-HOUSE NEXT SUMMER NOT ALL THE
RETURNS FROM 2019 BUT SHOULD BE MOST.
>>AND THERE WAS INTERESTING RESEARCH ON TRIPLE CENSUS
ESTIMATION WHERE ADMINISTRATIVE RECORDS WERE ADDED TO THE
REGULAR CENSUS. IS THAT OUT OF THE PICTURE FOR THIS TIME?
>>AND LOOKING TO USE ADMINISTRATIVE RECORDS IN PLACE
OF THE POST-ENUMERATION SURVEY WITH THE IN-PERSON INTERVIEWING
AND FOLLOW-UP. IT’S AN OPERATION WHICH NEEDS TO
BE DEVELOPED AND THE FIRST TIME WE’RE DOING THIS IS IN THE 2020
CENSUS. WE ARE LOOKING AT THE WAYS THE
ADMINISTRATIVE RECORDS CAN SERVE THAT PURPOSE.
I WOULD ADD WHAT’S CALLED THE DUAL SYSTEM ESTIMATION WE DO
HAVE MULTIPLE ADMINISTRATIVE RECORD SOURCES SO THERE MAY BE
THE POSSIBILITY OF PURSUING MULTIPLE SYSTEM APPROACHES BUT
THIS WOULDN’T BE USING A COVERAGE SURVEY AS PART OF THAT.
AND TO ELABORATE ON THE IRS DATA WE GET MONTHLY DELIVERIES AND
THE 1040 RETURNS AND INFORMATIONAL RETURNS.
THOSE WILL BE AVAILABLE TO THE 2020 PRODUCTION AND DAVID’S
EVALUATION AND THEN OUR EVALUATION WILL BE A LITTLE BIT
MORE RETROSPECTIVE DONE. MOST OF OUR WORK DONE IN 2021.>>THANK YOU.
>>ONE PABLO.
— JUAN PABLO.>>THANK YOU FOR THE
PRESENTATION AGAIN. SO MY QUESTION HAS TO DO WITH THE COUNT AND OVERCOUNT
ESTIMATED I GUESS MOST IS THROUGH THE POST ENUMERATION
SURVEY BUT MAYBE THE ADMINISTRATIVE RECORDS MIGHT
PLAY A ROLE IN THAT RECEIVE AND WHAT THE TIME LINE IS GOING TO
BE FOR THOSE CALCULATIONS.
>>THE ESTIMATES OF OVER AND UNDER COVERAGE AND THE
POST-ENUMERATIONPOST-ENUMERATION SURVEY IN 2020 AND NET COVERAGE
AND WE’LL CONTINUE TO DO ESTIMATES OF COMPONENTS OF
CENSUS COVERAGE AND CORRECT ENUMERATIONS AND ERRONEOUS
ENUMERATIONS AND THOSE WILL CONTINUE TO HAPPEN.
YOU’LL HEAR MORE IN THE NEXT SESSION THE DEMOGRAPHIC
ANALYSIS. OURS IS ANOTHER EVALUATION AND
OURS IS FOCUSSING ON NET COVERAGE.
ESTIMATING THE OVER AND UNDER COVERAGE AND OTHER ALTERNATIVES
THAT COULD BE USED AS AN ALTERNATIVE TO THE OTHER TWO OPTIONS.
>>MY QUESTION IS JUST GIVEN THIS IS THE FIRST ONLINE CENSUS
DECENNIAL WE’RE DOING, IS THERE AN ABILITY TO LOOK AT A RESEARCH
QUESTION AROUND WHETHER THE DIGITAL DIVIDE CONTRIBUTES TO
NEW UNDERCOUNT?>>I DON’T THINK WE HAVE ANY
SPECIFIC RESEARCH WITHIN THE CPEX PROGRAM ABOUT THAT.
IT’S POSSIBLE WITHIN THE COVERAGE MEASUREMENT STUDIES
THAT MAYBE THEY DO AS PART OF P.E.S. THEY MATE ADDRESS SOME OF
THAT — MIGHT ADDRESS THAT BUT WITHIN THE CPEX PROGRAM IT’S NOT
A RESEARCH QUESTION THAT’S BEEN IDENTIFIED.
>>YOU SAID THEY HAVEN’T ALL BEEN IDENTIFIED YET.
>>SOMEBODY MAY INTRODUCE A NEW STUDY THAT ASKS THAT QUESTION
BUT WITHIN THE CURRENT SCOPE I’M AWARE OF IT DOES NOT EXIST.
DID THAT COVER EVERYBODY?>>MARIO.
>>SO I’M HAVING SOME FLASHBACKS FROM THE SPRING MEETING.
THIS IS MARIO MORAZI. GIVEN THIS IS AN ONLINE SURVEY,
GIVEN THAT WE’RE GOING TO BE SPENDING $250 0 MILLION ON THE CENSUS AND
THINKING OF THE QUESTIONS WE’LL NEED THEN FOR THE DESIGN OF THE
2030 CENSUS. INCREASINGLY WE’LL BE USING TECHNOLOGY SO SHOULDN’T WE INCLUDE THE
INTEGRATED COMMUNICATIONS AND PARTNERSHIP PROGRAM WITHIN THE
CPEX SOMEHOW AND THEIR SOCIAL MEDIA STRATEGIES TO ATTRACT PEOPLE?
>>SO YES AND THAT IS — I THINK WE HAVE A SET OF FIVE
EVALUATIONS THAT ARE CURRENTLY UNDERGOING REVIEW AND APPROVAL
AND THEY’RE ALL FOCUSES ON THE COMMUNICATIONS PROGRAMS.
OFF THE TOP OF MY HEAD, I DON’T REMEMBER ALL THEIR SPECIFIC
RESEARCH QUESTIONS SO I DON’T KNOW IF THEY SPECIFICALLY
ADDRESSED THE SOCIAL MEDIA ISSUES BUT CERTAINLY THERE’S A
SUITE OF STUDIES BEING INCORPORATED INTO THE CPEX AND
INTO THE COMMUNICATIONS PROGRAM SO YES.
>>THANK YOU. I THINK WE’LL DIVE INTO
DEMOGRAPHIC ANALYSIS AND THEN TAKE OUR BREAK.
THANK YOU, JENNIFER. [APPLAUSE]>>TOMMY WRIGHT.
LET’S GO RIGHT INTO DEMOGRAPHIC ANALYSIS.
AND ERIC JENSEN FOLD BY A DISCUSSION — FOLLOWED BY A
DISCUSSION AND SPECIAL THANKS TO ERIC AND MAKE A NOTE IF HE
DISAPPEARS IN 45 MINUTES IS BECAUSE HE’S RUSHING TO CATCH AN
AIRPLANE LITERALLY. WE’RE GRATEFUL HE ARRANGED HIS
SCHEDULE TO BE WITH US. THANK YOU, ERIC.
>>HE DID A GREAT JOB OF SENDING US THE INFORMATION IN ADVANCE
WITH A LOT OF DETAILS AND GOT TO HAVE A LOT OF BACK AND FORTH AND
I SHOWED IT TO NEW DEM OG GRAPHERS SO YOU CAN BARREL
THROUGH THIS.>>I’M ERIC JENSEN FROM THE
POPULATION DIVISION. I’LL TALK ABOUT THE 2020 DEMOGRAPHIC COUNT PROGRAM.
SO WE OFTEN HEAR THE GOAL OF THE CENSUS IS TO COUNT EVERYONE
ONCE, ONLY ONCE AND IN THE RIGHT PLACE.
IF WE DON’T COUNT EVERYONE OR COUNT TOO MANY PEOPLE IT CAUSES
COVERAGE ERROR. SO THE CENSUS BUREAU HAS TWO
METHODS TO COVERAGE THAT AND WE’VE TALKED ABOUT THE
POST-ENUMERATION SURVEY. SO DEMOGRAPHIC ANALYSIS IS A
LONG-STANDING PROGRAM THE BUREAU USED FOR COVERAGE IN THE CENSUS.
IT STARTED IN 1960 WE USED THE METHOD OR TECHNIQUE.
WE BUILD AN ESTIMATE OF THE SIZE AND COMPOSITION AND USE
HISTORICAL BIRTHS, DEATHS AND USE ADDITIONAL ON IMMIGRATION.
SO WE PRODUCE NORM — NATIONAL LEVEL ESTIMATES BY RACE, SEX,
ETHNIC ORIGIN AND COMPARE IT TO THE CENSUS AND CAN THEN
CALCULATE NET COVERAGE ERROR.
THERE’S A LOT OF BENEFITS TO THE 2020 DECENNIAL PROGRAM THAT
COMES FROM DEMOGRAPHIC ANALYSIS. ONE, IT’S AN INDEPENDENT
EVALUATION OF THE CENSUS. WE ACTUALLY PLAN TO RELEASE OUR
ESTIMATES IN EARLY DECEMBER OF 2020.
THIS WOULD BE SEVERAL WEEKS BEFORE THE OFFICIAL CENSUS
COUNTS ARE RELEASED AND A WAY OF SHOWING WE’RE INDEPENDENT.
IT’S ALSO RELATIVELY NON EXPENSIVE AND EVALUATION OF THE
CENSUS. WE DON’T NEED TO COLLECT PRIMARY
DATA. WE USE SECONDARY DATA AND RECORDS.
THE POST ENUMERATION VARE USES THE ANALYSIS ASSESS MANY TO
ADJUST FOR CORRELATION BIAS IN THE DUAL SYSTEM ESTIMATES AND
HAS BEEN USED TO HIGHLIGHT HISTORIC POPULATIONS WITH UNDER
COUNTS FOR INSTANCE, BLACK MALES OR YOUNG CHILDREN.
SO THIS GRAPH SHOWS THE DA ESTIMATES OF PERCENT NET UNDER
COUNT FROM 1960 TO 2010. SINCE THIS IS A PERCENT NET
UNDER COUNT A POSITIVE VALUE INDICATES NET UNDER COUNT.
IN 1960 THERE WAS A REALLY BIG DIFFERENTIAL BETWEEN THE BLACK
AND NON-BLACK POPULATION ESPECIALLY BLACK MALES.
WE SEE OVER TIME COVERAGE HAS IMPROVED FOR ALL GROUPS BUT EVEN
IN 2010 THERE’S STILL A BIG DIFFERENTIAL BY RACE.
THIS SOMETHING WE LEARNED FROM DEMOGRAPHIC ANALYSIS.
THERE’S BEEN A LOT OF TALK ALREADY TODAY ABOUT THE UNDER
COUNT OF YOUNG CHILDREN. THEY HAD THE HIGHEST RATE OF UNDER COUNT AND WE KNOW
THAT BECAUSE OF DEMOGRAPHIC ANALYSIS AND WE USE BIRTH
RECORDS WHICH ARE VERY GOOD IN THE UNITED STATES.
IT’S A STRONG AND ROBUST ESTIMATE.
THE GRAPH SHOWS THE UNDER COUNT OF SELECTED ABLE GROUPS FROM
1970 TO 2010. YOU CAN SEE FOR ALL THE
DIFFERENT CENSUSES THE POPULATION 0-4 THAT’D LARGEST
NET UNDERCOUNT AND FOR SOME GROUPS WE SEE THE UNDERCOUNT HAS
IMPROVED OVER TIME BUT NOT FOR YOUNG CHILDREN.
IT LOOKS TO BE GETTING WORSE AND WHY THE CENSUS BUREAU PUT SO
MUCH ON THE POPULATION TO IMPROVE THE COUNT IN 2020.
SO IT’S USED USING A COHORT COMPONENT METHOD FOR POPULATION
0-84. WE TAKE BIRTHS TO A SPECIFIC AGE
COHORT MINUS DEATH BETWEEN WHEN THEY WERE BORN AND 2020 AND ADD
IMMIGRATION INTO THE COHORT BETWEEN WHEN THEY CAME IN 2020
AND THEN PEOPLE THAT LEAVE THE COUNTRY.
WE DO THIS FROM 1935 TO 2020 AND GET THE TOTAL POPULATION ACROSS.
SO FOR THE OLDEST AGE POPULATION THOSE 85 OR OLDER IN 2020, WE
YOU’D MEDICARE DATA. THAT’S IN PART BECAUSE THE VITAL
REPORTS ARE NOT AS STRONG NOR — FOR THE OLDER COHORTS AND WE
DIVIDE BY THE DEMOGRAPHIC ANALYSIS ESTIMATE AND MULTIPLY
BY 100. THIS SHOWS THE CONTRIBUTION OF
DIFFERENT COMPONENT TO THE OVERALL ESTIMATE.
THE MAIN POINT HERE IS THAT THE BIRTH COMPONENT IS THE DRIVER OF
THE DEMOGRAPHIC ANALYSIS ESTIMATES.
WE SEE FOR THE YOUNGEST AGES IT’S ALMOST 100% BUT EVEN AS YOU
LOOK AT THE OLDER AGES IT’S STILL THE LARGEST PART.
SO DEMOGRAPHIC ANALYSIS THE BIRTHS ARE THE FOUNDATION FOR
THE DEMOGRAPHIC ANALYSIS ESTIMATE.
FOR 2020 DEMOGRAPHIC ANALYSIS IS A SUBOPERATION UNDER THE
EVALUATION AND EXPERIMENTS INTEGRATIVE PROJECT TEAM AND
THAT’S UNDER JENNIFER REICHERT’S AREA.
DA IS CONDUCTED BY STAFF IN THE PROJECTIONS AND WE USE SIMILAR
DATA AND THE MAIN DIFFERENCE IS THE ESTIMATES ARE NOT BASED ON
THE PRIOR CENSUS BUT WE BUILD FROM BIRTH RECORDS BACK TO 1935
UP TO TO — 2020 AND WE WORK CLOSELY WITH
RESEARCH PARTNERS AND UNIVERSITIES, RESEARCH
INSTITUTES AND FELLOW AGENCIES. THIS IS A LIST OF RESEARCH
PARTNERS FOR 2020. SOME ARE CURRENT OR RETIRED
CENSUS BUREAU STAFF AND SOME COME FROM THE NATIONAL CENTER
FOR HEALTH STATISTICS OR THE OFFICE OF IMMIGRATION
STATISTICS. PEOPLE AT RESEARCH CENTERS LIKE PUGH AND USE UNIVERSITIES.
WE WORK WITH DIFFERENT DEMOGRAPHERS FOR THE ASSESSMENT.
FOR 2020 WE PLAN TO PRODUCE SIX SERIES OF ESTIMATES.
SOME OF THESE ARE OFFICIAL ESTIMATES AND SOME ARE
EXPERIMENTAL. THE NEXT SLIDE WILL GO INTO MORE
DETAIL. I WON’T GO THROUGH THESE NOW.
TO TRY TO MEASURE UNCERTAINTY WE’LL PRODUCE A RANGE.
SO A HIGH, MEDIUM AND LOW FOR EACH SERIES.
THIS TABLE SHOWS THE DIFFERENT SERIES PRODUCING, TYPE OF
ESTIMATE AND CHARACTERISTICS AND SPECIFIC AGE GROUPS THAT WILL
GOING TO BE INCLUDED IN THE SERIES.
SO THE OFFICIAL ESTIMATES USE DATA AND METHODS THAT HAD BEEN
USED PRIOR EITHER IN 2010 OR IN EARLIER DEMOGRAPHIC ANALYSIS.
THE OFFICIAL SERIES WE HOPE TO RELEASE PRIOR TO THE RELEASE OF
THE CENSUS COUNT IN 2020 AND EXPERIMENTAL ESTIMATES
IN 2021 AND THEY USE DATA AND METHODS WE HAVEN’T USED YET LIKE
PRODUCTION ENVIRONMENT. AND THERE’S THE BLACK ALONE AND
NON-BLACK POPULATION. BECAUSE OF WHAT’S AVAILABLE AND
WHAT KIND OF RACE DETAIL’S AVAILABLE ON THE HISTORIC BIRTH
RECORDS WE’RE NOT ABLE TO DO A LOT OF DEMOGRAPHIC DETAIL FOR
THE OLDER AGES. SO HISTORICALLY, WE’VE USED
THESE TWO GROUPS, BLACK AND NON-BLACK.
THIS IS OUR MAIN SERIES. WE’LL HAVE ESTIMATES FOR THE
POPULATION 0 TO 84 BY SINGLE YEAR OF AGE AND POPULATION FOR
85 PLUS. AGAIN, THIS IS OUR MAIN SERIES.
WE ALSO ARE PLANNING TO DO A SERIES ON THE BLACK ALONE AND
COMBINATION AND NON-BLACK COMBINATION AND THIS SALT LAKE
CITY THE UNOFFICIAL SERIES. — THIS IS ALSO THE UNOFFICIAL
SERIES AND WE’LL DO IT FOR THE COHORTS BORN FROM 1980 FORWARD.
THIS WILL BE 0-39 IN 2020. AFTER 1990, ALL STATES INCLUDED
HISPANIC ORIGIN ON THEIR OFFICIAL BIRTH CERTIFICATE BUT
PRIOR TO THAT STATES COULD OR COULDN’T.
SO WE ARE PRODUCING HISPANIC, NON-HISNON-HISPANIC ASSESS MENTS.
WE’LL PRODUCE A SERIES OF ESTIMATES FOR THE POPULATION
0-17 THAT HAVE FULL RACE DETAIL. SO WE PLAN TO HAVE 31 RACES AND
TO HISPANIC ORIGIN GROUPS. HERE WE’LL BE ABLE TO SEE
UNDERCOUNT FOR SPECIFIC GROUPS THAT WE WEREN’T ABLE TO IN 2010.
THIS SERIES IS DESIGNED TO EVALUATE THE UNDERCOUNT OF YOUNG
CHILDREN OR COVERAGE OF YOUNG CHILDREN IN 2020 CENSUS.
WE HAVE OTHER AGE GROUPS AND WE’LL HAVE COMPARISON GROUPS.
WE’RE ALSO LOOKING TO HAVE AN EXTENDED HISPANIC ORIGIN SERIES. I MENTIONED THAT HISPANIC ORIGIN
WASN’T ON THE BIRTH SER RTIFICATES UNTIL 1990 BUT THOSE
STATES THAT HAD IT ACCOUNTED FOR MOST HISPANICS IN THE UNITED
STATES. USING MODELING WE’RE ABLE TO
IMPUTE HISPANIC ORIGIN ON OTHER RECORDS AND IT WOULD BE FOR THE
POPULATION 0-39. AND FINALLY WE LOOK AT STATE AND
COUNTY LEVEL. DEMOGRAPHIC ANALYSIS ASSESSMENTS
FOR THE POPULATION AND THE IDEA IS IT WILL GIVE MORE INFORMATION
ABOUT THE GEOGRAPHIC DISTRIBUTION OF COVERAGE AREAS FOR YOUNG CHILDREN.
THERE’S A LOT OF CHALLENGES AND ONE OF THE BIG ONES IS ASSIGNING
RACE AND HISPANIC ORIGIN TO BIRTH REPORTS.
BERTH SIR TIF CATS ONLY — BIRTH CERTIFICATES HAVE ORIGIN OF THE
PARENTS AND NOT THE CHILD AND HAVE DIFFERENT WAYS TO ASSIGN
RACE TO THE CHILD. WHAT WE ARE FOCUSSING ON FOR
2020 AND WHAT WE USED IN 2010 HERE WE TAKE INFORMATION FROM
THE CENSUS SO WE LINK CHILD AND PARENT GROUPINGS FROM THE
PARENTS AND SEE HOW PARENTS OF DIFFERENT RACE COMBINATIONS
REPORTED THEIR CHILD IN THE CENSUS AND USED THOSE
DISTRIBUTIONS TO AGGREGATED BIRTH RECORDS.
WE THINK IT’S IMPORTANT BECAUSE IT TAKES ADVANTAGE OF
SELF-RESPONSE RATHER THAN THE BERTH CERTIFICATE AND DETAIL
CONSISTENT WITH THE CENSUS. WE WANT TO MAKE SURE WHEN WE’RE
COMPARING OUR ESTIMATES TO THE CENSUS AND DIFFERENCES IN
CLASSIFICATION ARE BECAUSE OF COVERAGE DIFFERENCES.
THAT’S A CHALLENGE. WE USE MEDICARE DATA TO ESTIMATE
THE OLDEST AGE POPULATION AND THAT COULD BE DIFFICULT BECAUSE
OF THE QUALITY OF THE MEDICARE DATA AND THEN AS ALWAYS THE
FOREIGN-BORN POPULATION IS A STRUGGLE BECAUSE WE HAVE
CONFIDENCE IN THE BIRTH AND DEATH RECORDS.
NOT AS MUCH AS IN OUR HISTORICAL DATA ON IMMIGRATION.
AS WITH OTHER 2020 CENSUS PRODUCTS WHEN WE RELEASE OUR
ESTIMATES WE’LL HAVE TO FOLLOW THE FOLLOWS AND DISCLOSURES WE
HAVE FOR 2020. AND I’LL TALK ABOUT SOME OF
THESE SPECIFIC RESEARCH PROJECTS OR ISSUES WE HAVE GOING AND JUST
TO GIVE YOU AN IDEA OF WHAT WE DEAL WITH FOR DEMOGRAPHIC ANALYSIS.
THERE’S USUALLY A LAG IN HUE RECENT WE GET THE DATA COMING
FROM THE CENTER FOR NATIONAL HEALTH STATISTIC AND TRYING TO
INCORPORATE PROVISIONAL BIRTH DATA AND NOT HAVE TO PROJECT OUT
AND THIS IMPORTANT AS WE TRY TO DEVELOP ESTIMATES FOR YOUNG
CHILDREN. WE’RE ALSO TRYING TO ACCOUNT FOR
DIFFERENCES IN RACE ASSIGNMENT BETWEEN METHODS THAT WERE USED
FOR THE COHORTS IMPORTANT BEFORE 1980 AND THOSE BORN AFTER.
WE’RE TRYING TO HAVE A MORE CONSISTENT RACE SERIES.
IN 2010 YOU CAN SEE BREAKS BETWEEN THE TWO GROUPS AND IT
WAS IN LARGE PART BECAUSE OF METHODS USED.
RELATED TO THAT WE’RE TRYING TO STANDARDIZE THE RATE ASSIGNMENT
ACROSS ALL COHORTS AND ALSO THE DIFFERENT COMPONENTS WE HAVE SO
WE’LL SEE SIMILAR RACE ASSIGNMENTS FOR THE BIRTHS AND
DEATHS AND IMMIGRATION. WE’RE TRYING TO IMPROVE THE RACE
ASSIGNMENT METHODS FOR PEOPLE THAT REPORT MULTIRACE.
WE KNOW IT’S A GROUP INCREASING AND GROWING.
AND SO WE’RE TRYING TO IMPROVE THAT.
FINALLY, THOSE WHO CHANGE RACIAL IDENTIFICATION OR SELF-REPORT
RACE FROM ONE CENSUS TO ANOTHER AND TRYING TO BUILD THAT INTO
OUR ESTIMATES TO ACCOUNT FOR THAT POPULATION.
MORTALITY. THE CHARACTERISTICS WE HAVE, THE
DETAIL WE HAVE ON DEATHS COMES FROM THE DEATH CERTIFICATES
USUALLY FILLED OUT BY FUNERAL DIRECTOR IN THE FUNERAL HOMES
AND MAY OR MAY NOT CULT WITH THE FAMILY — CONSULT WITH THE
FAMILY WHEN THEY DO THAT. WE’LL LOOK TO SEE WHAT SORT OF
MISCLASSIFICATION THERE IS ON THE DEATH CERTIFICATES AND WE’RE
DEVELOPING A PROPOSAL TO ACCESS THE MORTALITY DISPARITIES AND IT
LINKS OBSERVATIONS TO DEATH CERTIFICATES AND BE ABLE TO SEE
IF THEY’RE ACCURATE AND MAKE ADJUSTMENTS.
FOR THE OLDEST AGES THE DEATH DATA IS NOT VERY GOOD AND WE’RE
LOOKING TO USE MEDICARE TO SUPPLEMENT THAT.
THIS SUMMER WE’VE WORKED CLOSELY WITH PEOPLE AT CMS TO TRY TO FIT
ORE RECORDS WE DON’T THINK SHOULD BE INCLUDED IN OUR
ESTIMATES. THERE’S A LOT OF RECORDS IN THE
MEDICARE FILED THAT ARE OLD, 115 PLUS AND NEVER SEEM TO DIE.
WE’VE BEEN LEARNING HOW THEY UNDUPLICATE RECORDS SO WE CAN DO
SOMETHING SIMILAR. AND I MENTIONED NATIONAL
IMMIGRATION IS THE HARDEST PART OF THE DEMOGRAPHIC ANALYSIS.
WE’RE DEVELOPING METHODS TO USE A STOCK APPROACH TO ESTIMATE
THIS POPULATION RATHER THAN ESTIMATING MIGRATION FLOWS WHICH
HAD BEEN DONE IN THE PAST. IF WE DO MIGRATION FLOWS FROM
1935 TO 2020, THAT’S A DIFFICULT THING.
GIVEN THE DATA AVAILABLE AND THE METHODS SO WE’RE LOOKING INTO A
DIFFERENT APPROACH. AND TRYING TO IMPROVE ESTIMATES
OF NATIVE POPULATION LIVING ABROAD AND WE DID RESEARCH AFTER
2010 AND FOUND IN MEXICO’S DATA THERE WAS A LARGE NUMBER OF
YOUNG CHILDREN, ABOUT 200,000 THAT SAID THEY WERE BORN IN THE
UNITED STATES BUT LIVING IN MEXICO AT THE TIME OF OUR
CENSUS. WE WANT TO TAKE THOSE CHILDREN
OUT OF THE BIRTH RECORDS WHEN WE’RE MAKING OUR DEMOGRAPHIC
ANALYSIS. AND FINALLY, ESTIMATING
MIGRATION BETWEEN PUERTO RICO AND THE UNITED STATES ESPECIALLY
AFTER HURRICANE MARIA. CURRENTLY THE POPULATION
ESTIMATES PROGRAM USE METHODS TO COMBINE DATA FROM THE AMERICAN
COMMUNITY SURVEYS AND PUERTO RICO COMMUNITY SURVEY AND DATA
THE DEPARTMENT OF TRANSPORTATION ON AIRLINE FLIGHTS TO AND FROM THE UNITED STATES AND
PROSECUTOR. — PUERTO RICO.
WE’RE TRYING TO COMBINE THE DATA TO HAVE A MORE ACCURATE MEASURE
OF MIGRATION AFTER THE HURRICANE.
AND I MENTIONED TWO SERIES FOCUSSED ON THE UNDERCOUNT OF
YOUNG CHILDREN. ONE WILL HAVE FULL RACE DETAIL.
HERE WE’LL BE ABLE TO SAY THE DEMOGRAPHIC ANALYSIS ESTIMATE OF
NON-HISPANICNON-HISPANIC AIEN CHILDREN AND WE’RE DEVELOPING
STATE AND COUNTY ASSESSMENTS. I THINK IT WILL BE IMPORTANT FOR
IDENTIFYING THE SPECIFIC GEOGRAPHIC AREAS WE HAVE
COVERAGE AND FINALLY QUESTIONS FOR YOU GUYS AND SURE HAVE YOU
SOME FOR US AS WELL. ARE THERE SPECIFIC
CHARACTERISTICS THAT WE’RE NOT PLANNING TO ESTIMATE YOU THINK
WOULD BE INFORMATIVE? ARE THERE ADDITIONAL SOURCES OF
ERROR WE SHOULD ADDRESS IN OUR RESEARCH AND FINALLY ARE THERE
SPECIFIC REPORT TOPICS THAT WOULD BE OF INTEREST.
THANK YOU.>>THANK YOU, ERIC.
I GUESS I JUST NEED THE CLICKER.
WELL, I’LL JUST SAY THAT WAS GREAT.
I SO ENJOYED READING THE RESEARCH PLAN AND THEN GETTING
TO ASK YOU QUESTIONS AND HAVING YOU RESPOND AND GETTING TO SHARE
THAT WITH THE OTHER DEMOGRAPHERS AND I THINK EVERYBODY ON THE
COMMITTEE LIKES TO GET IN THE DETAIL OF THEIR AREA OF
EXPERTISE AND HOPE WE CAN DO THAT AS A BUREAU WRIT LARGE
BECAUSE I THINK IT’S EFFECTIVE. I THINK THE DEMOGRAPHIC ANALYSIS
IS REALLY IMPORTANT BEYOND JUST COVERING THE ERROR OF DECENNIAL
BECAUSE THE FUTURE OF GETTING PEOPLE TO VOLUNTARILY RESPOND TO
SURVEYS IS DIM. AND IT’S LIKELY THAT THE CENSUS
IS GOING TO RELY MORE AND MORE ON ADMINISTRATIVE RECORDS.
SO I THINK IT GIVES GOOD FOOD FOR THOUGHT OF SOME OF THE
CHALLENGES THAT LIE AHEAD. I KNOW SOME ARE FAMILIAR WITH
THE PROGRAMS MORE THAN OTHERS.
THERE’S A BASIC CONUNDRUM IF WE’RE USING ADMINISTRATIVE
RECORDS FOR THE DECENNIAL BUT THE DECENNIAL IS USED AS THE
GOLD STANDARD AGAINST ADMINISTRATIVE RECORDS.
WE EVALUATE THE POPULATION ESTIMATES BASED ON DECENNIAL AND
NOW WE’RE EVALUATING THE DECENNIAL BASED ON ADMINISTRATIVE RECORDS.
THE DIFFERENCE IS THE DEMOGRAPHIC ANALYSIS YOUR USING
FOR ANALYSIS IS NOT BASED ON THE DECENNIAL CENSUS.
IT GOES BACK TO WHEN SOMEBODY WAS BORN.
AND THERE WAS A NUMBER OF WAYS THE CENSUS WOULD IDENTIFY
LIMITATIONS IN THE ADMINISTRATIVE RECORD AND THAT
WILL BE EASIER AT THE NATIONAL LEVEL.
WORKING WITH ADMINISTRATIVE RECORDS TO COME UP WITH GOOD
INFORMATION AT SMALL GEOGRAPHIES WILL BE HARDER. THAT SAID I THOUGHT IT’S GREAT
YOU’D LOOK AT CHILDREN 0 TO 4 FOR STATES AND COUNTIES.
WE’RE AWARE THAT’S A BIG AREA OF POTENTIAL UNDERCOUNT AND SO THE
SMALLER GEOGRAPHIES WILL HELP IDENTIFY THE UNDERCOUNT EXACTLY.
IN CASE ANYBODY MISSED IT 200,000 CHILDREN BORN IN THE
U.S. WERE ACTUALLY IDENTIFIED TO HAVE MOVED TO MEXICO IN 2010 AND
THAT WAS CONTRIBUTED TO PART OF WHAT WE CONSIDERED AN
UNDERCOUNT. SOME OF THE UNDERCOUNT WON’T BE
AS LARGE THIS TIME BECAUSE WE’LL HAVE THAT INFORMATION FROM THE
MEXICAN CENSUS SO YAY. THAT’S EXCITING. YOU TALKED WITH THE ACCURACY OF
DATA LIKE THE MEDICARE OF DATA AND IT’S IMPORTANT BECAUSE IT EXEMPLIFIES THE DATA IS NOT FOOL
PROOF. THE QUALITY OF THE
ADMINISTRATIVE DATA IS ONLY AS GOOD AS THE DATA FROM WHICH THE
ORGANIZATION FROM WHICH IT COMES TO CONGRATS ON WORKING THROUGH
THOSE ISSUES AND WORK THE AGENCIES AND WE WORK WITH LOCAL
GOVERNMENT TO IMPROVE DATA QUALITY.
GLAD YOU GUYS ARE DOING THAT. YOU HAD A COUPLE QUESTIONS IN
THE RESEARCH PLAN. YOU TALKED ABOUT USING THE
FIVE-YEAR ACS TO PROVIDE MORE ACCURATE INFORMATION DETAILS FOR
INTERNATIONAL MIGRATION AND WERE THINKING OF USING THE ONE-YEAR
INSTEAD. I ALMOST ALWAYS LOVE THE
ONE-YEAR BUT IN THIS CASE MAYBE THE FIVE-YEAR IS BETTER BECAUSE
THE QUALITY OF THE MOST RECENT ONE-YEAR MAY HAVE DEGRADED A
LITTLE BIT ESPECIALLY FOR IMMIGRATION AND THE FIVE-YEAR
ALWAYS HAS FEWER MARGINS OF ERROR.
I KNOW THAT’S PROBABLY A PRO AND CONS CONVERSATION YOU’LL
PROBABLY HAVE. AND YOU TALKED ABOUT YOU NEED TO
ESTIMATE UNDOCUMENTED IMMIGRANT AS A COMPONENT OF TRYING TO
FIGURE OUT HOW MANY PEOPLE ARE IMMIGRATING AND YOU MAY PULL
FROM THE PUGH RESEARCH CENTER WHICH IS FANTASTIC BECAUSE THEY
BASE THEIR NUMBERS ON ACTUAL DATA OR EVEN IF YOU COULD GET
THE COMPONENT PARTS FROM THEM BECAUSE THEY PULL FROM THE
MEXICAN CENSUS, ETCETERA. THAT’S PROBABLY BETTER.
MANY PEOPLE MAY HAVE HEARD ABOUT THE PRINCETON’S 2018 ESTIMATES
OF UNDOCUMENTED IMMIGRANT BASED ON MODELING AND GRATELY —
GREATLY BASED ON ASSUMPTIONS SO THE PUGH IS BETTER.
AND YOU ASKED ABOUT MAYBE DOING ANALYSES OF OTHER GROUPS.
BASED ON THE FINDING THE GROUP WITH THE LARGEST CONCERN ABOUT
THE 2020 CENSUS RESULTS MAY BE USED AGAINST THEM WERE ASIAN. FOLKS MAY FIND THAT SURPRISE
BUDGET FOR THOSE WHO KNOW THE UNFORTUNATE HISTORY THAT THE
CENSUS SUPPLIED INFORMATION TO THE FEDERAL GOVERNMENT THAT WAS
USED TO ROUND UP PEOPLE FOR THE INTERNMENT CAMPS AND IT’S VERY
POSSIBLE THAT THE ASIAN COMMUNITY IS VERY WELL AWARE OF
THAT AND SO IF THIS IS A RECENT FINDING ASIANS ARE VERY
CONCERNED ABOUT THIS THIS MAY BE A GOOD ONE TO ESTIMATE TO SEE IF WE HAVE ADDITIONAL ERROR THERE.
HERE’S A LITTLE BIT OF CENSUS HISTORY.
THESE ARE THE AVAILABLE RACIAL CATEGORIES SINCE THE FIRST
CENSUS SINCE 1790. IN PARTICULAR THE RACIAL
CATEGORIES FOR AFRICAN AMERICANS OR AMERICANS OF AFRICAN DESCENT WERE CALLED
VARIOUS THINGS OVER TIME AND AT ONE POINT WE SEE EARLY ON
COUNTED SLAVES AND OTHER FREE PERSONS THEN WE STARTED
DIFFERENTIATING BETWEEN BLACK AND MOLATO AND ONE YEAR WHERE
THEY TRIED TO BE VERY DISCERNING ABOUT MULE — MULATTO AND THEY HAD A HARD TIME
DISCERNING THE CATEGORY AND BY 1930 THEY COLLAPSED IT ALL TO JUST BLACK OR NOT.
IF YOU’RE CONCERNED WITH THE ONE DROP RULE WITH ANY BIT OF AFRICAN ANCESTRY
YOU’RE BLACK AND IT SHOWS IT’S A CONCEPT THAT CHANGES OVER TIME.
IT’S INTERESTING WHEN YOU THINK ABOUT ASSIGNING RACE BASED ON
ADMINISTRATIVE RECORDS YOU POINTED OUT IN THE PAST, BIRTH
SERCERTIFICATE LISTED FATHER AND MOTHER AND NOT THE CHILD AND THE
RULE WAS TO USE THE RACE OF THE FATHER AND IT WAS CALLED THE FATHER RULE.
AND THINGS HAVE CHANGED. TIMES ARE DIFFERENT.
AND YOU SAID YOU’LL CHANGE THE ASSIGNMENTS FOR BIRTH FOR 1980
AND BEFORE. IS THAT GOING TO BE USING THE
KIDLINK APPROACH, THE NEWER APPROACH.
YOU CAN ANSWER THAT QUESTION.
>>IN THE PAST WE USED THE FATHER RULE OR WE ALSO USED THE
MOTHER RULE TO ASSIGN RACE BUT WE’VE BEEN LIMITED TO THAT.
SO WE’RE TRYING TO BRING IN OTHER DATA TO LEVERAGE THE DATA AND GIVE US MORE INFORMATION TO
CLOSER TO WHAT SELF-RESPONSE WOULD BE.
>>THAT’S GREAT. THE CENSUS IS MEANT TO BE
SELF-RESPONSE. HERE — HOORAY FOR THAT AND THE
DEATH CERTIFICATES BEING DETERMINED BY SOMEBODY ELSE SO
THAT MAY BE TRICKY. YOU MENTIONED OTHER INTERESTING
THINGS. YOU’LL RESEARCHING HOW
SELF-IDENTIFICATION CAN CHANGE OVER TIME AS PEOPLE THINK THEIR IDENTITY AND
AMERICANS CAN INCLUDE THEMSELVES IN MORE THAN ONE RACIAL CATEGORY
AND NEARLY 10 MILLION PEOPLE CHANGE THE WAY THEY CATEGORIZED
THEMSELVES SO GOOD FOR YOU LOOKING AT THAT CHANGE AND IT’S A CONUNDRUM FOR
THE CENSUS BUREAU, SELF-REPORTED OR OTHER REPORTED IS BETTER.
AS I MENTIONED THROUGH 1950s, CENSUS TAKERS DETERMINED THE
RACE OF THE PEOPLE THEY WERE COUNTING BUT NOW WE ALL
DETERMINE OUR OWN RACE ON THE REPORTS.
FOR FUNDING IT MAY BE IMPORTANT FOR
SELF-REPORTING AND IF YOU LOOK AT THE FAMOUS STUDY IF YOU DON’T
KNOW IT’S IMPRESSIVE OF RACIAL DISCRIMINATION AMONG NBA
REFEREES. THERE’S A LOT OF DATA, AS YOU
CAN IMAGINE, ON THE CALLS THAT GET MADE IN NBA’S GAME AND IT’S VERY ANALYZABLE AND DETERMINED
THERE WAS A LOT OF DETECTABLE RACIAL BIAS IN THE WAY NBA
REFEREES MADE THEIR CALLS AND THEY’VE DONE TRAINING TO
OVERCOME THE BIASES AND THE WAY THEY DID THE STUDY WAS THE
AUTHORS DETERMINED THE RACE OF THE INDIVIDUALS BOTH THE
REFEREES AND THE PLAYERS. SO THAT’S OTHER IDENTIFIED.
SO WHEN YOU THINK OF DISCRIMINATION, IT’S BASED ON
HOW OTHERS IDENTIFY YOU TYPICALLY.
I THINK THE WHOLE TOPIC IS ONE RESEARCHERS IN GENERAL SHOULD BE
AWARE OF WHEN THEY’RE USING CENTER DATA VERSUS OTHER.
JUST MY GENERAL OVERALL THOUGHT. I KNOW DEBORAH ALSO WHO IS ON THE PHONE GOT TO READ A
LOT OF THIS AND HAD THOUGHTS.
I DON’T KNOW IF SHE’S ON THE PHONE.
IS SHE ON THE PHONE?
IF NOT I’LL READ HER THING FOR HER.
DEBORAH, CAN YOU HEAR US?
SHE E-MAILED IT AS WELL. SHE HAD THREE QUESTIONS.
SHE SAYS, MY UNDERSTANDING IS IN ADDITION TO THE UNDERCOUNT FOR A
SUBGROUP SUCH AS BLACK MALE IT’S GREATER IN CITIES WHERE
POPULATIONS OF SUBGROUPS ARE GREATER TO ADDRESS THE NET
UNDERCOUNT OF BLACK MALES HAVE YOU USE INFORMATION SUCH AS
APPLICATIONS OF THE METROPOLITAN AREA BECAUSE SOME AREAS MAY HAVE
GREATER UNDERCOUNTS THAN OTHERS AND SINCE MANY MSAs AT LEAST
THOSE CONTAINING THE BIGGEST CITIES ARE LARGER THAN MANY
STATES POPULATION SIZE AND PERHAPS SPECIFIC ESTIMATES WOULD
BE USEFUL TO HELP UNDERSTAND PARTICULAR ISSUES WITH URBAN
POPULATION AND FOR THE HOMELESS POPULATION I THOUGHT THERE WERE
ESTIMATES AVAILABLE FOR USICH .gov THAT WERE HAVE THEIVE IN
UNDER AND HAS A LINCOLN —
LINK AND WHY NOT YOU IT TO ESTIMATE PUERTO RICAN MIGRATION
AND FLIGHT DATA MAY HAVE MORE MOBILITY THAN MIGRATION, PER SE. >>WE’RE LOOKING AT ESTIMATES
FOR YOUNG CHILDREN AND NOT FOR OLDER COHORTS IS WE’D HAVE TO
HAVE A METHOD OF MEASURING MIGRATION BECAUSE WE ARE
STARTING AT BIRTH. I KNOW WHERE PEOPLE ARE BORN.
I WAS BORN IN IDAHO AND NOW LIVE IN MARYLAND AND IT WOULD BE HARD
TO TRACK ME AND WE DON’T HAVE EYE GOOD METH ADD — A GOOD
METHOD TO DO THAT. WE HAVE MORE CONFIDENCE IN YOUNG
CHILDREN AND CAN PRODUCE USING IRS DATA FOR DOMESTIC MIGRATION
AND CAN LOOK AT MOVEMENT OVER THAT.
BUT FOR OLDER AGE GROUPS IT WOULD BE REALLY HARD.
WE’RE NOT BASED ON A PREVIOUS CENSUS TO MEASURING MIGRATION IN
A 10 YEAR PERIOD AT THE MOST BUT WE COULDN’T DO THAT OVER A LIFE
COURSE. ALSO FOR THE HOMELESS
POPULATION, ONE THING THAT’S IMPORTANT IS WE CAN ONLY DO
COVERAGE ESTIMATES BY CHARACTERISTICS IN THE CENSUS.
ALSO, WE NEED TO HAVE ADMINISTRATIVE RECORDS AND GOOD
STRONG DATA FOR ESTIMATING THAT POPULATION AND BECAUSE THE
CENSUS DOESN’T COMPLETELY IDENTIFY THE HOMELESS POPULATION
YOU CAN SEE SOME OF THE OPERATIONS ARE GEARED TOWARDS
THE HOMELESS BUT IT’S NOT A QUESTION OF THE CENSUS SO WE
WERE NOT ABLE TO PRODUCE ESTIMATES FOR THAT POPULATION.
FINALLY, IRS DATA ON PUERTO RICO IT’S MY UNDERSTANDING NOT
EVERYBODY IN PUERTO RICO HAS TO FILE, IS THAT CORRECT?
SO WE HAVEN’T USED THE DATA IN TRACKING MIGRATION BETWEEN THE
ISLAND AND THE U.S. WE TENDED TO USE SURVEY DATA AND
ARE NOW LOOKING FOR MORE ADMINISTRATIVE SOURCES WITH THE
AIRLINE DATA. AND YOU’RE RIGHT, THE AIRLINE
DATA CAPTURES A LOT.
THERE’S A LOT OF TOURISM INCLUDED WITH DATA AND THE NET
OVERALL WE THINK IS A GOOD INDICATION OF FLOW.
>>MARIO MARAZZI.
SO PUERTO RICO HAS ITS OWN TREASURY AND THE PUERTO RICO
TREASURY DEPARTMENT A COUPLE YEARS AGO BEGAN SUPPLYING SOME
OF ITS TAX ROLE DATA TO THE CENSUS BUREAU FOR THE POPULATION
ESTIMATES PROGRAM. IN PRINCIPLE IT COULD BE USED.
THAT’S WITH THE RIGHT PERMISSIONS WITH THE PUERTO RICO
TREASURY AND IRS AND THE COMMINGLING I’M NOT SURE HAD BAN
PROVED. WHAT’S BEEN HARD FOR POST-MARIA
MIGRATION IS THE DYNAMIC AND HOW QUICKLY AFTER A DISASTER PEOPLE MOVE.
HOW SLOW TAX FILINGS OCCUR. ONE THING WE SAW FROM THE
HURRICANE IS PEOPLE LEFT AND THEN CAME BACK.
I’M NOT SURE A TAX DATA WOULD CAPTURE THAT WELL.
>>ANYONE ELSE? JOE.
>>THE PRISON POPULATION IN THE UNITED STATES, IS THAT DATA
YOU’RE CAPTURING AS PEOPLE CAPTURED THEMSELVES, RIGHT.
IN MATERIALS OF THEIR DEMOGRAPHY IS THAT ANALYSIS TAKING PLACE.
MOST PEOPLE ARE COUNTED IN THE CENSUS AND THEY COUNT CONGRESSIONAL SEATS.
WHAT WE DOING WITH THAT POPULATION.
>>I CAN’T SPEAK TO WHAT THE BUREAU’S DOING FOR THAT
POPULATION IN 2020 BUT FOR DEMOGRAPHIC ANALYSIS WE DON’T
HAVE SEPARATE ESTIMATES FOR THE PRISON POPULATION.
WE ESTIMATE THE TOTAL POPULATION ON A NATIONAL LEVEL AND FOCUS ON
AGE BECAUSE IT’S COHORT MEASURED AND AGE, SEX, LIMITED RACE
GROUPS AND HISPANIC ORIGIN BUT NOT CHARACTERISTICS WHETHER
THEY’RE IN PRISON OR HOMELESS.>>SO THE BUREAU OF JUSTICE
STATISTICS WOULD CAPTURE THAT SORT OF INFORMATION AND THE DOJ.
>>AND AGAIN, I’M NOT THE PERSON TO SPEAK TO THAT.
MAYBE DEB WHO KNOWS MORE ABOUT OPERATIONS WOULD KNOW.
>>IN TERMS OF DATA COLLECTION DURING THE CENSUS WE DO THAT AS
PART OF OUR GROUP QUARTERS OPERATION.
THEY’RE COVERED THERE BUT WHAT ERIC DOES AS A COMPLIMENT OR
QUALITY CHECK ISN’T EXACTLY THE SAME.
>>ONE AREA WE’RE NOT CAPTURING ANY LONGER FOR THIS PARTICULAR
CENSUS IS THE ANECDOTAL INFORMATION OF U.S.
CITIZENS WHEN I WAS AT HOMELAND SECURITY THE NUMBER WE USED WAS
11 MILLION PEOPLE. IT’S BEEN 11 MILLION PEOPLE THE
LAST 15, 20 YEARS. IT SEEMS TO BE RELEVANT.
I DON’T KNOW HOW WE CAPTURE WITHOUT CREATING A DUST STORM
BUT IT’S INFORMATION THAT WOULD BE USEFUL TO SCHOOLS AND LOCAL
COMMUNITIES IN TERMS OF POPULATION MOVEMENT WHAT TO
EXPECT AND WHAT TRENDS THEY CAN EXPECT IN TERMS OF POPULATION
MOVEMENT BECAUSE WE HAVE A COUPLE HUNDRED PEOPLE COMING
ACROSS THE SOUTHERN BORDER EVERY MONTH AND WE DON’T KNOW WHERE
THEY GO EXACTLY.
IN TERMS OF TRYING TO ALLOCATE ENOUGH FUNDS FOR THE STATES
WHICH HAVE POPULATIONS NEW AND MIGRATORY.
SOMETHING I THOUGHT WOULD THROW INTO THE MIX NOT TRYING TO
CREATE A CONTROVERSY BUT WANTING TO SEE IF THERE’S A REAL WAY TO
CAPTURE THAT BECAUSE IT WOULD HELP US WITH ALLOCATING
CONGRESSIONAL SEATS AND THINGS LIKE THAT.
>>SO I’M THINKING ABOUT WHAT YOUR QUESTION ACTUALLY IS
BECAUSE THE CENSUS BUREAU DOES COLLECT IN THE AMERICAN
COMMUNITY SURVEY. WE DO COLLECT TO THE CITIZEN OR
NON-CITIZEN AND ACROSS THE DECADES.
IT DOES NOT EFFECT APPORTIONMENT.
>>TO THE CONTRARY, I THINK THE NUMBER OF PEOPLE IN A GEOGRAPHIC
AREA STATE FOR EXAMPLE, IF THERE’S 10 MILLION PEOPLE IN MILLION OF THOSE PEOPLE ARE NOT
CITIZENS, THEY STILL ARE COUNTED TOWARDS THE ALLOCATION OF CONGRESSIONAL SEATS.
WE’RE SAYING THE SAME THING PERHAPS?
>>I THINK WE ARE.>>OKAY, THANKS.
>>MAYBE BECAUSE IT’S ALMOST COFFEE BREAK.
BUT WE TALKED A LOT ABOUT 2020 BUT THE AMERICAN COMMUNITY
SURVEY WHICH HAS A LOT OF DETAILED DATA IN IT DOES PROVIDE
THAT I’LL CALL A NICE UPDATE. IT’S CERTAINLY NOT THE CENSUS.
>>I’M NOT ASKING FROM A POLITICAL POINT OF VIEW JUST
ASKING A QUESTION. THANK YOU.
>>TOMMY.>>YOU KNOW I’M NOT A MEMBER OF
THIS COMMITTEE AND I TRY TO NOT SAY MUCH, JUST FOR POINT OF
CLARIFICATION, SO IT’S A SINGLE RACE WITH DEMOGRAPHIC ANALYSIS
BECAUSE I WAS THINKING ABOUT THE FATHER RULE FORECLOSURE — IF
YOU KNOW THE MOTHER’S RACE AND FATHER’S RACE IF IT’S THE SAME
ASSIGN IT TO THE CHILD AND IF IT’S DIFFERENT WE HAVE TWO RACES
BUT FOR DEMOGRAPHIC ANALYSIS WE ONLY GO WITH ONE RACE IS THAT
WHY WE DON’T DO SOMETHING SIMPLE LIKE THAT.
>>WE HAVE BLACK ALONE OR IN COMBINATION AND WE’LL ASK PEOPLE
TO BE MULTIPLE RACE AND THE WAY WE CAN DO THAT IS USE
DESTRUCTIONS FROM THE CENSUS. WE’LL USE DISTRIBUTIONS FROM 2010 AND AND
THINK PARENTS FROM THE SAME HOUSEHOLD TO THE CHILD AND SEE
IF THERE’S A FATHER OF A CERTAIN RACE AND MOTHER OF A DIFFERENT
RACE, HOW IS THAT CHILD REPORTED BY THOSE PARENTS.
SO WE’RE ABLE TO USE THOSE DISTRIBUTION TO ASSIGN RACE TO
AGGREGATED BIRTH RECORD. CLEAR AS MUD.
>>ANDREW STANWICK. I’M HAPPY TO SEE THIS
PRESENTATION. I FEEL LIKE I’VE BEEN ON THE
COMMITTEE FOR YEARS AND BEEN LOOKING FOR THESE ALTERNATIVE
WAYS TO MEASURE WHAT THE CENSUS MEASURES AND HERE TODAY WE HEARD
ABOUT SEVERAL OF THEM. SO THEY’RE ALL QUITE
INTERESTING. I HAD TWO QUESTIONS.
ONE OF WHICH IS SORT OF JUST A SUGGESTION.
I WAS WONDERING IF THE OVERCOUNT OF 15 TO 19-YEAR-OLD IS DUE TO
COLLEGE KIDS BEING COUNTED IN TWO PLACES.
AND THE SECOND, MORE SUBSTANTIVE QUESTION IS WITHOUT SAYING
ANYTHING ABOUT HOW IMPORTANT IT IS TO BE STUDYING RACE AND
ETHNICITY AND ALIKE AND HAS TO SPEAK TO THE
STATE LEVEL NEW THAT YOU HAVE
PERCEIVED UNDERCOUNTS BY AGE AND RACE.
WHAT ARE YOU GOING TO DO? ARE YOU GOING TO WAIT FOR A REWEIGHTING OF ARE
THE UNDERREPRESENTED GROUPS SEEM TO BE IN IT DOESN’T SEEM
ADEQUATE. RESPECTING HOW DIFFICULT IT IS
TO USE YOUR EXACT METHODOLOGY AND NOW HAVING TO TRACK MY
GRAYING IN THE SAME WAY, I’M WOND–MIGRATION I’M WOND IF
THERE’S A WAY TO USE HYBRID METHODS USING VALIDATIONS ABOUT
THE 2010 DECENNIAL AND USE IT COMBINED WITH YOUR METHODS OF
TRACKING BIRTH SET AND WHATEVER CAU — YOU CAN MUSTER FOR THE
DECADE TO GIVE US A FINER VIEW WHATEVER IT LOOKS LIKE AT THE
SUBNATIONAL LEVEL.>>YOU MENTIONED OVERCOUNT.
YOU’RE RIGHT, THERE COULD BE DOUBLE COUNTING OF COLLEGE AGE
AND COULD BE WE’RE UNDERESTIMATING INTERNATIONAL
MIGRATION. WE DON’T KNOW WHICH.
AS FAR AS GEOGRAPHIES, SO WE’RE NOT ABLE TO GO FOR THE TOTAL
POPULATION BELOW THE NATIONAL LEVEL AND WE TALKED ABOUT THAT
ALREADY. THE POST-SURVEY DOES AND THOSE ARE IMPORTANT ESTIMATES.
WE DON’T ADJUST THE CENSUS FOR COVERAGE AND THAT’S BEEN OUR
POLICY SEVERAL DECADE. AS FAR AS WHAT YOU’RE DESCRIBING
USING THE PAST CENSUS AND LOOK AT CHANGE SINCE THEN, THAT’S
WHAT WE DO WITH THE OFFICIAL POPULATION ESTIMATES BASED ON
THE PRIOR CENSUS AS WELL.
AND YOU’D HAVE TO REMEMBER TO HAVE COVERAGE FROM 2010 AND
ESTIMATION ERROR DURING THE DECADE.
IT’S NOT AS CLEAR CUT AS YOU’D HOPE TO HAVE A COUNTY LEVEL
ESTIMATE OF COVERAGE USING THE POPULATION.
IN FACT, WE DO A BIG ANALYSIS AT THE END OF THE DECADE WHERE WE
LOOK AT POPULATION ESTIMATES AND COMPARE THEM TO THE CENSUS THAT
JUST HAPPENED AND WHEN WE DO THAT IT’S TO EVALUATE THE
ESTIMATES NOT TO EVALUATE THE CENSUS AND IT’S NOT A COVERAGE
EVALUATION BUT LOOKING AT HOW WE DID OVER THE DECADE AND WAYS TO
LOOK TO IMPROVE IT. IN THAT ANALYSIS THE CENSUS IS
TRUE WHERE WE MEASURE COVERAGE WE SAY DA IS TRUTH.
>>BASICALLY WHAT YOU DESCRIBED, ANROUXANROUX — ANDREW IS WHAT
THE PROGRAM DOES. IT STARTS WITH THE DECENNIAL AND
ADDS ADMINISTRATIVE RECORDS. I THINK THERE’S GOING TO BE MORE
USES OF ADMINISTRATIVE RECORDS GOING FORWARD AND STI STICK
AROUND WE’LL TALK MORE ABOUT IT OVER THE YEARS AND DEBORAH IS APPARENTLY ON THE PHONE.CK
AROUND WE’LL TALK MORE ABOUT IT OVER THE YEARS AND DEBORAH IS
APPARENTLY ON THE PHONE.TICK AROUND WE’LL TALK MORE ABOUT IT
OVER THE YEARS AND DEBORAH IS APPARENTLY ON THE PHONE.STICK
AROUND WE’LL TALK MORE ABOUT IT OVER THE YEARS AND DEBORAH IS
APPARENTLY ON THE PHONE.>>HI.
ERIC, I WANTED TO ASK YOU AND OTHERS AND MAYBE IT’S NOT
SOMETHING TO REPLY TO NOW BUT MAYBE A FUTURE MEETING BASED ON
WHAT ALLISON WAS SAYING ABOUT THE RELATIONSHIP BETWEEN
ADMINISTRATIVE RECORDS APPROACHES AND CENSUS APPROACH
AND I’M PARTICULARLY INTERESTED IN THE FACT ONE WOULD LOSE
FLEXIBILITY IN THE NON-GEOGRAPHY AS ONE MOVES TOWARDS AN
ADMINISTRATIVE RECORDS APPROACH. TO THE EXTEND THAT NOT ONLY THE
SUBPOPULATION UNDERSTANDING COUNTS OF SUBPOPULATIONS AND THE
ACCURACY OF CAPTURING THE COUNTS BUT ALSO THE MIX AND MATCH OF
DIFFERENT GEOGRAPHIES AND COME BACK TO MOST THE U.S. LIVING IN
URBAN AREAS IS A LITTLE OUT OF THE BOX FROM WHAT’S BEEN DONE.
I GUESS I’D LIKE TO HEAR MORE IN THE FUTURE HOW ANYONE’S THINKING
IN WHAT WE’D LOSE IF WE MOVE MORE TOWARDS ADMINISTRATIVE
RECORDS IN THIS WAY AND THIS IS MAYBE BEYOND THE DEMOGRAPHIC
ANALYSIS STUFF AND MORE TOWARDS THE ACS STUFF LIKE TOWARDS THE
HISTORIC METHOD CAN BE USED IN THE CENSUS QUESTIONNAIRE IN THE
SURVEY QUESTIONNAIRES FOR MAYBE THE EQUIVALENT OF SISTERHOOD
METHOD IN DEMOGRAPHY LIKE THE HOMELESS OR
PRISON POPULATIONS OR OTHERS. THOSE MY COMMENTS.
I’LL MUTE MYSELF AGAIN.
THANKS.>>THOSE MIGHT BE THINGS WE SAVE
FOR A FUTURE CONVERSATION.
THE SUB NATIONAL ESTIMATES AND THE RECORDS AND THE WORK TOM AND
DAVID ARE DOING THEY DID IN THE LAST SESSION IS REALLY IMPORTANT
FOR EVALUATIONS IN DIFFERENT WAYS THAN THE EVALUATING THE
CENSUS. THAT IS PROBABLY ANOTHER
CONVERSATION. WE CAN ONLY PRODUCE ESTIMATES
FOR THE CHARACTERISTICS ON THE CENSUS FORM.
WE COULDN’T DO THE PRISON OR HOMELESS POPULATION.
>>WE’LL CAPTURE THAT DEBORAH IF YOU CAN E-MAIL IT TO ME WE’LL
PUT IT IN THE WRITTEN RECOMMENDATIONS/QUESTIONS.
JOHN.>>JOHN.
I HAVE A QUESTION ON THREE AREAS.
WHOEVER HAS THE CLICKER, CAN YOU GO TO SLIDE 11 6.>>ONE OF THE THINGS THAT’S
STRIKING HERE IS FOR THE 1970 THROUGH ’90 CENSUS CHILDREN 5-9
HAS COMPARABLE UNDERCOUNT 0-4 AND A SPLIT.
DO I HAVE A SENSE THIS IS METHODOLOGICAL VERSUS REAL.
I KNOW DEMOGRAPHICS CHANGE EVERY 10 YEARS.
>>I DON’T GET A SENSE IT’S FROM THE METHODS BECAUSE FOR BOTH
PERIODS AND 2010, THOSE ESTIMATES ARE COMING ALMOST
ENTIRELY FROM THE BIRTH RECORDS. WE HAVE A LOT OF CONFIDENCE IN
BIRTH RECORDS AND WE HAVE BACK TO 1970 CONFIDENCE IN BIRTH
RECORDS AND THIS GRAPH IS FOR THE TOTAL.
WE’RE NOT LOOKING AT RACE OR HISPANIC ORIGIN AND THAT’S BEEN
THE STRUGGLE WITH THE BIRTH RECORDS HOW TO USE THEM FOR
DEMOGRAPHIC ANALYSIS AND THAT’S THE CHALLENGE WE HAVE.
NOT A STRUGGLE.
IN THE TOTAL I DON’T THINK IT’S METHODS.
I’VE BEEN PART OF THE TASK FORCE TEAM FOCUSSED ON THE UNDERCOUNT
OF YOURN CHING. WE FOUND — ON YOUNG CHILDREN WE
FOUND OFTEN HOUSEHOLD STRUCTURE AND COMPLEXITY IS RELATED TO THE
UNDERCOUNT OF CHILDREN AND WE’VE DONE RESEARCH AND WE’VE SEEN HOW
FROM 2010 AND LATER HOUSEHOLD COMPLEXITY HAS CHANGED A LOT IN
THE UNITED STATES. THERE’S OTHER FACTORS BESIDES
METHODS BUT IT’S SOMETHING WE COULD THINK ABOUT.
I LIKE HOW YOU POINTED THAT OUT AND WE SHOULD LOOK INTO IT.
>>AND WITH REGARD TO THE OLDER POPULATION, YOU DIDN’T SAY AS
MUCH IN YOUR PRESENTATION AS PAPER HOW YOU HAVE TO USE
MEDICARE FOR THE OLDER POPULATION BECAUSE THE BIRTH
CERTIFICATES ARE BAD AND THEN YOU MENTIONED NOT ENOUGH DEATHS IN THE MEDICARE DATA.
HAVE YOU RULED OUT TRYING TO LINK DEATH CERTIFICATES TO THE
MEDICARE DATA TO IDENTIFY THE DEAD AMONG THE SUPPOSEDLY
LIVING.>>THAT’S NOT SOMETHING WE
LOOKED AT. WE’RE LOOKING AT A DATABASE
THAT’S HOUSED HERE AT THE CENSUS THAT LINK THE 2008ACS RECORDS
WITH DEATH RECORDS TO SEE WHAT KIND OF CLASSIFICATION ERRORS
THERE ARE ON THE DEATH RECORDS BUT THAT’S AN IDEA TO COMBINE
MEDICARE WITH DEATH DATA.>>OTHER OPTION FOR DEATH
RECORDS, SOCIAL MEDIA WHO HAS MORE OF AN INTEREST IN FINDING
THE DEAD BECAUSE OF MEDICARE BECAUSE OF THE PAYMENTS THEY
HAVE A FILE CALLED THE DM1 STANDS FOR DEATH MASTER 1.
IT SOUNDS LIKE SOMETHING IN STAR WARS BUT IT ALSO IDENTIFIES
DECEASED MEMBERS AMONG FILERS. IT’S NOT COMPLETE COVERAGE BUT
IT WOULD BE EASIER I THINK TO LINK TO MEDICARE DATA THAN THE
DEATH CERTIFICATES.>>COME TO THE MIC AND STATE
YOUR NAME.>>WE GET THE FILES FROM THE SOCIAL SECURITY
ADMINISTRATION AND WE GET A COUPLE PLACE WHERE’S WE CAN GET
INFORMATION AND WE’RE TRYING TO INCORPORATE THAT INFORMATION.
>>OKAY. AND THE THIRD HAS TO DO WITH
DIFFERENTIAL PRIVACY. ARE YOU GOING HAVE TO APPLY
NOISE TO YOUR DA ESTIMATES OR WILL THEY STAY PURE?
>>OUR PLAN RIGHT NOW IS TO COMPARE OUR DA ESTIMATES WITH
THE DATA THAT DON’T HAVE NOISE BUT FOR WHAT WE REPORT WE’RE
TRYING TO FIGURE OUT THE PROCESS.
WHETHER OR NOT THERE’S A WAY TO DO INDEPENDENT NOISE.
WE WANT TO COMPARE APPLE TO APPLES.
WE THINK THAT’S IMPORTANT. THAT’S OUR PLAN RIGHT NOW.
>>THANK YOU.>>OKAY.
SO I THINK WE’RE READY TO MOVE ON.
SO, SORRY. ROCHELLE WINKLER.
I’M IMPRESSED WITH WHAT YOU GUYS ARE DOING AND WHEN I WAS READING
THROUGH THE REPORT ALL THE CRITIQUES OR CHALLENGES I COULD
THINK OF YOU GUYS ARE READY FOR AND THINKING ABOUT AND DOING A
GREAT JOB WITH THAT. ONE QUESTION I HAVE, I’M EXCITED
YOU ARE GOING TO TRY TO PRODUCE STATE AND COUNTY LEVEL ESTIMATES
FOR THE 0-4 POPULATION. ARE YOU GOING TRY TO ADDRESS INTERNAL MIGRATION FOR THE YOUNG
GROUP AND IF SO HOW.>>WE’RE LOOKING AT DOMESTIC
MIGRATION FOR THE COHORTS BECAUSE YOUNG CHILDREN ARE
PRETTY MOBILE. WE’VE LOOKED AT WHY YOUNG
CHILDREN ARE HARD TO COUNT. THEY MOVE AROUND A LOT.
THEY SETTLE ONCE THEY START ELEMENTARY SCHOOL.
BUT IN THAT 0-4 PERIOD THEY MOVE QUITE A BIT BECAUSE THEY’RE WITH
YOUNG PARENTS MOVING OFTEN UP THAT STAGE OF LIFE.
WE PRODUCED A SERIES OF ESTIMATES OF THE 2010 OF YOUNG
CHILDREN AT THE STATE AND COUNTY LEVEL AT 2010 AS A TEST CASE OR
SIMULATION. FOR THAT WE USED IRS DATA AND WE
LOOKED AT WHERE THERE’S A CHANGE IN RESIDENCE.
SO WE HAVE QUITE A BIT OF MIGRATION IN THAT SERIES.
>>THANK YOU, VERY MUCH, ERIC AND ALISON AND I THINK WE’LL
TAKE A 10 OR 15 BREAK. WHICH ONE?>>SO YES, WE’LL TAKE A BREAK
AND WHAT WE’LL DO AFTER THE BREAK IS START TO WRITE DOWN OUR
RECOMMENDATIONS AND OUR QUESTIONS.
AND SO JUST TO BE CLEAR, JEFF IS GOING TO COMPILE THE
RECOMMENDATIONS ABOUT THE UPDATE ON THE 2020.
JUAN PABLO WILL COMPILE THE RECOMMENDATIONS FROM THE
INTEGRATED COMMUNICATIONS PROGRAM.
MARIO WILL DO THE PARTNERSHIP PROGRAM.
JAY IS GOING TO DO THE PLAN TO EVALUATE 2020.
RICHELLE WILL HELP ME WITH DEMOGRAPHIC ANALYSIS BECAUSE I’M
A LITTLE DISABLED.
CATHY.>>WHAT I’LL SEE IF WE CAN GET
THE LIST OF EVERYBODY. GO OVER TO THAT PERSON AND TELL
THEM WHAT YOU WANT THEM TO WRITE.
THAT’S TYPICALLY HOW WE DO IT AND YOU CAN GIVE RICHELLE INPUT
AND THEN TO JAY SO DO MORE THAN ONE AND AS NECESSARY WE’LL GET
EVERYBODY’S E-MAIL ADDRESSES SO YOU CAN E-MAIL WRITTEN THINGS TO
JUAN PABLO OR MARIO BUT PROBABLY BEST TO GO TO THE PERSON IF YOU
CAN AND TELL THEM SO WE CAN WRITE IT UP IN ONE DOCUMENT.
DID YOU WANT TO SUGGEST SOMETHING ELSE?
>>ON A STYLE THING TO SAVE TIME, LAST TIME WE TRIED TO KEEP EVERYTHING WHERE CSAC
RECOMMENDS AND HELPS TO FORMULATE THINGS THE SAME WAY.
>>WE ALSO USUALLY AT THE BEGINNING OF EACH SECTION LIKE TO SAY SOMETHING POSITIVE ABOUT
THE PRESENTATION AND WORK BECAUSE WE THINK THE WORK IS
FANTASTIC. AND WE WANT TO BE SURE TO
ARTICULATE THAT. FEEL FREE TO TAKE A BREAK FOR 10
MINUTES AND IF EACH OF THE FOLKS CAN BE BACK TO COMPILE
INFORMATION. THANK YOU. ESPECIALLY FOR NEW MEMBERS GO TO
THAT PERSON AND IN THE END IF YOU HAVE TO E-MAIL SOMETHING
THAT’S GREAT. BUT START BY GOING OVER TO THEM.
SO JEFF IS GOING THE UPDATE ON THE 20.
JUAN PABLO IS DOING THE COMMUNICATIONS.
THERE’S MARIO IS DOING THE PARTNERSHIP PROGRAM AND JAY IS
THE DOING EVALUATE 2020 AND RICHELLE IS DOING THE
DEMOGRAPHIC ANALYSIS. AS SOON AS AMY COMES BACK.
OH, SHE’S BACK. WE’LL GET THEIR NAME AND E-MAIL ADDRESS AS WELL.
>>OKAY. WE HAVE ABOUT 10 MORE MINUTES
AND JUAN PABLO IS E-MAILING ME AND EVERYBODY’S E-MAILING THEM
AND JAY WAS INCORPORATING ONE LAST RECOMMENDATION FROM DEBORAH
WHO E-MAILED IT IN. THANK YOU, JAY.
RICHELLE HAS SOME AND I THINK THAT COVERS EVERYBODY. EXCELLENT.
SO I HAVE JUAN PABLO. I HAVE IN RICHELLE.
I GOT FROM JEFF. I’M WAITING FROM YOU, MARIO.
NO RUSH, WE HAVE 10 MORE MINUTES.
JUST SO YOU KNOW TO E-MAIL IT TO ME.
IT’S ALL GOOD. LOVE THAT. EASIER FOR ME.
AND JAY YOU HAVE THAT LAST LITTLE BIT.
EXCELLENT. WE’RE GOOD.
YOU GUYS ARE AWESOME. THANK YOU ALL SO MUCH.
IY APPRECIATE IT. I REALLY APPRECIATE IT.
>>TOMMY WRIGHT. THE MEETING HAS ENDED.
THANK YOU

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